Sportego

What Sportego does

Sportego is a privately held Irish sports-technology company, founded in 2014 and headquartered in Kilkenny, that delivers digital analytic and engagement solutions targeted at three constituencies within the sports ecosystem: fans, sponsors, and clubs. The company's offering appears positioned at the intersection of fan-engagement platforms and sponsorship/club analytics, a niche B2B/B2B2C segment where clubs and rights-holders increasingly demand data-driven tooling to monetize supporter relationships and prove sponsor ROI.

The company has a minimal operating footprint, with a stated headcount range of 1-10 employees, and has disclosed two funding events totaling approximately $1.1 million: a $30,000 seed round from sports-focused investor HOWZAT Partners in June 2014, followed by a roughly $1.07 million investment from Enterprise Ireland in January 2017. Colm Ó Méalóid serves as Chief Operating Officer. No product details, pricing model, customer roster, or revenue figures were disclosed in the source material.

No information on proprietary technology, AI/ML capabilities, partnerships beyond the disclosed investors, or post-2017 corporate activity is available. The lack of subsequent disclosed funding events over an extended period, combined with the absence of revenue or scale signals, means the company's current commercial traction and growth posture are not evaluable from the input data.

Name

Sportego

Website

https://sportego.ie

Company type

Private

Founded year

2014

Headcount range

1–10 employees

Short description

Sportego is an Ireland-based sports technology company, founded in 2014 in Kilkenny, that provides digital analytic and engagement solutions for fans, sponsors, and clubs. The firm operates with a small team and has disclosed limited institutional funding.

Ownership category

akta.pro rank

Product category

Sports Analytics Software

akta.pro primary industry

Sponsorship Sales, Valuation & Analytics Services (Rights Sales, Measurement, Consulting) (MPAKALAK)

akta.pro secondary industry

Sports Brand Strategy & Creative Services (Design, Content, Social) (MPAKAKAF)

Keywords

• Sports analytics software
• Fan engagement platforms
• Digital sponsorship solutions
• Club analytics tools
• Sports data insights

Headquarters

HQ city

Kilkenny

HQ country

Ireland

HQ region

Europe

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Operations, Marketing or Sales

Core offering

Sportego delivers digital analytics and engagement solutions tailored for the sports industry, serving fans, sponsors, and clubs. The company provides software-based tools that enable sports organisations to capture data-driven insights, activate sponsor relationships, and deepen engagement with supporter communities.

Differentiator

Problem solved

Functional benefit

Products and services

• Sportego Digital Analytics & Engagement Platform

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Recent moves3 records

Expansion highlights3 records

Broad incumbents

• Sportradar: Global sports data and analytics provider serving leagues, media, and sportsbooks with live data, content, and integrity services — directly comparable to Sportego as a sports analytics and engagement vendor for clubs and sponsors.
• Genius Sports: Sports data, technology, and fan engagement company powering leagues and sportsbooks with official data feeds and interactive products — overlaps with Sportego on sports data analytics and sponsor-facing monetization.
• Stats Perform: AI-driven sports data and analytics company providing performance, betting, and media solutions to teams, leagues, and broadcasters — comparable to Sportego's analytics-for-clubs and engagement positioning.

Direct peers

• Catapult Sports: Provider of athlete performance tracking and team analytics hardware/software to elite sports clubs — closely comparable to Sportego as a sports analytics vendor selling digital insights to clubs.
• Pulselive: Sports digital platform company building fan engagement apps, websites, and content for major sports organizations (e.g., ECB, Premiership Rugby) — overlaps with Sportego's fan and club-facing engagement solutions.
• Second Spectrum: Sports AI and analytics company providing tracking data, broadcast augmentation, and team/clubs insights — directly comparable as a sports data analytics platform serving clubs, leagues, and sponsors.

Emerging players

• ScorePlay: AI-powered sports media management and fan engagement platform for clubs and federations — comparable to Sportego's engagement-for-clubs use case, focused on content distribution and sponsor value.
• Kinexon: Real-time sports tracking and analytics company (player/ball tracking for elite clubs and leagues) — partial overlap with Sportego on sports analytics for performance and fan-facing content.
• Hype Sports Innovation: Sports tech ecosystem/innovation platform connecting startups, leagues, and investors — thematically comparable as a sports analytics/engagement intermediary serving clubs and sponsors.

Others

• SportsPro: Industry media and events business covering the sports technology, sponsorship, and broadcast sectors — adjacent to Sportego as a sports analytics/engagement ecosystem information provider for clubs and sponsors.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat2 records

Key risks5 records

Key highlights4 records

Customer concentration

• Xx.com/sportego_
• Facebookfacebook.com/fanfeudcouk
• LinkedInlinkedin.com/company/fantasy5live

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds2 records

Investors2 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Sportego