Outlier

What Outlier does

Outlier (legally Colorcast, Inc.) is a consumer-facing sports betting analytics platform founded around 2018 and headquartered in New Orleans, Louisiana, with a registered address in Austin, Texas. The platform serves individual recreational and serious sports bettors with tools for player-prop research, multi-sportsbook odds comparison, line movement tracking, positive expected-value (EV) bet identification, arbitrage detection, and customizable real-time alerts. Core products include the Outlier iOS app and web platform offered under a three-tier subscription (Premium at $19.99/month, Premium+ at $29.99/month, and Pro at $79.99/month, with annual billing available), plus React Live, a standalone real-time intelligence app launched in March 2026 for live in-game betting that surfaces momentum shifts, lineup changes, and expected-versus-actual scoring before market odds fully adjust.

The platform is built on third-party data feeds from Sportradar and RotoWire, supplemented by real-time incident-detection IP acquired from SportsCapital in March 2026 that aggregates signals across NFL, NBA, NHL, MLB, NCAAB, and NCAAF from over 1,000 sources. Outlier integrates directly with seven major U.S. sportsbooks — FanDuel, DraftKings, BetMGM, Caesars, Underdog, Bet365, and ESPN BET — to enable one- or two-click bet placement from within the app, positioning the product as a research-to-execution workflow rather than a standalone analytics dashboard.

The company operates a product-led growth model with self-serve onboarding through the App Store and web, supported by an active community presence on Discord, Twitter/X, YouTube, TikTok, and LinkedIn, and an educational content portal covering betting strategy. Go-to-market targets the U.S., U.K., and Australia. To date, Outlier has raised an $11 million Series A led by Discerning Capital (January 2026) and a $5 million credit facility from House Advantage Fund (November 2025), and is led by CEO Evan Kirkham and Co-Founder & CTO Luis Lafer-Sousa.

Name

Outlier

Legal name

Colorcast, Inc.

Website

https://outlier.bet

Company type

Private

Founded year

2021

Operating status

Operating

Headcount range

11–50 employees

Short description

Outlier is a sports betting analytics platform serving individual bettors with player prop research, real-time odds comparison across major sportsbooks, positive EV betting tools, and live in-game intelligence via its React Live app.

Ownership category

akta.pro rank

Product category

Sports Betting Analytics

NAICS

Gambling Industries (7132)

SIC

Services-Amusement & Recreation Services (7900)

akta.pro primary industry

Sportsbook Trading, Odds & Feed Providers (MPAEAKAB)

akta.pro secondary industries

In-Play (Live) Betting Exchanges (MPAEAIAD), Sports Data Feeds & Integrity Monitoring (MPAEACAE)

Keywords

• Sports betting analytics
• Player prop research
• Live betting intelligence
• Odds comparison platform
• Positive EV betting

Headquarters

HQ city

Texas

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2C

Offering type

Software

Cost components

Technology or R&D, Personnel, Marketing or Sales, Operations, Infrastructure

Revenue model

1. Subscription Revenue: Three-tier subscription model (Premium, Premium+, Pro) with monthly and annual billing. Annual plans offer significant discount. 7-day free trial available to drive conversion.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels7 records

Core offering

Outlier is a consumer-facing sports betting research and analytics platform (web and iOS app) that lets individual bettors analyze thousands of player props and game lines, compare real-time odds across major sportsbooks, track line movement, and surface positive expected value, arbitrage, middle, and boost opportunities with direct bet placement to integrated sportsbooks. It complements this with React Live, a separate real-time intelligence app for in-play betting that tracks momentum shifts, lineup changes, and live incident reporting (via data assets acquired from SportsCapital) before markets fully adjust.

Product overview

Outlier is a sports betting analytics platform consisting of a core product (Outlier app) with three subscription tiers (Premium, Premium+, and Pro), plus React Live as a separate standalone app for live betting intelligence. The platform integrates with major sportsbooks (FanDuel, DraftKings, BetMGM, Caesars) to enable seamless bet placement. Core features include odds comparison, line movement tracking, player prop analysis, and positive EV betting tools. React Live, launched March 2026, handles live in-game betting with real-time momentum tracking and incident reporting acquired from SportsCapital. Together, the products cover the complete betting day from pre-game research to live action.

