HAAS Alert
- Company typePrivate
- Founded2015
- HeadquartersChicago, United States
- Headcount51–100
- GTM typeB2B
- OfferingSoftware
HAAS Alert firmographics
Firmographics- Name
- HAAS Alert
- Legal name
- HAAS, Inc.
- Website
- https://haasalert.com
- Company type
- Private
- Founded year
- 2015
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Ownership category
- akta.pro rank
HAAS Alert industry classification
Industry- Product category
- Connected Vehicle Safety Software
- NAICS
- Security Systems Services (except Locksmiths) (561621)
- SIC
- Search, Detection, Navagation, Guidance, Aeronautical Sys (3812)
- akta.pro primary industry
- V2X Message & Data Exchange Platforms (SPaT/MAP, TIM, CAM/DENM Brokers) (TLAJAHAF)
- akta.pro secondary industry
- Connected Vehicle & V2X Traffic Operations (RSUs, SPaT/MAP, CV Applications) (TLAJACAJ)
Keywords
Where HAAS Alert is headquartered
LocationHeadquarters
- HQ city
- Chicago
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
HAAS Alert business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure, Supply Chain
Revenue model
- SaaS Platform Subscription: Per-vehicle subscription model for Safety Cloud digital alerting service. Subscription tiers exist for Public Safety, Roads, and Towing+Recovery. Pricing varies by fleet size and vehicle type.
- Hardware Sales: Sale of proprietary transponders (HA-5, HA-7) for vehicles without compatible telematics systems. One-time hardware purchase with ongoing subscription.
- Software Licensing: Licensing of Safety Cloud platform to OEMs (Stellantis, Škoda, Volkswagen) for integration into in-vehicle infotainment systems.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Annual | Public Safety - Fire, EMS, and Law Enforcement |
| Subscription | Annual | Roads - DOT, Maintenance, Utility, Construction, Work Zone |
| Subscription | Annual | Towing + Recovery - Towing, Recovery, and Roadside Assistance |
| One time/ perpetual license | Multi-year contract | HA-5/HA-7 Transponder Hardware |
| Other | Monthly | Referral Program |
Go-to-market motion4 records
Distribution channels6 records
Marketing channels9 records
HAAS Alert product offering
Product offeringCore offering
HAAS Alert operates Safety Cloud, a connected vehicle platform that streams real-time digital alerts to motorists and connected vehicles when emergency responders, roadside workers, or fleet vehicles activate their warning lights. Using V2X (Vehicle-to-Everything) technology over cellular networks, the platform broadcasts location-based hazard notifications up to 30 seconds in advance through in-vehicle infotainment systems (Stellantis Uconnect, Volkswagen Car-Net, Škoda Traffication) and navigation apps (Waze, Apple Maps). The company sells per-vehicle subscriptions, proprietary HA-5/HA-7 transponder hardware, and OEM licensing.
Product overview
HAAS Alert offers Safety Cloud, a connected vehicle platform that delivers real-time digital alerts for roadside hazards and emergency response. The core Safety Cloud platform provides collision prevention through V2X (vehicle-to-everything) technology. Key modules include Responder-to-Vehicle (R2V) for alerting motorists, Responder-to-Responder (R2R) for inter-agency vehicle alerts, Relay (formerly FleetFusion) for API data distribution, Traffic Signal Preemption for emergency vehicle priority at intersections, Road Fusion for DOT data feeds, Dashboard for command center access, and Gateway for system integration. The platform also offers specialized industry solutions for Fire+EMS, Law Enforcement, Towing+Recovery, DOTs, Construction+Work Zones, Maintenance+Utility, School Bus, and Automotive sectors. Hardware options include HA-5 and HA-7 transponders for vehicles without compatible telematics. The Safety Cloud for Automotive extension provides four integrated products for OEM deployment, including the new Android Automotive OS integration. The platform integrates with major navigation apps (Waze, Apple Maps), in-vehicle infotainment systems (Uconnect, Car-Net, Traffication), and fleet telematics platforms (Geotab, Samsara, Motive, Webfleet, Ericsson Cradlepoint), delivering alerts through multiple channels including connected vehicles, autonomous trucks, and infrastructure systems.
