Velobike Innovation
- Company typePrivate
- Founded2019
- HeadquartersWaiuku, New Zealand
- Headcount1–10
- GTM typeB2C
- OfferingHardware or Manufacturing
What Velobike Innovation does
Velobike Innovation Limited is a New Zealand-headquartered, privately held manufacturer of high-performance track cycling components, founded by Glenn (with industrial design background) and co-owned with Valerie. The company designs and produces carbon fiber handlebars (Vector Sprint, Skat Endurance, Altias Sprint, Track Sprint), the UCI-certified M2 monocoque frameset, the modular Aerobar Cockpit System, extended-reach stems (Elite Longboi), precision drivetrain components (Elite Track Chainring with proprietary Gen3 tooth profile, Elite Track Sprocket, Enduo™ chainrings), indoor trainer adapters, and accessories — built primarily from Japanese Toray carbon fiber with aerospace-grade 7075-T6 aluminum and validated via wind tunnel and CFD methods. Products are certified to ISO 4210-5:2023 standards (often exceeding 2x safety thresholds), UCI-legal through evolving 2027 regulations, and JKA-certified for the Japanese Keirin market.
The business operates a direct-to-consumer model through a Shopify storefront (velobike.co.nz) shipping globally to 130+ countries via DHL Express, complemented by a curated network of 13 specialist retail partners across the UK, Japan, Norway, Australia, Taiwan, South Korea, Canada, Netherlands, China, New Zealand, and Ukraine. Pricing is positioned at the premium end (NZD $855 handlebars, NZD $1,563-$1,880 framesets, with smaller accessories from $6-$127). Customer base spans elite Olympic athletes and 40 national federations (including Cycling New Zealand, AusCycling, and JKA), amateur/club track cyclists, and the indoor training segment. The Altias sub-brand (altias.co) operates alongside Velobike as a high-performance systems-level range.
Velobike Innovation firmographics
Firmographics- Name
- Velobike Innovation
- Legal name
- Velobike Innovation Limited
- Website
- https://velobike.co.nz
- Company type
- Private
- Founded year
- 2019
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Ownership category
- akta.pro rank
Velobike Innovation industry classification
Industry- Product category
- Track Cycling Components
- NAICS
- Motorcycle, Bicycle, and Parts Manufacturing (336991)
- SIC
- Motorcycles, Bicycles & Parts (3751)
- akta.pro primary industry
- Bike Parts & Components Retail (CRAMAHAB)
Keywords
Where Velobike Innovation is headquartered
LocationHeadquarters
- HQ city
- Waiuku
- HQ country
- New Zealand
- HQ region
- Oceania
Offices1 record
Markets served
Velobike Innovation business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D, Infrastructure
Revenue model
- Track Cycling Components Sales: Direct e-commerce sales of track cycling components including handlebars, stems, framesets, chainrings, sprockets, chains, and accessories. One-time product purchases with global shipping. Products range from small components ($6-100) to major items like framesets ($1,563-1,880).
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Premium Performance Components |
Go-to-market motion1 record
Distribution channels2 records
Marketing channels6 records
Velobike Innovation product offering
Product offeringCore offering
Velobike Innovation designs, manufactures, and sells Olympic-level track cycling components including carbon fiber handlebars (Vector Sprint, Skat Endurance, Altias Sprint), the UCI-certified M2 monocoque frameset, the modular Aerobar Cockpit System, the Elite Longboi Stem, and proprietary chainrings, sprockets, and drivetrain parts. The company sells these through its direct-to-consumer Shopify storefront globally, alongside a network of 13 international retail partners across the UK, Japan, Australia, Europe, Asia, and the Pacific.
