Pixlee TurnTo
Pixlee TurnTo (operating as Emplifi) provides an AI-powered Autonomous Customer Experience (A-CX) platform unifying social marketing, commerce, and customer care. Its Emplifi Fuel platform and 11 modules serve 20,000+ enterprise brands across retail, travel, CPG, restaurants, sports, media, higher education, and agencies.
- Company typePrivate
- Founded2020
- HeadquartersSan Francisco, United States
- Headcount11–50
- GTM typeB2B
- OfferingSoftware
What Pixlee TurnTo does
Pixlee TurnTo, operating commercially as Emplifi Inc., is an enterprise SaaS provider of an Autonomous Customer Experience (A-CX) platform that unifies social marketing, social commerce, and social customer care into a single integrated system. The flagship product, Emplifi Fuel, uses AI-powered orchestration to automate content publishing, customer engagement, and service workflows across social channels. Its modular platform comprises eleven components — Unified Analytics, Publisher, Community, Listening, Influencers, UGC, Care, Chatbot, Ratings & Reviews, Live Advisor, and Agent — enabling enterprise teams to manage UGC, ratings and reviews, influencer programs, social listening, and customer care from a single system with shared data and analytics.
The platform is sold via a direct enterprise field-sales motion with quote-based subscription pricing, marketed across eight vertical segments: retail & eCommerce, travel & hospitality, CPG, restaurants, sports, media & entertainment, higher education, and agencies. Named enterprise customers span Delta, UFC, Domino's, Toyota, Carhartt, Penguin Random House, Cosmopolitan of Las Vegas, Benefit Cosmetics, Stanley, and Aeromexico, with disclosed outcomes ranging from 27% UGC conversion lifts (Carhartt) and 81% reductions in cost per engagement (TUI fly Belgium) to $2M+ multi-year savings (Delta). The company originated as Pixlee in 2012, acquired TurnTo Networks in January 2021 to fold in Ratings & Reviews capability, and now operates under the Emplifi Inc. legal entity with website presence in five languages (English, French, German, Portuguese, Spanish).
The business has secured analyst validation as a Leader in the Forrester Wave: Social Suites Q4 2024 and the IDC MarketScape for social marketing platforms in 2025, alongside peer recognition through multiple G2 enterprise and "Easiest Setup" awards and a SoftwareReviews Champion Medal (two consecutive years). Reported scale is 20,000+ brands served, supported by an agency and technology partner ecosystem. Pricing remains non-public and contract-based, consistent with enterprise SaaS norms in this category.
Pixlee TurnTo firmographics
Firmographics- Name
- Pixlee TurnTo
- Legal name
- Emplifi Inc.
- Website
- https://pixlee.com
- Company type
- Private
- Founded year
- 2020
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Pixlee TurnTo (operating as Emplifi) provides an AI-powered Autonomous Customer Experience (A-CX) platform unifying social marketing, commerce, and customer care. Its Emplifi Fuel platform and 11 modules serve 20,000+ enterprise brands across retail, travel, CPG, restaurants, sports, media, higher education, and agencies.
- Ownership category
- akta.pro rank
Pixlee TurnTo industry classification
Industry- Product category
- Social Customer Experience (CX) Platform
- NAICS
- Custom Computer Programming Services (541511)
- akta.pro primary industry
- UGC Sourcing & Community Creator Programs (BPAFAHAK)
- akta.pro secondary industries
- UGC Sourcing & Creator-for-Hire Platforms (Non-Influencer Content) (MPACAGAH), UGC (User-Generated Content) Production & Creator Networks (MPAAAHAF)
Keywords
Where Pixlee TurnTo is headquartered
LocationHeadquarters
- HQ city
- San Francisco
- HQ country
- United States
- HQ region
- North America
Markets served
Pixlee TurnTo business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Technology or R&D, Personnel, Marketing or Sales, Infrastructure, Operations
Revenue model
- SaaS Platform Subscription: Enterprise subscription-based pricing model for the full autonomous CX platform covering social marketing, commerce, and customer care modules. Pricing is quote-based, suggesting enterprise negotiated contracts.
- Module-based Licensing: Individual product module licensing for specific capabilities such as UGC Platform, Unified Analytics, Social Listening, Ratings & Reviews, and other specialized tools.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Annual | Enterprise Custom Plan |
Go-to-market motion2 records
Distribution channels2 records
Marketing channels9 records
Pixlee TurnTo product offering
Product offeringCore offering
Pixlee TurnTo (operating as Emplifi) sells Emplifi Fuel, an AI-powered Autonomous Customer Experience (A-CX) platform that combines social marketing, social commerce, and social customer care into a single unified system for enterprise brands. The offering bundles modular capabilities for UGC curation, influencer management, ratings & reviews, social publishing, social listening, analytics, chatbot, video shopping, and case management, sold primarily via annual subscription.
Product overview
Emplifi is a unified Autonomous Customer Experience (A-CX) platform that consolidates social marketing, social commerce, and social customer care into a single integrated solution. The core offering is Emplifi Fuel, which uses AI-powered orchestration to enable autonomous content publishing, customer engagement, and service automation. The platform comprises modular components including Unified Analytics for performance measurement, Publisher for AI-driven content creation, Listening for social monitoring, Influencers for partnership management, UGC Platform for user-generated content curation, Community for engagement, Care and Chatbot for customer service, Ratings & Reviews for social proof, Live Advisor for video shopping, and Agent for case management. These modules work together to power exceptional digital customer experiences that increase revenue, build loyalty, and deliver actionable insights.
