What SunTouch does

SunTouch is a manufacturer of electric radiant floor warming and snow melting systems, operating as a wholly-owned brand subsidiary of Watts Water Technologies (NYSE: WTS). Its core products are built on series resistance heating cable technology and include TapeMat roll-out mats, WarmWire snap-in cables, UnderFloor Mat for joist-bay retrofits, SlabHeat cables for concrete slabs, and ProMelt cables and mats for outdoor snow melting. The full portfolio is controlled by SunStat thermostats — including the WiFi-enabled ConnectPlus and CommandPlus models — with integration to the Watts Home app, Alexa, and Google Assistant.

The company serves two primary customer segments: DIY homeowners installing warm floors in bathrooms, kitchens, and entryways, and professional installers and contractors fitting floor warming and snow melting systems in new construction and remodels. SunTouch does not sell directly to end consumers; instead it distributes through major home improvement retailers (Home Depot, Lowe's, Menards), specialty tile retailers (The Tile Shop), e-commerce marketplaces (Amazon, Wayfair), and a network of regional tile distributors and sales representatives across the US and Canada. It also offers free design services, digital sizing calculators, the Selexit snow melt configurator, and a Contractor Certification Program through the Watts Works learning platform to support both segments.

Revenue mechanics are almost entirely one-time hardware sales of heating mats, cables, thermostats, sensors, and accessories, with limited recurring revenue from replacement parts and repair kits. The company competes on brand reputation (1+ million households served over 30+ years), a 25-year transferable warranty on heating elements, broad retail distribution, and installer-friendly accessories such as the LoudMouth installation monitor and HeatMatrix uncoupling membrane. SunTouch's US headquarters are in North Andover, MA, with a Canadian office in Burlington, Ontario.

Name

SunTouch

Legal name

SunTouch

Website

https://suntouch.com

Company type

Private

Operating status

Operating

Headcount range

1,001–5,000 employees

Short description

SunTouch manufactures electric radiant floor warming and snow melting systems as a wholly-owned brand of Watts Water Technologies. It sells TapeMat, WarmWire, SlabHeat, UnderFloor Mat, and ProMelt products via major retailers and distributors to DIY homeowners and professional contractors across the US and Canada.

Ownership category

akta.pro rank

Product category

Electric Floor Heating Systems

NAICS

Ventilation, Heating, Air-Conditioning, and Commercial Refrigeration Equipment Manufacturing (33341)

SIC

Air-Cond & Warm Air Heatg Equip & Comm & Indl Refrig Equip (3585)

akta.pro primary industry

Radiant Floor Heating Installation (Underfloor Systems) (HSAPAGAJ)

akta.pro secondary industry

Radiant Floor Heating Installation (HSAOAGAG)

Keywords

• Electric floor heating
• Radiant heating systems
• Snow melting systems
• Floor warming mats
• Electric heating cables

Headquarters

HQ city

Springfield

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Marketing or Sales, Operations, Technology or R&D

Revenue model

1. Electric Floor Heating Products: SunTouch generates revenue through the sale of electric floor heating products including TapeMat, WarmWire, UnderFloor Mat, SlabHeat, thermostats, sensors, and accessories. Products are sold through distributors, retailers, and e-commerce platforms. Revenue is primarily one-time hardware sales with some recurring revenue from replacement parts and accessories.
2. Snow Melting Systems: Sale of ProMelt snow melting cables and mats along with associated controls and sensors for outdoor snow and ice management on walkways, driveways, and parking areas.

Go-to-market motion3 records

Distribution channels11 records

Marketing channels6 records

Core offering

SunTouch manufactures and sells electric radiant floor heating systems (TapeMat mats, WarmWire cables, UnderFloor joist-bay mats, SlabHeat cables) and outdoor electric snow melting systems (ProMelt cables and mats). The product line is supported by SunStat programmable and WiFi thermostats, ProMelt snow sensor controls, HeatMatrix uncoupling membranes, and installation accessories. Products are sold through retailers, e-commerce platforms, and distributors for both DIY homeowners and professional installers.

Product overview

SunTouch is a manufacturer of electric radiant floor warming and snow melting systems, operating as a brand under Watts Water Technologies. The product portfolio consists of two core solution categories: (1) Floor Warming Systems including TapeMat electric mats, WarmWire cable systems, UnderFloor mats for joist bay installation, SlabHeat cables for concrete slabs, and ShowerMat variants; and (2) Snow Melting Systems including ProMelt cables and mats for outdoor surfaces. Both categories are supported by a comprehensive controls ecosystem comprising SunStat thermostats (ConnectPlus WiFi-enabled with Alexa/Google Assistant, CommandPlus, and standard models), ProMelt snow sensor controls (Smart Controller with WiFi, PM-2C, PM-5C, PM-519), and expansion relays. Installation is facilitated through accessories including HeatMatrix uncoupling membranes, CableStrap, LoudMouth monitors, CableTrowels, and repair kits. The company also provides digital tools including product calculators, a snow melt configurator (Selexit), and professional design services, along with a contractor certification program.

