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DMSi Software

Full company profile

uuid0006zwn

Namestring
DMSi Software
Legal namestring
Distribution Management Systems, Inc.
Websiteurl
dmsi.com
Company typeenum
Private
Founded yearint
1976
Short descriptiontext

DMSi Software is an independent, family-owned provider of vertical ERP and inventory management software serving lumber and building materials dealers, wholesale distributors, and industrial distribution companies across North America, Australia, and New Zealand. Its flagship Agility ERP, Frameworks ERP, DMSi Log, and AI-powered TallyExpress platform serve 400+ businesses and 15,000+ users.

Operating statusenum
Operating
Ownership categoryenum
Headcount rangeband
251–500
akta.pro rankint
HeadquartersOmaha, United States
HQ citystring
Omaha
HQ countrystring
United States
HQ regionstring
North America
Markets served

Serves global market

Offices1 record

Each record includes

City, Country, Type, Description, Source

Keyword5 values
building materials ERP, lumber inventory software, industrial distribution software, lumber yard management, building products software
Industry2 codes
1Asset & Maintenance Management (EAM/CMMS) Platforms
CodeHDAEAEAMPrimaryYes
2Enterprise Application Managed Services Outsourcing (ERP/CRM/HRIS AMS)
CodeBPAEAMAIPrimaryNo
NAICS code3 codes
  • Computer Systems Design Services541512
  • Computer Systems Design and Related Services54151
  • Custom Computer Programming Services541511
SIC code3 codes
  • Services-Prepackaged Software7372
  • Services-Computer Programming Services7371
  • Services-Computer Programming, Data Processing, Etc.7370
Product category
Building Materials ERP Software
Social media profiles1 record
GTM motion2 records

Each record includes

Type, Description, Source

Revenue model3 records
1ERP Software Licenses and Subscriptions
TypeSubscription Recurring
Description

DMSi generates revenue primarily through software licensing and subscription fees for their Agility ERP, Frameworks ERP, and other software products. The company provides ongoing software updates, support, and access to new features as part of their service model.

dmsi.com
2Implementation and Training Services
TypeProfessional Services
Description

Fee-based implementation services including business process review, data configuration, training, and go-live support. Post-live support and ongoing training services are also provided as part of customer success initiatives.

dmsi.com
3Mobile Applications
TypeSubscription Recurring
Description

Additional revenue from mobile applications including Mobile Warehouse Tools, Mobile Sales, Mobile P.O.D., and Billing Portal that integrate with core Agility ERP.

dmsi.com
Marketing channels6 records

Each record includes

Title, Type, Stage, Description, Source

Distribution channels3 records

Each record includes

Title, Type, Scope, Target buyer, Description, Source

Cost components5 values
Personnel, Technology or R&D, Operations, Marketing or Sales, Infrastructure
Pricing details1 tier
1Custom enterprise pricing based on modules and company size
ModelSubscriptionBilling cadenceAnnual
Notes

DMSi uses a consultative sales approach with no public pricing. Pricing is determined based on selected products (Agility, Frameworks, Log, TallyExpress), company size, number of users, and specific modules required.

dmsi.com
GTM typeB2B
B2B
Offering typeSoftware
Software
Brand1 of 11 records shown
1Agility
Description

ERP software for building materials and industrial distribution

dmsi.com
+10 more records
Core offering1 text field

DMSi Software provides end-to-end ERP and inventory management software purpose-built for the building materials and industrial distribution industries. Its core offerings include Agility ERP (cloud-based ERP for distributors and dealers), Frameworks ERP (web-based POS ERP for LBM dealers), DMSi Log System (timber and log management), and TallyExpress (AI-powered lumber tallying app using computer vision).

Differentiator
Functional benefit
Problem solved
Quantifiable outcome1 of 5 values shown
  • Reduces lumber tally time from 15 minutes to 90 seconds
+4 more records
Product overview1 text field

DMSi Software offers a comprehensive portfolio of ERP and inventory management solutions for the building materials and industrial distribution industries. The core offerings include Agility ERP (full-featured enterprise system for distributors and dealers), Frameworks ERP (web-based POS solution for LBM dealers), DMSi Log System (timber and log management), and TallyExpress (AI-powered lumber tallying app). Additional modules extend the platform including DMSi CRM, Agility Mobile Warehouse Tools, Agility Mobile Sales, Agility Commerce Cloud, Agility Mobile P.O.D., and Agility Billing Portal. The company also acquired eLIMBS to expand its hardwood industry solutions from timber to retail. Products serve building materials, industrial distribution, LBM dealers, log & lumber, and millwork & production sectors.

