RevX
RevX is a Singapore-based programmatic DSP and wholly-owned subsidiary of Affle Group that runs ML-optimized user acquisition, retargeting, and Connected TV campaigns for app developers, gaming firms, streaming platforms, and consumer brands across Meta, TikTok, Google Ads, and Snapchat.
- Company typePrivate
- Founded2014
- HeadquartersSingapore, Singapore
- Headcount101–250
- GTM typeB2B
- OfferingSoftware
What RevX does
RevX is a programmatic Demand-Side Platform (DSP) that delivers user acquisition, retargeting, brand-building, and Connected TV advertising for app developers, mobile marketers, gaming companies, streaming platforms, and direct-to-consumer brands. Operating as a wholly-owned subsidiary of the publicly-listed Affle Group (Affle 3i Limited, NSE: AFFLE, BSE: 542752) and headquartered in Singapore, the company runs campaigns across Meta, TikTok, Google Ads, and Snapchat with integration into Mobile Measurement Partners.
Its flagship technology product is Intellibid, an ML-backed optimization engine that performs real-time smart bidding, segments users into more than 20 behavioral cohorts using frequency, recency, engagement depth, and conversion signals, and produces predictive CPA and CPI estimates through deep-learning models. The platform also bundles Creative Innovation (AI-generated hyper-personalized creatives), fraud-prevention filters, cross-device and household-level tracking for CTV, and supplementary modules for incrementality testing and programmatic app impact.
RevX monetizes through a managed-service plus platform-fee model, with revenue derived from media spend on behalf of advertisers under CPI, CPM, CPA, or CPC payment structures. Campaigns are sold via direct enterprise engagement with dedicated campaign management teams, supported by content marketing, case studies, and email nurture programs. The customer base spans gaming (Nexon, Big Huge Games), streaming (ZEE5), food delivery (Swiggy Instamart), pharmacy/healthcare (Life Pharmacy), and banking (United Overseas Bank), distributed across APAC, Southeast Asia, and global markets.
RevX firmographics
Firmographics- Name
- RevX
- Legal name
- Affle Holdings Pvt Ltd
- Website
- https://revx.io
- Company type
- Private
- Founded year
- 2014
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Short description
- RevX is a Singapore-based programmatic DSP and wholly-owned subsidiary of Affle Group that runs ML-optimized user acquisition, retargeting, and Connected TV campaigns for app developers, gaming firms, streaming platforms, and consumer brands across Meta, TikTok, Google Ads, and Snapchat.
- Ownership category
- akta.pro rank
RevX industry classification
Industry- Product category
- Programmatic Advertising Platform
- NAICS
- Computer Systems Design Services (541512)
- akta.pro primary industry
- Programmatic Display & Retargeting (DSP) (MPAAACAE)
Keywords
Where RevX is headquartered
LocationHeadquarters
- HQ city
- Singapore
- HQ country
- Singapore
- HQ region
- Asia
Offices1 record
Markets served
RevX business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Technology or R&D, Personnel, Marketing or Sales, Operations, Infrastructure
Revenue model
- Programmatic Advertising Fees: RevX operates as a Demand-Side Platform (DSP) charging advertisers for running performance-based ad campaigns across social networks and CTV. Revenue is generated through ad spend managed on behalf of advertisers, with fees embedded in campaign performance metrics (CPC, CPI, CPA, CPM models). The platform handles campaign management and optimization services.
- Managed Campaign Services: Fully-managed service with dedicated campaign management teams providing continuous optimization support. Revenue derived from advertising spend management across Meta, TikTok, Google Ads, and Snapchat platforms with performance-based pricing models.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Monthly | Custom performance-based pricing negotiated per advertiser |
| Hybrid | Monthly | Fully-managed service with dedicated support |
Go-to-market motion2 records
Distribution channels2 records
Marketing channels4 records
RevX product offering
Product offeringCore offering
RevX is a programmatic Demand-Side Platform (DSP) that delivers performance advertising services for user acquisition, retargeting, and brand building across apps, Connected TV, and social media. The proprietary Intellibid engine applies machine learning for hyper-granular audience segmentation and real-time bid optimization across Meta, TikTok, Google Ads, and Snapchat.
Product overview
RevX is a Global Performance DSP (Demand-Side Platform) for User Acquisition (UA) and Retargeting (RT) across Apps, CTV (Connected TV), and Social Media. The platform operates as a unified portfolio of solutions that includes App Retargeting and User Acquisition as the core advertising products, supplemented by Brand Building, Connected TV, Creative Innovation, Incrementality Testing, and Programmatic App Impact modules. The flagship technology product is Intellibid, an AI-driven optimization engine that provides ML-backed smart bidding and hyper-granular audience segmentation across Meta, TikTok, Google Ads, and Snapchat. RevX is part of the Affle Group and powers app growth, retention, and monetization for advertisers globally.
Differentiator
Problem solved
Functional benefit
Brands
- Intellibid: An AI-driven optimization engine designed to maximize the efficiency of social media ad campaigns by enabling hyper-granular audience segmentation and real-time bid adjustments.
Products and services
- App Retargeting A solution to retain, engage, and monetize users throughout the app journey with strategic retargeting campaigns designed to bring back inactive or lapsed users.
- User Acquisition A programmatic solution to attract high-value users at scale and guide them past app install, focusing on acquiring new users for mobile applications.
- Brand Building A solution to drive awareness and build brand recognition through precision targeting and data-driven optimizations across multiple channels.
- Connected TV (CTV) A cross-screen performance channel solution enabling advertisers to scale across households via Connected TV advertising with household-level targeting and engaged viewers.
- Creative Innovation A solution to elevate ad creatives with data-backed innovation, industry expertise, and the latest creative technologies including AI-powered hyper-personalized creative generation.