Product overview
Velobike Innovation is a New Zealand-based company specialising in Olympic-level track cycling equipment engineered for elite performance. The product portfolio centres on carbon fibre handlebars (Vector Sprint Handlebar, Skat Endurance Handlebar, Altias Sprint Handlebar, Track Sprint Handlebar), the UCI-certified M2 carbon monocoque frameset, and the modular Aerobar Cockpit System combining adjustable risers, extensions, and arm rests. The range extends across the full drivetrain (Elite Track Chainrings, Enduo™ chainrings and sprockets, 11T and 9-10T sprockets), stems (Elite Longboi Stem, Altias Argon18 Stem), indoor trainer adapters (Wahoo KICKR, LeMond Revolution), chains (Izumi, HKK, Shimano Dura-Ace), pedals and straps, accessories (computer mounts, aero socks, skinsuits), and performance tools (Gear Calculator, CdA Calculator, Chain Link Calculator, Longboi Stem Calculator, Standing Start Calculator). Products are sold under the Velobike brand alongside the Altias sub-brand (Altias Sprint Handlebar, Altias Argon18 Stem, Altias 3-Spoke Wheel). The company also operates a Back Room clearance section for sale items and end-of-line products. Velobike supplies 40 national federations and has achieved 43 Olympic medals with its equipment across Tokyo 2020 and Paris 2024.
Differentiator
Problem solved
Functional benefit
Brands
- Altias: A high-performance track range, shaped by a system-led approach to elite racing, including Altias Sprint Handlebar, Altias Fusion frameset, and Altias 3-Spoke wheel. Sold through altias.co.
Products and services
- Vector Sprint Handlebar High-performance carbon fibre sprint handlebar designed for UCI compliance from 2027 onward with 17.5% higher stiffness-to-weight ratio and ergonomic grip profile, aimed at elite sprint track cyclists.
- Skat Endurance Handlebar
Quantifiable outcome
- 17.5% higher stiffness to weight ratio for Vector Sprint Handlebar vs Altias predecessor
- +3 more outcomes
Companies that use Velobike Innovation
Customer profileNamed customers3 records
Segments2 records
Ideal customer profiles3 records
Velobike Innovation technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration3 records
Feature7 records
Velobike Innovation partnerships and signals
Strategic signalPartnerships
16 partnerships are on record, tiered core and minor.
- Cycling New ZealandcoreOlympic athlete and team collaboration. Cycling New Zealand mechanic connected founder Glenn with the federation, leading to development of Bunch Bars for Tokyo 2020 Olympics with only 6 weeks until equipment signoff deadline. Products used to win Olympic medals.
- AusCyclingcoreNational federation partnership for Olympic equipment development. Elite Track Chainrings used by AusCycling at Paris 2024 Olympics and for Men's Team Sprint World Championship 2022 win.
- AltiascoreSister brand and parent company relationship. Velobike and Altias operate under the same company. Altias represents the high-performance track range and systems approach. Products cross-referenced and sold through both brands.
- Brooks CyclesminorRetail partner in Wales, UK. Contact: Tony Brooks. One of 13 international retail partners providing local expertise and Velobike product access.
- RunwellminorRetail partner in Niigata, Japan. Contact: Kenichiro Aiba. Provides local Velobike product sales and expertise.
- Sola ArenaminorRetail partner in Sola, Norway. Contact: Sebastian Kartfjord. Provides Velobike products and track cycling expertise.
- GEAR Shop BrisbaneminorRetail partner in Adelaide, Australia. Contact: Matt Leasegang.
- Cycle Plus StudiominorRetail partner in Taichung City, Taiwan. Contact: Eddie Huang.
- MJ.BICICLETTAminorRetail partner in Seoul, South Korea. Contact: Ko Min-sik.
- Velo IBikeminorRetail partner in Montreal, Canada. Contact: Renato Cardaso.
- False FlatminorRetail partner in Amsterdam, Netherlands. Contact: Ruben Vogels.
- HolybrotherminorRetail partner in Beijing, China. Contact: Zhenjia (Jiajia).
- Pro CycleminorRetail partner in Songpa-gu, South Korea. Contact: Woody.
- Spoken CyclesminorRetail partner in Cambridge, New Zealand. Contact: Blair Taylor.
- The Performance LabminorRetail partner in Cambridge, New Zealand. Contact: Dan Gardner.
- Sport DeviceminorRetail partner in Kyiv, Ukraine. Contact: Maks Savchenko.
Scale indicators4 records
Recent moves6 records
Expansion highlights6 records
Velobike Innovation competitors and assessment
Company assessmentDirect peers
- ENVE Composites: Premium US-based carbon fibre cycling components manufacturer (handlebars, stems, wheels, forks) serving high-end road, gravel, and track riders. Directly comparable to Velobike in materials (Toray carbon), premium positioning, and performance-led marketing; competes in the same aero handlebar and stem categories.