Differentiator
Problem solved
Functional benefit
Brands
- Safety Cloud®: Connected vehicle platform that delivers trusted, real-time digital alerts for roadside hazards and emergency response using V2X technology.
- Relay
- HA-Direct API
- Responder-to-Responder (R2R)®
Products and services
- Safety Cloud Connected vehicle platform delivering trusted, real-time digital alerts for roadside hazards and emergency response using V2X technology, broadcasting alerts to motorists up to 30 seconds in advance through navigation apps and in-vehicle displays to reduce collision risk.
- Safety Cloud for Fire + EMS Digital alerting solution for fire departments and EMS agencies, reducing risk and improving response time by alerting motorists to approaching emergency vehicles.
- Safety Cloud for Law Enforcement Digital alerting solution for police agencies, reducing collision risk and improving response time by warning drivers of approaching law enforcement vehicles.
- Safety Cloud for Towing + Recovery Digital alerting solution for towing operators, keeping roads clear and protecting towing crews working at roadside incidents.
- Safety Cloud for DOTs Digital alerting solution for Department of Transportation agencies, providing protection for road workers and infrastructure maintenance crews.
- Safety Cloud for Construction + Work Zone Digital alerting solution for construction and work zone applications, keeping roadway workers safe by alerting drivers to construction zones and lane closures.
- Safety Cloud for Maintenance + Utility Digital alerting solution for utility and maintenance crews, keeping line crews safe when working on roads and highways.
- Safety Cloud for School Bus Digital alerting solution for school bus fleets, providing smart solutions for safer student transportation.
- Safety Cloud for Automotive Suite of connected vehicle safety products for automotive OEMs, delivering digital alerts directly to drivers in vehicles for smarter and safer roads. Includes four integrated products.
- Safety Cloud for Android Automotive Ready-to-deploy connected safety experience for Android Automotive OS, giving automakers embedded access to Safety Cloud digital alerting capabilities.
- HA-5 Transponder Digital alerting transponder device for enabling Safety Cloud connectivity on fleet vehicles, supporting power, ground, and input wiring with best practices for placement.
- HA-7 Transponder Proprietary transponder device for vehicles without compatible telematics, sold as hardware option for activating Safety Cloud digital alerting on older vehicles.
- Relay (formerly FleetFusion) Delivers real-time vehicle data from Safety Cloud to cities, agencies, and partners through structured API integrations, enabling data feed access for municipal and state DOTs.
- Traffic Signal Preemption (Emergency Vehicle Preemption) Traffic Signal Preemption enables traffic lights to be controlled to clear intersections for emergency responders, reducing response times by giving emergency vehicles green light priority.
- HA-Direct API API service enabling partner integrations and data access to the Safety Cloud platform, with structured data feeds for cities, agencies, and partners.
Quantifiable outcome
- 17% average speed reduction when drivers receive digital alerts
- +6 more outcomes
Companies that use HAAS Alert
Customer profileNamed customers16 records
Segments9 records
Ideal customer profiles5 records
HAAS Alert technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
Integration25 records
AI capability4 records
Feature7 records
HAAS Alert partnerships and signals
Strategic signalPartnerships
44 partnerships are on record, tiered core, major, regional and strategic.
- WSPcoreStrategic alliance announced June 2026 to accelerate the future of roadway safety and connected mobility. WSP is a leading engineering professional services firm.
- PrePass Safety AlliancemajorPartnership to bring work zone and emergency vehicle warnings to truck drivers nationwide through PrePass infrastructure.
- SELECTRICregionalPartnership with German company to advance first responder efficiency and safety across Germany.
