Gravitate energy

What Gravitate energy does

Gravitate Energy is an AI-enabled energy logistics software company that connects the downstream refined-fuels value chain — from refiners and wholesalers through fuel carriers to fuel retailers — on a single data and workflow platform. Founded in 2011 and spun out from capSpire in 2024, the company is headquartered in Houston with additional offices in Tulsa, Dallas, Fayetteville, and Cork, Ireland, and operates with 11–50 employees. Its product portfolio spans five offerings: Supply & Dispatch (the flagship AI-powered platform for autonomous fuel dispatch and supply optimization), Gravitate TMS (a transportation management system purpose-built for fuel carriers), Crossroads (a universal integration hub connecting refiners, terminals, carriers, and retailers), Online Selling Platform (digital rack-volume sales for refiners and wholesalers), and Pricing Engine (automated, predictive fuel pricing). Gravitate's technology is positioned as AI-native rather than AI-added, embedding ML forecasting, autonomous dispatch, route optimization, and process automation as core system behaviors supported by integrations with ELD, telematics, and terminal systems.

The company primarily serves fuel retailers, fuel transport carriers, wholesalers and distributors, and refiners and suppliers, with a vertical segmentation approach. Named customers and partners include Love's Travel Stops (via Gemini Motor Transport's 1,300+ truck fleet), Sheetz, Casey's (400+ owned tractors), and fuel carriers Texas Trans-Eastern, CLI Transport, Eagle Transport, and Aero Energy. Reported scale metrics include 4,200+ trucks and 5,800+ drivers on the Gravitate TMS and millions of supply-chain transactions processed monthly. The company has highlighted outcomes such as compressing AI load building from 44 minutes (best dispatcher baseline) to 90 seconds for Sheetz.

Gravitate generates revenue through subscription-based SaaS platform licensing across its Supply & Dispatch, TMS, Crossroads, Online Selling Platform, and Pricing Engine modules, sold via direct enterprise field sales on a quote-based pricing model. Its go-to-market is enterprise-focused, targeting large fuel operators, carriers, and retailers through consultative selling supported by content marketing, case studies, events, and an email newsletter. The company is privately held, backed by a July 2024 $28.6 million growth investment from Falfurrias Management Partners, and is led by Co-founder and CEO Mike Scharf alongside CRO Angela Jenkins and VP of Engineering Stephen Okano.

Name

Gravitate energy

Legal name

Gravitate Energy LLC

Website

https://gravitate.energy

Company type

Private

Founded year

2011

Operating status

Operating

Headcount range

51–100 employees

Short description

Gravitate Energy is an AI-native software company that connects the downstream refined-fuels value chain — refiners, carriers, and retailers — on a unified platform for supply optimization, autonomous dispatch, transportation management, pricing, and data integration.

Ownership category

akta.pro rank

Product category

Energy Logistics Software

NAICS

Computer Systems Design and Related Services (54151)

SIC

Services-Computer Integrated Systems Design (7373)

akta.pro primary industry

SCADA/Telemetry, Data Integration & Device Connectivity for Storage/DER Control (EUAFAKAI)

akta.pro secondary industry

SCADA/Telemetry & Real-Time Operations Analytics (EUAJALAF)

Keywords

• Fuel supply chain software
• Energy logistics platform
• Transportation management system
• AI supply optimization
• Fuel dispatch automation

Headquarters

HQ city

Houston

HQ country

United States

HQ region

North America

Offices5 records

Markets served

GTM type

B2B

Offering type

Software

Cost components

Technology or R&D, Personnel, Marketing or Sales, Operations, Infrastructure

Revenue model

1. SaaS Platform Subscriptions: Subscription-based software platform providing AI-enabled fuel management and energy logistics solutions. Revenue generated through recurring platform licensing fees.
2. Transportation Management System: TMS software for fuel carriers, likely delivered as subscription or usage-based pricing model

Go-to-market motion1 record

Distribution channels2 records

Marketing channels4 records

Core offering

Gravitate Energy provides an AI-powered software platform that connects the refined-fuels supply chain from rack to retail. The platform optimizes supply, pricing, freight, and dispatch in real time through its flagship Supply & Dispatch solution, the Gravitate TMS for fuel carriers, the Crossroads integration layer, an Online Selling Platform for wholesale fuel sales, and a Pricing Engine for automated fuel pricing.

