Capital First
- Company typePublic
- Founded2018
- HeadquartersMumbai, India
- Headcount1,001–5,000
- GTM typeB2B and B2C
- OfferingServices
Capital First firmographics
Firmographics- Name
- Capital First
- Legal name
- IDFC FIRST Bank Ltd.
- Website
- https://idfcfirstbank.com
- Company type
- Public
- Founded year
- 2018
- Operating status
- Operating
- Headcount range
- 1,001–5,000 employees
- Ownership category
- akta.pro rank
Capital First industry classification
Industry- Product category
- Retail Banking
- NAICS
- Commercial Banking (52211), Depository Credit Intermediation (5221)
- SIC
- Commercial Banks, Nec (6029), National Commercial Banks (6021)
- akta.pro primary industry
- Mass-Market Consumer Deposit Banking (Checking/Savings) (FSABAAAA)
- akta.pro secondary industries
- SME Deposits & Business Accounts (Operating, Savings, CDs) (FSABABAC), Virtual / Digital-First Credit Cards (FSAKABAK)
Keywords
Where Capital First is headquartered
LocationHeadquarters
- HQ city
- Mumbai
- HQ country
- India
- HQ region
- Asia
Offices4 records
Markets served
Capital First business model
Business model- GTM type
- B2B and B2C
- Offering type
- Services
- Cost components
- Personnel, Technology or R&D, Operations, Infrastructure, Marketing or Sales
Revenue model
- Interest Income - Retail Loans: Interest earned from personal loans, home loans, car loans, education loans, gold loans, and other retail lending products. Personal loans start at 9.99% p.a., home loans up to ₹10 crore, car loans with 10-year tenure
- Interest Income - Corporate Loans: Interest from corporate lending, working capital loans, MSME loans, and wholesale banking facilities
- Credit Card Income: Interchange fees, merchant discount rates, annual fees on premium cards, balance transfer fees, and interest on revolving credit (dynamic APR 8.5%-46.2%)
- Fee Income - Banking Services: Account maintenance fees, transaction charges (NEFT, RTGS, IMPS), ATM withdrawal fees, forex conversion margins, and service charges
- Deposit Spread Income: Spread income from savings deposits (up to 6.50% p.a.) and fixed deposits (up to 7.35% p.a.) versus lending rates
- Wealth Management & Investments: Distribution commissions from mutual funds, insurance products (term, health, life), sovereign gold bonds, demat account services, and portfolio management services
- NRI Banking Services: NRE/NRO account services, FCNR deposits, wire transfer fees, and forex services for non-resident Indians
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | Savings Account Interest Rates - Up to 6.50% p.a. |
| Subscription | Monthly | Personal Loans - Starting at 9.99% p.a. |
| One time/ perpetual license | Annual | Fixed Deposits - Up to 7.35% p.a. (7.60% for Senior Citizens) |
| Hybrid | Monthly | Credit Cards - Dynamic APR 8.5% - 46.2% p.a. |
| Subscription | Monthly | Home Loans - Up to ₹10 crore |
| Subscription | Monthly | Business Loans - Up to ₹1 crore (Unsecured) |
| Subscription | Monthly | NRI Savings - Up to 6.50% p.a. with tax-free NRE interest |
| Other | Multi-year contract | Emerging Bankers Program - ₹6 LPA with ₹2,37,288 + 18% GST program fee |
Go-to-market motion3 records
Distribution channels8 records
Marketing channels9 records
Capital First product offering
Product offeringCore offering
IDFC FIRST Bank is a universal Indian bank providing retail and wholesale banking products including deposit accounts (savings, current, fixed, recurring, NRE/NRO/FCNR), retail and corporate loans (personal, home, auto, education, gold, business, working capital, corporate lending), a full credit card suite (lifetime-free, metal, travel, co-branded, business), wealth and investment products (mutual funds, bonds, PMS, demat), insurance distribution, digital payment services (UPI, FASTag, POS, payment gateway, CBDC), and NRI/GIFT City international banking — delivered through 1,147 branches and a digital-first mobile and WhatsApp banking platform.
Product overview
IDFC FIRST Bank is a full-service Indian universal bank offering a comprehensive digital-first banking platform with retail, corporate, SME, and NRI banking products. The product portfolio spans deposit products (savings, current, fixed deposits, recurring deposits), credit products (personal loans, home loans, auto loans, business loans, education loans, gold loans), a full suite of credit cards including lifetime-free cards, metal cards, travel cards, co-branded cards, and business cards, investment products (mutual funds, bonds, gold bonds, demat accounts, PMS), insurance (term, health, motor, home, travel, ULIP, annuity), payment solutions (UPI, FASTag, POS, payment gateway, bulk payments), wealth management (FIRST Select, FIRST Wealth, FIRST Private), and startup/corporate banking services (GIFT City, trade finance, treasury). The bank also operates a digital rupee (CBDC) app, voice-based UPI for feature phones, and WhatsApp banking. Its flagship programmes include the 12-month Emerging Bankers Program and the FIRST LEAP Program. The bank was formed from the merger of IDFC Bank and Capital First in December 2018.