- VerbatelregionalPartnership to bring Safety Cloud to Italy through local distribution partner.
- NIRA DynamicscoreStrategic collaboration integrating NIRA's Road Surface Alerts into Safety Cloud platform, delivering real-time road friction, slipperiness, and weather-related hazard warnings to connected vehicles. Aligned with Euro NCAP local hazard event standards. Serves existing Safety Cloud customers including Stellantis, Škoda, Fleetworthy, and Kodiak.
- MobilidataregionalMobilidata integration went live bringing emergency vehicle alerts to drivers across Belgium through connected vehicle ecosystem.
- FleetworthycoreExpanded partnership integrating Safety Cloud digital alerting into Fleetworthy Safety+ platform for stopped commercial truck protection and emergency vehicle alerts. Coverage in approximately one-third of U.S. states with nationwide expansion expected 2026.
- WancomajorExpanded partnership including built-in digital alerting on all connected arrow boards. Wanco is a leading manufacturer of portable message signs and arrow boards.
- Škoda AutocoreŠkoda expanding digital alerting across Europe including UK and Netherlands, powered by Safety Cloud. Integration through Traffication service.
- Kodiak RoboticscoreIntegration of Safety Cloud V2X alerting into Kodiak's autonomous trucking platform for real-time hazard alerts when autonomous trucks are stopped on the shoulder. Delivers alerts through Stellantis vehicles, Waze, and Apple Maps. Complements FMCSA autonomous truck beacon waiver.
- MiovisionmajorExpanded partnership to deliver cloud-based Emergency Vehicle Preemption (EVP) for public safety agencies using Miovision's traffic management technology.
- STROBregionalPartnership to expand Safety Cloud into Portugal through local distribution partner.
- INTEGRITY Security ServicesstrategicDemonstrated industry-first hybrid V2X interoperability between connected vehicle ecosystems.
- Alliance for Automotive InnovationstrategicHAAS Alert joined AAI, the major automotive industry trade association representing automakers in US.
- MobilidataregionalMobilidata bringing emergency responder and collision absorber warnings directly into cars for the first time in Belgium.
- McConnons Vehicle RecoveryregionalFirst Irish rescue and recovery operator to join Safety Cloud network.
- Mitsubishi Electric FLEXConnectmajorMitsubishi Electric's FLEXConnect joined Safety Cloud network for connected vehicle integration.
- NexarmajorPartnership to advance high-fidelity V2X safety communications for automakers using Nexar's dashcam network.
- CavnuestrategicCollaboration to enhance smart roads with digital alerts for connected and autonomous vehicles.
- Carlow Fire and RescueregionalFirst Irish fire service to equip digital alerting through local partnership.
- Michelin ONCallmajorMichelin ONCall alerting drivers to roadside incidents using Safety Cloud, reaching Michelin customers through connected services.
- AiDEN AutomotivestrategicEnhanced privacy collaboration on connected vehicle safety, integrating Safety Cloud with AiDEN's privacy-preserving data platform.
- StellantiscoreFirst automaker to deploy Safety Cloud in-dash alerts. Includes Alfa Romeo, Chrysler, Dodge, Jeep, and RAM vehicles (2018+) through Uconnect system.
- VolkswagencoreSafety Cloud integration through Car-Net system for compatible Volkswagen vehicles.
- GeotabcoreIntegration partnership enabling Geotab-equipped fleets to activate Safety Cloud via software integration without new hardware.
- SamsaracoreIntegration with Samsara's connected operations platform enabling Safety Cloud activation for Samsara fleet customers.
- MotivecoreIntegration partnership with Motive fleet management platform for Safety Cloud digital alerting.
- Ericsson/CradlepointcoreCradlepoint routers integrated with Safety Cloud SDK through NetCloud Manager. Supports R980, R920, R1900, IBR900, IBR600, IBR1700, IBR1100 routers.
- WebfleetmajorSafety Cloud available as add-on to Webfleet (TOMTOM) fleet management solution for commercial vehicles.
