Tourism Holdings Limited
Tourism Holdings Limited (thl) is a publicly listed New Zealand vertically integrated RV company operating RV design, manufacturing, rental, sales, and tourism businesses across New Zealand, Australia, the USA, and Canada with more than 30 brands.
- Company typePublic
- Founded1984
- HeadquartersAuckland, New Zealand
- Headcount501–1,000
- GTM typeB2C
- OfferingServices
What Tourism Holdings Limited does
Tourism Holdings Limited (thl) is a New Zealand-domiciled, publicly listed (NZX/ASX; OTC: TRZHF) vertically integrated recreational vehicle (RV) company founded in 1984 and headquartered in Auckland. Operating across New Zealand, Australia, the United States, and Canada with franchise extensions into Southern Africa and Japan, thl runs five interconnected segments: RV Design & Build (KEA, Talvor, Windsor, Winnebago ANZ, Coromal), RV Rentals (maui, Apollo, Britz, CanaDream, Road Bear RV, El Monte RV, Mighty Campers, Cheapa Campa, Hippie Campers), RV Sales (RV Super Centre, Apollo RV Sales, Kratzmann, GeorgeDay, Sydney RV, CamperCo), Manufacturing (Action Manufacturing, Fairfax, Freighter, TransCold), and Tourism (Discover Waitomo including Waitomo Glowworm Caves and Blackwater Rafting, Kiwi Experience bus tours, and TripTech/CamperMate digital platform). The company self-describes as the most vertically integrated RV business globally, encompassing more than 30 brands serving hundreds of thousands of customers annually.
Revenue is generated through four primary streams: usage-based short- and long-term RV rentals across the nine rental brands, one-time RV sales through the dealership network, hardware sales via in-house manufacturing, and transaction/admission fees on tourism experiences, supplemented by licensing royalties from franchise partners in Southern Africa and Japan. Pricing is quote-based across rental and sales, varying by season, vehicle class, duration, and geography. Distribution combines owned rental branches, owned physical dealerships, franchise operators, and online booking via brand-specific websites. The TripTech technology platform — including the CamperMate navigation and trip-planning application — provides route planning, campground discovery, and travel coordination functionality that integrates with thl's vehicle and tourism offerings.
The business is currently in a strategic reshape: the February 2026 divestiture of UK and Ireland operations (Bunk Campers, Just Go) contributed to a 17% H1 FY26 net profit increase, 11% revenue growth to NZD 477.3 million, and a 67% surge in operating cash flow to NZD 40.5 million. Full-year FY26 NPAT is guided at NZD 43-47 million with a net debt target below NZD 400 million. Australian private equity firm BGH Capital raised its takeover bid to NZ$3.10 per share in 2026, indicating active shareholder-level change alongside the operating restructuring.
Tourism Holdings Limited firmographics
Firmographics- Name
- Tourism Holdings Limited
- Legal name
- Tourism Holdings Limited
- Website
- https://thlonline.com
- Company type
- Public
- Founded year
- 1984
- Operating status
- Operating
- Headcount range
- 501–1,000 employees
- Short description
- Tourism Holdings Limited (thl) is a publicly listed New Zealand vertically integrated RV company operating RV design, manufacturing, rental, sales, and tourism businesses across New Zealand, Australia, the USA, and Canada with more than 30 brands.
- Ownership category
- akta.pro rank
Tourism Holdings Limited industry classification
Industry- Product category
- Recreational Vehicle Rental and Sales
- NAICS
- Automotive Equipment Rental and Leasing (5321), Recreational Vehicle Dealers (44121), Recreational Vehicle Dealers (441210), Recreational Goods Rental (532284)
- SIC
- Services-Auto Rental & Leasing (No Drivers) (7510), Retail-Mobile Home Dealers (5271)
- akta.pro primary industry
- Full-Service Vacation Rental Property Management (THAMAKAA)
- akta.pro secondary industries
- Recreational Vehicle (RV) Bodies & Towables Manufacturing (IMACAGAJ), Full-Service Vacation Rental Property Management (BPAJAIAA), Co-Host / On-the-Ground Operations & Guest Services (BPAJAIAI)
Keywords
Where Tourism Holdings Limited is headquartered
LocationHeadquarters
- HQ city
- Auckland
- HQ country
- New Zealand
- HQ region
- Oceania
Offices1 record
Markets served
Tourism Holdings Limited business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Operations, Supply Chain, Personnel, Marketing or Sales, Infrastructure, Technology or R&D
Revenue model
- RV Rentals: Short-term and long-term rental of recreational vehicles through brands including maui, Apollo, Britz, CanaDream, Road Bear RV, El Monte RV, Mighty Campers, Cheapa Campa, and Hippie Campers. Revenue generated through daily/weekly rental rates across New Zealand, Australia, USA, and Canada operations.
