What Froedtert ThedaCare Health does

Froedtert ThedaCare Health is a non-profit, community-based integrated health system formed by the January 1, 2024 merger of Froedtert Health and ThedaCare, headquartered in Appleton, Wisconsin and operating across 8 communities in Northeast and Central Wisconsin (Berlin, Fond du Lac, Fox Cities, New London, Oshkosh, Shawano, Waupaca, Wild Rose). The system runs 8+ hospitals and medical centers including a Level II Trauma Center at the Neenah campus, 180+ points of care, 144+ employed physicians across 22 clinic locations, and a continuum spanning primary care, cardiovascular, oncology (CyberKnife, TomoTherapy), orthopedics, behavioral health (serving 15,000+ patients annually), home health (ThedaCare At Home), occupational health (ThedaCare At Work), and air medical transport (ThedaStar), with senior living and palliative care services.

The technology stack is anchored by Epic Systems, powering the MyThedaCare patient portal (MyChart-based) and the Ripple by ThedaCare mobile application for self-service scheduling, prescription refills, telehealth, and remote health management. AI capabilities are delivered through Inception Health, the system's innovation arm, deploying AI ambient scribe note-taking (audio-to-clinical-documentation) and autonomous AI agents for patient outreach between visits. The system is also the first in its region to deploy the Da Vinci SP robotic surgery platform and operates a Graduate Medical Education Simulation Lab to train future residents in collaboration with the Medical College of Wisconsin.

Revenue is generated primarily through fee-for-service healthcare delivery — inpatient hospital care, outpatient services, physician services, diagnostic testing, surgical procedures, and behavioral health — distributed across a long-tail base of individual patients in Wisconsin communities. Pricing follows standard hospital charge structures with public price transparency (cost estimates available for 300+ services) and a Caring Hearts financial assistance program providing discounted or free care based on income and family size. Go-to-market is direct-to-consumer: patients access care through emergency departments, scheduled appointments, same-day care, and virtual care channels. Strategic positioning is reinforced by a core academic partnership with the Medical College of Wisconsin and recognition including the 2026 AVIAwards for digital innovation and early-adopter status in the CMS Electronic Prior Authorization Acceleration Initiative.

Name

Froedtert ThedaCare Health

Legal name

Froedtert ThedaCare Health, Inc.

Website

https://thedacare.org

Company type

Private

Founded year

2024

Operating status

Operating

Headcount range

5,001–10,000 employees

Short description

Froedtert ThedaCare Health is a Wisconsin-based non-profit integrated health system formed by the 2024 merger of Froedtert Health and ThedaCare, operating 8+ hospitals and 180+ care points serving individual patients across Northeast and Central Wisconsin through primary, specialty, hospital, behavioral, and home health services.

Ownership category

akta.pro rank

Product category

Integrated Hospital and Healthcare Delivery Services

NAICS

Nursing and Residential Care Facilities (623), Continuing Care Retirement Communities and Assisted Living Facilities for the Elderly (62331), Services for the Elderly and Persons with Disabilities (624120), Ambulatory Health Care Services (621)

SIC

Services-Hospitals (8060), Services-Home Health Care Services (8082), Services-Nursing & Personal Care Facilities (8050)

akta.pro primary industry

Adult Day Health Care (ADHC) / Medical Model Day Programs (HSABANAB)

Keywords

• Hospital healthcare services
• Primary care clinics
• Behavioral health services
• Cardiovascular care
• Cancer treatment services

Headquarters

HQ city

Appleton

HQ country

United States

HQ region

North America

Offices8 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Technology or R&D, Supply Chain, Marketing or Sales

Revenue model

1. Healthcare Services Revenue: Revenue generated from providing medical services including hospital care, physician services, diagnostic testing, surgical procedures, and outpatient care across multiple specialties

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels4 records

Core offering

Froedtert ThedaCare Health is a nonprofit regional health system operating 8 hospitals, 180+ points of care, and an employed physician network across Wisconsin. It delivers primary, specialty, emergency, surgical, behavioral, home, and occupational healthcare services to community residents, supported by the Epic-based MyThedaCare patient portal, the Ripple mobile app, and AI-enabled clinical and patient engagement tools.