- Verizon ConnectmajorSafety Cloud available as add-on to Verizon Connect Reveal fleet tracking solution.
- RosenbauercoreRosenbauer makes Safety Cloud standard on custom fire trucks. Major fire apparatus manufacturer.
- Pierce ManufacturingcorePierce makes Safety Cloud standard on custom fire apparatus.
- REV GroupmajorREV Group adding Safety Cloud service to fire vehicles through multiple brands.
- FrazermajorFrazer EMS vehicles coming standard with HAAS Alert's digital alerting safety service.
- Marion Body WorksmajorMarion Body Works making Safety Cloud standard on fire, EMS, and law enforcement vehicles.
- WJ GroupregionalFirst UK roadworks agency to equip digital alerting, bringing Safety Cloud to UK construction and work zones.
- Surrey Fire and RescueregionalUK fire department equipping fleet with Safety Cloud digital alerting.
- Via Pribina OperationsregionalFirst agency in Slovakia to activate digital alerting through Safety Cloud.
- Avon Fire & RescueregionalFirst European fire fleet to equip digital alerting through Safety Cloud.
- VersilisstrategicVersilis tapping Safety Cloud for I2V (Infrastructure-to-Vehicle) digital alerting with smart gateway technology.
- Pi-LitstrategicPi-Lit integrating Safety Cloud digital alerting with their variable message signs and safety products.
- Hill & Smith Inc.strategicSmart work zone protection partnership integrating Safety Cloud with Hill & Smith's work zone safety products.
- DKS AssociatesstrategicPartnership aiding cities and communities in preventing collisions through DKS traffic engineering expertise.
- NewlabstrategicDetroit Safety Cloud development partnership with Newlab, the mobility and urban technology studio.
Scale indicators10 records
Recent moves6 records
Expansion highlights6 records
HAAS Alert competitors and assessment
Company assessmentBroad incumbents
- Qualcomm (C-V2X / Snapdragon Auto): Qualcomm provides C-V2X chipsets and the underlying cellular-V2X protocol technology that enables connected vehicle communication. It is comparable to HAAS Alert because it sits in the same V2X technology stack and supplies OEMs/integrators with the foundational layer upon which Safety Cloud-style alert services run, though its business is much broader (modems, SoCs, licensing).
- Samsara: Samsara is a leading connected operations platform for fleets with deep telematics, video-based safety, and equipment monitoring. It is comparable because Samsara is both a distribution partner for Safety Cloud AND a potential vertical competitor, since it aggregates similar vehicle/asset telemetry and could expand into roadside hazard broadcasting.
- Geotab: Geotab is one of the largest fleet telematics providers globally, offering GPS tracking, vehicle analytics, and integrations across commercial fleets. It is comparable because it serves as both a critical Safety Cloud distribution partner (MyGeotab integration) and a broad incumbent in fleet intelligence that could in principle bundle comparable alerting features.
- Motive (KeepTruckin): Motive is a fleet management platform combining GPS tracking, dashcams, and compliance for commercial drivers. It is comparable as a Safety Cloud integration partner serving overlapping mid-market fleets, while also building video safety features that could overlap with roadside hazard alerting.
- Mobileye: Mobileye provides ADAS, autonomous vehicle perception, and mapping technology, with growing emphasis on V2X and road experience management (REM). It is comparable because it operates at the intersection of ADAS, autonomous driving, and connected vehicle data, creating a potential competitor/partner for HAAS Alert's hazard alerting layer.
- Verizon Connect: Verizon Connect provides fleet tracking, telematics, and fleet management solutions as a Safety Cloud add-on distribution partner. It is comparable as a broader incumbent serving the same mid-market/commercial fleet customer base with bundled connectivity and could expand into roadside safety alerting features.
