LashBar
LashBar (unified as LashKind) is a US franchised lash and brow beauty services company operating 15+ salon locations across California, Arizona, and Texas, offering lash extensions, lifts, brow services, and proprietary aftercare products to individual consumers via memberships and retail.
- Company typePrivate
- Founded2016
- HeadquartersSan Diego, United States
- Headcount11–50
- GTM typeB2C
- OfferingServices
What LashBar does
LashBar (now operating under the unified LashKind brand following a 2024 merger) is a US lash and brow beauty services company founded in 2016 by husband-and-wife duo Joseph and Lina Mai, headquartered in San Diego, California. The company operates a franchised retail salon model with 15+ locations across California, Arizona, and Texas, offering a core service portfolio of eyelash extensions (Classic, Hybrid, Volume, Mega-Volume), keratin lash lifts, brow lamination, brow shaping, lash and brow tinting, and — at select locations — facials using an Aqua-delivery system. Its key technical differentiation is a proprietary LED light technology used during lash extension application, which the company claims reduces service time by up to 15 minutes, extends retention, and lowers irritation risk, all offered at no extra charge.
The business runs a direct-to-consumer go-to-market: customers book through a Zenoti-powered online platform or native iOS/Android apps, with marketing concentrated on Instagram, Facebook, Pinterest, Yelp, and local SEO. LashBar generates revenue from transactional services (full sets at $99–$199; fills every 2–3 weeks), prepaid non-refundable service packages, gift cards, retail aftercare products under the LashKind brand (oil-free cleanser, Diamond Wand, sleeping mask), and two subscription tiers — the Diamond Membership ($120–$170/month with a 6-month commitment) and the Highbrow Club ($25–$30/month). Franchise operations are managed under LashKind Franchise Inc. following the 2024 brand merger, and the company explicitly markets its franchise opportunity to entrepreneurs. There is no disclosed institutional funding or revenue, and corporate headcount is 11–50 employees.
LashBar firmographics
Firmographics- Name
- LashBar
- Legal name
- LashBar LLC
- Website
- https://lashbar.com
- Company type
- Private
- Founded year
- 2016
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- LashBar (unified as LashKind) is a US franchised lash and brow beauty services company operating 15+ salon locations across California, Arizona, and Texas, offering lash extensions, lifts, brow services, and proprietary aftercare products to individual consumers via memberships and retail.
- Ownership category
- akta.pro rank
LashBar industry classification
Industry- Product category
- Eyebrow and Lash Beauty Services
- NAICS
- Beauty Salons (812112), Cosmetics, Beauty Supplies, and Perfume Retailers (45612)
- SIC
- Perfumes, Cosmetics & Other Toilet Preparations (2844)
- akta.pro primary industry
- Eyelash Lift / Lash Perm Services (HSALAIAI)
- akta.pro secondary industries
- Eyebrow Shaping & Design Services (HSALAIAC), Eyebrow Lamination & Brow Lift Services (HSALAIAE)
Keywords
Where LashBar is headquartered
LocationHeadquarters
- HQ city
- San Diego
- HQ country
- United States
- HQ region
- North America
Offices19 records
Markets served
LashBar business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D, Supply Chain, Others
Revenue model
- Lash Extension Services: Primary revenue stream from lash extension services including full sets and fill appointments. Full sets are for new clients or those with less than 50% retention. Fills are maintenance appointments every 2-3 weeks. No lash counting policy - stylists fill as many lashes as possible in allotted time.
- Lash Lift Services: Keratin treatment services to lift and curl natural lashes, lasting 6-12 weeks. Can be combined with tint add-ons.
- Brow Services: Brow lamination, shaping, and tinting services using FDA-compliant plant-based products.
- Diamond Membership: Subscription-based membership program with 6-month commitment. Provides monthly credits for fills, discounts on fills ($20) and full sets ($50), 15% product discount, birthday gifts, cancellation waiver, free style upgrade, and free lash removal. Credits roll over and can be used at any location.
- Highbrow Club Membership: Monthly membership offering one brow service per month (Highbrow or Highbrow + Tint), 10% off other services, 10% off retail, free birthday service, and unused services rolling over for 60 days.
- Aftercare Products: Retail sales of aftercare products including LashKind cleanser, diamond wand, sleeping mask, and other branded products for home use.
- Service Packages: Prepaid service packages that never expire, non-refundable, redeemable at any LashBar/LashKind location. Only valid for purchased stylist level and service type.