Differentiator
Problem solved
Functional benefit
Brands
- FIRST Select: Privilege banking program offering premium banking services
- FIRST Wealth
- FIRST Private
- FIRST Money
- FIRST WOW!
- FIRST Academy
- FIRSTWINGS
- FIRST Symphony
- FIRST Pulse
- FIRST LEAP
- Emerging Bankers Program
- TechNEXT
- FinFIRST
Products and services
- Savings Account
- Fixed Deposit
- Current Account
- Personal Loan
- Home Loan
- Business Loan
- Credit Card
- Education Loan
- Car Loan
- Gold Loan
- Loan Against Property
- Mutual Funds
- Insurance
- FASTag
- UPI Payments
- Point of Sale (POS) and Payment Gateway
- Wealth Management (FIRST Select, FIRST Wealth, FIRST Private)
- Super Account (Wholesale Banking)
- NRI Banking Services
- GIFT City International Banking
- Digital Rupee (CBDC)
- Startup Banking (FIRSTWINGS, FIRST Symphony, Startup Current Account, Startup Lounge)
- Emerging Bankers Program
- FIRST LEAP Program
- Demat and Trading Account
- Mobile Banking App
- Corporate Banking Portal
Quantifiable outcome
- Earn ₹63,248 more per year through monthly interest credits vs quarterly payouts from other banks
- +4 more outcomes
Companies that use Capital First
Customer profileNamed customers10 records
Segments8 records
Ideal customer profiles5 records
Capital First technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature8 records
Capital First partnerships and signals
Strategic signalPartnerships
Nine partnerships are on record, tiered core and minor.
- Manipal Academy of Higher Education (MAHE)corePartnership with Manipal Academy of Higher Education for the Emerging Bankers Program - a Post Graduate Diploma in Banking and Customer Relationship (PGDBCR) program. 12-month comprehensive curriculum with classroom training at Manipal's Bengaluru campus and hands-on experience via internships and OJT. On successful completion, trainees join IDFC FIRST Bank in coveted roles.
- Bennett UniversitycorePartnership with Bennett University for the FIRST LEAP Program - a specialized certificate program preparing fresh graduates for client-facing roles in banking. Program offers hands-on training with 2 months classroom and 1 month on-the-job training. Successful completers receive Certificate in Banking & Finance by Bennett University and join as Associate Manager - Acquisition.
- TimesPro (An HGS Initiative)coreTimesPro serves as the training and placement partner for the FIRST LEAP Program, handling application screening, online assessments, and program administration. Processes applications and manages the 90-day blended training program for fresh graduates.
- IndiGo AirlinesminorCo-branded IndiGo IDFC FIRST Dual Credit Card partnership allowing cardholders to earn IndiGo BluChips on credit card spends and redeem for IndiGo flights. Card priced at ₹4,999 with dual network benefits.
- LIC (Life Insurance Corporation of India)minorCo-branded LIC IDFC FIRST credit card partnership offering 2% savings on LIC insurance premium payments, lifetime-free card with rewards program for LIC customers.
- HPCL (Hindustan Petroleum Corporation Limited)minorFIRST Power and Power+ credit cards offered in partnership with HPCL providing fuel benefits including up to 175 litres of free fuel per month, UPI-enabled for convenience.
- GIFT City (Gujarashtra International Finance Tec-City)coreGIFT City operations offering international banking services including trade finance, corporate loans, current accounts, and fixed deposits. FCNR Plus deposits provide USD returns with zero INR exchange rate risk. Global Savings Account for NRIs.
- IDFC FIRST AcademycoreInternal training academy (https://www.idfcfirstacademy.com) offering courses for employee development and skill building, supporting the bank's commitment to ethical, digital, and social good banking.
- Startup Ecosystem PartnersminorFIRSTWINGS Connect program connecting startups with mentorship, networking, and fundraising opportunities. FIRST Symphony platform for investor connections. Zero-balance startup current accounts for first 3 years.
Scale indicators12 records
Recent moves6 records
Expansion highlights6 records
Capital First competitors and assessment
Company assessmentDirect peers
- ICICI Bank: Major Indian private-sector bank with strong retail, MSME, corporate, and digital banking franchises (iMobile Pay). Competes head-to-head with IDFC FIRST Bank in digital-first acquisition, credit cards, personal loans, and wealth management.
