Spoke

What Spoke does

Spoke Safety is a private mobility-technology company developing VRU2X (Vulnerable Road User-to-Everything), a C-V2X communication platform that enables direct, real-time signaling between vehicles, bicycles, motorcycles, e-scooters, and road infrastructure using the 5.9 GHz ITS spectrum independent of cellular networks. The company pairs this software platform with The ZONE, an intelligent hardware endpoint integrating radar and connectivity modules that functions as a 'digital guardian' for cyclists, and licenses the technology to automotive OEMs (Audi, Toyota via Coalition for Cyclist Safety), bicycle and e-bike manufacturers (Stromer, Viiala), drive system providers, shared micromobility operators (Bird), and government/municipal stakeholders pursuing Vision Zero objectives. The company generates revenue through a mix of hardware sales (ZONE via bike dealers), software licensing to OEMs and drive system makers, fleet integration contracts with shared mobility operators, and managed services for smart city/municipal deployments, with dual headquarters in Denver, Colorado and Bergamo, Italy. Spoke's go-to-market is primarily OEM-embedded technology licensing augmented by channel partnerships (bike dealers) and direct enterprise sales to fleets and municipalities, with notable marquee partners including Qualcomm (Snapdragon Car-to-Cloud platform), AWS (cloud and ML/AI services), Brembo (strategic investor), and Bosch, all coordinated through the Coalition for Cyclist Safety standards initiative.

Name

Spoke

Legal name

Spoke Safety, Inc.

Website

https://spokesafety.com

Company type

Private

Founded year

2021

Operating status

Operating

Headcount range

11–50 employees

Short description

Spoke Safety develops VRU2X, a C-V2X platform that enables direct real-time communication between vehicles, cyclists, and infrastructure to protect vulnerable road users, licensing the technology to automotive OEMs, e-bike manufacturers, shared mobility fleets, and municipalities.

Ownership category

akta.pro rank

Product category

Connected Vehicle Safety Technology

NAICS

Navigational, Measuring, Electromedical, and Control Instruments Manufacturing (3345), Motorcycle, Bicycle, and Parts Manufacturing (336991)

SIC

Computer Communications Equipment (3576), Industrial Instruments For Measurement, Display, And Control (3823), Motor Vehicle Parts & Accessories (3714)

akta.pro primary industry

Connected Vulnerable Road User (VRU) Infrastructure (Pedestrian/Cyclist Safety) (TLAJAHAJ)

akta.pro secondary industries

Connected Vehicle & V2X Traffic Operations (RSUs, SPaT/MAP, CV Applications) (TLAJACAJ), V2X Roadside Units (RSUs) & Edge Infrastructure (TLAJAHAA), V2X On-Board Units (OBUs) & Vehicle Connectivity Modules (TLAJAHAB)

Keywords

• V2X connectivity solutions
• Vulnerable road user safety
• Connected vehicle technology
• Smart cycling devices
• Automotive safety software

Headquarters

HQ city

Denver

HQ country

United States

HQ region

North America

Offices3 records

Markets served

GTM type

B2B

Offering type

Software

Cost components

Technology or R&D

Revenue model

1. Hardware Sales - The ZONE: Sale of ZONE intelligent device - a smart light with integrated radar and connectivity module for cyclists. Sold through bike dealers and retailers. One-time hardware purchase.
2. Software Licensing - Bicycle OEM: Licensing VRU2X technology to bicycle manufacturers for integration into frames (Spoke Ready), drive systems, and e-bike HMI displays. Revenue from technology licensing and integration fees.
3. Software Licensing - Automotive OEM: Licensing VRU2X software for integration into vehicles (OEM production lines) and aftermarket commercial fleet solutions. Enables vehicles to see and communicate with vulnerable road users.
4. Drive System Licensing: Embedding V2X technology within drive systems, batteries, and head units for drive system manufacturers to offer turnkey, safety-ready platforms to OEM partners.
5. Fleet Solutions: Providing VRU2X technology integration for shared micromobility fleets (e-scooters, e-bikes) with pilot deployment programs in U.S. cities.
6. Municipal Infrastructure Solutions: Solutions for government and municipalities including infrastructure-grade awareness, smart city platform integration, and data-driven insights for Vision Zero street planning.