- Gift Cards: Digital gift cards available for purchase for lash and beauty services.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | Junior Classic Membership - $120/month |
| Subscription | Monthly | Senior Classic or Junior Hybrid Membership - $130/month |
| Subscription | Monthly | Master Classic, Senior/ Junior Hybrid, or Junior Volume - $140-160/month |
| Subscription | Monthly | Senior/ Master Volume, Master Hybrid, or Mega-Volume Membership - $170/month |
| Subscription | Monthly | Highbrow Club - $25/month |
| Subscription | Monthly | Highbrow Club + Tint - $30/month |
| Unit Pricing | Pay-as-you-go | Full Set Specials at Escondido - Classic $99, Volume $199 |
| Unit Pricing | Pay-as-you-go | Full Set Specials at Chandler - Hybrid $189, Volume $199 |
| Unit Pricing | Pay-as-you-go | Service Upgrade - $25 |
Go-to-market motion1 record
Distribution channels4 records
Marketing channels8 records
LashBar product offering
Product offeringCore offering
LashBar provides professional eyelash extension services (Classic, Hybrid, Volume, and Mega Volume), keratin lash lifts, brow lamination, brow shaping, and lash and brow tinting delivered at franchised salon locations. The company also sells proprietary aftercare products (LashKind cleanser, Diamond Wand, sleeping mask) and offers subscription-based Diamond and Highbrow Club memberships with credits, discounts, and rollover benefits.
Product overview
LashBar is a lash and brow beauty services company offering a portfolio of core services centered on eyelash extensions and eyebrow treatments. The primary services include lash extensions (available in Classic, Hybrid, Volume, and Mega Volume types with multiple curl shapes and styles), lash lifts with keratin treatment, brow lamination, brow shaping, and lash/brow tinting. The company operates a membership program (Diamond Membership and Highbrow Club) and sells proprietary aftercare products. LashBar has expanded under the unified LashKind brand for franchise operations. The company also offers facial services at select locations using Aqua-delivery technology.
Differentiator
Problem solved
Functional benefit
Brands
- LashKind: Premier franchise brand combining LashBar and LashKind offerings, specializing in premium lash and brow services. Operating as LashKind in select states (Texas) and for franchising.
- Diamond Membership
- Highbrow Club Membership
Products and services
- Lash Extensions Premium synthetic lash extensions adhered to natural lashes using medical-grade adhesive, providing additional length, volume, and shape. Available in Classic, Hybrid, Volume, and Mega Volume types with multiple curl shapes (C-Curl, D-Curl, DD-Curl) and styles (Natural, Cat-Eye, Baby Doll, Wispy, Wet, Custom). Designed for individual consumers seeking enhanced natural lashes.
- Lash Lifts Keratin-based treatment that lifts and curls natural lashes to create the appearance of longer, fuller lashes. Lasts up to 8 weeks without keratin add-on, or up to 12 weeks with the Keratin Add-On enhancement. Can be combined with lash tinting. Designed for individual consumers wanting semi-permanent lash curl.
- Brow Lamination Brow styling service using a gentle keratin solution to set eyebrow hairs in place, creating a full, defined brow shape. Always includes brow shaping and can be combined with a Brow Tint. Designed for individual consumers seeking fuller-looking brows.
- Lash and Brow Tinting Color treatment using FDA-compliant, plant-based tints to darken natural lashes or brows, adding definition and fullness. Lasts up to 4 weeks. Designed for individual consumers wanting low-maintenance lash and brow color.
- Brow Shaping Professional brow shaping that includes brow analysis, mapping, and consultation. Hair removal via threading, waxing, and/or tweezing, finished with a skin-calming treatment. Designed for individual consumers wanting professionally shaped brows.
- Diamond Membership Subscription membership program with a 6-month term, offering monthly credits for fills, $20 off fill discounts, $50 off full set discounts, 15% off products, cancellation waiver, free style upgrade, free lash removal, birthday gift, and rollover credits usable at any LashBar or LashKind location. Tiered from $120 to $170 per month based on stylist seniority and service level (Junior Classic, Senior Classic, Master Classic, Junior/Senior/Master Hybrid, Junior/Senior/Master Volume, or Mega-Volume).
- Highbrow Club Membership Monthly subscription offering one Highbrow service per month (with Tint for the +Tint tier), 10% off other services, 10% off retail, and a free Highbrow service near the member's birthday. Unused services roll over for 60 days. Can be frozen or canceled anytime. Priced at $25/month (Highbrow) or $30/month (Highbrow + Tint).
- Aftercare Products Proprietary retail product line including LashKind oil-free cleanser, Diamond Wand lash brush, sleeping mask, eye mask, and Grande Lash growth serum for strengthening natural lashes. Sold at salon locations and online at lashbar.com/shop for at-home lash and brow maintenance.