- RV Sales: Sale of new and used recreational vehicles through dealership network including RV Super Centre, Apollo RV Sales, Kratzmann, GeorgeDay, Sydney RV, and CamperCo.
- RV Manufacturing: Design and manufacturing of RVs under brands KEA, Talvor, Windsor, Winnebago (ANZ), Coromal, and via Action Manufacturing, Fairfax, Freighter, and TransCold subsidiaries.
- Tourism Experiences: Tourism operations including Discover Waitomo (Waitomo Glowworm Caves, Blackwater Rafting, Ruakuri Caves, Aranoni Caves, Waitomo Homestead), Kiwi Experience bus tours, and TripTech services.
- Franchise Revenue: Licensing and franchise fees from operations in Southern Africa and Japan.
Go-to-market motion2 records
Distribution channels4 records
Marketing channels4 records
Tourism Holdings Limited product offering
Product offeringCore offering
thl is the largest provider of holiday vehicles for rent and sale in Australia and New Zealand and a vertically integrated RV company. It designs, builds, rents, and sells recreational vehicles across more than 30 consumer brands spanning premium, value, and budget segments, and operates rental fleets and sales operations in New Zealand, Australia, the United States, and Canada with franchises in Southern Africa and Japan.
Product overview
Tourism Holdings Limited (thl) operates as a vertically integrated global RV (recreational vehicle) company listed on the NZX and ASX. The business encompasses four interconnected segments: RV Design & Build (KEA, Talvor, Windsor, Winnebago ANZ, Coromal), RV Rentals (maui, Apollo, Britz, CanaDream, Road Bear RV, El Monte RV, Mighty Campers, Cheapa Campa, Hippie Campers, Bunk Campers, Just Go), RV Sales (RV Super Centre, Apollo RV Sales, Kratzmann, GeorgeDay, Sydney RV, CamperCo), and Manufacturing (Action Manufacturing, Fairfax, Freighter, TransCold). Additionally, the company operates Tourism assets including Discover Waitomo cave attractions, Kiwi Experience backpacker bus service, and TripTech digital platforms including CamperMate. The portfolio spans operations in New Zealand, Australia, USA, and Canada, with franchises in Southern Africa and Japan. Collectively, thl represents over 30 brands serving hundreds of thousands of customers annually.
Differentiator
Problem solved
Functional benefit
Brands
- thl: Global family of RV brands delivering enriching travel experiences across RV design/build, rentals, sales, manufacturing, and tourism operations
Products and services
- maui
Quantifiable outcome
- H1 FY26 revenue NZD 477.3 million, up 11% year-on-year
- +3 more outcomes
Companies that use Tourism Holdings Limited
Customer profileSegments3 records
Ideal customer profiles3 records
Tourism Holdings Limited technology and API
TechnologyAPI detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature1 record
Tourism Holdings Limited partnerships and signals
Strategic signalScale indicators8 records
Recent moves8 records
Expansion highlights5 records
Tourism Holdings Limited competitors and assessment
Company assessmentBroad incumbents
- Winnebago Industries: One of the largest US RV manufacturers, Winnebago Industries also sells motorhomes and towables through dealers. thl operates the licensed Winnebago brand in Australia and New Zealand (Winnebago ANZ), making Winnebago both a licensor and a strategic comparable across RV manufacturing and sales.
- Thor Industries: Thor Industries is the world's largest RV manufacturer with a broad portfolio of motorhome and towable brands. Comparable to thl's vertically integrated design/build, manufacturing, and dealership exposure, though Thor does not operate a meaningful rental fleet.
