Coast & Valley Properties

What Coast & Valley Properties does

Coast & Valley Properties, Inc. is a privately held, boutique property management firm founded in 2009 and headquartered at 376 Main Street, Salinas, California. The company serves residential and commercial property owners across Monterey County — including Monterey, Carmel, Pacific Grove, Pebble Beach, Soledad, Gonzales, Greenfield, and King City — with a service portfolio that spans full-service management (marketing, tenant screening, lease preparation, rent collection, maintenance coordination, property inspections, 24/7 emergency response, financial reporting, and bill payment) and a standalone tenant placement offering. Its primary customer segments are luxury property owners, residential property owners, real estate investors with multi-property portfolios, and commercial property owners, with the company explicitly positioning itself as a concierge-level alternative to national property management chains.

The firm's technology stack is built on AppFolio as its core property management platform, exposing a dedicated Tenant Portal for online rent payment and maintenance request submission and an Owner Portal for 24/7 access to financial reports, income and expense tracking, and owner statements. Property walkthroughs, vendor dispatch, and tenant placement are coordinated through this platform, augmented by a vetted local vendor network and a direct-walk-in Salinas office. The firm maintains active content marketing through an educational blog covering California landlord-tenant law, AB 1482, Salinas rental registration requirements, and tenant screening best practices, supplemented by organic SEO targeting each Monterey County sub-market.

Coast & Valley operates on a recurring fee model, charging a percentage of monthly rent collected for full-service management and one-time fees for tenant placement. Pricing is not publicly disclosed; every engagement is scoped through a complimentary in-person or phone consultation. The firm is founder-owned and operated: Broker-Owner Amy Salmina, a licensed California real estate broker and fourth-generation Salinas native, is personally involved in management decisions. Headcount is in the 1-10 range, no institutional funding has been raised, and the company does not appear to have any parent, subsidiary, or external ownership — operating as a bootstrapped, single-jurisdiction service business with five concurrent professional affiliations (NARPM, California Association of Realtors, National Association of Realtors, Monterey County Association of Realtors, and the Salinas Chamber of Commerce).

Name

Coast & Valley Properties

Legal name

Coast & Valley Properties, Inc.

Website

https://coastandvalleypm.com

Company type

Private

Founded year

2009

Operating status

Operating

Headcount range

1–10 employees

Short description

Coast & Valley Properties is a privately held, boutique property management firm in Salinas, California, founded in 2009, that provides full-service residential and commercial property management, tenant placement, and 24/7 emergency response to property owners across Monterey County using the AppFolio platform.

Ownership category

akta.pro rank

Product category

Residential Property Management

NAICS

Residential Property Managers (531311), Rental and Leasing Services (532), Scenic and Sightseeing Transportation, Water (487210)

SIC

Real Estate (6500), Operators Of Nonresidential Buildings (6512), Hotels, Rooming Houses, Camps & Other Lodging Places (7000)

akta.pro primary industry

Beachfront & Lakefront Homes (THAMAAAF)

akta.pro secondary industry

Luxury Beachfront & Waterfront Villas (THAMAEAE)

Keywords

• Residential property management
• Commercial property management
• Tenant placement services
• Property maintenance coordination
• Monterey County rentals

Headquarters

HQ city

Salinas

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Supply Chain

Revenue model

1. Property Management Fees: Coast & Valley Properties generates revenue through property management fees charged to property owners for full-service management of residential and commercial properties. The company offers both full-service management (covering the entire ownership lifecycle including marketing, screening, rent collection, maintenance, and financial reporting) and leasing-only services (tenant placement covering marketing, showings, screening, and lease execution). Management fees are typically charged as a percentage of monthly rent collected. The company does not publicly disclose its fee structure, with every engagement discussed directly with prospective clients.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels4 records

Core offering

Coast & Valley Properties provides full-service residential and commercial property management in Monterey County, California, covering tenant placement, rent collection, maintenance coordination, financial reporting, and regulatory compliance. The firm also offers a standalone leasing/tenant-placement service for owners who self-manage day-to-day operations. Operations are enabled through AppFolio-based digital owner and tenant portals supporting online rent payment, maintenance requests, and 24/7 account access.

