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Kuri

Full company profile

uuid0006zcz

Namestring
Kuri
Legal namestring
Kuri
Websiteurl
kuri.finance
Company typeenum
Private
Founded yearint
2022
Short descriptiontext

Kuri is an Ecuador-based fintech that built a WhatsApp-native platform to digitize community lending and credit sales, offering SMBs financial visibility, data-driven decision support, and factoring-based working capital access; the company has since transitioned operations into a successor platform called Fintezia.

Operating statusenum
Closed
Ownership categoryenum
Headcount rangeband
1–10
akta.pro rankint
HeadquartersCuenca, Ecuador
HQ citystring
Cuenca
HQ countrystring
Ecuador
HQ regionstring
Latin America
Markets served

Serves global market

Keyword5 values
community lending platform, digital factoring services, WhatsApp credit sales, SMB financial visibility, embedded lending fintech
Industry3 codes
1SME Lending Platforms & Embedded SME Credit
CodeFSAKAGAJPrimaryYes
2Embedded Lending & Credit (POS, Working Capital, Credit Lines)
CodeFSAGALADPrimaryNo
3Risk, Compliance & Controls for Embedded Finance (KYB/KYC/AML, Fraud, Disputes)
CodeFSAGALAKPrimaryNo
NAICS code1 code
  • Sales Financing52222
SIC code1 code
  • Short-Term Business Credit Institutions6153
Product category
SMB Fintech Lending Platform
Social media profiles2 records
Cost components4 values
Technology or R&D, Personnel, Operations, Marketing or Sales
GTM typeB2B
B2B
Offering typeSoftware
Software
Core offering1 text field

Kuri digitizes and secures community lending and credit sales through WhatsApp, providing small and mid-sized businesses with real-time financial visibility, data-driven decision support, and agile access to capital via factoring. The offering is now evolving into Fintezia, a unified platform that positions financial information as a growth lever rather than a compliance requirement.

Differentiator
Functional benefit
Problem solved
Product and service2 records
1Kuri
CategoryFinancial Management Platform
Description

Financial platform that provided visibility into business finances, data-backed decision-making, and access to capital through factoring services for businesses seeking financial clarity.

2Fintezia
No data
Peers10 records
1Konfío
TypeBroad incumbent
Description

Mexican fintech providing working capital, credit lines, and business financing to SMEs. Comparable to Kuri/Fintezia as a LatAm SME credit platform, though much larger and broader in product scope.

2Clara
TypeDirect peer
Description

LatAm-focused corporate card and spend management platform extending working capital to businesses. Comparable to Kuri/Fintezia in offering embedded business credit and financial visibility tools to SMEs across the region.

3Jeeves
TypeDirect peer
Description

Provides cross-border corporate cards and credit to businesses in LatAm. Comparable to Kuri/Fintezia as a SME-focused embedded credit and finance management platform in the region.

4Bankuish
TypeDirect peer
Description

LatAm marketplace and embedded platform connecting SMEs with factoring and working capital providers. Comparable to Kuri/Fintezia for its core focus on digitizing SME factoring and short-term business credit access.

5Kueski
TypeBroad incumbent
Description

Mexican online lender offering consumer and small business credit, BNPL, and cash loans. Comparable as a LatAm fintech expanding into SME credit and embedded financing, though consumer-heavy.

6Higo
TypeDirect peer
Description

LatAm B2B payments and embedded finance platform for SMEs, offering pay-later and financing at checkout. Comparable to Kuri/Fintezia for embedding short-term credit into SMB workflows.

7Tribal
TypeEmerging player
Description

LatAm- and emerging-market-focused B2B payments and SME credit platform offering corporate cards and working capital. Comparable as an emerging embedded SME credit player in the same regional market.

8R2
TypeEmerging player
Description

LatAm embedded finance provider enabling platforms to offer credit, cards, and banking products. Comparable as a regional infrastructure player supporting embedded SME credit distribution.