- Incrementality Testing A testing solution that measures the incremental impact of advertising campaigns to determine true lift and attribution accuracy.
- Programmatic App Impact A programmatic solution focused on delivering measurable impact for app-based advertising campaigns through optimized delivery and performance tracking.
- Intellibid An AI-driven optimization engine that maximizes efficiency of social media ad campaigns by enabling hyper-granular audience segmentation and real-time bid adjustments. Available across Meta, TikTok, Google Ads, and Snapchat platforms.
Quantifiable outcome
- Campaign performance improvement through ML-driven optimization vs platform standard targeting
Companies that use RevX
Customer profileNamed customers6 records
Segments4 records
Ideal customer profiles4 records
RevX technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration5 records
AI capability4 records
Feature6 records
RevX partnerships and signals
Strategic signalPartnerships
Six partnerships are on record, tiered core.
- Affle GroupcoreRevX is a part of the Affle Group (Affle 3i Limited, NSE: AFFLE and BSE: 542752), a global technology company enabling verticalized AI-led consumer conversions for advertisers globally. The parent company provides corporate governance, resources, and integration with broader AdTech ecosystem.
- Meta (Facebook/Instagram)coreMajor advertising platform integration for running social ad campaigns. Intellibid platform enables hyper-granular audience segmentation and bid optimization for Meta advertising across Facebook and Instagram.
- TikTokcoreKey social advertising platform integrated with Intellibid for campaign optimization and user acquisition on TikTok's platform.
- Google AdscoreIntegrated advertising platform for running campaigns across Google network including search, display, and app campaigns with ML-powered bid optimization.
- SnapchatcoreSocial advertising platform integration for reaching Snapchat's younger demographic audience with targeted campaigns powered by Intellibid.
- Mobile Measurement Partners (MMPs)coreIntegration partnerships with Mobile Measurement Partners to enable advertisers to connect ad accounts, tracking pixels/SDKs, and product catalogs for campaign optimization.
Scale indicators2 records
Recent moves6 records
Expansion highlights6 records
RevX competitors and assessment
Company assessmentBroad incumbents
- Google Display & Video 360: Google's enterprise DSP offering cross-channel programmatic buying across display, video, and social (including CTV). A broad incumbent competitor that RevX competes against for enterprise advertiser spend.
- MediaMath: Established independent programmatic DSP providing omnichannel campaign management with proprietary bidding technology. Directly comparable to RevX's cross-platform programmatic DSP model.
- Adobe Advertising Cloud: Enterprise advertising platform providing DSP and programmatic capabilities as part of Adobe's broader Experience Cloud. Comparable to RevX at the enterprise end of the market for managed advertising services.
Direct peers
- Liftoff: Performance DSP specializing in mobile app user acquisition and retargeting, with strong presence in gaming and apps. Directly comparable to RevX in targeting app developers and gaming customers.
- Remerge: App retargeting DSP focused exclusively on re-engagement and re-acquisition for app marketers. Highly comparable to RevX's App Retargeting product for driving post-install conversions.
- The Trade Desk: Leading independent demand-side platform for programmatic advertising across display, CTV, audio, and social channels. Directly comparable to RevX as a DSP serving advertisers with ML-driven bidding and cross-channel campaign management.
- AppLovin: Mobile-focused adtech platform with the AXON 2.0 DSP for user acquisition and retargeting. Competes directly with RevX in app install and re-engagement campaigns for gaming and app developers.
- Moloco: ML-driven programmatic DSP focused on mobile app user acquisition and retargeting. Closely comparable to RevX's Intellibid-based performance offering for app marketers and gaming clients.
Emerging players
- Smadex: Mobile-first programmatic DSP for user acquisition and branding, with strength across social and in-app inventory. Comparable in product scope and customer segment to RevX's performance offerings.
- Pocketmath: Programmatic mobile DSP offering real-time bidding for app install and engagement campaigns. Comparable as a niche DSP targeting app developers similar to RevX's user acquisition focus.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat5 records
Key risks5 records
Key highlights6 records
Customer concentration
RevX social profiles
Digital presenceRevX compliance and trust
Trust signalCompliance3 records
RevX financial estimates
Financial estimateRevenue estimate
Valuation estimate
RevX leadership team
Management profileNumber of profiles
RevX funding detail
Funding detailFunding overview
Funding rounds1 record
Investors4 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
RevX M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about RevX
What does RevX do?
RevX is a programmatic Demand-Side Platform (DSP) that delivers performance advertising services for user acquisition, retargeting, and brand building across apps, Connected TV, and social media. The proprietary Intellibid engine applies machine learning for hyper-granular audience segmentation and real-time bid optimization across Meta, TikTok, Google Ads, and Snapchat.
Is RevX a public or private company?
RevX is a private company. It is classified as corporate owned and is currently operating.
When was RevX founded?
RevX was founded in 2014. It employs 101 to 250 people.
Where is RevX based?
RevX is headquartered in Singapore, Singapore, in the Asia region.
How does RevX make money?
Two revenue lines are on record. Programmatic Advertising Fees are the primary driver. The others are managed Campaign Services.
Who are RevX's main competitors?
Broad incumbents on record are Google Display & Video 360, MediaMath and Adobe Advertising Cloud. Direct peers are Liftoff, Remerge, The Trade Desk, AppLovin and Moloco. Emerging players are Smadex and Pocketmath.
Does RevX have an API?
No public API is recorded for RevX.
What industry is RevX in?
RevX's product category is Programmatic Advertising Platform. Its primary akta.pro industry code is MPAAACAE, Programmatic Display & Retargeting (DSP). Its NAICS code is 541512.