Neon CRM
Neon One operates Neon CRM and adjacent products (Neon Fundraise, Neon Pay, Neon Websites, Arts People, Neon Launch) as an integrated, cloud-based nonprofit operating system used by more than 7,000 small and midsize nonprofits and associations to manage donor, member, event, volunteer, and payment workflows on a single revenue-based subscription platform.
- Company typePrivate
- Founded2018
- HeadquartersChicago, United States
- Headcount101–250
- GTM typeB2B
- OfferingSoftware
What Neon CRM does
Neon One, LLC (DBA Neon CRM) is a privately held Chicago-based software company that operates an integrated nonprofit relationship management platform serving more than 7,000 small and midsize nonprofits and associations. The platform centers on Neon CRM — a cloud-based donor database with fundraising, membership, event, volunteer, grant, email/text communication, and reporting workflows — and is extended by Neon Fundraise (peer-to-peer fundraising), Neon Websites (drag-and-drop nonprofit site builder), Neon Pay (integrated PCI-DSS Level 1 payment processing with donor-covered-fee option), Arts People (performing arts ticketing acquired in 2019), and Neon Launch ($49/month starter package for newly incorporated 501(c)(3) organizations). Optional Memberships, Events, and Volunteers modules are priced at +10%, +20%, and +10% of the base CRM subscription respectively.
The company monetizes via revenue-based monthly subscriptions beginning at $99/month for Neon CRM (unlimited contacts and users across all plans), payment-processing transaction fees through Neon Pay, per-ticket pricing through Arts People, and one-time setup fees for Neon Websites. Distribution combines a sales-assisted model (demo requests, personalized demos, revenue-qualified lead capture) with product-led growth via self-guided product tours, while demand generation runs through content marketing, SEO, the Generosity Xchange annual conference, G2/Capterra (1,000+ reviews at 4.3/5), and a certified partner ecosystem spanning QuickBooks, Mailchimp, Constant Contact, Eventbrite, Windfall, DonorSearch, Double the Donation, and an Open API.
Neon One has 101-250 employees, is organized as an LLC, has disclosed no institutional funding rounds, and serves US and Canadian customers primarily (with Arts People available globally). Acquisitions include Arts People (2019), CiviCore (January 2019), and RallyBound (September 2018). No revenue, ARR, or valuation is disclosed in available sources.
Neon CRM firmographics
Firmographics- Name
- Neon CRM
- Legal name
- Neon One, LLC
- Website
- https://neonone.com
- Company type
- Private
- Founded year
- 2018
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Short description
- Neon One operates Neon CRM and adjacent products (Neon Fundraise, Neon Pay, Neon Websites, Arts People, Neon Launch) as an integrated, cloud-based nonprofit operating system used by more than 7,000 small and midsize nonprofits and associations to manage donor, member, event, volunteer, and payment workflows on a single revenue-based subscription platform.
- Ownership category
- akta.pro rank
Neon CRM industry classification
Industry- Product category
- Nonprofit CRM Software
- SIC
- Services-Prepackaged Software (7372)
- akta.pro primary industry
- Marketing Automation & Campaign Management CRM (HDAEAFAB)
- akta.pro secondary industries
- Sales Force Automation (SFA) CRM (HDAEAFAA), Customer Engagement & Messaging (Email, SMS, Push, In-App) (BPAFAFAI), Fan Club, Community & CRM Management (MPAIAGAJ)
Keywords
Where Neon CRM is headquartered
LocationHeadquarters
- HQ city
- Chicago
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Neon CRM business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure
Revenue model
- Subscription Fees - Neon CRM: Core CRM subscription with revenue-based pricing model. Base subscription starts at $99/month, with pricing scaling based on nonprofit's fundraising revenue rather than database size. Includes unlimited contacts and users.
- Memberships Module: Optional add-on module for managing membership programs. Costs +10% of base CRM subscription fee. Includes sign-up forms, auto-renewals, member portals, and tier management.
- Events Module: Optional event management module. Costs +20% of base CRM subscription fee. Includes event set-up, flexible ticketing, seating charts, registrations, waitlists, and auto-reminders.
- Volunteers Module: Optional volunteer management module. Costs +10% of base CRM subscription fee. Includes volunteer roles, timesheets, communications, shift management, and self-service portal.
- External Payment Processor Fee: Fee for organizations using external payment processors instead of Neon Pay. Starts at $50/month.