9Mercado Pago
TypeBroad incumbent
Description

LatAm's largest digital wallet and SMB payments/credit platform, offering working capital advances to merchants. Comparable as a dominant incumbent in embedded business credit across the region.

10Moni (formerly Afluenta)
TypeRegional player
Description

Argentine peer-to-peer and SME lending marketplace. Comparable as a LatAm digital lending platform focused on small business credit, though concentrated in the Southern Cone rather than the Andes.

Market position
Customer concentration

Classification, Details

Segment1 record

Each record includes

Title, Type, Primary, Description, Pain point addressed, Use case, Source

Ideal customer profile1 record

Each record includes

Profile, Firmographic size, Sales motion, Sales cycle length, Buying structure, Purchase trigger, Buyer persona, Geography, Industry vertical, Primary use case, Description, Pain points, Evidence proof points, Target buyer

Technology focused
Yes
API detail
Has APIbool
No

Docs URL, Description

AI maturity
App detail

Has app

Core technology
Revenue estimate
Valuation estimate
Number of profiles
Profiles2 records

Each record includes

Name, Designation, Designation category, Overview, Profile commentary, Source

No data
No data
Funding overview

Funding stage, Last funding date, Total funding USD

Funding rounds

Each record includes

Round, Amount USD, Date, Pre money valuation, Total investors, Investors, News

Investors

Each record includes

Name, Type, Date of entry, Rounds participated, Website

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Each record includes

Name, Acquisition type, Announced date, Completed date, Status, Website, News

Investment

Each record includes

Name, Round, Announced date, Lead investor, Website, News

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Kuri

SMB Fintech Lending Platformkuri.finance

Kuri is an Ecuador-based fintech that built a WhatsApp-native platform to digitize community lending and credit sales, offering SMBs financial visibility, data-driven decision support, and factoring-based working capital access; the company has since transitioned operations into a successor platform called Fintezia.

Kuri firmographics

Firmographics
Name
Kuri
Legal name
Kuri
Website
https://kuri.finance
Company type
Private
Founded year
2022
Operating status
Closed
Headcount range
1–10 employees
Short description
Kuri is an Ecuador-based fintech that built a WhatsApp-native platform to digitize community lending and credit sales, offering SMBs financial visibility, data-driven decision support, and factoring-based working capital access; the company has since transitioned operations into a successor platform called Fintezia.
Ownership category
akta.pro rank

Kuri industry classification

Industry
Product category
SMB Fintech Lending Platform
NAICS
Sales Financing (52222)
SIC
Short-Term Business Credit Institutions (6153)
akta.pro primary industry
SME Lending Platforms & Embedded SME Credit (FSAKAGAJ)
akta.pro secondary industries
Embedded Lending & Credit (POS, Working Capital, Credit Lines) (FSAGALAD), Risk, Compliance & Controls for Embedded Finance (KYB/KYC/AML, Fraud, Disputes) (FSAGALAK)

Keywords

  • Community lending platform
  • Digital factoring services
  • WhatsApp credit sales
  • SMB financial visibility
  • Embedded lending fintech

Where Kuri is headquartered

Location

Headquarters

HQ city
Cuenca
HQ country
Ecuador
HQ region
Latin America

Markets served

Kuri business model

Business model
GTM type
B2B
Offering type
Software
Cost components
Technology or R&D, Personnel, Operations, Marketing or Sales

Kuri product offering

Product offering

Core offering

Kuri digitizes and secures community lending and credit sales through WhatsApp, providing small and mid-sized businesses with real-time financial visibility, data-driven decision support, and agile access to capital via factoring. The offering is now evolving into Fintezia, a unified platform that positions financial information as a growth lever rather than a compliance requirement.