Product overview

Coast & Valley Properties is a boutique, full-service property management company serving Monterey County since 2009. The company offers a unified platform of services centered on Full-Service Property Management for both residential and commercial properties. The core offering includes tenant placement, rent collection, maintenance coordination, and regulatory compliance. Digital Owner and Tenant Portals (powered by AppFolio) provide 24/7 access for rent payments, maintenance requests, and financial reporting. Additional services include Tenant Placement as a standalone option, 24/7 Emergency Response, and Property Inspection Services. The company specializes in luxury homes, estates, and high-value investments in Salinas, Monterey, Carmel, Pacific Grove, and surrounding areas.

Differentiator

Problem solved

Functional benefit

Products and services

• Full-Service Property Management
• Commercial Property Management
• Tenant Placement Services

Quantifiable outcome

• Vacancy costs in Monterey County can run $1,500 to $2,500 per month in lost rent, making proper tenant screening cost-effective.
• +1 more outcomes

Named customers7 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

Feature4 records

Partnerships

Six partnerships are on record, tiered minor and core.

• National Association of Residential Property Managers (NARPM)minorOthersCoast & Valley Properties holds affiliate membership with the National Association of Residential Property Managers, a professional organization providing resources, education, and standards for property management professionals.
• California Association of RealtorsminorOthersCoast & Valley Properties holds affiliate membership with the California Association of Realtors, the state's largest professional association for real estate agents and property managers.
• Salinas Chamber of CommerceminorOthersCoast & Valley Properties holds affiliate membership with the Salinas Chamber of Commerce, demonstrating local business presence and community engagement.
• National Association of RealtorsminorOthersCoast & Valley Properties holds affiliate membership with the National Association of Realtors, the largest trade association in the United States for real estate professionals.
• Monterey County Association of RealtorsminorOthersCoast & Valley Properties holds affiliate membership with the Monterey County Association of Realtors, providing local networking and professional development opportunities.
• AppFoliocoreTechnology or IntegrationCoast & Valley Properties uses AppFolio property management software as its core technology platform, providing digital portals for owners and tenants, online rent payment processing, maintenance request coordination, and financial reporting. The company directs tenants to https://coastandvalleyproperties.appfolio.com/connect and owners to https://coastandvalleyproperties.appfolio.com/portal for portal access.

Scale indicators2 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• Real Property Management: Largest U.S. residential property management franchise network. Comparable to Coast & Valley because both serve residential landlords with full-service management, tenant placement, and fee-based recurring revenue; Real Property Management operates via local franchisees in similar mid-sized California markets.
• PMI (Property Management Inc.): National residential property management franchise serving single-family and multi-family investors. Directly comparable to Coast & Valley in offering full-service management, tenant placement, and recurring management fees through a locally-branded model.
• Green Residential: Texas-based residential property manager with full-service offerings including tenant screening, rent collection, and maintenance coordination. Comparable service stack to Coast & Valley for SMB and individual landlords.
• All County Premier Properties: Residential and commercial property management franchise. Comparable service mix (full-service management, tenant placement, lease administration) and similar SMB/investor target customer to Coast & Valley.

Regional players

• Bay Property Management Group: Bay Area-focused residential property manager with similar full-service offerings. Closely comparable to Coast & Valley's Northern California boutique positioning, though operating in a denser, higher-priced metro.
• CPS Property Management: California-based property management firm specializing in single-family and small multifamily rentals. Comparable to Coast & Valley in California regulatory expertise, customer base, and recurring management fee model.

Emerging players

• Mynd: Tech-enabled residential property manager serving small and mid-sized landlords across the U.S. Comparable to Coast & Valley in targeting SMB landlords but competing via a more scalable, tech-led model with proprietary software rather than AppFolio.

Broad incumbents

• Renters Warehouse: Established single-family rental management franchise serving investors across multiple states. Comparable in serving residential investors with recurring fee-based management, though operating at significantly larger scale than Coast & Valley.

Others

• AppFolio: Property management software vendor whose platform Coast & Valley runs on. Comparable as a technology enabler rather than competitor; relevant because AppFolio also powers many direct peers and influences competitive dynamics.
• Buildium: Property management software platform used by many residential managers. Comparable to AppFolio's role for Coast & Valley—an enabling technology layer, with growing embedded services that could become a competitor.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Coast & Valley Properties