- Transaction/Payment Processing: Payment processing fees through Neon Pay for donations, memberships, event registrations, and other transactions. Supports donor-covered fees option.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | Neon CRM Base - Core donor management platform |
| Subscription | Monthly | Neon CRM with Memberships Module |
| Subscription | Monthly | Neon Launch - For new nonprofits |
| Subscription | Monthly | Neon Websites - DIY Option |
| Subscription | Monthly | Neon Websites - Standard Build |
| Subscription | Monthly | Neon Websites - Premium Build |
| Unit Pricing | Pay-as-you-go | Arts People - Performing Arts Ticketing |
| Subscription | Monthly | External Payment Processor |
| Subscription | Monthly | Add-on Modules |
Go-to-market motion2 records
Distribution channels4 records
Marketing channels10 records
Neon CRM product offering
Product offeringCore offering
Neon CRM is a cloud-based nonprofit relationship management platform that centralizes donor management, fundraising campaigns, memberships, events, volunteer tracking, communications, grant tracking, and payment processing in a single integrated system. The core offering is sold on a revenue-based monthly subscription starting at $99/month with optional add-on modules (Memberships, Events, Volunteers) and companion products (Neon Fundraise, Neon Websites, Neon Pay, Arts People) for peer-to-peer fundraising, website building, payment processing, and performing arts ticketing.
Product overview
Neon One offers a platform-plus-modules architecture centered on Neon CRM as the core nonprofit operating system. The platform integrates specialized products including Neon Fundraise (peer-to-peer fundraising), Neon Websites (website builder), Neon Pay (payment processing), and Arts People (performing arts ticketing), plus Neon Launch for new nonprofits. Users can add optional modules to Neon CRM—Memberships (+10%), Events (+20%), and Volunteers (+10%)—creating a unified system where all supporter data flows between products for a complete 360-degree view of donors, members, volunteers, and event attendees.
Differentiator
Problem solved
Functional benefit
Brands
- Arts People: Ticketing and patron management software for performing arts organizations including theaters, symphonies, dance companies, and opera houses
- Neon Fundraise
- Neon Websites
- Neon Pay
- Neon Launch
Products and services
- Neon CRM The nonprofit operating system that manages donors, fundraising campaigns, memberships, events, volunteer tracking, communications, grants, and reporting in a single integrated platform. For small and midsize nonprofit organizations.
- Neon Fundraise Peer-to-peer and endurance fundraising platform that enables supporters to create personal fundraising pages, track pledges, and run team campaigns with real-time dashboards and multi-currency support. For nonprofits running community fundraisers, endurance events, and team-based campaigns.
- Neon Websites Drag-and-drop website builder with nonprofit-specific templates, integrated CRM sync, SEO tools, and accessibility features for creating professional nonprofit websites without coding. For nonprofits that need a digital home for their organization.
- Neon Pay Integrated payment processor that accepts credit cards, ACH, and digital wallets (Apple Pay, Google Pay, Venmo, PayPal) with real-time transaction data syncing to CRM and a handheld payment terminal for in-person donations. For nonprofits accepting donations, memberships, and event revenue.
- Arts People Ticketing and patron management software for performing arts organizations featuring flexible seating, subscription management, box office tools, and native integration with Neon CRM. For theaters, symphonies, dance companies, opera houses, and other performing arts organizations.
- Neon Launch Website and fundraising starter package for new and early-stage nonprofits that includes a three-page professional website, branded donation form, payment processing setup, automated thank-you emails, and one-on-one setup support. For newly formed 501(c)(3) organizations needing to launch quickly.
Quantifiable outcome
- 33% average donation revenue growth in first year
- +6 more outcomes
Companies that use Neon CRM
Customer profileNamed customers36 records
Segments5 records
Ideal customer profiles5 records
Neon CRM technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
Integration10 records
AI capability6 records
Feature6 records
Neon CRM partnerships and signals
Strategic signalPartnerships
Eight partnerships are on record, tiered core.
- QuickBookscoreNeon One is an Intuit QuickBooks Solution Provider with automated data syncing and unified reporting between Neon CRM and QuickBooks Online. System automatically sends daily donations, membership dues, event revenue, and standard refunds directly to chart of accounts.
- MailchimpcoreNative integration with Mailchimp for email marketing synchronization and audience management.
- Constant ContactcoreNative integration with Constant Contact for email marketing and campaign management.
- EventbritecoreCertified integration with Eventbrite for event registration and attendee data synchronization.
- WindfallcoreDirect integration with Windfall for real-time wealth screening and net worth data to support major donor prospect research and identification.
- DonorSearchcoreIntegration with DonorSearch for wealth screening and donor prospect research capabilities.
- Double the DonationcoreIntegration with Double the Donation for employer matching gift automation and maximizing donation revenue.