Pricing tiers

Go-to-market motion5 records

Distribution channels6 records

Marketing channels7 records

Core offering

Spoke Safety develops and licenses VRU2X™, a C-V2X (Cellular Vehicle-to-Everything) software platform that enables direct, real-time communication between vulnerable road users (cyclists, motorcyclists, pedestrians), vehicles, and infrastructure using the 5.9 GHz ITS spectrum without cellular network dependency. The company pairs this software platform with The ZONE, an intelligent hardware endpoint device with integrated radar and connectivity that cyclists mount on their bikes. The combined solution is delivered through OEM licensing to automotive manufacturers, bicycle/e-bike OEMs, drive system providers, fleet operators, and municipalities, with direct-to-consumer hardware sales through authorized bike dealers.

Product overview

Spoke Safety offers a platform-plus-hardware architecture centered on VRU2X, its core V2X software technology, and ZONE, its intelligent hardware device. VRU2X enables real-time Vehicle-to-Everything (V2X) communication between vulnerable road users (cyclists, motorcyclists, pedestrians) and vehicles/infrastructure using C-V2X technology. The ZONE hardware acts as the physical endpoint—a connected device with integrated radar and lighting that riders carry. Together, these create a complete safety ecosystem where vehicles see bikes and bikes see vehicles, with solutions tailored for two-wheeled mobility, automotive OEMs, trucks/logistics, commercial fleets, and municipalities.

Differentiator

Problem solved

Functional benefit

Brands

• VRU2X™: Core V2X technology platform that links cyclists, drivers, and infrastructure in real time, enabling direct communication on the road.
• The ZONE

Products and services

• VRU2X (Vulnerable Road User-to-Everything)

Quantifiable outcome

• C-V2X could reduce unimpaired crashes by up to 80%
• +2 more outcomes

Named customers7 records

Segments5 records

Ideal customer profiles5 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration2 records

AI capability2 records

Feature6 records

Partnerships

13 partnerships are on record, tiered major, core and supporting.

• Toyota Motor EuropemajorStrategic or Co-development Partner · 27 January 2026Toyota joined Coalition for Cyclist Safety and its Steering Board as newest member. Toyota brings experience in connected mobility solutions, C-ITS, and V2X technologies through research, pilot programs, and international standards efforts.
• ViialacoreOEM/ Whitelabel/ Licensing Partner · 15 December 2025Swiss-based premium mobility company integrating Spoke's VRU2X technology directly into Viiala's premium e-bikes. Launch models expected 2028. Enables real-time connection between Viiala riders, vehicles, and infrastructure.
• BirdmajorStrategic or Co-development Partner · 28 October 2025Global micromobility operator partnering to deploy VRU2X technology on Bird's shared e-scooter and e-bike fleets. Pilot deployments planned in select U.S. cities starting with Denver. Live demonstration in November 2025.
• StromermajorOEM/ Whitelabel/ Licensing Partner · 15 July 2024Premium e-bike manufacturer integrating VRU2X technology into future e-bike models (2026 launch). Also aftermarket upgrade program for existing models. Both companies are members of Coalition for Cyclist Safety.
• Audi (Volkswagen Group)coreStrategic or Co-development Partner · 15 March 2022Audi joined Spoke Safety collaboration with Qualcomm and Commsignia for C-V2X technology to protect bicyclists. Audi developing hardware/software in e-tron Sportback test vehicle for vehicle-to-bicycle communication. Live demos at PeopleForBikes conference and Sea Otter Classic.
• BoschcoreStrategic or Co-development Partner · 15 March 2022Founding member of Coalition for Cyclist Safety alongside Spoke and Audi. Bosch contributes to industry collaboration for V2X deployment and cyclist safety standards.
• CommsigniasupportingTechnology or Integration · 15 March 2022Technology partner in C-V2X collaboration with Audi, Spoke, and Qualcomm for connected car-to-bicycle technologies.
• Amazon Web Services (AWS)coreTechnology or Integration · 30 September 2021AWS provides cloud infrastructure enabling Spoke's connected mobility platform. Powers global data repository connecting bicycle and mobility OEMs with consumers. Enables real-time data ingestion, streaming analytics, ML/AI services for VRU2X platform.
• QualcommcoreTechnology or Integration · 12 August 2021Strategic relationship using Qualcomm Technologies' C-V2X solutions. Spoke's hardware and software suite leverages Snapdragon Car-to-Cloud platform. Live demonstrations at CES and ITS World Congress.
• HAAS AlertsupportingTechnology or IntegrationPartner ecosystem for municipalities providing vehicle data network. Part of complete urban safety ecosystem with Juganu and Peachtree Corners.
• JuganusupportingTechnology or IntegrationSmart traffic infrastructure partner for municipal safety ecosystem. Provides infrastructure-grade awareness for cities.
• Peachtree CornerssupportingStrategic or Co-development PartnerReal-world proving ground partner for smart city and V2X technology testing. Part of municipal safety ecosystem.
• T-MobilesupportingTechnology or IntegrationPartner listed on Spoke website partners section for connected mobility ecosystem.