- Trigano: Trigano is Europe's leading RV and outdoor leisure equipment manufacturer with a portfolio of caravan, motorhome, and outdoor equipment brands. Comparable to thl in the breadth of its multi-brand manufacturing footprint and international distribution.
- Knaus Tabbert: Knaus Tabbert is a major European RV manufacturer producing motorhomes, caravans, and camper vans under multiple brands. Comparable to thl's RV Design & Build and Manufacturing segments (KEA, Talvor, Windsor, Coromal) at the production level.
Direct peers
- Cruise America: Cruise America is the largest RV rental operator in the United States, offering motorhome rentals across North America. Directly comparable to thl's Road Bear RV and El Monte RV rental operations in the US market.
- Fraserway RV: Fraserway RV is one of Canada's largest RV rental and sales operators, with a fleet of motorhomes and campervans across the country. A direct comparable to thl's CanaDream Canadian rental business.
- McRent: McRent is a major European motorhome rental company with locations across the continent. Comparable to thl's multi-brand European operations (Bunk Campers, Just Go) on product, customer, and business model.
Emerging players
- Roadsurfer: Roadsurfer is a fast-growing European RV rental operator offering campervan rentals across multiple countries with a fleet-purchasing model. Comparable to thl's premium RV rental brands (maui, Apollo) in target customer and use case.
- Outdoorsy: Outdoorsy operates a peer-to-peer RV rental marketplace connecting RV owners with renters, primarily in North America. A disruptive comparable to thl's owned-fleet rental operations in the US and Canada.
- RVshare: RVshare is a leading peer-to-peer RV rental marketplace in the United States, offering an alternative to traditional fleet-based operators. Competes for the same RV rental demand that thl's Road Bear RV and El Monte RV brands serve.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights6 records
Customer concentration
Tourism Holdings Limited social profiles
Digital presenceTourism Holdings Limited financial estimates
Financial estimateRevenue estimate
Valuation estimate
Tourism Holdings Limited leadership team
Management profileNumber of profiles
Profiles8 records
Tourism Holdings Limited subsidiaries and ownership
Company hierarchySubsidiaries27 records
Tourism Holdings Limited funding detail
Funding detailFunding overview
Funding rounds1 record
Investors1 record
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Tourism Holdings Limited M&A and investment
M&A and investmentM&A1 record
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Tourism Holdings Limited
What does Tourism Holdings Limited do?
thl is the largest provider of holiday vehicles for rent and sale in Australia and New Zealand and a vertically integrated RV company. It designs, builds, rents, and sells recreational vehicles across more than 30 consumer brands spanning premium, value, and budget segments, and operates rental fleets and sales operations in New Zealand, Australia, the United States, and Canada with franchises in Southern Africa and Japan.
Is Tourism Holdings Limited a public or private company?
Tourism Holdings Limited is a public company. It is classified as public and is currently operating.
When was Tourism Holdings Limited founded?
Tourism Holdings Limited was founded in 1984. It employs 501 to 1,000 people.
Where is Tourism Holdings Limited based?
Tourism Holdings Limited is headquartered in Auckland, New Zealand, in the Oceania region.
How does Tourism Holdings Limited make money?
Five revenue lines are on record. RV Rentals are the primary driver. The others are RV Sales, RV Manufacturing, tourism Experiences and franchise Revenue.
Who are Tourism Holdings Limited's main competitors?
Broad incumbents on record are Winnebago Industries, Thor Industries, Trigano and Knaus Tabbert. Direct peers are Cruise America, Fraserway RV and McRent. Emerging players are Roadsurfer, Outdoorsy and RVshare.
Does Tourism Holdings Limited have an API?
No public API is recorded for Tourism Holdings Limited.
What industry is Tourism Holdings Limited in?
Tourism Holdings Limited's product category is Recreational Vehicle Rental and Sales. Its primary akta.pro industry code is THAMAKAA, Full-Service Vacation Rental Property Management, with a secondary code of IMACAGAJ, Recreational Vehicle (RV) Bodies & Towables Manufacturing. Its NAICS code is 5321 and its SIC code is 7510.