- Axis Bank: Large Indian private bank with comprehensive retail, MSME, corporate, and NRI banking. Overlaps IDFC FIRST Bank in credit cards, personal loans, digital onboarding (Open by Axis), and wealth management.
- AU Small Finance Bank: Indian small finance bank with roots in vehicle finance and MSME lending, now expanding into retail deposits, credit cards, and digital banking. Comparable in target segment (MSME, semi-urban) and digital-first growth strategy.
- Bandhan Bank: Indian private bank with microfinance and MSME origins, expanding into retail, housing finance, and digital banking. Comparable in focus on underbanked segments and emerging-market banking similar to IDFC FIRST Bank's MSME and rural outreach.
- Kotak Mahindra Bank: Indian private bank known for its 811 digital franchise, low-cost savings accounts, and aggressive retail and MSME lending. Closely comparable to IDFC FIRST Bank's digital-first, value-pricing playbook (e.g., lifetime-free cards, high savings rates).
- HDFC Bank: India's largest private-sector bank offering retail, MSME, corporate, and NRI banking with a deep digital and branch-led franchise. Directly comparable to IDFC FIRST Bank across virtually every product line — savings, FDs, personal/home/business loans, credit cards, wealth management, and digital-first onboarding.
- IndusInd Bank: Mid-to-large private Indian bank with strong presence in consumer finance, credit cards, and digital banking. Comparable in scale, product mix, and customer segmentation to IDFC FIRST Bank.
- RBL Bank: Indian private-sector bank with strong credit card franchise and growing retail/MSME presence. Directly comparable in co-branded credit card strategy (e.g., IndiGo, LIC-style partnerships) and digital-led acquisition.
- Federal Bank: Indian private bank with strong retail, NRI, and digital banking franchises. Comparable mid-tier scale and emphasis on NRI remittances, personal loans, and digital customer acquisition.
Broad incumbents
- State Bank of India (SBI): India's largest bank by branches and deposits, dominant in MSME, retail, and corporate banking. As a state-owned broad incumbent, it competes across every IDFC FIRST Bank segment but at vastly greater scale and lower funding cost.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat6 records
Key risks6 records
Key highlights7 records
Customer concentration
Capital First compliance and trust
Trust signalCompliance1 record
Capital First financial estimates
Financial estimateRevenue estimate
Valuation estimate
Capital First leadership team
Management profileNumber of profiles
Profiles2 records
Capital First funding detail
Funding detailFunding overview
Funding rounds1 record
Investors1 record
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Capital First M&A and investment
M&A and investmentM&A
Investments7 records
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Capital First
What does Capital First do?
IDFC FIRST Bank is a universal Indian bank providing retail and wholesale banking products including deposit accounts (savings, current, fixed, recurring, NRE/NRO/FCNR), retail and corporate loans (personal, home, auto, education, gold, business, working capital, corporate lending), a full credit card suite (lifetime-free, metal, travel, co-branded, business), wealth and investment products (mutual funds, bonds, PMS, demat), insurance distribution, digital payment services (UPI, FASTag, POS, payment gateway, CBDC), and NRI/GIFT City international banking — delivered through 1,147 branches and a digital-first mobile and WhatsApp banking platform.
Is Capital First a public or private company?
Capital First is a public company. It is classified as public and is currently operating.
When was Capital First founded?
Capital First was founded in 2018. It employs 1,001 to 5,000 people.
Where is Capital First based?
Capital First is headquartered in Mumbai, India, in the Asia region.
How does Capital First make money?
Seven revenue lines are on record. Interest Income - Retail Loans are the primary driver. The others are interest Income - Corporate Loans, credit Card Income, fee Income - Banking Services, deposit Spread Income, wealth Management & Investments and NRI Banking Services.
Who are Capital First's main competitors?
Direct peers on record are ICICI Bank, Axis Bank, AU Small Finance Bank, Bandhan Bank, Kotak Mahindra Bank, HDFC Bank, IndusInd Bank, RBL Bank and Federal Bank. State Bank of India (SBI) is listed as a broad incumbent.
Does Capital First have an API?
No public API is recorded for Capital First.
What industry is Capital First in?
Capital First's product category is Retail Banking. Its primary akta.pro industry code is FSABAAAA, Mass-Market Consumer Deposit Banking (Checking/Savings), with a secondary code of FSABABAC, SME Deposits & Business Accounts (Operating, Savings, CDs). Its NAICS code is 52211 and its SIC code is 6029.