FifthColor

What FifthColor does

FifthColor is a privately held, full-service independent omnichannel marketing agency headquartered in Sheboygan Falls, Wisconsin. Founded approximately 30 years ago and led by founder/CEO Justin Webb, the firm operates with 11–50 employees under an "all experts under one roof" model that co-locates brand strategy, website development, creative and packaging design, digital marketing, event solutions, and in-house print, metal, and wood fabrication. Its service portfolio spans Brand Strategy, Website Development & UI/UX Design, Creative/Industrial & Packaging Design, Digital Marketing & Advertising, Print/Metal & Wood Fabrication, Event Solutions & Activations, an innovation arm branded FC Labs, a Business Intelligence Suite, and E-Commerce Platform Development (including a multi-language, UPS- and Stripe-integrated build for Toptracer). Differentiated tools include dot mapping for venue signage pre-planning, 3D-modeled trade show booth design, and proprietary fabrication infrastructure enabling consistent brand execution from digital to physical touchpoints.

FifthColor serves primarily enterprise clients across two verticals: major sports properties and consumer brands. Anchor relationships include the PGA of America (every U.S.-based Ryder Cup since 1995), the USGA (U.S. Open for 20+ years, with the 2024 rebrand expanded across all USGA events), LIV Golf, College Football Playoff, and LPGA on the sports side; and Kohler, Old Wisconsin, Carbliss, Carbliss, Mercury Racing, Puma, and Sartori on the consumer side, with additional work for Hiawatha National Bank and nonprofits such as the Sheboygan County Food Bank. The agency monetizes through project-based and ongoing retainer engagements with project pricing disclosed only upon direct inquiry. Go-to-market is sales-led direct enterprise outreach (phone, email, website contact form) with a "no strings attached" discovery-call approach, supplemented by content marketing via the website and Spotlight blog, organic social, and earned media through industry awards.

The company is recognized by Hermes Creative Awards 2025 Platinum (U.S. Open rebrand), Marcom 2025 Platinum, Davey 2025 Gold, American Advertising Gold, Communicator Awards 2025, and an Anthem Award for humanitarian work, with CEO Justin Webb honored on the ADWEEK 50 list. Operationally a single-site U.S. agency with no disclosed venture capital, private equity, or parent ownership, FifthColor's strategic posture is built on long-tenured client retention, in-house production depth, and award-driven credibility rather than scale or platform technology.

Name

FifthColor

Website

https://fifthcolor.com

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

FifthColor is a privately held, full-service independent omnichannel marketing agency in Sheboygan Falls, Wisconsin, serving major sports properties (PGA of America, USGA, LIV Golf, College Football Playoff) and consumer brands (Kohler, Carbliss, Old Wisconsin) with in-house strategy, creative, digital, event, and fabrication capabilities.

Ownership category

akta.pro rank

Headquarters

HQ city

Sheboygan

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. Marketing and Advertising Services: Full-service agency fees covering brand strategy, website development, creative design, digital marketing, event solutions, and precision print services. Revenue generated through project-based and ongoing retainer engagements with enterprise clients.

Go-to-market motion2 records

Distribution channels1 record

Marketing channels7 records

Core offering

FifthColor is a full-service independent omnichannel marketing agency that delivers brand strategy, website development and UI/UX design, creative/industrial/packaging design, digital marketing and advertising, print/metal/wood fabrication, and immersive event activations and signage installations. All capabilities are executed by an in-house team under one roof, enabling real-time collaboration and consistent brand execution from digital through physical touchpoints.

Product overview

FifthColor is a full-service independent omnichannel marketing agency offering a comprehensive suite of services under one roof. The agency provides Brand Strategy, Website Development & UI/UX Design, Creative/Industrial & Packaging Design, Digital Marketing & Advertising, Print/Metal & Wood Fabrication, Event Solutions & Activations, a dedicated innovation arm (FC Labs), and Business Intelligence Suite. These services are delivered by in-house specialists enabling real-time collaboration and seamless execution across digital and physical touchpoints. The agency specializes in large-scale event activations for major sporting properties (Ryder Cup, U.S. Open, College Football Playoffs, LIV Golf) and consumer product branding campaigns.

Differentiator

Problem solved

Functional benefit

Products and services

• Brand Strategy Data-driven strategic planning that influences, engages, and converts audiences through brand positioning, market analysis, and message architecture for enterprise consumer brands and sports properties.
• Website Development & UI/UX Design Award-winning responsive website development, user interface design, and user experience optimization for enterprise consumer brands and event properties.
• Creative, Industrial & Packaging Design Evocative design services spanning brand identity, product packaging, industrial design, and 3D trade show booth concepts for consumer brands and sports organizations.
• Digital Marketing & Advertising Comprehensive digital marketing services including campaign strategy, social media, paid advertising, and retail activation for consumer brands and event properties.
• Print, Metal & Wood Fabrication High-quality sustainable print production and precision fabrication for signage, displays, packaging, and large-format installations, executed in-house to ensure brand consistency.
• Event Solutions & Activations Immersive brand activations and experiential marketing including strategic pre-planning, dot mapping, signage installation, and on-site execution for large-scale sporting events and brand experiences.
• FC Labs Dedicated innovation arm of FifthColor focused on emerging technologies, product launches, and experimental marketing solutions for clients.