Product and service11 records
1Agility ERP
CategoryERP Software
2Frameworks ERP
CategoryERP Software
3DMSi Log System
CategoryLog and Timber Management Software
4TallyExpress
CategoryAI Lumber Tallying Software
5eLIMBS
CategoryLumber Inventory Software
6DMSi CRM
CategoryCRM Software
7Agility Mobile Warehouse Tools
CategoryMobile Warehouse Management Software
8Agility Mobile Sales
CategoryMobile Sales Software
9Agility Commerce Cloud
CategoryB2B eCommerce Platform
10Agility Mobile P.O.D.
CategoryDelivery Management Software
11Agility Billing Portal
CategoryBilling and Payment Portal
Scale indicator5 records

Each record includes

Type, Value, Description, Source

Partnership7 partners
Strategic tierCoreTypeStrategic or Co-development PartnerAnnounced on2021-01-01
Description

DMSi acquired eLIMBS, an Ohio provider of inventory management software solutions for hardwood logging, sawmill and lumber processing facilities. This acquisition expanded DMSi's timber-to-retail offerings.

2Hardwood Forest Foundation
Strategic tierMinorTypeStrategic or Co-development PartnerAnnounced on2017-05-01
Description

DMSi partnered with the Hardwood Forest Foundation to sponsor the 'Forever Forest' traveling exhibit exploring sustainable harvesting, lumber distribution, and building materials for consumers.

dmsi.com
Strategic tierCoreTypeTechnology or Integration
Description

Avalara provides automated sales tax compliance software integrated with Agility ERP for tax calculation and reporting.

Strategic tierCoreTypeTechnology or Integration
Description

Microsoft provides the technology platform underlying parts of DMSi's infrastructure, including Teams integration for meetings.

Strategic tierCoreTypeTechnology or Integration
Description

WorldPay provides secure payment processing technology integrated with Agility for credit card processing and payment handling.

Strategic tierCoreTypeTechnology or Integration
Description

Fordaq developed the TallyExpress technology using computer vision and machine learning. DMSi is the official reseller of TallyExpress to North American markets.

7Sterland Computing
Strategic tierCoreTypeStrategic or Co-development Partner
Description

Originally developed Frameworks ERP for their own lumber yard operations (Sterland Brothers Building Supply) and then began selling to other dealers. Now part of the DMSi family, bringing 600+ Australian/NZ stores to DMSi's customer base.

dmsi.com
Recent move6 records

Each record includes

Date, Type, Title, Description, Source

Expansion highlight5 records

Each record includes

Type, Description

Peers10 records
TypeDirect peer
Description

Epicor provides vertical ERP including Kinetic and Prophet 21 for distribution and building materials dealers. Like DMSi, it pursues industry-specific workflows and competes for the same mid-market and enterprise LBM and industrial distributor accounts.

TypeBroad incumbent
Description

SAP's mid-market and cloud ERP offerings compete with DMSi for larger building materials distributors that prefer global platform standards and broader analytics over vertical feature depth.

TypeDirect peer
Description

Infor CloudSuite Distribution and Infor Distribution SX.e serve wholesale distributors including building materials. Infor is a direct competitor in vertical distribution ERP with comparable customer size targets and similar AI-led roadmap.

TypeDirect peer
Description

Distribution One offers ERP-ONE, an end-to-end ERP purpose-built for wholesale distribution including building products. Its focus on distribution-only workflows directly overlaps with DMSi's Agility ERP value proposition and target customer.

TypeBroad incumbent
Description

ECI owns multiple vertical ERP products serving lumber, building materials, and industrial distribution (e.g., Spruce, Friedman, Dasher). As an active vertical SaaS consolidator, it is a structural competitor and potential strategic acquirer in the same space as DMSi.

TypeRegional player
Description

Kerridge provides distribution ERP (K3) primarily to European building materials and merchant wholesalers. It serves the same end customer as DMSi but in different geographies, making it a functional analog rather than a direct competitor.

TypeBroad incumbent
Description

Microsoft's Business Central is widely deployed by SMB and mid-market distributors, including building products. Its distribution ISV ecosystem and Teams/Power Platform integrations make it a horizontal alternative to DMSi for less vertical-pure buyers.

TypeEmerging player
Description

Acumatica's Distribution Edition and modern cloud-native architecture appeal to mid-market distributors including building supply. It represents the new generation of cloud ERP encroaching on DMSi's traditional on-premise customer base.

TypeDirect peer
Description

Royal 4 provides distribution ERP and WMS including building materials and lumber verticals. Its EDI, multi-branch, and inventory capabilities compete directly with DMSi's Agility offering for mid-market distributors.

