What Automatic does

Automatic is an enterprise AI orchestration platform that enables organizations to move from AI experimentation to production-grade deployment of autonomous AI systems and agentic automation. The platform combines three layers — intelligence, execution, and engineering — into a unified system designed to address fragmented AI tooling, security concerns, and the lack of internal AI expertise that typically block enterprise adoption. Its core technical offering is the orchestration layer itself, which coordinates generative AI and process automation capabilities within private, compliant deployment environments; the company describes natural language processing as its primary AI modality and autonomous agents as its flagship capability type.

The company's commercial surface is shaped by two 2026 strategic moves: a Core-tier partnership with Law.co to deliver autonomous AI systems for legal workflows, and integration into DEV.co's unified enterprise AI platform alongside LLM.co. Through Law.co, Automatic's orchestration layer is combined with legal domain intelligence to automate legal research, contract review, and client intake within secure environments. The vertical-specialization GTM is evident in the customer segmentation, which targets law firms as the primary segment addressing fragmented AI systems, security concerns, and limited internal expertise as pain points.

Pricing, revenue model, and contract mechanics are not publicly disclosed. The company operates as a private for-profit entity and was founded in 2011 (per legacy firmographic records, prior to the AI-platform repositioning), with a stated headcount band of 11-50 employees and a San Francisco headquarters. The current operating posture reflects an early-stage commercial platform with concentrated exposure to a single vertical and a single channel partner.

Name

Automatic

Website

https://listenercare.siriusxm.com

Company type

Private

Founded year

2011

Operating status

Operating

Headcount range

11–50 employees

Short description

Automatic is an enterprise AI orchestration platform that deploys autonomous AI agents and agentic automation in production-grade, private environments. Its initial vertical focus is law firms, served through a strategic partnership with Law.co for legal workflow automation.

Ownership category

akta.pro rank

Product category

Connected Car Devices

NAICS

Computer Terminal and Other Computer Peripheral Equipment Manufacturing (334118)

SIC

Computer Peripheral Equipment, Nec (3577)

akta.pro primary industry

Usage-Based / Telematics Personal Auto Insurance (FSAJAAAB)

Keywords

• Smart driving assistant
• Connected car device
• Automotive telematics
• OBD-II adapter
• Vehicle diagnostics

Headquarters

HQ city

San Francisco

HQ country

United States

HQ region

North America

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Technology or R&D, Supply Chain, Personnel, Marketing or Sales, Operations

Core offering

Automatic is a smart driving assistant sold as a hardware device that plugs into a vehicle's onboard diagnostics (OBD) port and pairs with a smartphone app. The product is designed to save drivers money on gas by analyzing driving behavior, remember where the car was parked, and automatically call for help in the event of a crash.

Product overview

Automatic offers an AI orchestration platform designed for enterprise automation, combining intelligence, execution, and engineering capabilities into a unified system. The platform provides autonomous AI systems and agentic automation capabilities, enabling organizations to deploy production-grade AI solutions. Through partnerships such as with Law.co, the platform integrates specialized domain intelligence (legal) into its orchestration layer to deliver tailored AI workflows.

Differentiator

Problem solved

Functional benefit

Products and services

• Automatic Smart Driving Assistant

Segments1 record

Ideal customer profiles1 record

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

AI capability4 records

Partnerships

One partnership is on record.

• Law.cocoreStrategic or Co-development Partner · 3 April 2026Automatic has partnered with LAW.co to deliver autonomous AI systems tailored for legal workflows. The collaboration combines Automatic's orchestration layer with Law.co's legal intelligence platform to enable law firms to automate tasks such as legal research, contract review, and client intake within secure environments. The partnership is designed to enhance AI deployment that meets privacy and compliance standards.

Recent moves3 records

Expansion highlights4 records

Broad incumbents

• Progressive (Snapshot): Major US personal auto insurer's usage-based insurance program that uses driving data to price premiums. Represents the insurer-side buyer peer that Automatic's telematics platform was built to serve.
• OnStar (General Motors): OEM-integrated connected vehicle service providing emergency response, navigation, diagnostics, and telematics directly from the factory. Represents the structurally competitive threat that disintermediates aftermarket dongle plays like Automatic.
• Hum by Verizon: Verizon's consumer telematics product using an OBD-II reader to deliver diagnostics, driving scores, and roadside assistance. Direct feature overlap with Automatic, distributed through a major carrier channel.
• SiriusXM: SiriusXM acquired Automatic Labs and now operates the brand as part of its connected vehicle and infotainment portfolio. As the parent organization, it is the most direct incumbent comparable and represents the structural ceiling for an aftermarket telematics player.

Direct peers

• Zubie: Connected car services platform offering OBD-II-based telematics for consumers, fleets, and insurance partners. Closely comparable to Automatic's original product positioning and customer mix.
• Metromile: Pay-per-mile auto insurer that uses telematics to price policies based on actual miles driven. Comparable to Automatic's UBI-aligned business model and customer segment, including the smartphone-first integration approach.
• Vinli: Connected car OBD-II platform providing vehicle data, driving analytics, and app-based services to drivers, fleets, and developers. Direct competitor to Automatic's original Smart Driving Assistant proposition with a near-identical hardware-plus-app go-to-market.
• Cambridge Mobile Telematics: Mobile telematics and analytics platform serving major insurers and fleet operators. Represents the platform-layer peer that Automatic's data and integrations could have powered for its USAA and CSAA investors.
• Mojio: Telematics and connected car platform offering OBD-II devices and cloud services targeted at usage-based insurance, fleet management, and consumer driving insights. Closely aligned with Automatic's original business model and target verticals.

Others

• LexisNexis Risk Solutions: Data and analytics provider that aggregates telematics feeds for UBI underwriting. Adjacent ecosystem peer — the intermediary between telematics device data and the insurance carriers that Automatic targeted as anchor customers.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks4 records

Key highlights5 records

Customer concentration

• Xx.com/automatic
• Facebookfacebook.com/automatic
• LinkedInlinkedin.com/company/2869860

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds4 records

Investors13 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A1 record

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Automatic