Quantifiable outcome

• 77% higher Facebook engagement, ~20% higher Instagram engagement, 36% email open rates, 6.8% click rates for Carbliss Winter campaign
• +5 more outcomes

Named customers12 records

Segments4 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Four partnerships are on record, tiered core.

• PGA of AmericacoreStrategic or Co-development PartnerOver 30-year strategic partnership with PGA of America for Ryder Cup venue experiences. FifthColor has partnered for every U.S.-based Ryder Cup since 1995, delivering venue transformations including player walkout tunnels, championship stage backdrops, fan activations, and comprehensive signage installations. The 2025 Ryder Cup at Bethpage Black was a record-breaking event.
• USGA (United States Golf Association)coreStrategic or Co-development PartnerOver 20-year partnership delivering U.S. Open brand redesign in 2024, which was so successful it was expanded across the entire USGA event portfolio. Work includes brand identity development, full-scale brand integration across all event elements, custom signage engineering, and immersive player and fan experiences.
• LIV GolfcoreStrategic or Co-development PartnerPartnership for on-course signage and activations during LIV Golf's second season. Services include custom on-course signage development, engaging fan activations, durable travel-ready structures for multiple tournament locations, and sustainable print solutions. FifthColor continues to support LIV Golf at tournaments nationwide.
• College Football PlayoffcoreStrategic or Co-development PartnerStrategic signage and event branding partnership for College Football Playoff National Championship. FifthColor developed data-driven approach using dot mapping technology to optimize signage placement, installed locker room signage, coaches' area graphics, championship celebration signs, and TV analyst desk branding.

Scale indicators6 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Anomaly: Anomaly is an independent creative agency with integrated strategy, design, and production capabilities serving major consumer brands. Its "non-network" model and emphasis on doing strategy, creative, and production under one roof mirrors FifthColor's "all experts under one roof" positioning.
• Mekanism: Mekanism is an independent creative agency combining brand strategy, content production, and integrated media. Its blend of creative work with hands-on production capabilities and CPG client mix (food, beverage, consumer goods) makes it a comparable mid-size independent peer to FifthColor.
• The Martin Agency: The Martin Agency is a long-standing independent creative agency in Richmond, Virginia with a comparable mix of CPG, sports, and consumer brand clients. Its independent ownership model and integrated creative + production capabilities closely parallel FifthColor's positioning, though at a larger scale.
• Mother: Mother is a globally recognized independent creative agency operating across NYC, London, and LA. Its independent structure, integrated creative-plus-production model, and reputation for emotive brand storytelling make it a structural peer, though materially larger and better capitalized.
• RPA: RPA (formerly Rubin Postaer and Associates) is an independent, full-service advertising agency based in Santa Monica with a comparable mix of consumer brand, retail, and entertainment clients. Its independent ownership and integrated creative-plus-production capabilities align closely with FifthColor's model.
• Sparks: Sparks is an experiential and event marketing agency specializing in brand activations, pop-ups, and large-scale installations for major consumer and sports brands. Its experiential focus, fabrication integration, and sports-property client base directly overlap with FifthColor's event activation and sports partnership work.
• GSD&M: GSD&M is a long-tenured independent agency in Austin, Texas serving major brands including Fortune 500 consumer companies. Its integrated model, independent ownership, and emphasis on creative plus production capabilities parallel FifthColor's profile, though at significantly greater scale.
• Barkley: Barkley is an independent, full-service creative agency headquartered in Kansas City with comparable size and an integrated strategy/creative/media model serving major consumer brands. Like FifthColor, it competes for enterprise brand work outside the New York/LA coastal centers and emphasizes cross-functional integration under one roof.
• Translation LLC: Translation is an independent creative agency known for deep work with sports leagues (NBA, NFL, MLS) and consumer brands, combining brand strategy with cultural marketing. Its sports roster and independent operating model make it a near-direct peer to FifthColor's sports activation business.
• Momentum Worldwide: Momentum Worldwide is an integrated experiential marketing agency delivering brand activations, events, and sponsorships for major global brands. Its event solutions, fabrication capabilities, and sports/entertainment client roster closely align with FifthColor's Event Solutions & Activations and Print/Metal/Wood Fabrication offerings.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks7 records

Key highlights4 records

Customer concentration

• Facebookfacebook.com/DiscoverFifthColor
• LinkedInlinkedin.com/company/fifth-color

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about FifthColor