Direct peers
- Lytx: Lytx provides video telematics, driver safety, and fleet risk management solutions to commercial fleets and public sector agencies. It is comparable because Lytx competes for the same fleet/public safety safety-budget dollars, has a similar fleet telematics + safety alerting proposition, and targets overlapping use cases like distracted driving and roadside incident protection.
- Applied Information: Applied Information develops V2X/Connected Vehicle Roadside Equipment, traffic signal preemption, and emergency vehicle alert solutions for public agencies and DOTs. It is comparable because it competes for the same federal/state infrastructure and emergency vehicle alerting budgets, providing overlapping V2X and EVP products.
Emerging players
- Miovision: Miovision provides traffic management, signal preemption, and smart city infrastructure including Emergency Vehicle Preemption (EVP). It is comparable as a HAAS Alert technology partner in EVP/smart intersection workflows, while also offering competing capabilities for public safety traffic priority across the same city/DOT customer base.
- NIRA Dynamics: NIRA Dynamics provides road surface condition monitoring (friction, slipperiness, weather hazards) sourced from OEM vehicles. It is comparable as a technology partner whose road condition data feeds into Safety Cloud, with overlapping capability for vehicle-sourced road hazard alerting distributed via OEM channels.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat7 records
Key risks6 records
Key highlights8 records
Customer concentration
HAAS Alert social profiles
Digital presenceHAAS Alert compliance and trust
Trust signalCompliance8 records
HAAS Alert financial estimates
Financial estimateRevenue estimate
Valuation estimate
HAAS Alert leadership team
Management profileNumber of profiles
Profiles5 records
HAAS Alert funding detail
Funding detailFunding overview
Funding rounds6 records
Investors13 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
HAAS Alert M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about HAAS Alert
What does HAAS Alert do?
HAAS Alert operates Safety Cloud, a connected vehicle platform that streams real-time digital alerts to motorists and connected vehicles when emergency responders, roadside workers, or fleet vehicles activate their warning lights. Using V2X (Vehicle-to-Everything) technology over cellular networks, the platform broadcasts location-based hazard notifications up to 30 seconds in advance through in-vehicle infotainment systems (Stellantis Uconnect, Volkswagen Car-Net, Škoda Traffication) and navigation apps (Waze, Apple Maps). The company sells per-vehicle subscriptions, proprietary HA-5/HA-7 transponder hardware, and OEM licensing.
Is HAAS Alert a public or private company?
HAAS Alert is a private company. It is classified as venture growth investor backed and is currently operating.
When was HAAS Alert founded?
HAAS Alert was founded in 2015. It employs 51 to 100 people.
Where is HAAS Alert based?
HAAS Alert is headquartered in Chicago, United States, in the North America region.
How does HAAS Alert make money?
Three revenue lines are on record. SaaS Platform Subscription is the primary driver. The others are hardware Sales and software Licensing.
Who are HAAS Alert's main competitors?
Broad incumbents on record are Qualcomm (C-V2X / Snapdragon Auto), Samsara, Geotab, Motive (KeepTruckin), Mobileye and Verizon Connect. Direct peers are Lytx and Applied Information. Emerging players are Miovision and NIRA Dynamics.
Does HAAS Alert have an API?
Yes. HAAS Alert offers an HA-Direct API service for partner integrations and data access. The Authentication API Service is also available. Safety Cloud's Relay feature (formerly FleetFusion) delivers real-time vehicle data from Safety Cloud to cities, agencies, and partners through structured API integrations. The company also offers a Gateway product for porting Safety Cloud data into other systems.
What industry is HAAS Alert in?
HAAS Alert's product category is Connected Vehicle Safety Software. Its primary akta.pro industry code is TLAJAHAF, V2X Message & Data Exchange Platforms (SPaT/MAP, TIM, CAM/DENM Brokers), with a secondary code of TLAJACAJ, Connected Vehicle & V2X Traffic Operations (RSUs, SPaT/MAP, CV Applications). Its NAICS code is 561621 and its SIC code is 3812.