Scale indicators4 records

Recent moves6 records

Expansion highlights6 records

Broad incumbents

• Qualcomm Technologies: Qualcomm provides the Snapdragon Car-to-Cloud platform underlying Spoke's C-V2X technology; a broad incumbent with deep automotive relationships that could integrate or compete with Spoke's VRU software layer.
• Robert Bosch (V2X Mobility): Bosch is a coalition partner and a major Tier-1 automotive supplier with growing V2X and connected mobility offerings; has the scale and OEM footprint to bundle competing VRU-safety functionality.
• Stellantis/Continental (V2X programs): Continental is a major Tier-1 automotive supplier with V2X and vehicle connectivity products; competes broadly in intelligent transportation systems relevant to Spoke's automotive OEM channel.
• NXP Semiconductors: NXP is a leading supplier of automotive V2X chipsets (including C-V2X and DSRC); competes with the broader ecosystem that powers Spoke's connected safety stack.

Direct peers

• HAAS Alert: Chicago-based safety data company delivering real-time digital alerts to connected vehicles and infrastructure; competes in the same vehicle-to-everything alerting category Spoke serves for VRUs.
• Commsignia: Hungarian V2X stack and software provider focused on C-V2X OBU/RSU communications; already partnered with Spoke on Audi demos, making it the closest direct competitor in VRU-to-vehicle communication.
• Autotalks: Israel-based fabless semiconductor company specializing in V2X chipsets for both DSRC and C-V2X; competes at the silicon layer that powers the V2X connectivity Spoke relies upon.
• Cohda Wireless: Australia-based V2X/C-V2X software and hardware provider for connected vehicles and roadside infrastructure; competes directly with Spoke in the V2X communication layer for safety-critical messaging.
• Garmin (Varia): Garmin's Varia radar-based bike radar and tail light products directly compete with Spoke's ZONE hardware as consumer/retail cyclist safety devices for blind-spot detection.

Emerging players

• Brembo (Sensify / V2X roadmap): Brembo's braking systems and Sensify platform are increasingly connected; an investor and strategic partner of Spoke that could expand into competing VRU-safety adjacencies via its own vehicle-to-ecosystem initiatives.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/spoke-safety
• Instagraminstagram.com/ridewithspoke

Revenue estimate

Valuation estimate

Number of profiles

Profiles14 records

Funding overview

Funding rounds1 record

Investors1 record

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Spoke