Differentiator

Problem solved

Functional benefit

Brands

• React Live: A real-time intelligence app that gives live bettors a clear picture of what's actually driving the game as it's happening. Tracks momentum shifts, lineup changes, and live performance against historical baselines.

Products and services

• Outlier Core Outlier web and iOS app that lets individual sports bettors analyze thousands of player props and game lines across NBA, NFL, MLB, NHL, and college sports, compare real-time odds across FanDuel, DraftKings, BetMGM, Caesars, Underdog, Bet365, and ESPN BET, track line movement, and place bets via integrated sportsbook connectivity. Offered as a tiered subscription (Premium, Premium+, Pro) with a 7-day free trial.
• React Live Standalone real-time intelligence app for in-play sports betting that tracks momentum shifts, lineup changes, and live performance versus historical baselines, surfaces expected versus actual scoring and pace data, and shows real-time odds from major sportsbooks. Powered in part by SportsCapital-acquired event detection covering NFL, NBA, NHL, MLB, NCAAB, and NCAAF.

Quantifiable outcome

• 4.9 average App Store rating from 14.6k reviews

Segments1 record

Ideal customer profiles1 record

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration9 records

AI capability4 records

Feature5 records

Partnerships

Three partnerships are on record, tiered core.

• SportradarcoreTechnology or IntegrationSportradar is a key data provider powering Outlier's platform in part. Provides sports data feeds used in the analytics platform.
• RotoWirecoreTechnology or IntegrationRotoWire is a data provider powering Outlier's platform in part. Contributes sports data used in the analytics tools.
• SportsCapitalcoreTechnology or IntegrationOutlier acquired intellectual property of SportsCapital including their event detection system that captures real-time game incidents. The acquisition strengthens Outlier's data infrastructure and enables first-of-its-kind real-time injury and incident feed.

Scale indicators5 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Action Network: Action Network is a large U.S. sports betting media and analytics platform offering odds, picks, and EV tools. It targets the same individual bettor persona with overlapping content, data, and subscription products.
• BettingPros: BettingPros aggregates picks, odds, and sportsbook data with subscription tools for sports bettors. Comparable audience and product overlap with Outlier's research and odds comparison features.
• Unabated: Unabated provides sports betting odds comparison, EV calculators, and player prop tools aimed at serious bettors. It competes head-to-head with Outlier on positive-EV and arbitrage functionality.
• Props.cash (formerly FantasyLabs): Props.cash focuses on player prop projections and analytics with betting tools across major U.S. sports. It directly overlaps Outlier's core player prop and EV betting use cases.
• OddsJam: OddsJam is a leading positive-EV betting and odds comparison platform with similar sportsbook integrations. It directly competes with Outlier on EV tools, arbitrage, and odds screens for the same serious sports bettor segment.
• RotoGrinders: RotoGrinders is a sports betting content and tools platform with strong community presence (forums, Discord). Overlaps with Outlier's community-driven acquisition strategy and analytics tools.

Broad incumbents

• Better Collective: Better Collective is a sports betting affiliate and media group operating multiple comparison and picks sites. It overlaps with Outlier's affiliate-style content and SEO-driven user acquisition model.
• Sportradar: Sportradar is a global sports data and technology provider that supplies feeds to Outlier and competes more broadly across sports betting data, content, and integrity services. It is simultaneously a partner and an adjacent incumbent.
• Genius Sports: Genius Sports is a sports data and technology company serving sportsbooks, leagues, and media. It operates in the same data and analytics ecosystem as Outlier but at a much broader incumbent scale.
• Vegas Stats & Information Network (VSiN): VSiN provides sports betting news, analysis, and educational content for bettors. Comparable to Outlier's content/education strategy and overlapping target audience.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/OutlierDotBet
• YouTubeyoutube.com/@OutlierDotBet/featured
• LinkedInlinkedin.com/company/outlierdotbet
• TikToktiktok.com/@outlier_sports_research

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds1 record

Investors3 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Outlier