TypeBroad incumbent
Description

NetSuite is a broad cloud ERP suite used by mid-market distributors including LBM and industrial supply. As a horizontal incumbent, it overlaps with DMSi's Agility ERP for distributors that prioritize platform breadth over vertical specialization.

Market position
Strengths5 records

Each record includes

Headline, Details, Source

Weaknesses5 records

Each record includes

Headline, Details, Source

Competitive moat5 records

Each record includes

Type, Details

Key risks5 records

Each record includes

Headline, Details, Source

Key highlights6 records

Each record includes

Headline, Details, Source

Customer concentration

Classification, Details

Named customers20 records

Each record includes

Name, Industry, Type, Use case, Source, UUID

Segment5 records

Each record includes

Title, Type, Primary, Description, Pain point addressed, Use case, Source

Ideal customer profile5 records

Each record includes

Profile, Firmographic size, Sales motion, Sales cycle length, Buying structure, Purchase trigger, Buyer persona, Geography, Industry vertical, Primary use case, Description, Pain points, Evidence proof points, Target buyer

Technology focused
Yes
API detail
Has APIbool
Yes

Docs URL, Description

Integration19 records

Each record includes

Title, Type, Description, Source

AI capability2 records

Each record includes

Type, Description, Source

AI maturity
App detail

Has app

Feature6 records

Each record includes

Title, Differentiator, Description, Source

Core technology
Revenue estimate
Valuation estimate
Number of profiles
Profiles8 records

Each record includes

Name, Designation, Designation category, Overview, Profile commentary, Source

Subsidiaries1 record

Each record includes

Name, Acquired on, Relationship type, Type, Business focus

No data
Funding overview

Funding stage, Last funding date, Total funding USD

Funding rounds

Each record includes

Round, Amount USD, Date, Pre money valuation, Total investors, Investors, News

Investors

Each record includes

Name, Type, Date of entry, Rounds participated, Website

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Each record includes

Name, Acquisition type, Announced date, Completed date, Status, Website, News

Investment

Each record includes

Name, Round, Announced date, Lead investor, Website, News

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

DMSi Software

Building Materials ERP Softwaredmsi.com

DMSi Software is an independent, family-owned provider of vertical ERP and inventory management software serving lumber and building materials dealers, wholesale distributors, and industrial distribution companies across North America, Australia, and New Zealand. Its flagship Agility ERP, Frameworks ERP, DMSi Log, and AI-powered TallyExpress platform serve 400+ businesses and 15,000+ users.

DMSi Software firmographics

Firmographics
Name
DMSi Software
Legal name
Distribution Management Systems, Inc.
Website
https://dmsi.com
Company type
Private
Founded year
1976
Operating status
Operating
Headcount range
251–500 employees
Short description
DMSi Software is an independent, family-owned provider of vertical ERP and inventory management software serving lumber and building materials dealers, wholesale distributors, and industrial distribution companies across North America, Australia, and New Zealand. Its flagship Agility ERP, Frameworks ERP, DMSi Log, and AI-powered TallyExpress platform serve 400+ businesses and 15,000+ users.
Ownership category
akta.pro rank

DMSi Software industry classification

Industry
Product category
Building Materials ERP Software
NAICS
Computer Systems Design Services (541512), Computer Systems Design and Related Services (54151), Custom Computer Programming Services (541511)
SIC
Services-Prepackaged Software (7372), Services-Computer Programming Services (7371), Services-Computer Programming, Data Processing, Etc. (7370)
akta.pro primary industry
Asset & Maintenance Management (EAM/CMMS) Platforms (HDAEAEAM)
akta.pro secondary industry
Enterprise Application Managed Services Outsourcing (ERP/CRM/HRIS AMS) (BPAEAMAI)

Keywords

  • Building materials ERP
  • Lumber inventory software
  • Industrial distribution software
  • Lumber yard management
  • Building products software

Where DMSi Software is headquartered

Location

Headquarters

HQ city
Omaha
HQ country
United States
HQ region
North America

Offices1 record

Markets served

DMSi Software business model

Business model
GTM type
B2B
Offering type
Software
Cost components
Personnel, Technology or R&D, Operations, Marketing or Sales, Infrastructure

Revenue model

  1. ERP Software Licenses and Subscriptions: DMSi generates revenue primarily through software licensing and subscription fees for their Agility ERP, Frameworks ERP, and other software products. The company provides ongoing software updates, support, and access to new features as part of their service model.
  2. Implementation and Training Services: Fee-based implementation services including business process review, data configuration, training, and go-live support. Post-live support and ongoing training services are also provided as part of customer success initiatives.
  3. Mobile Applications: Additional revenue from mobile applications including Mobile Warehouse Tools, Mobile Sales, Mobile P.O.D., and Billing Portal that integrate with core Agility ERP.

