CYB Studios

What CYB Studios does

CYB Studios, LLC is a privately held boutique fitness studio operating from a single physical location at 1231 E Grand Avenue, Suite 105 in Arroyo Grande, California, founded and led by Stephanie Moran (Founder & CEO). The studio delivers five in-person class disciplines — Cycle, Hot Yoga (infrared-equipped), Barre, Build (HIIT), and Box — unified by a signature "Burn to the Beat" music-driven methodology and a codified "CYB Creed" community culture. Revenue is generated primarily through in-studio class bookings and memberships, supplemented by personal training sessions and an in-house teacher certification program that builds the instructor pipeline.

The business has extended beyond its four walls through the CYB On Demand digital streaming platform, available globally via web, iOS, and Android apps, where subscribers pay $19.99/month or $220/year for on-demand Cycle, Yoga, Barre, and Build content, with structured programs like the 7 Day Challenge available for $19.99 rental or $25 outright purchase. The technology stack is fully outsourced: Mariana Tek powers the website, booking/reservation, and member accounts; Vimeo/VHX handles video delivery; Twilio handles SMS communications; and Shopify runs the ancillary equipment storefront. No external funding, parent company, or investor base is disclosed; the entity is bootstrapped California LLC.

CYB Studios targets fitness enthusiasts seeking variety across cardio, strength, and flexibility modalities in a community-oriented environment, with a primary in-person segment concentrated in the Arroyo Grande/San Luis Obispo area and a secondary global digital segment reachable through the On Demand platform. The operating model combines recurring studio memberships, low-friction digital subscriptions with cancel-anymonth terms, one-time digital product purchases, ancillary e-commerce equipment sales, and certification program fees.

Name

CYB Studios

Legal name

CYB Studios, LLC

Website

https://cybstudios.com

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

CYB Studios is a privately held boutique fitness studio in Arroyo Grande, California offering in-person Cycle, Yoga, Barre, HIIT, and Box classes, complemented by a global CYB On Demand streaming subscription and an equipment e-commerce store.

Ownership category

akta.pro rank

Product category

Boutique Fitness Studio

NAICS

Fitness and Recreational Sports Centers (71394), Fitness and Recreational Sports Centers (713940)

akta.pro primary industry

Cycling/Spin Classes (HSADABAE)

Keywords

• Boutique fitness studio
• Indoor cycling classes
• Hot yoga studio
• Barre fitness classes
• Fitness streaming subscription

Headquarters

HQ city

Arroyo Grande

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. In-Studio Fitness Classes: Revenue from in-person Cycle, Yoga, Barre, Build, and Box classes at the Arroyo Grande studio location. Customers book classes and pay through the studio's reservation and membership system.
2. CYB On Demand Subscription: Monthly subscription at $19.99/month or annual subscription at $220/year (billed once per year, equivalent to $18.33/month). Cancel anytime. Provides access to all on-demand Cycle, Yoga, Barre, and Build classes.
3. Digital Product Sales (Individual): Individual digital products including the CYB 7 Day Challenge - Next Level available for rent at $19.99 or purchase at $25. One-time purchases for specific workout programs.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels5 records

Core offering

CYB Studios operates a boutique fitness studio in Arroyo Grande, CA offering in-person Cycle, Yoga, Barre, Build (HIIT), and Box classes under a proprietary "Burn to the Beat" music-driven methodology, complemented by a digital on-demand streaming subscription (CYB On Demand) that delivers recorded classes globally via web and mobile apps. The studio also offers personal training, teacher certification, structured programs such as the 7 Day Challenge, and equipment retail through a Shopify store.

Product overview

CYB Studios operates as a brick-and-mortar fitness studio with a complementary digital streaming platform. The physical studio in Arroyo Grande, CA offers five distinct in-person class formats: Cycle (indoor cycling with beats and metrics), Hot Yoga (infrared-enhanced yoga with YFlow, YSculpt, and YRevive formats), Barre (ballet-inspired fitness), Build (HIIT strength training), and Box (cardio boxing). The CYB Studios On Demand digital platform, powered by Vimeo/VHX, provides streaming access to all class types with subscription plans at $19.99/month or $220/year, plus individual video rentals and purchases. The CYB 7 Day Challenge is a structured 14-video program combining all fitness modalities. The company also offers personal training, teacher training programs, and sells equipment through a Shopify e-commerce store, supported by iOS and Android mobile applications.

