Signatrix
- Company typePrivate
- Founded2017
- HeadquartersBerlin, Germany
- Headcount11–50
- GTM typeB2B
- OfferingSoftware
What Signatrix does
Signatrix GmbH is a Berlin-based artificial intelligence company founded in 2017 that builds a Visual Intelligence Platform for brick-and-mortar retail. The platform applies proprietary computer vision and deep learning models to existing in-store CCTV camera feeds to detect objects, customer movements, and anomalous behavior in real time. Its product is structured as a central AI Suite (the platform hub) plus a portfolio of 18 specialized use-case applications organized into three categories: Loss Prevention (e.g., Checkout bottom-of-basket detection, Entrance pushout prevention, SCO Non-Payment, SCO Non-Scan, Sweethearting, Hot Product Removal, Shelf Sweep, SCO Product ID, SCO Barcode Switching), Store Management (Machine Attention, Empty Shelf, Long Queue, Open Freezer), and Customer Insight (Dwell Times, Promotional Attraction, Promotional Success, Customer Journey Analytics). A single hardware device deployed per store unlocks all apps and integrates with existing CCTV and POS systems, with video processing performed on-premise and shopper faces pseudonymized for GDPR compliance.
Signatrix sells primarily to enterprise retail chains — grocery supermarkets, hypermarkets, and DIY/craft retailers — through a combination of direct enterprise field sales, system integrator and channel partner relationships (including US distribution via Indyme Solutions), and a strategic technology partnership with ITAB Group, which made a strategic minority investment in May 2024 and embeds Signatrix AI into its OnRed retail technology platform. The company does not publish pricing; contracts are quote-based, multi-year enterprise SaaS subscriptions that bundle hardware provisioning, deployment, and ongoing machine learning operations. Named customers include EDEKA, Globus, Tesco, Safeway, JOANN, Party City, Tegut, Dodenhof, and Arise Health, with solutions reportedly live at 15,000+ checkouts across 28 countries in Europe and America. Revenue is not publicly disclosed, and the company remains privately held and founder-led under Co-CEOs Philipp Müller and Daniel Höpfner, with Co-Founder Felix Müller as CTO and Julia Richter as Managing Director/COO. The team numbers approximately 20 employees based in Berlin.
The business model is enterprise SaaS with a high-touch, consultative sales motion evidenced by consultation-call booking CTAs, a multi-week per-store optimization phase, and a multi-year contract cadence. The company has been recognized by Gartner's 2025 Hype Cycle for Retail Technologies, won the ECR 2023 SCO Loss Innovation Challenge, and was included in the German AI Startup Landscape 2023. Funding history comprises an EXIST scholarship (2017), an angel round from B10 (2019), a seed extension from BTH (2020), and the ITAB Group corporate minority investment (2024), with no disclosed amounts for any round.
Signatrix firmographics
Firmographics- Name
- Signatrix
- Legal name
- Signatrix GmbH
- Website
- https://signatrix.com
- Company type
- Private
- Founded year
- 2017
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Ownership category
- akta.pro rank
Signatrix industry classification
Industry- Product category
- Computer Vision Retail Analytics
- NAICS
- Convention and Trade Show Organizers (56192)
- SIC
- Services-Advertising Agencies (7311)
- akta.pro primary industry
- Conference & Trade Show Registration Platforms (THAHAFAB)
- akta.pro secondary industry
- Enterprise AI Governance, Risk & Compliance Platforms (Model Risk, Audit, Policies) (HDAEANAE)
Keywords
Where Signatrix is headquartered
LocationHeadquarters
- HQ city
- Berlin
- HQ country
- Germany
- HQ region
- Europe
Offices1 record
Markets served
Signatrix business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Technology or R&D, Personnel, Infrastructure, Marketing or Sales, Operations
Revenue model
- SaaS Platform Subscription: Signatrix offers its AI Suite as a platform with plug-and-play use-case apps deployed on a single piece of hardware in stores. The platform is sold via enterprise contracts, with the company handling hardware provisioning and ML operations. Pricing is quote-based and not publicly disclosed.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Multi-year contract | Enterprise SaaS Platform - custom pricing |
Go-to-market motion2 records
Distribution channels4 records
Marketing channels8 records
Signatrix product offering
Product offeringCore offering
Signatrix provides a cloud-based Visual Intelligence Platform that uses proprietary computer vision AI to analyze in-store camera footage for retail loss prevention (shrinkage) and store operations optimization. The Signatrix AI Suite helps enterprise retailers detect fraud at self-checkout, monitor store entry/exit, generate heatmaps, count people, and measure dwell time, converting existing CCTV infrastructure into actionable retail analytics.
Product overview
Signatrix offers a platform-plus-modules architecture consisting of the Visual Intelligence Platform (Signatrix AI Suite) as the central hub, augmented by a portfolio of specialized use-case applications organized into three categories: Loss Prevention apps (Checkout, Entrance, SCO Non-Payment, SCO Non-Scan, Sweethearting, Hot Product Removal, Shelf Sweep, SCO Product ID, SCO Barcode Switching), Store Management apps (Machine Attention, Empty Shelf, Long Queue, Open Freezer), and Customer Insight apps (Dwell Times, Promotional Attraction, Promotional Success, Customer Journey Analytics). The platform deploys on a single hardware unit and integrates with existing CCTV cameras, enabling retailers to select and deploy individual or combined apps according to their specific needs.
