Lockerverse
Lockerverse is a 2022-founded Web3 community SaaS platform that enables sports organizations, athletes, NIL collectives, and creators to launch white-glove digital fan communities with CRM, memberships, fundraising, merch, and digital collectibles.
- Company typePrivate
- Founded2022
- HeadquartersRedondo Beach, United States
- Headcount1–10
- GTM typeB2B and B2C
- OfferingSoftware
What Lockerverse does
Lockerverse is a privately held Delaware-incorporated community platform founded in 2022 and headquartered in Redondo Beach, California. The company provides a SaaS-plus-mobile offering that enables sports organizations, athletes, teams, NIL (Name, Image, and Likeness) collectives, and individual creators to launch and operate white-glove digital fan communities. Its core product architecture combines CRM tools, tiered fan memberships, fundraising and donation campaigns, integrated merchandise storefronts, live streaming, in-app messaging, and Web3-based digital collectibles, delivered through a Wix-hosted web presence and iOS/Android mobile applications. Payment processing is outsourced to Stripe and Shopify, and the platform maintains a published compliance posture covering GDPR, CCPA, PCI-DSS (via payment processors), and COPPA.
The business model layers B2B recurring SaaS subscriptions to organizations, athletes, and collectives on top of consumer-facing revenue capture: fan membership subscriptions, merchandise sales, donation/fundraising transactions, and ticketing/auction flows — the latter carrying transaction-fee economics. Go-to-market is sales-led and quote-based, with a 'Book a demo' CTA and a white-glove onboarding stack comprising individual strategy sessions, a GTM playbook covering promotion, engagement, and retention, and a dedicated community management team. The company is co-founded by William A.I. "Trey" McDonald, James Carlos McFall, and Marcus Rance, with a firmographic headcount range of 1–10 employees and no disclosed revenue or valuation.
Customer evidence to date skews heavily toward NCAA NIL collectives — most prominently the Dam Nation Collective (the Official NIL Partner of Oregon State Athletics) and the Ducks Rising Collective — alongside entertainment collaborations such as the Luis R Conriquez digital collectible at T-Mobile Arena (January 2023) and the CJ Stroud "CJ7 Collectible" launched in April 2023 with Modern Mirror. Pricing is not publicly disclosed and contracts are quote-based on multi-year terms. Lockerverse has secured only modest external capital signals to date, including participation in the 2022 Disney Accelerator and a March 2023 funding round involving GTMfund, LvlUp Ventures, and Solana Ventures, with no disclosed dollar amounts.
Lockerverse firmographics
Firmographics- Name
- Lockerverse
- Legal name
- Lockerverse Inc.
- Website
- https://lockerverse.com
- Company type
- Private
- Founded year
- 2022
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Lockerverse is a 2022-founded Web3 community SaaS platform that enables sports organizations, athletes, NIL collectives, and creators to launch white-glove digital fan communities with CRM, memberships, fundraising, merch, and digital collectibles.
- Ownership category
- akta.pro rank
Lockerverse industry classification
Industry- Product category
- Sports Community Platform
- NAICS
- Fitness and Recreational Sports Centers (713940), Fitness and Recreational Sports Centers (71394)
- SIC
- Services-Amusement & Recreation Services (7900), Services-Miscellaneous Amusement & Recreation (7990)
- akta.pro primary industry
- Subscription Fan Membership Platforms (Paid Communities) (MPACAFAA)
- akta.pro secondary industries
- Fan Membership, Subscriptions & Patronage Platforms (MPACABAF), Sports Fundraising & Development Services (Foundations, NIL Collectives Support) (MPAKAKAK)
Keywords
Where Lockerverse is headquartered
LocationHeadquarters
- HQ city
- Redondo Beach
- HQ country
- United States
- HQ region
- North America
Markets served
Lockerverse business model
Business model- GTM type
- B2B and B2C
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure
Revenue model
- Organization SaaS Subscription: Recurring SaaS license to sports organizations, athletes, creators and collectives to access CRM, community, content and monetization tools (white-glove onboarding).
- Fan Membership Subscriptions: Multi-tier fan memberships sold to supporters within each community, unlocking exclusive content, live streams and behind-the-scenes access.
- Integrated Merchandise / E-commerce Sales: Bespoke e-commerce storefronts (Shopify-powered) per community for fan merchandise and goods.
- Fundraising / Donation Processing: Platform-mediated donations and NIL-style fundraising campaigns, with payments processed via integrated payment processor.
- Ticket Sales / Auction Bidding: Community-driven event ticketing and bidding experiences (e.g., Dam Nation Collective ticketing with OTP-gated pay flow).
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Multi-year contract | Custom / quote-based for organizations, athletes and creators |
Go-to-market motion3 records
Lockerverse product offering
Product offeringCore offering
Lockerverse operates a SaaS fan engagement platform for sports organizations, athletes, teams, creators, and athletic collectives, enabling them to launch white-glove digital fan communities. The offering combines CRM, multi-tier membership subscriptions, unlimited fundraising campaigns, bespoke Shopify-powered merch storefronts, exclusive subscription-gated content and live streams, and Web3-based digital collectibles (NFTs), delivered through iOS/Android mobile apps and a web presence. Onboarding includes personalized strategy sessions, a GTM launch playbook, and dedicated post-launch community management.
