What Elastic Suite does

Elastic Suite is a B2B ecommerce and digital merchandising platform operated by Emerald X, LLC and headquartered in Denver, Colorado. The platform is purpose-built for wholesale B2B commerce, serving brands in the outdoor, sporting goods, lifestyle, and action sports verticals with a unified suite of digital cataloging, ordering, and analytics tools. Core product modules include a Digital Catalog with 360-degree product views, a role-based Branded Dashboard, an Assortment Builder for dealer-specific proposals, a Whiteboard merchandising tool, Custom Collections, Standard and Quick Order Modes, an Offline Order Form (OLOF) that mirrors Excel, a Campaigns module, a Media Pack export feature, Multi-Ship ordering, Advanced Rep Tools, real-time Analytics, and an Online Payment Portal (OPP) add-on for invoice and payment processing. The platform integrates with more than 50 ERP and back-office systems via purpose-built adapters for NetSuite, SAP S/4HANA, Microsoft Dynamics, and Acumatica, enabling real-time inventory, sales order, and customer data synchronization.

Elastic monetizes as a subscription SaaS platform sold through an enterprise field-sales motion, with tiered programs (Partner, Strategic, Enterprise) on annual billing cycles and pricing that is quote-based and not publicly disclosed. Distribution combines direct enterprise sales with an industry-association partnership ecosystem (OMA, RIA, SIMA, GOA), a tiered referral program, and category-specific events. The company serves marquee enterprise brands including Stanley, The North Face, Carhartt, GoPro, New Balance, Black Diamond, Callaway, YETI, Volcom, Vuori, Burton, and Dainese, and operates in English (US, AU, NZ), Swedish, Finnish, Norwegian, and Portuguese, with a 2015 acquisition of PlumRiver Technology in its corporate history. The leadership team includes Josh Reddin as EVP and Founder.

Name

Elastic Suite

Legal name

Emerald X, LLC

Website

https://elasticsuite.com

Company type

Private

Founded year

2010

Operating status

Operating

Headcount range

51–100 employees

Short description

Elastic Suite is a B2B ecommerce and digital merchandising platform, operated by Emerald X, LLC, that helps wholesale brands in outdoor, sporting goods, lifestyle, and action sports verticals digitize catalogs, ordering, and ERP-integrated B2B sales workflows.

Ownership category

akta.pro rank

Product category

B2B Wholesale Ecommerce Software

NAICS

Software Publishers (5132)

SIC

Services-Computer Programming, Data Processing, Etc. (7370)

akta.pro primary industry

ERP Extensions & Add-ons (CPQ, Billing, Revenue Management) (HDAEAEAO)

Keywords

• B2B ecommerce platform
• Wholesale digital merchandising
• ERP integration software
• Digital catalog platform
• Sales rep tools

Headquarters

HQ city

Denver

HQ country

United States

HQ region

North America

Markets served

GTM type

B2B

Offering type

Software

Cost components

Technology or R&D, Personnel, Marketing or Sales, Operations

Revenue model

1. SaaS Subscription Platform: Elastic operates as a B2B SaaS platform providing wholesale ecommerce solutions to brands. The platform is subscription-based with brands paying for access to the digital merchandising, ordering, and analytics capabilities. Pricing appears to be tiered based on customer level (Partner, Strategic, Enterprise).

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels6 records

Core offering

Elastic Suite provides a B2B ecommerce and digital merchandising SaaS platform that helps wholesale brands digitize product catalogs, streamline B2B sales ordering, and integrate with ERP systems. The platform serves enterprise brands with digital catalogs, branded dashboards, assortment-building tools, custom collections with customer-specific pricing, multi-ship ordering, sales campaigns, and real-time analytics, with purpose-built integrations for 50+ ERP systems including NetSuite, SAP, Microsoft Dynamics, and Acumatica.

Product overview

Elastic Suite is a unified B2B ecommerce platform for wholesale growth consisting of a core platform plus multiple integrated modules and features. The core platform enables brands to digitize product lines, streamline B2B sales, and cut costs. Key modules include: Digital Catalog for product showcasing with 360° views and multimedia; Branded Dashboard as a centralized hub for assets and resources; Assortment Builder for creating customized sales presentations; Whiteboard for merchandising visual creation; Custom Collections for customer-specific product curation; Standard Order Mode and Quick Order Mode for order entry; Online Payment Portal (OPP) as an add-on for invoice and payment management; Offline Order Form (OLOF) for Excel-like offline ordering; Campaigns for marketing campaign management; Media Pack for asset export; and Analytics for sales insights. The platform integrates with 50+ ERP systems including NetSuite, SAP, Microsoft Dynamics, and Acumatica.

Differentiator

Problem solved

Functional benefit

Products and services

• Elastic Suite A B2B ecommerce and digital merchandising SaaS platform for wholesale brands, providing digital catalogs, branded dashboards, assortment-building tools, custom collections, multi-ship ordering, sales campaigns, real-time analytics, and ERP integrations for brands in outdoor, sporting goods, lifestyle, and action sports verticals. Sold via annual subscription across Partner, Strategic, and Enterprise tiers.