Differentiator

Problem solved

Functional benefit

Products and services

  • Kuri Financial platform that provided visibility into business finances, data-backed decision-making, and access to capital through factoring services for businesses seeking financial clarity.
  • Fintezia

Companies that use Kuri

Customer profile

Segments1 record

Ideal customer profiles1 record

Kuri technology and API

Technology

Technology focussed Yes

API detail

Has API
No
API docs
API detail

Core technology

AI maturity

App detail

Kuri competitors and assessment

Company assessment

Broad incumbents

  • Konfío: Mexican fintech providing working capital, credit lines, and business financing to SMEs. Comparable to Kuri/Fintezia as a LatAm SME credit platform, though much larger and broader in product scope.
  • Kueski: Mexican online lender offering consumer and small business credit, BNPL, and cash loans. Comparable as a LatAm fintech expanding into SME credit and embedded financing, though consumer-heavy.
  • Mercado Pago: LatAm's largest digital wallet and SMB payments/credit platform, offering working capital advances to merchants. Comparable as a dominant incumbent in embedded business credit across the region.

Direct peers

  • Clara: LatAm-focused corporate card and spend management platform extending working capital to businesses. Comparable to Kuri/Fintezia in offering embedded business credit and financial visibility tools to SMEs across the region.
  • Jeeves: Provides cross-border corporate cards and credit to businesses in LatAm. Comparable to Kuri/Fintezia as a SME-focused embedded credit and finance management platform in the region.
  • Bankuish: LatAm marketplace and embedded platform connecting SMEs with factoring and working capital providers. Comparable to Kuri/Fintezia for its core focus on digitizing SME factoring and short-term business credit access.
  • Higo: LatAm B2B payments and embedded finance platform for SMEs, offering pay-later and financing at checkout. Comparable to Kuri/Fintezia for embedding short-term credit into SMB workflows.

Emerging players

  • Tribal: LatAm- and emerging-market-focused B2B payments and SME credit platform offering corporate cards and working capital. Comparable as an emerging embedded SME credit player in the same regional market.
  • R2: LatAm embedded finance provider enabling platforms to offer credit, cards, and banking products. Comparable as a regional infrastructure player supporting embedded SME credit distribution.

Regional players

  • Moni (formerly Afluenta): Argentine peer-to-peer and SME lending marketplace. Comparable as a LatAm digital lending platform focused on small business credit, though concentrated in the Southern Cone rather than the Andes.

Market position

Customer concentration

Kuri social profiles

Digital presence

Kuri financial estimates

Financial estimate

Revenue estimate

Valuation estimate

Kuri leadership team

Management profile

Number of profiles

Profiles2 records

Kuri funding detail

Funding detail

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

Kuri M&A and investment

M&A and investment

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Kuri

What does Kuri do?

Kuri digitizes and secures community lending and credit sales through WhatsApp, providing small and mid-sized businesses with real-time financial visibility, data-driven decision support, and agile access to capital via factoring. The offering is now evolving into Fintezia, a unified platform that positions financial information as a growth lever rather than a compliance requirement.

Is Kuri a public or private company?

Kuri is a private company. It is classified as founder individual operated bootstrapped and is currently closed.

When was Kuri founded?

Kuri was founded in 2022. It employs 1 to 10 people.

Where is Kuri based?

Kuri is headquartered in Cuenca, Ecuador, in the Latin America region.

Who are Kuri's main competitors?

Broad incumbents on record are Konfío, Kueski and Mercado Pago. Direct peers are Clara, Jeeves, Bankuish and Higo. Emerging players are Tribal and R2. Moni (formerly Afluenta) is listed as a regional player.

Does Kuri have an API?

No public API is recorded for Kuri.

What industry is Kuri in?

Kuri's product category is SMB Fintech Lending Platform. Its primary akta.pro industry code is FSAKAGAJ, SME Lending Platforms & Embedded SME Credit, with a secondary code of FSAGALAD, Embedded Lending & Credit (POS, Working Capital, Credit Lines). Its NAICS code is 52222 and its SIC code is 6153.

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