Pricing tiers

ModelBillingPrice
SubscriptionAnnualCustom enterprise pricing based on modules and company size

Go-to-market motion2 records

Distribution channels3 records

Marketing channels6 records

DMSi Software product offering

Product offering

Core offering

DMSi Software provides end-to-end ERP and inventory management software purpose-built for the building materials and industrial distribution industries. Its core offerings include Agility ERP (cloud-based ERP for distributors and dealers), Frameworks ERP (web-based POS ERP for LBM dealers), DMSi Log System (timber and log management), and TallyExpress (AI-powered lumber tallying app using computer vision).

Product overview

DMSi Software offers a comprehensive portfolio of ERP and inventory management solutions for the building materials and industrial distribution industries. The core offerings include Agility ERP (full-featured enterprise system for distributors and dealers), Frameworks ERP (web-based POS solution for LBM dealers), DMSi Log System (timber and log management), and TallyExpress (AI-powered lumber tallying app). Additional modules extend the platform including DMSi CRM, Agility Mobile Warehouse Tools, Agility Mobile Sales, Agility Commerce Cloud, Agility Mobile P.O.D., and Agility Billing Portal. The company also acquired eLIMBS to expand its hardwood industry solutions from timber to retail. Products serve building materials, industrial distribution, LBM dealers, log & lumber, and millwork & production sectors.

Differentiator

Problem solved

Functional benefit

Brands

  • Agility: ERP software for building materials and industrial distribution
  • Frameworks
  • DMSi Log
  • TallyExpress
  • eLIMBS
  • DMSi CRM
  • Agility Mobile Sales
  • Agility Commerce Cloud
  • Agility Mobile P.O.D.
  • Agility Billing Portal
  • Agility Mobile Warehouse Tools

Products and services

  • Agility ERP
  • Frameworks ERP
  • DMSi Log System
  • TallyExpress
  • eLIMBS
  • DMSi CRM
  • Agility Mobile Warehouse Tools
  • Agility Mobile Sales
  • Agility Commerce Cloud
  • Agility Mobile P.O.D.
  • Agility Billing Portal

Quantifiable outcome

  • Reduces lumber tally time from 15 minutes to 90 seconds
  • +4 more outcomes

Companies that use DMSi Software

Customer profile

Named customers20 records

Segments5 records

Ideal customer profiles5 records

DMSi Software technology and API

Technology

Technology focussed Yes

API detail

Has API
Yes
API docs
API detail

Core technology

AI maturity

App detail

Integration19 records

AI capability2 records

Feature6 records

DMSi Software partnerships and signals

Strategic signal

Partnerships

Seven partnerships are on record, tiered core and minor.

  • eLIMBScoreStrategic or Co-development Partner · 1 January 2021DMSi acquired eLIMBS, an Ohio provider of inventory management software solutions for hardwood logging, sawmill and lumber processing facilities. This acquisition expanded DMSi's timber-to-retail offerings.
  • Hardwood Forest FoundationminorStrategic or Co-development Partner · 1 May 2017DMSi partnered with the Hardwood Forest Foundation to sponsor the 'Forever Forest' traveling exhibit exploring sustainable harvesting, lumber distribution, and building materials for consumers.
  • AvalaracoreTechnology or IntegrationAvalara provides automated sales tax compliance software integrated with Agility ERP for tax calculation and reporting.
  • MicrosoftcoreTechnology or IntegrationMicrosoft provides the technology platform underlying parts of DMSi's infrastructure, including Teams integration for meetings.
  • WorldPay from FIScoreTechnology or IntegrationWorldPay provides secure payment processing technology integrated with Agility for credit card processing and payment handling.
  • FordaqcoreTechnology or IntegrationFordaq developed the TallyExpress technology using computer vision and machine learning. DMSi is the official reseller of TallyExpress to North American markets.
  • Sterland ComputingcoreStrategic or Co-development PartnerOriginally developed Frameworks ERP for their own lumber yard operations (Sterland Brothers Building Supply) and then began selling to other dealers. Now part of the DMSi family, bringing 600+ Australian/NZ stores to DMSi's customer base.