Product overview

Gravitate energy offers an AI-powered platform connecting the fuel supply chain as a unified platform-plus-modules architecture. The core flagship product is Supply & Dispatch (AI-powered supply optimization and autonomous dispatch), supplemented by Gravitate TMS (transportation management built for fuel carriers), Crossroads (universal fuel integration hub), and two additional modules: Online Selling Platform (for digital fuel sales) and Pricing Engine (for automated pricing). The platform serves fuel retailers, transport carriers, wholesalers, distributors, refiners, and suppliers, optimizing supply, pricing, freight, and dispatch in real time across the refined fuels value chain.

Differentiator

Problem solved

Functional benefit

Products and services

• Supply & Dispatch AI-powered flagship platform that automates supply optimization and autonomous fuel dispatch, continuously monitoring rack prices, supply disruptions, and allocations to ensure every order is sourced at the lowest delivered cost. Designed for fuel retailers, wholesalers, and carriers.
• Gravitate TMS Transportation Management System purpose-built for refined-fuels common carriers, featuring freight invoicing, automated accessorials, flexible driver pay, ELD and telematics integrations, AI-powered automatic order creation, auto-dispatch with optimized routing, and fuel-specific workflows.
• Crossroads Universal fuel integration hub connecting fuel retailers, wholesalers, and carriers to share data seamlessly. Enables automated workflows for sharing inventory levels, orders, ETAs, supply changes, BOLs, and invoices in real time.
• Online Selling Platform Digital sales platform that helps refiners and wholesalers move rack volume through prompts, day deals, and forward contracts with per-buyer pricing, terminal access, and contract overlays applied automatically.
• Pricing Engine Intelligent fuel pricing platform with fuel-specific workflows, predictive analytics, and seamless system integration that automates routine pricing decisions and continuously optimizes wholesale margins. Includes price-by-exception functionality.

Quantifiable outcome

• AI load building reduced from 44 minutes (best dispatcher) to 90 seconds for Sheetz
• +2 more outcomes

Named customers7 records

Segments4 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration4 records

AI capability7 records

Feature6 records

Partnerships

Four partnerships are on record, tiered core.

• Texas Trans-EasterncoreStrategic or Co-development PartnerLeading fuel carrier partner in development of AI-driven Transportation Management System purpose-built for refined-fuels common carriers in North America.
• CLI TransportcoreStrategic or Co-development PartnerFuel carrier partner collaborating on development of AI-driven TMS platform for petroleum logistics supply chain.
• Eagle TransportcoreStrategic or Co-development PartnerFuel carrier partner in co-development of AI-driven Transportation Management System for refined fuels common carrier market.
• Aero EnergycoreStrategic or Co-development PartnerFuel carrier partner in development of AI-driven TMS purpose-built for refined-fuels common carriers operating in North America.

Scale indicators4 records

Recent moves7 records

Expansion highlights6 records

Direct peers

• Mastery Logistics: Mastery Logistics provides a fuel-specific TMS platform for fuel carriers and haulers. It is the closest direct peer to Gravitate TMS, addressing the same refined-fuels transportation workflow with similar features around dispatch, freight billing, and driver pay.
• Breakthrough Fuel: Breakthrough Fuel is a fuel logistics and freight management company serving large fuel buyers and carriers. It overlaps directly with Gravitate in optimizing fuel supply chain decisions and managing transportation for downstream fuel operators.
• FuelQuest: FuelQuest provides fuel supply chain optimization software for refiners, wholesalers, and retailers. It competes head-to-head with Gravitate's Supply & Dispatch and Crossroads products in automating fuel ordering, dispatch, and supply decisions.

Emerging players

• Kinetiq Fuel: Kinetiq focuses on fuel management and pricing solutions for fuel marketers and distributors. It overlaps with Gravitate's Pricing Engine and Online Selling Platform in fuel-specific workflow automation, though with a narrower product footprint.

Broad incumbents

• MercuryGate (Vector): MercuryGate (now part of Vector) is a broad multi-modal TMS serving shippers, carriers, and 3PLs. While not fuel-specific, it competes for general logistics TMS budgets and could expand into refined fuels workflows.
• Trimble Transportation: Trimble Transportation provides enterprise TMS, visibility, and fleet management for shippers and carriers. It is a broad incumbent that competes with Gravitate's TMS in the broader freight market and has the scale to enter fuel-specific verticals.
• FourKites: FourKites is a supply chain visibility and orchestration platform serving shippers and 3PLs. It overlaps with Gravitate's Crossroads integration and real-time data-sharing capabilities, though across broader industries beyond fuel.
• E2open: E2open provides a broad supply chain management platform covering logistics, trade, and channel data. Its logistics and order management capabilities overlap with Gravitate's supply optimization and integration features, serving large enterprise shippers.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds1 record

Investors1 record

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Gravitate energy