Product overview
Lockerverse operates as a unified platform-plus-modules product architecture centered on the Lockerverse Platform — a SaaS/CRM system plus iOS and Android mobile apps — that enables sports organizations, athletes, teams, and creators to launch white-glove fan communities. The core platform is extended through named modules including Unlimited Fundraising Campaigns, custom Membership Tiers, Advanced CRM Tools, Exclusive Access & Content (subscription tiers), Integrated Merch Stores, and Web3-based Digital Collectibles. The platform supports distinct sub-communities such as the Dam Nation Collective (the official NIL partner of Oregon State Athletics, offering ticket purchasing and bidding), the Ducks Rising Collective (with its 'Ducks Rising: The Inside Look' newsletter), and the TRILLICON® creative profile for founder Jason Mayden. White-glove Onboarding and Community Management services wrap around the platform with personalized strategy, GTM playbooks, and dedicated post-launch support.
Differentiator
Problem solved
Functional benefit
Products and services
- Lockerverse For Organizations (B2B SaaS Platform) SaaS fan engagement platform sold to sports organizations, athletes, teams, creators, and athletic collectives, bundling CRM, multi-tier membership subscriptions, fundraising campaigns, integrated merch storefronts, exclusive subscription-gated content, live streaming, and digital collectibles, delivered with white-glove onboarding, a GTM launch playbook, and dedicated community management.
- Lockerverse Mobile App (iOS and Android) Consumer-facing Lockerverse mobile application for iOS and Android that lets fans RSVP to events, join athlete and team communities, subscribe to membership tiers, purchase merchandise and digital collectibles, and access exclusive content and live streams.
Companies that use Lockerverse
Customer profileIdeal customer profiles3 records
Lockerverse technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration8 records
Feature8 records
Lockerverse partnerships and signals
Strategic signalRecent moves6 records
Expansion highlights6 records
Lockerverse competitors and assessment
Company assessmentDirect peers
- Koji: Creator-economy tool platform enabling monetization features (tipping, merch, exclusive content) on top of social platforms. Comparable to Lockerverse's module-based monetization stack for individual creators and athletes.
- Patreon: Subscription platform powering creator paid communities with tiered memberships and fan-pay content. Closest analog to Lockerverse's fan-membership tiers and recurring revenue model, although Patreon is horizontal rather than sports-specialized.
- Chalk: Sports-team focused CRM and fan engagement platform used by professional and college teams. Overlaps directly with Lockerverse's sports CRM, membership, and content modules.
- Pixlee TurnTo: User-generated content and community platform for brands, including sports and entertainment. Comparable to Lockerverse's community-and-content modules layered on a fan engagement stack.
- Mighty Networks: White-label community platform for creators and brands with paid memberships, content, and events. Closest horizontal analog to Lockerverse's paid community + membership tiers + content architecture.
- Buzzer: Live sports fan engagement and notification platform connecting rights holders with fans during live moments. Overlaps with Lockerverse's live-streaming and in-app engagement features for sports audiences.
- Opendorse: Marketplace and infrastructure platform for athlete Name, Image and Likeness deals. Most directly comparable to Lockerverse's NIL fundraising and athlete monetization features, particularly the Dam Nation Collective and Ducks Rising deployments.
- Teamworks (INFLCR): Operating system for sports organizations that absorbed INFLCR's athlete-influence and fan-engagement product. Competes with Lockerverse in serving athletic departments for NIL, content distribution, and fan community management.
Broad incumbents
- Fanatics: Dominant sports merchandise, licensed collectibles (Topps), and fan commerce platform. Competes on the merchandise and digital collectibles layers of Lockerverse's offering, but at vastly greater scale and with owned IP.
- HubSpot: Broad CRM, marketing automation, and content platform widely adopted by mid-market and enterprise customers including sports organizations. Overlaps with Lockerverse's CRM, membership management, and fan engagement tooling, but as part of a much larger horizontal suite.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
Lockerverse social profiles
Digital presenceLockerverse compliance and trust
Trust signalCompliance4 records
Lockerverse financial estimates
Financial estimateRevenue estimate
Valuation estimate
Lockerverse leadership team
Management profileNumber of profiles
Profiles4 records
Lockerverse funding detail
Funding detailFunding overview
Funding rounds2 records
Investors4 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Lockerverse M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Lockerverse
What does Lockerverse do?
Lockerverse operates a SaaS fan engagement platform for sports organizations, athletes, teams, creators, and athletic collectives, enabling them to launch white-glove digital fan communities. The offering combines CRM, multi-tier membership subscriptions, unlimited fundraising campaigns, bespoke Shopify-powered merch storefronts, exclusive subscription-gated content and live streams, and Web3-based digital collectibles (NFTs), delivered through iOS/Android mobile apps and a web presence. Onboarding includes personalized strategy sessions, a GTM launch playbook, and dedicated post-launch community management.
Is Lockerverse a public or private company?
Lockerverse is a private company. It is classified as venture growth investor backed and is currently operating.
When was Lockerverse founded?
Lockerverse was founded in 2022. It employs 1 to 10 people.
Where is Lockerverse based?
Lockerverse is headquartered in Redondo Beach, United States, in the North America region.
How does Lockerverse make money?
Five revenue lines are on record. Organization SaaS Subscription is the primary driver. The others are fan Membership Subscriptions, integrated Merchandise / E-commerce Sales, fundraising / Donation Processing and ticket Sales / Auction Bidding.
Who are Lockerverse's main competitors?
Direct peers on record are Koji, Patreon, Chalk, Pixlee TurnTo, Mighty Networks, Buzzer, Opendorse and Teamworks (INFLCR). Broad incumbents are Fanatics and HubSpot.
Does Lockerverse have an API?
No public API is recorded for Lockerverse.
What industry is Lockerverse in?
Lockerverse's product category is Sports Community Platform. Its primary akta.pro industry code is MPACAFAA, Subscription Fan Membership Platforms (Paid Communities), with a secondary code of MPACABAF, Fan Membership, Subscriptions & Patronage Platforms. Its NAICS code is 713940 and its SIC code is 7900.