What Streetlight Digital does

Streetlight Digital is a women-owned, fully-remote boutique digital marketing and fundraising agency founded in 2016 by Natalie Stamer and Kara Poshak, both former nonprofit fundraising leaders from St. Baldrick's Foundation and MDA. The company exclusively serves the nonprofit sector with a team of approximately 60 specialists distributed across 15+ U.S. states, with primary locations in Tucson, AZ and Denver, CO. Its service portfolio spans Strategic Planning, Paid Media Management (search, social, video, programmatic, Google Ad Grants), Email and SMS Fundraising, Search Visibility (SEO and GEO), P2P and Donation Platform Support (DonorDrive, Classy, Neon CRM, Luminate, TeamRaiser), Creative and Content, and Analytics and Reporting. Two flagship practice areas anchor the business: Peer-to-Peer (P2P) Fundraising Services and Digital Direct Response (DR) Services, delivered through retainer agreements and project-based engagements with embedded dedicated teams.

The business model is services-based with three primary revenue streams: retainer agreements providing dedicated core teams (strategist/lead, paid media lead, creative support, project management) plus specialist access; project-based engagements for opportunity assessments, audits, campaign strategy, and platform migrations; and managed services for ongoing paid advertising, email, and analytics without media markup. Pricing is custom and not publicly disclosed; clients are charged agency fees rather than marked-up media spend, which is positioned as a trust-building differentiator. The agency is platform-agnostic in its recommendations, prioritizing client fit over revenue-sharing arrangements. Go-to-market combines direct sales with a strong referral network, supported by thought leadership through the Perspectives Hub blog, conference presence (P2P Forum, BBCON, Social Media Week LA, OneCause Raise), and free consultations as an initial touchpoint.

Streetlight Digital is privately held with no disclosed external funding, no parent company, and no subsidiaries. The company reports a 95% client retention rate and has been recognized as a 2026 Google Ads Premier Partner (top 3% globally) and a 2026 Microsoft Advertising Partner. Named clients include Wounded Warrior Project, Armed Services YMCA, Boys & Girls Clubs of America, Disabled American Veterans, St. Jude Children's Research Hospital (ALSAC), American Cancer Society, Leukemia & Lymphoma Society, Make-A-Wish America, National MS Society, ALS Association, Muscular Dystrophy Association, Children's Hospital of Philadelphia, and Solving Kids' Cancer. AI capabilities are selectively embedded within partner platforms (Google AI Max, Meta Advantage+, ChatGPT ads, Dataro for donor intelligence) rather than developed as proprietary models.

Name

Streetlight Digital

Legal name

Streetlight Digital

Website

https://streetlightdigital.com

Company type

Private

Founded year

2016

Operating status

Operating

Headcount range

11–50 employees

Short description

Streetlight Digital is a women-owned, fully-remote boutique digital marketing and fundraising agency exclusively serving the nonprofit sector with ~60 specialists offering P2P fundraising, digital direct response, paid media, email/SMS, SEO/GEO, and platform support services.

Ownership category

akta.pro rank

Product category

Nonprofit Digital Marketing Services

NAICS

Advertising, Public Relations, and Related Services (5418)

SIC

Services-Advertising Agencies (7311), Services-Computer Programming, Data Processing, Etc. (7370)

akta.pro primary industry

Social Media & Community Management (BPAFAAAE)

Keywords

• Nonprofit marketing services
• Peer-to-peer fundraising
• Digital direct response
• Paid media management
• Email and SMS fundraising

Headquarters

HQ city

Tucson

HQ country

United States

HQ region

North America

Offices3 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations, Others

Revenue model

1. Retainer Agreements: Core retainer model providing dedicated team access including strategist/lead, paid media lead, creative support, and project management, with additional specialist access as needed for technology, analytics, design, and copy.
2. Project-Based Engagements: Opportunity assessments, audits, campaign strategy, platform migrations, integrations, and web development engagements billed as discrete projects.
3. Managed Services: Ongoing management of paid advertising campaigns, email programs, analytics, and platform optimization without media markup charges.

Go-to-market motion2 records

Distribution channels4 records

Marketing channels8 records

Core offering

Streetlight Digital is a women-owned, fully-remote boutique marketing and fundraising agency providing full-spectrum digital marketing and fundraising services exclusively to nonprofit organizations. Its portfolio spans strategic planning, paid advertising (search, social, video, programmatic, Google Ad Grants), email and SMS fundraising, peer-to-peer platform support, technology and website development, creative services, and analytics/reporting. The agency operates as an extension of clients' in-house teams through retainer-based and project-based engagements.

Product overview

Streetlight Digital is a women-owned, fully-remote boutique marketing and fundraising agency providing full-spectrum marketing and fundraising support exclusively for nonprofits. The company operates as a unified agency service offering rather than a software product platform. Services are delivered as an integrated portfolio spanning Strategic Planning & Consulting (including Opportunity Assessment), Paid Media Management (search, social, video, programmatic, Google Grants), Email & SMS Fundraising, Search Visibility (SEO & GEO), Platform Support & Technology Services, Creative & Content, and Analytics & Reporting. They specialize in two core program types: Peer-to-Peer (P2P) Fundraising Services and Digital Direct Response (DR) Services. The agency functions as an extension of clients' in-house teams, providing strategic consultation and hands-on execution across all channels.

Differentiator

Problem solved

Functional benefit

Products and services

• Strategic Planning & Consulting

Quantifiable outcome

• 95% client retention rate
• +5 more outcomes

Named customers17 records

Segments4 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration8 records

AI capability4 records

Feature3 records

Partnerships

Nine partnerships are on record, tiered core.

• GooglecoreTechnology or IntegrationPremier Google Partner status, placing Streetlight among top 3% of Google Partners globally. Manages Google Ads campaigns including Google Ad Grants for nonprofit clients. Maintains optimization score of 70%+ and has certified account strategists.
• Microsoft AdvertisingcoreTechnology or IntegrationMicrosoft Advertising Partner with certified expertise in Bing and Microsoft search advertising platforms.
• ClassycoreTechnology or IntegrationP2P and donation platform supported by Streetlight for client implementations, optimization, and campaign management.
• DonorDrivecoreTechnology or IntegrationP2P fundraising platform supported for full platform blueprint development and optimization.
• Neon CRMcoreTechnology or IntegrationP2P and donation platform supported with technical and strategic background for optimized results.
• Luminate (Blackbaud)coreTechnology or IntegrationFull Luminate blueprint development provided for nonprofit clients using this platform.
• TeamRaiser (Blackbaud)coreTechnology or IntegrationNonprofit tech platform supported for DIY and peer-to-peer fundraising programs.
• BlackbaudcoreTechnology or IntegrationSuite of nonprofit products supported including Luminate Online and TeamRaiser for client technology implementations.
• Peer-to-Peer Professional ForumcoreStrategic or Co-development PartnerTop 30 Sponsor of the Peer-to-Peer Professional Forum. Co-owner Natalie Stamer co-presented the 2025 Top 30 & Benchmarking Study analysis at P2PForum26. Streetlight sponsors both the Benchmarking Data Set and the conference.

Scale indicators5 records

Recent moves6 records

Expansion highlights6 records

Market position

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Profiles11 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Streetlight Digital