Differentiator
Problem solved
Functional benefit
Products and services
- Signatrix AI Suite
Quantifiable outcome
- Live at over 15,000 checkouts across 28 countries
- +2 more outcomes
Companies that use Signatrix
Customer profileNamed customers9 records
Segments4 records
Ideal customer profiles2 records
Signatrix technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration1 record
AI capability7 records
Feature8 records
Signatrix partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- Indyme SolutionsminorIndyme Solutions is a US-based partner that supports Signatrix in sales distribution and customer support in the United States. Their partnership was highlighted in the context of the Globus SB-Warenhaus Rüsselsheim deployment, where Indyme's light barriers were integrated with Signatrix Entrance for pushout detection.
Scale indicators4 records
Recent moves6 records
Expansion highlights7 records
Signatrix competitors and assessment
Company assessmentOthers
- Indyme Solutions: Indyme is Signatrix's US channel partner for sales and support, and also a retail loss-prevention vendor in its own right with hardware-based deterrents, making it both a partner and a partially adjacent competitor in store-level theft prevention.
Emerging players
- Seechange International: Seechange builds AI video analytics for retail and other sectors with a focus on existing-camera deployments, overlapping with Signatrix's privacy-first, no-new-hardware approach to retail computer vision.
Direct peers
- Everseen: Everseen is a computer vision AI company specializing in retail loss prevention at checkout and self-checkout, directly competing with Signatrix's Checkout, SCO Non-Scan and SCO Non-Payment apps across major global grocers.
- Veesion: Veesion is a French retail computer vision vendor using existing CCTV cameras to detect suspicious behaviour and theft in stores, closely overlapping with Signatrix's loss-prevention and behaviour-detection use cases.
- Trigo: Trigo applies computer vision to grocery stores for checkout-free and store-operations intelligence, overlapping with Signatrix in the retail-AI platform category and competing for the same European grocery budgets.
- Shopic: Shopic builds AI-powered retail intelligence solutions including smart-cart and in-store analytics for grocery chains, addressing the same loss-prevention and customer-insight use cases that Signatrix serves with its platform apps.
- Standard AI: Standard AI offers computer vision platforms for retail stores including checkout-free and in-store analytics, overlapping with Signatrix on grocery-focused AI platform deployments in the US and Europe.
Broad incumbents
- BriefCam: BriefCam provides video content analytics for surveillance footage across multiple verticals including retail, offering overlapping behaviour-detection and forensic-search capabilities as part of a broader analytics platform.
- Genetec: Genetec is a major video management and physical security platform vendor increasingly bundling analytics features, competing with Signatrix for enterprise retail security and analytics budgets through broader portfolios.
- Axis Communications: Axis Communications is a global leader in network cameras with an analytics platform that increasingly includes retail-oriented AI analytics, overlapping with Signatrix at the camera-analytics integration layer.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat6 records
Key risks5 records
Key highlights6 records
Customer concentration
Signatrix social profiles
Digital presenceSignatrix compliance and trust
Trust signalCompliance1 record
Signatrix financial estimates
Financial estimateRevenue estimate
Valuation estimate
Signatrix leadership team
Management profileNumber of profiles
Profiles2 records
Signatrix funding detail
Funding detailFunding overview
Funding rounds6 records
Investors4 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Signatrix M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Signatrix
What does Signatrix do?
Signatrix provides a cloud-based Visual Intelligence Platform that uses proprietary computer vision AI to analyze in-store camera footage for retail loss prevention (shrinkage) and store operations optimization. The Signatrix AI Suite helps enterprise retailers detect fraud at self-checkout, monitor store entry/exit, generate heatmaps, count people, and measure dwell time, converting existing CCTV infrastructure into actionable retail analytics.
Is Signatrix a public or private company?
Signatrix is a private company. It is classified as venture growth investor backed and is currently operating.
When was Signatrix founded?
Signatrix was founded in 2017. It employs 11 to 50 people.
Where is Signatrix based?
Signatrix is headquartered in Berlin, Germany, in the Europe region.
How does Signatrix make money?
One revenue line is on record: saaS Platform Subscription.
Who are Signatrix's main competitors?
Indyme Solutions is listed as an others. Seechange International is listed as an emerging player. Direct peers are Everseen, Veesion, Trigo, Shopic and Standard AI. Broad incumbents are BriefCam, Genetec and Axis Communications.
Does Signatrix have an API?
No public API is recorded for Signatrix.
What industry is Signatrix in?
Signatrix's product category is Computer Vision Retail Analytics. Its primary akta.pro industry code is THAHAFAB, Conference & Trade Show Registration Platforms, with a secondary code of HDAEANAE, Enterprise AI Governance, Risk & Compliance Platforms (Model Risk, Audit, Policies). Its NAICS code is 56192 and its SIC code is 7311.