Scale indicators5 records

Recent moves6 records

Expansion highlights5 records

DMSi Software competitors and assessment

Company assessment

Direct peers

  • Epicor: Epicor provides vertical ERP including Kinetic and Prophet 21 for distribution and building materials dealers. Like DMSi, it pursues industry-specific workflows and competes for the same mid-market and enterprise LBM and industrial distributor accounts.
  • Infor: Infor CloudSuite Distribution and Infor Distribution SX.e serve wholesale distributors including building materials. Infor is a direct competitor in vertical distribution ERP with comparable customer size targets and similar AI-led roadmap.
  • Distribution One: Distribution One offers ERP-ONE, an end-to-end ERP purpose-built for wholesale distribution including building products. Its focus on distribution-only workflows directly overlaps with DMSi's Agility ERP value proposition and target customer.
  • Royal 4 Systems: Royal 4 provides distribution ERP and WMS including building materials and lumber verticals. Its EDI, multi-branch, and inventory capabilities compete directly with DMSi's Agility offering for mid-market distributors.

Broad incumbents

  • SAP Business One / S/4HANA Cloud: SAP's mid-market and cloud ERP offerings compete with DMSi for larger building materials distributors that prefer global platform standards and broader analytics over vertical feature depth.
  • ECI Software Solutions: ECI owns multiple vertical ERP products serving lumber, building materials, and industrial distribution (e.g., Spruce, Friedman, Dasher). As an active vertical SaaS consolidator, it is a structural competitor and potential strategic acquirer in the same space as DMSi.
  • Microsoft Dynamics 365 Business Central: Microsoft's Business Central is widely deployed by SMB and mid-market distributors, including building products. Its distribution ISV ecosystem and Teams/Power Platform integrations make it a horizontal alternative to DMSi for less vertical-pure buyers.
  • Oracle NetSuite: NetSuite is a broad cloud ERP suite used by mid-market distributors including LBM and industrial supply. As a horizontal incumbent, it overlaps with DMSi's Agility ERP for distributors that prioritize platform breadth over vertical specialization.

Regional players

  • Kerridge Commercial Systems: Kerridge provides distribution ERP (K3) primarily to European building materials and merchant wholesalers. It serves the same end customer as DMSi but in different geographies, making it a functional analog rather than a direct competitor.

Emerging players

  • Acumatica: Acumatica's Distribution Edition and modern cloud-native architecture appeal to mid-market distributors including building supply. It represents the new generation of cloud ERP encroaching on DMSi's traditional on-premise customer base.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

DMSi Software social profiles

Digital presence

DMSi Software financial estimates

Financial estimate

Revenue estimate

Valuation estimate

DMSi Software leadership team

Management profile

Number of profiles

Profiles8 records

DMSi Software subsidiaries and ownership

Company hierarchy

Subsidiaries1 record

DMSi Software funding detail

Funding detail

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

DMSi Software M&A and investment

M&A and investment

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about DMSi Software

What does DMSi Software do?

DMSi Software provides end-to-end ERP and inventory management software purpose-built for the building materials and industrial distribution industries. Its core offerings include Agility ERP (cloud-based ERP for distributors and dealers), Frameworks ERP (web-based POS ERP for LBM dealers), DMSi Log System (timber and log management), and TallyExpress (AI-powered lumber tallying app using computer vision).

Is DMSi Software a public or private company?

DMSi Software is a private company. It is classified as family owned and is currently operating.

When was DMSi Software founded?

DMSi Software was founded in 1976. It employs 251 to 500 people.

Where is DMSi Software based?

DMSi Software is headquartered in Omaha, United States, in the North America region.

How does DMSi Software make money?

Three revenue lines are on record. ERP Software Licenses and Subscriptions are the primary driver. The others are implementation and Training Services and mobile Applications.

Who are DMSi Software's main competitors?

Direct peers on record are Epicor, Infor, Distribution One and Royal 4 Systems. Broad incumbents are SAP Business One / S/4HANA Cloud, ECI Software Solutions, Microsoft Dynamics 365 Business Central and Oracle NetSuite. Kerridge Commercial Systems is listed as a regional player. Acumatica is listed as an emerging player.

Does DMSi Software have an API?

Yes. Agility includes a Full API Suite for interfacing with shipping services and third-party systems. DMSi partners with Kleinschmidt for EDI and API integration. The system supports EDI and vendor interfaces for electronic business transactions.

What industry is DMSi Software in?

DMSi Software's product category is Building Materials ERP Software. Its primary akta.pro industry code is HDAEAEAM, Asset & Maintenance Management (EAM/CMMS) Platforms, with a secondary code of BPAEAMAI, Enterprise Application Managed Services Outsourcing (ERP/CRM/HRIS AMS). Its NAICS code is 541512 and its SIC code is 7372.

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