- Facials (Aqua-delivery System) Advanced facial services using Aqua-delivery system for customized treatments tackling acne, aging, and hydration concerns with minimal downtime. Includes LashBar Signature Facial, LashBar Glow, and SKNLAB Express. Available at select LashBar locations.
- Gift Cards Digital gift cards redeemable for lash and brow services, available for purchase online or at any LashBar location.
- LashKind Franchise Franchise program offering entrepreneurs the platform to own and operate a LashKind lash and brow salon with comprehensive training, ongoing corporate support, standardized operations, and brand recognition across select U.S. states.
Quantifiable outcome
- 5-day retention guarantee on lash extension services with purchase of LashBar lash cleanser
- +3 more outcomes
Companies that use LashBar
Customer profileSegments1 record
Ideal customer profiles3 records
LashBar technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature4 records
LashBar partnerships and signals
Strategic signalScale indicators3 records
Recent moves7 records
Expansion highlights6 records
LashBar competitors and assessment
Company assessmentBroad incumbents
- European Wax Center: Public franchise concept in personal-care beauty services with a multi-unit, multi-state franchise model. Comparable on franchise structure, recurring-service consumer base, and membership-style guest programs.
- Massage Envy: Largest US membership-based services franchise in wellness. Comparable on subscription-based recurring revenue mechanics and franchised personal-care services delivery.
- Hand & Stone Massage and Facial Spa: National franchise of massage and facial services with a membership-driven model. Comparable on franchise replication, recurring membership revenue, and the personal-care services consumer.
- Sola Salon Studios: Franchised salon-studio rental concept hosting independent beauty professionals. Some lash stylists operate out of Sola locations, putting it in partial overlap with LashBar's stylists and end customers.
Direct peers
- The Lash Lounge: National lash extension and brow services franchise with hundreds of locations across the US. Competes head-to-head with LashBar for franchisees and end consumers in the same lash/brow service category.
- Amazing Lash Studio: Large US franchise focused exclusively on lash extensions and brow services, with membership-style offerings. Most directly comparable competitor by category, model, and consumer.
Emerging players
- Xtreme Lashes: Eyelash extension brand that licenses training and products to stylists and salons. Comparable to LashBar on lash-application methodology and the training/certification layer of the business.
- Brow Bar by Reemy: Brow-shaping and threading concept serving beauty consumers in physical retail. Comparable on the brow-shaping portion of LashBar's service menu and target clientele.
- Heyday: Chain of facial-focused skincare studios offering standardized services. Comparable as a scaled, vertically branded personal-care services concept targeting similar beauty consumers.
Others
- Priv (Beauty concierge): On-demand beauty services marketplace connecting consumers to beauty professionals. Comparable at the demand-generation layer for lash and brow services in local markets.
Market position
Strengths4 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights6 records
Customer concentration
LashBar social profiles
Digital presenceLashBar financial estimates
Financial estimateRevenue estimate
Valuation estimate
LashBar leadership team
Management profileNumber of profiles
Profiles2 records
LashBar funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
LashBar M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about LashBar
What does LashBar do?
LashBar provides professional eyelash extension services (Classic, Hybrid, Volume, and Mega Volume), keratin lash lifts, brow lamination, brow shaping, and lash and brow tinting delivered at franchised salon locations. The company also sells proprietary aftercare products (LashKind cleanser, Diamond Wand, sleeping mask) and offers subscription-based Diamond and Highbrow Club memberships with credits, discounts, and rollover benefits.
Is LashBar a public or private company?
LashBar is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was LashBar founded?
LashBar was founded in 2016. It employs 11 to 50 people.
Where is LashBar based?
LashBar is headquartered in San Diego, United States, in the North America region.
How does LashBar make money?
Eight revenue lines are on record. Lash Extension Services are the primary driver. The others are lash Lift Services, brow Services, diamond Membership, highbrow Club Membership, aftercare Products, service Packages and gift Cards.
Who are LashBar's main competitors?
Broad incumbents on record are European Wax Center, Massage Envy, Hand & Stone Massage and Facial Spa and Sola Salon Studios. Direct peers are The Lash Lounge and Amazing Lash Studio. Emerging players are Xtreme Lashes, Brow Bar by Reemy and Heyday. Priv (Beauty concierge) is listed as an others.
Does LashBar have an API?
No public API is recorded for LashBar.
What industry is LashBar in?
LashBar's product category is Eyebrow and Lash Beauty Services. Its primary akta.pro industry code is HSALAIAI, Eyelash Lift / Lash Perm Services, with a secondary code of HSALAIAC, Eyebrow Shaping & Design Services. Its NAICS code is 812112 and its SIC code is 2844.