Quantifiable outcome

• 87% increase in dealer engagement and 123% YoY order growth for brands
• +5 more outcomes

Named customers16 records

Segments2 records

Ideal customer profiles1 record

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration4 records

Feature10 records

Partnerships

Eight partnerships are on record, tiered core.

• Outdoor Market Alliance (OMA)coreGTM or Marketing PartnerOMA elevates brand partners and retailers with an exciting showroom while raising awareness, visibility, and relevance of the Independent Rep model within the Outdoor Industry. OMA supports the community through its non-profit association.
• Running Industry Association (RIA)coreGTM or Marketing PartnerRIA is a non-profit that supports brick-and-mortar retail channels throughout the U.S. and Canada. Its members are independently owned stores, brands that sell within the channel, and companies that provide services and support to the channel.
• Surf Industry Members Association (SIMA)coreGTM or Marketing PartnerSIMA unites like-minded brands, retailers, board builders, wave park operators, media, suppliers, and professional service companies to support the growth and health of the surf industry.
• Grassroots Outdoor Alliance (GOA)coreGTM or Marketing PartnerGOA is a catalyst for retailers' and brands' success. It advocates for specialty, independent retail within the industry, fosters education and community, and influences the outdoor industry to maximize opportunities for specialty outdoor businesses.
• NetSuitecoreTechnology or IntegrationPurpose-built ERP adapter for NetSuite providing faster and more reliable integration experience. Elastic has invested considerable time and effort in developing the adapter.
• SAPcoreTechnology or IntegrationPurpose-built ERP adapter for SAP S/4HANA providing seamless integration for enterprise brands using SAP systems.
• Microsoft DynamicscoreTechnology or IntegrationIntegration with Microsoft Dynamics ERP systems for brands using Microsoft's enterprise resource planning solutions.
• AcumaticacoreTechnology or IntegrationPurpose-built adapter for Acumatica cloud ERP providing reliable integration for mid-market brands.

Scale indicators7 records

Recent moves4 records

Expansion highlights5 records

Direct peers

• NuOrder: NuOrder is a B2B wholesale ecommerce platform connecting brands and retailers, with deep penetration in fashion and apparel. Elastic explicitly lists NuOrder as a direct competitor on its own comparison page, and the two compete head-to-head for the same enterprise brand customers and dealer networks.
• RepSpark: RepSpark provides B2B sales rep tools and digital catalogs tailored for apparel, footwear, and outdoor brands. Elastic calls out RepSpark on its comparison page, and the two compete directly for the same specialty outdoor and sporting goods wholesale accounts that Elastic serves (Carhartt, North Face-adjacent brands, etc.).
• Joor: Joor operates a wholesale marketplace and digital platform connecting brands with retailers, primarily in fashion and lifestyle. Joor overlaps with Elastic's wholesale digitization thesis but leans more marketplace-style; both target enterprise brands seeking to modernize B2B ordering and merchandising workflows.
• Kibo Commerce: Kibo Commerce offers a B2B and B2C ecommerce platform with order management, personalization, and ERP integration capabilities. Kibo targets enterprise manufacturers and distributors with complex ordering needs, making it a comparable SaaS-based B2B commerce alternative to Elastic Suite.
• Sana Commerce: Sana Commerce is a B2B ecommerce platform built natively on ERP systems (SAP, Microsoft Dynamics, NetSuite)—a positioning nearly identical to Elastic's ERP-integration thesis. Sana targets manufacturers and wholesale distributors with complex pricing and ordering, serving as a credible comparable in the B2B wholesale SaaS market.
• TradeCentric (formerly B2B Gateway): TradeCentric provides B2B integration, EDI, and punchout capabilities connecting ecommerce platforms with ERP and procurement systems. While more focused on integration than full storefronts, TradeCentric serves the same enterprise B2B wholesale buyer personas as Elastic Suite and increasingly overlaps on order automation.

Broad incumbents

• Shopify Plus: Shopify Plus is the enterprise tier of Shopify, the largest ecommerce platform globally, and Elastic explicitly positions against it on its comparison page. Shopify Plus offers broad B2B capabilities but is adapted from B2C rather than purpose-built for wholesale ordering complexity (multi-ship, custom collections, ERP-native pricing).
• BigCommerce: BigCommerce provides enterprise ecommerce with B2B Edition features targeting manufacturers and wholesalers. As a publicly-traded incumbent with broader category coverage, BigCommerce competes for the same enterprise brand RFPs as Elastic but lacks Elastic's deep vertical specialization in outdoor and sporting goods wholesale.
• Salesforce Commerce Cloud B2B: Salesforce Commerce Cloud offers B2B commerce capabilities as part of its broader enterprise platform suite. It serves large manufacturers and distributors with omnichannel needs, competing for the largest Elastic accounts though lacking the vertical specialization in outdoor/sporting goods wholesale.

Emerging players

• Optimizely B2B Commerce (formerly Insite Software): Optimizely B2B Commerce (originating from Insite Software) is a B2B ecommerce platform focused on manufacturers and distributors with complex product configuration and pricing needs. It serves enterprise manufacturers seeking a more specialized B2B alternative to generic commerce platforms, overlapping with Elastic's customer base.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/elasticsuite
• Facebookfacebook.com/elastic.suite.inc
• LinkedInlinkedin.com/company/elasticsuite

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A1 record

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Elastic Suite