Differentiator
Problem solved
Functional benefit
Brands
- Emplifi Fuel: AI-powered autonomous customer experience platform for social marketing, commerce and care
Products and services
- Emplifi Fuel
Quantifiable outcome
- 27% conversion rate from UGC gallery for Carhartt
- +14 more outcomes
Companies that use Pixlee TurnTo
Customer profileNamed customers27 records
Segments7 records
Ideal customer profiles2 records
Pixlee TurnTo technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature11 records
Pixlee TurnTo partnerships and signals
Strategic signalPartnerships
Two partnerships are on record, tiered core.
- Agency PartnerscoreEmplifi partners with industry-leading marketing and advertising agencies to deliver unmatched client success. The platform enables agencies to manage multiple client accounts from a unified system with dedicated client suites.
- Technology PartnerscoreEmplifi's marketing technology partners include the world's most trusted platforms, tech solutions, and service providers. The ecosystem enables seamless integration across social platforms, marketing tools, and enterprise systems.
Scale indicators3 records
Recent moves6 records
Expansion highlights5 records
Pixlee TurnTo competitors and assessment
Company assessmentDirect peers
- Bazaarvoice: Enterprise ratings & reviews and UGC syndication network serving major retail and CPG brands. Directly comparable to Emplifi's Ratings & Reviews and shoppable UGC capabilities.
- Sprinklr: Enterprise customer experience management platform offering unified social media marketing, advertising, care, and insights. Directly comparable to Emplifi as a competing 'social suite' leader (also recognized in Forrester Wave Social Suites).
- Hootsuite: Long-established social media management platform with publishing, engagement, analytics, and listening. Directly competes in Emplifi's social marketing and listening modules across mid-market and enterprise.
- Khoros: Social media marketing and customer care platform serving enterprise brands with community management, social publishing, and digital care — overlapping closely with Emplifi's Marketing, Community, and Care modules.
- Sprout Social: Social media management platform with publishing, engagement, analytics, and listening. Comparable mid-market and enterprise SaaS social suite competing directly with Emplifi's core marketing offering.
- Yotpo: UGC, ratings & reviews, and loyalty platform for eCommerce brands. Directly comparable to Emplifi's UGC Platform and Ratings & Reviews modules for retail and eCommerce customers.
Emerging players
- Brandwatch: Consumer intelligence and social listening platform with deep analytics. Comparable to Emplifi's Listening and Unified Analytics modules, with strong overlap in enterprise sentiment and trend analysis.
- Talkwalker: Social listening and analytics platform serving global brands. Comparable to Emplifi's Listening module with similar enterprise buyer profile and use cases.
Broad incumbents
- Salesforce Marketing Cloud: Broad marketing cloud platform with social studio, advertising, and engagement capabilities. A much larger incumbent that bundles social functionality into a wider martech portfolio, often competing in the same enterprise RFPs as Emplifi.
- Zendesk: Customer service and engagement platform with social messaging capabilities. Overlaps with Emplifi's Care, Chatbot, and Agent modules, particularly for enterprises standardizing on a single CX vendor.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
Pixlee TurnTo social profiles
Digital presencePixlee TurnTo financial estimates
Financial estimateRevenue estimate
Valuation estimate
Pixlee TurnTo leadership team
Management profileNumber of profiles
Profiles6 records
Pixlee TurnTo funding detail
Funding detailFunding overview
Funding rounds7 records
Investors16 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Pixlee TurnTo M&A and investment
M&A and investmentM&A1 record
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Pixlee TurnTo
What does Pixlee TurnTo do?
Pixlee TurnTo (operating as Emplifi) sells Emplifi Fuel, an AI-powered Autonomous Customer Experience (A-CX) platform that combines social marketing, social commerce, and social customer care into a single unified system for enterprise brands. The offering bundles modular capabilities for UGC curation, influencer management, ratings & reviews, social publishing, social listening, analytics, chatbot, video shopping, and case management, sold primarily via annual subscription.
When was Pixlee TurnTo founded?
Pixlee TurnTo was founded in 2020. It employs 11 to 50 people.
Where is Pixlee TurnTo based?
Pixlee TurnTo is headquartered in San Francisco, United States, in the North America region.
How does Pixlee TurnTo make money?
Two revenue lines are on record. SaaS Platform Subscription is the primary driver. The others are module-based Licensing.
Who are Pixlee TurnTo's main competitors?
Direct peers on record are Bazaarvoice, Sprinklr, Hootsuite, Khoros, Sprout Social and Yotpo. Emerging players are Brandwatch and Talkwalker. Broad incumbents are Salesforce Marketing Cloud and Zendesk.
Does Pixlee TurnTo have an API?
No public API is recorded for Pixlee TurnTo.
What industry is Pixlee TurnTo in?
Pixlee TurnTo's product category is Social Customer Experience (CX) Platform. Its primary akta.pro industry code is BPAFAHAK, UGC Sourcing & Community Creator Programs, with a secondary code of MPACAGAH, UGC Sourcing & Creator-for-Hire Platforms (Non-Influencer Content). Its NAICS code is 541511.