- Argon 18: Canadian high-end bike manufacturer known for the Track Bike and triathlon frames used at the Olympics. Velobike already has a commercial relationship (Altias Argon18 Stem listed in product range), and Argon 18 competes in the same elite track-bike ecosystem including at Paris 2024.
- 3T Cycling: Italian premium cycling components brand (handlebars, stems, aerobars, framesets) with strong track and time-trial heritage. Directly competes in the modular aerobar and sprint handlebar categories, and overlaps Velobike's premium carbon cockpit positioning.
- Deda Elementi: Italian manufacturer of performance road and track cycling cockpits (handlebars, stems, aerobars). Directly competes with Velobike in carbon sprint and endurance handlebars and is a comparable premium-priced, design-led Italian competitor in the elite cockpit category.
- LOOK Cycle: French premium bike and components maker with deep track cycling heritage (LOOK track frames used at multiple Olympics). Competes with Velobike at the elite track ecosystem level, particularly with national federations selecting complete track bike packages.
- Dolan Bikes: UK-based track and road bike specialist serving amateur through elite track cyclists. Overlaps Velobike's amateur/enthusiast track customer segment with comparable pricing and direct-to-rider distribution via independent bike shops.
Broad incumbents
- Zipp (SRAM): SRAM-owned premium cycling components brand specializing in aerodynamic wheels, handlebars, and cockpits for road and track. Directly competes in sprint handlebars and aero cockpits, but operates as part of the broader SRAM portfolio with substantially larger R&D and distribution than Velobike.
- FSA (Full Speed Ahead): Large-scale cycling components manufacturer (Vision sub-brand covers aero/track cockpits). Overlaps Velobike in stems, chainrings, and aero handlebars at elite price points, with substantially broader product breadth and global OEM relationships.
Emerging players
- Ritchey Design: Long-established US cycling components brand offering stems, handlebars, and frames with strong track and cyclocross heritage. Comparable premium positioning to Velobike in cockpit components, though broader in category mix.
- TRP Cycling: Performance cycling components brand (brakes, drivetrain, aero bars) targeting high-end road and time-trial riders. Comparable to Velobike in targeting performance-focused niche customers with specialized aero cockpit and drivetrain products.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
Velobike Innovation social profiles
Digital presenceVelobike Innovation compliance and trust
Trust signalCompliance11 records
Velobike Innovation financial estimates
Financial estimateRevenue estimate
Valuation estimate
Velobike Innovation leadership team
Management profileNumber of profiles
Profiles3 records
Velobike Innovation subsidiaries and ownership
Company hierarchySubsidiaries1 record
Velobike Innovation funding detail
Funding detailFunding overview
Funding rounds2 records
Investors1 record
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Velobike Innovation M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Velobike Innovation
What does Velobike Innovation do?
Velobike Innovation designs, manufactures, and sells Olympic-level track cycling components including carbon fiber handlebars (Vector Sprint, Skat Endurance, Altias Sprint), the UCI-certified M2 monocoque frameset, the modular Aerobar Cockpit System, the Elite Longboi Stem, and proprietary chainrings, sprockets, and drivetrain parts. The company sells these through its direct-to-consumer Shopify storefront globally, alongside a network of 13 international retail partners across the UK, Japan, Australia, Europe, Asia, and the Pacific.
Is Velobike Innovation a public or private company?
Velobike Innovation is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Velobike Innovation founded?
Velobike Innovation was founded in 2019. It employs 1 to 10 people.
Where is Velobike Innovation based?
Velobike Innovation is headquartered in Waiuku, New Zealand, in the Oceania region.
How does Velobike Innovation make money?
One revenue line is on record: track Cycling Components Sales.
Who are Velobike Innovation's main competitors?
Direct peers on record are ENVE Composites, Argon 18, 3T Cycling, Deda Elementi, LOOK Cycle and Dolan Bikes. Broad incumbents are Zipp (SRAM) and FSA (Full Speed Ahead). Emerging players are Ritchey Design and TRP Cycling.
Does Velobike Innovation have an API?
No public API is recorded for Velobike Innovation.
What industry is Velobike Innovation in?
Velobike Innovation's product category is Track Cycling Components. Its primary akta.pro industry code is CRAMAHAB, Bike Parts & Components Retail. Its NAICS code is 336991 and its SIC code is 3751.