Differentiator

Problem solved

Functional benefit

Products and services

• TapeMat Electric Floor Heating Systems Roll-out electric floor warming mat with an open-weave design for easy mortar bonding, intended for DIY and professional installation under tile, stone, or marble in smaller spaces. Available in standard and ConnectPlus kit configurations including the SunStat ConnectPlus thermostat.
• WarmWire Electric Floor Heating Systems Snap-in electric floor warming cable system for flexible installations in larger, irregular, or curved areas. Uses CableStrap to secure cable at variable spacing intervals, paired with ConnectPlus or CommandPlus thermostat kits for complete installations.
• UnderFloor Mat Joist-bay heating mat designed for installation between existing floor joists without replacing the existing floor covering. Provides radiant warmth under nail-down hardwood or other hard-surface flooring as a retrofit floor warming solution.
• SlabHeat Cable Series resistance heating cable engineered for installation in new concrete slabs or as a slab cap over an existing slab. Features single-point power connection and polyurethane outer jacket for flexibility and abrasion resistance.
• ProMelt Cable Series resistance heating cable designed for outdoor snow and ice melting in irregular or curved areas such as stairs and free-form walkways. Installs in concrete, pavers, asphalt, or sand with spacing based on heat loss calculations.
• ProMelt Mat Pre-formed snow melting mat with consistent cable spacing for fast roll-out installation on rectangular outdoor areas such as driveways and walkways. Eliminates the need for salt and chemicals to remove snow.
• SunStat ConnectPlus Thermostat WiFi-enabled programmable touchscreen thermostat for SunTouch electric floor heating systems. Features dual voltage (120V/240V), built-in GFCI, energy usage monitoring, SmartStart adaptive scheduling, and remote access via the Watts Home app and voice control through Alexa and Google Assistant.
• SunStat CommandPlus Thermostat WiFi-enabled programmable touchscreen thermostat providing 7-day scheduling, dual voltage operation, built-in GFCI, SmartStart adaptive scheduling, energy monitoring, and an away feature for SunTouch floor heating systems.
• SunStat Thermostat Touchscreen floor heating thermostat with dual voltage (120V/240V), built-in GFCI, 7-day programmable schedule, floor sensing control, and temporary hold setting for non-connected applications.
• ProMelt Smart Controller WiFi-enabled snow melting controller providing automatic start and stop based on slab temperature, remote monitoring and control through the Watts Home app, and support for automatic, manual, and timed operation modes.
• HeatMatrix Uncoupling Membrane Uncoupling membrane used in WarmWire floor warming installations. Protects tile and stone from cracking, provides a waterproof layer for damp or wet areas, and enables press-in cable installations.
• LoudMouth Monitor Installation monitoring device that emits an audible alarm if heating elements are damaged during installation, helping prevent costly repairs after tile installation. Monitors up to three heating element sets simultaneously.
• Heating Wire Repair Kit Repair kit for damaged heating cables in SunTouch systems. Available in two variants: one for TapeMat, UnderFloor Mat, and WarmWire; another for SlabHeat and ProMelt.
• Floor Sensor Floor temperature sensor for SunTouch electric floor heating systems that monitors floor temperature to maintain comfortable warmth and prevent overheating.
• ConnectPlus TapeMat Kits Bundled kit combining a SunStat ConnectPlus thermostat with floor sensor, a pre-rolled TapeMat, and installation manual for a complete floor warming installation in one purchase.
• ConnectPlus WarmWire Kits Bundled kit combining a SunStat ConnectPlus thermostat with a WarmWire cable spool and installation accessories for a complete floor warming installation.
• CommandPlus TapeMat Kits Bundled kit combining a SunStat CommandPlus thermostat with TapeMat(s) and installation manual for a complete floor warming installation.
• CommandPlus WarmWire Kits Bundled kit combining a SunStat CommandPlus thermostat with WarmWire cable, CableStrap, and installation accessories for a complete floor warming installation.
• ProMelt Smart Patio Warming Kit Complete kit for outdoor patio warming using the ProMelt Smart Controller. Includes all components required for outdoor heating applications without snow melting functionality.
• Design Services Professional design assistance for floor warming and snow melting installations. Customers submit floor plans and receive product recommendations and layout guidance based on control locations and voltage requirements. Provided at no cost.
• Contractor Certification Program Certification program for professional installers delivered through the Watts Works learning platform. Includes product training, sales process guidance, technical installation training, qualified leads, VIP tools, and exclusive sales support for certified contractors.