- Open APIcoreOpen API available for custom integrations and building tailored workflows to meet specific technical requirements.
Scale indicators10 records
Recent moves6 records
Expansion highlights6 records
Neon CRM competitors and assessment
Company assessmentDirect peers
- Keela: All-in-one CRM and fundraising platform tailored to small and midsize nonprofits. Direct overlap with Neon CRM in donor management, email, and reporting.
- DonorPerfect: Long-standing donor management and fundraising CRM for small and midsize nonprofits. Highly comparable customer base, pricing model, and feature set to Neon CRM.
- Bloomerang: Direct competitor focused on donor management and CRM for small and midsize nonprofits, with overlapping modules for fundraising, events, and engagement scoring. Closest like-for-like peer in the SMB nonprofit CRM category.
- Little Green Light: Cloud CRM designed specifically for small nonprofits, with donor management, events, and volunteer tracking. Comparable SMB positioning and pricing tier.
- Classy (by GoFundMe): Online fundraising and peer-to-peer platform for nonprofits. Closely comparable to Neon Fundraise and adjacent to Neon CRM, with strong brand recognition in P2P and event fundraising.
- Bonterra (Network for Good, GivingData, FoundationSearch, Salsa): Suite of nonprofit software brands including CRM, fundraising, and grant management. Competes head-on with Neon across multiple product surfaces in the mid-market nonprofit segment.
Emerging players
- Funraise: Modern nonprofit fundraising platform with CRM, P2P, events, and donor portal capabilities. Targets the same SMB-to-mid-market segment as Neon with a newer product experience.
- Givebutter: Venture-backed fundraising platform covering donations, events, peer-to-peer, and basic CRM. A growing threat in the SMB nonprofit fundraising space where Neon Fundraise competes.
Broad incumbents
- Blackbaud: Largest incumbent in nonprofit software with Raiser's Edge NXT, Financial Edge, and a broad portfolio. Competes with Neon across CRM, fundraising, payments, and event management at the upper end of the market.
- Salesforce (Nonprofit Cloud / NPSP): Dominant enterprise CRM with a dedicated Nonprofit Cloud and free NPSP offering. While broader in scope, it pressures Neon on the upper end of the mid-market and sets customer expectations for ecosystem depth.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat7 records
Key risks6 records
Key highlights7 records
Customer concentration
Neon CRM social profiles
Digital presenceNeon CRM compliance and trust
Trust signalCompliance2 records
Neon CRM financial estimates
Financial estimateRevenue estimate
Valuation estimate
Neon CRM leadership team
Management profileNumber of profiles
Profiles1 record
Neon CRM subsidiaries and ownership
Company hierarchySubsidiaries1 record
Neon CRM funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Neon CRM M&A and investment
M&A and investmentM&A2 records
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Neon CRM
What does Neon CRM do?
Neon CRM is a cloud-based nonprofit relationship management platform that centralizes donor management, fundraising campaigns, memberships, events, volunteer tracking, communications, grant tracking, and payment processing in a single integrated system. The core offering is sold on a revenue-based monthly subscription starting at $99/month with optional add-on modules (Memberships, Events, Volunteers) and companion products (Neon Fundraise, Neon Websites, Neon Pay, Arts People) for peer-to-peer fundraising, website building, payment processing, and performing arts ticketing.
Is Neon CRM a public or private company?
Neon CRM is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Neon CRM founded?
Neon CRM was founded in 2018. It employs 101 to 250 people.
Where is Neon CRM based?
Neon CRM is headquartered in Chicago, United States, in the North America region.
How does Neon CRM make money?
Six revenue lines are on record. Subscription Fees - Neon CRM is the primary driver. The others are memberships Module, events Module, volunteers Module, external Payment Processor Fee and transaction/Payment Processing.
Who are Neon CRM's main competitors?
Direct peers on record are Keela, DonorPerfect, Bloomerang, Little Green Light, Classy (by GoFundMe) and Bonterra (Network for Good, GivingData, FoundationSearch, Salsa). Emerging players are Funraise and Givebutter. Broad incumbents are Blackbaud and Salesforce (Nonprofit Cloud / NPSP).
Does Neon CRM have an API?
Yes. Open API available for building custom integrations. Users have full access to the open API to create custom workflows without paying extra upgrade fees.
What industry is Neon CRM in?
Neon CRM's product category is Nonprofit CRM Software. Its primary akta.pro industry code is HDAEAFAB, Marketing Automation & Campaign Management CRM, with a secondary code of HDAEAFAA, Sales Force Automation (SFA) CRM. Its SIC code is 7372.