Differentiator

Problem solved

Functional benefit

Products and services

• CYB Studios On Demand Subscription-based digital fitness streaming platform offering on-demand access to Cycle, Yoga, Barre, and Build classes for global consumers, available via web, iOS, and Android apps. Monthly subscription at $19.99/month or annual subscription at $220/year.
• CYB 7 Day Challenge - Next Level Structured 14-video workout program combining Cycle, Yoga, Barre, Build, and stretching classes designed for all fitness levels. Available to rent for $19.99 or purchase for $25.
• Cycle Classes Indoor cycling classes at the Arroyo Grande studio featuring the "Bright Lights Big City" cycling studio with Beats Cycle format combining metrics, rhythm, and music. Offered in 20, 30, and 45-minute sessions.
• Hot Yoga Classes Yoga classes in dim lighting with candle hue and infrared technology, featuring YFlow (Vinyasa to hip-hop beats), YSculpt (yoga with strength training), and YRevive (restorative) formats.
• Barre Classes Ballet-inspired fitness classes using Lotte Berk methodology combined with fitness movements and upbeat music in a studio with tall ceilings, ballet barres, and grippy socks.
• Build Classes High Intensity Interval Training (HIIT) strength classes combining weight resistance and cardio training with bumping music to build strength, endurance, and power.
• Box Classes Cardio and strength boxing classes combining high-intensity conditioning with stress-relief to diversify workout routines.
• The Mix by CYB Hybrid on-demand class combining 15 minutes of cycling, barre micro-movements, and yoga flow into a full-body workout experience streamed on CYB On Demand.
• Personal Training One-on-one training sessions offered at the Arroyo Grande, CA studio for individuals seeking customized fitness coaching beyond group classes.
• Teacher Training Instructor certification program for individuals who want to become CYB Studios fitness instructors, conducted by the studio's training team.
• On Demand Equipment Store Shopify-powered online store selling fitness equipment including cycle shoes, hand weights, resistance bands, yoga blocks, and yoga mats.

Segments1 record

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration3 records

Feature2 records

Partnerships

Five partnerships are on record, tiered core and minor.

• Mariana TekcoreTechnology or IntegrationMariana Tek provides the technology platform powering CYB Studios' website, class booking/reservation system, member accounts, and studio management infrastructure. CYB Studios is a customer of Mariana Tek's fitness studio software platform.
• Vimeo (VHX)coreTechnology or IntegrationVimeo/VHX provides the video streaming infrastructure for CYB Studios' On Demand platform, hosting and delivering all on-demand fitness content including Cycle, Yoga, Barre, and Build classes. The platform handles video delivery across web and mobile apps.
• Apple App StoreminorChannel Partner/ Reseller/ DistributorCYB Studios distributes their iOS mobile app through the Apple App Store, enabling iOS users to download the app for class booking and On Demand access. Standard app distribution channel.
• Google Play StoreminorChannel Partner/ Reseller/ DistributorCYB Studios distributes their Android mobile app through the Google Play Store, enabling Android users to download the app for class booking and On Demand access. Standard app distribution channel.
• Solmark CreativeminorImplementation/ SI/ Consulting PartnerSolmark Creative is credited as the site developer for CYB Studios' website (cybstudios.com). They provide web design and development services for the studio's digital presence.

Scale indicators1 record

Recent moves1 record

Expansion highlights4 records

Broad incumbents

• F45 Training: Global franchised functional training brand offering group HIIT classes. Comparable to CYB's Build (HIIT) and Box formats, but at a franchise scale and broader geographic footprint.
• Peloton: Connected fitness incumbent combining bike/treadmill hardware with a large on-demand class library (cycling, strength, yoga, barre). Directly comparable to CYB's On Demand subscription offering as the primary at-home cycling + digital competitor.
• Orangetheory Fitness: National franchised group fitness brand centered on heart-rate-based HIIT classes. Comparable to CYB's Build classes in modality, but operates as a much broader incumbent across thousands of locations.
• Apple Fitness+: Apple's subscription fitness service spanning cycling, HIIT, yoga, strength, and more — bundled with Apple devices. Competes directly with CYB On Demand for digital subscribers and has unmatched distribution and content spend.

Direct peers

• Pure Barre: Largest franchised barre fitness brand in the U.S. Directly comparable to CYB's Barre class format (Lotte Berk-inspired movements) and provides a benchmark for how a single-discipline boutique format can scale via franchise.
• SoulCycle: National boutique indoor cycling brand offering beat-driven indoor cycling classes with a strong community/lifestyle brand. Directly comparable to CYB's Cycle class format and music-led positioning, but at vastly larger scale.
• CorePower Yoga: Large boutique yoga chain offering heated yoga and sculpt formats with strong digital/on-demand content. Directly comparable to CYB's Hot Yoga and YSculpt offerings and its multi-discipline (yoga + sculpt) positioning.
• CycleBar: Franchised boutique indoor cycling studio with premium in-ride experiences and a community-driven brand. Closely mirrors CYB's Cycle class format and music-rhythm methodology, and offers a useful comparison point for CYB's potential franchise/licensing trajectory.
• Barry's Bootcamp: Premium boutique fitness brand combining HIIT/treadmill strength with in-studio energy and an on-demand digital platform. Closely comparable to CYB's Build (HIIT) classes and its combined in-studio + digital business model.

Emerging players

• Y7 Studio: Independent boutique yoga brand known for hip-hop-driven heated flow classes. Comparable to CYB's YFlow (Vinyasa to hip-hop beats) signature format and music-led brand positioning, with a similar emerging-player scale profile.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/cybstudios
• Instagraminstagram.com/cybstudios

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about CYB Studios