Quantifiable outcome

• Operating cost of just pennies a day for floor warming
• +2 more outcomes

Named customers1 record

Segments4 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration3 records

Feature5 records

Partnerships

Ten partnerships are on record, tiered core and major.

• The Tile ShopcoreChannel Partner/ Reseller/ DistributorThe Tile Shop is a specialty tile retailer that offers SunTouch products alongside professional installation services. Customers can purchase SunTouch products in-store and arrange professional installation through The Tile Shop's contractor network.
• Home DepotcoreChannel Partner/ Reseller/ DistributorHome Depot is a major US home improvement retailer offering SunTouch floor warming and snow melting products both in-store and online through homedepot.com.
• Lowe'scoreChannel Partner/ Reseller/ DistributorLowe's is a major US home improvement retailer offering SunTouch products both in-store and online through lowes.com.
• MenardsmajorChannel Partner/ Reseller/ DistributorMenards is a regional US home improvement retailer offering SunTouch floor warming and snow melting products in-store and online.
• AmazonmajorChannel Partner/ Reseller/ DistributorAmazon offers SunTouch products through its US and Canadian marketplace storefronts, providing e-commerce access to customers nationwide.
• WayfairmajorChannel Partner/ Reseller/ DistributorWayfair offers SunTouch products through its Canadian e-commerce platform, expanding market access for Canadian customers.
• RonamajorChannel Partner/ Reseller/ DistributorRona is a major Canadian home improvement retailer offering SunTouch products through its retail stores and online platform.
• WarmYourFloorcoreChannel Partner/ Reseller/ DistributorWarmYourFloor is a specialty e-commerce retailer (USA and Canada) focusing exclusively on radiant floor heating products, offering SunTouch products alongside installation guidance.
• Flooring Supply ShopmajorChannel Partner/ Reseller/ DistributorFlooring Supply Shop is a wholesale distributor serving professional flooring installers and contractors with SunTouch products.
• Watts Water TechnologiescoreStrategic or Co-development PartnerSunTouch is a brand of Watts Water Technologies, a global manufacturer of water safety and flow control products. This corporate relationship provides brand credibility, manufacturing scale, and distribution infrastructure.

Scale indicators3 records

Recent moves5 records

Expansion highlights5 records

Broad incumbents

• REHAU: REHAU produces radiant heating and cooling systems (including PEX-based hydronic and electric variants) and broader polymer-based building solutions, competing with SunTouch in radiant heating for residential and commercial projects.
• Danfoss: Danfoss is a broad HVAC and controls manufacturer with electric and hydronic heating solutions, competing with SunTouch in thermostats and radiant heating controls for residential and commercial applications.
• Uponor: Uponor is a leading manufacturer of radiant heating (primarily hydronic) and plumbing systems for residential and commercial buildings, competing with SunTouch for the radiant heating installer and developer segments.
• Watts Water Technologies: Parent company of SunTouch, Watts is a global manufacturer of water safety and flow control products with broader industrial exposure; SunTouch operates as one of its specialty heating brands.
• Pentair: Pentair owns Nuheat and broader water/HVAC businesses, making it a wide-portfolio incumbent competing through its Nuheat brand in electric floor heating and adjacent flow-control categories.

Direct peers

• HeatTech: HeatTech offers electric radiant floor heating mats, cables, and accessories for both DIY and professional installation, with product positioning, pricing, and channel mix closely aligned to SunTouch.
• Nuheat: Nuheat (owned by Pentair) is a direct competitor manufacturing electric radiant floor heating mats and cables sold through similar retail and pro channels in North America, overlapping SunTouch across DIY and professional installer segments.
• Schluter Systems: Schluter Systems sells Ditra-Heat, an electric floor warming system integrated with its uncoupling membrane, competing head-to-head with SunTouch's TapeMat and HeatMatrix offerings in the tile and stone installation channel.
• Warmboard: Warmboard manufactures panel-based radiant heating systems for floors, walls, and ceilings, competing for the same professional installer segment in custom residential and light commercial radiant heating projects.
• ThermoSoft International: ThermoSoft is an electric radiant floor heating manufacturer producing mats, cables, and controls sold via direct and online channels, overlapping with SunTouch in DIY floor warming and snow melting applications.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/SunTouch
• YouTubeyoutube.com/suntouch
• Facebookfacebook.com/SunTouch-135652583693016
• LinkedInlinkedin.com/company/wattswater

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about SunTouch