Product overview

Froedtert ThedaCare Health is a Wisconsin-based health system formed from the 2024 merger of Froedtert Health and ThedaCare. The organization operates as a comprehensive healthcare delivery network offering primary care, specialty services, and hospital care through its ThedaCare Physicians network and nine regional medical centers. Key patient-facing digital products include the MyThedaCare patient portal (powered by Epic Systems' MyChart), the Ripple by ThedaCare mobile app, and various support services including ThedaCare At Home, ThedaCare At Work, and ThedaCare Behavioral Health. The system provides specialized services in cancer care, cardiovascular care, orthopedics, and surgical services including robotic surgery capabilities.

Differentiator

Problem solved

Functional benefit

Products and services

• MyThedaCare Patient Portal Epic-based patient portal offering online access to medical records, appointment scheduling, prescription refills, and provider communication for Froedtert ThedaCare Health patients.
• Ripple by ThedaCare Mobile health application for Android and iOS, free for new and existing patients, supporting health management and access to ThedaCare services.
• ThedaCare Regional Medical Centers Network of nine hospital facilities providing acute care including emergency services, surgical care, cancer treatment, cardiovascular care, and maternity services across Wisconsin communities.
• ThedaCare Physicians Network of primary and specialty care providers with more than 1,100 experts across 180+ points of care in Wisconsin communities, offering primary care, specialty care, and physician services.
• ThedaCare Behavioral Health Mental health and substance abuse treatment services including inpatient and outpatient care, psychiatric services, and psychological testing for adults and adolescents.
• ThedaCare Cancer Care

Quantifiable outcome

• Over 80% of physicians now use some form of AI in their practice according to AMA survey, with Froedtert ThedaCare among adopters using AI for ambient scribe and patient outreach

Named customers1 record

Segments1 record

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability4 records

Feature4 records

Partnerships

Three partnerships are on record, tiered minor and core.

• CDO PowerCircleminorStrategic or Co-development Partner · 1 April 2026Joint summit on May 13-14 focused on helping inclusion leaders demonstrate measurable business impact through revenue growth, cost reduction, and market expansion. Andres Gonzalez, VP and Chief Belonging and Community Engagement Officer at Froedtert ThedaCare, led facility tour.
• Medical College of WisconsincoreStrategic or Co-development Partner · 1 January 2024Strategic collaboration for academic medicine, medical education, and research. The merger aims to enhance healthcare access, safety, equity, and collaboration with the Medical College of Wisconsin following the January 1, 2024 launch of the combined organization.
• Inception HealthcoreTechnology or IntegrationInnovation arm of Froedtert ThedaCare driving AI adoption in healthcare. Using AI for ambient scribe note-taking and AI agents to conduct patient outreach between visits, positioning the health system as a leader in healthcare AI adoption.

Scale indicators5 records

Recent moves8 records

Expansion highlights5 records

Direct peers

• Hospital Sisters Health System (HSHS): Wisconsin has a comparable multi-hospital Catholic system operating in the Fox Valley and northeastern Wisconsin; competes for inpatient, outpatient, and employed-physician share in overlapping communities.
• Ascension Wisconsin: National Catholic health system's Wisconsin division; operates hospitals and clinics across the state overlapping Froedtert ThedaCare's catchment, especially in the Fox Valley and Milwaukee regions.
• Aspirus Health: Wisconsin-based regional health system with hospitals and clinics across northern and central Wisconsin; directly comparable community-hospital network competing in overlapping rural and mid-sized markets.
• Marshfield Clinic Health System: Large Wisconsin physician-led health system with hospitals and clinics in central and northern Wisconsin; directly comparable integrated-delivery model and competes for the same rural and mid-sized community patient base.
• Gundersen Health System: Integrated health system based in La Crosse, Wisconsin, with comparable scale, employed-physician model, and multi-specialty offering; competes for western Wisconsin patient referrals.
• UW Health: Wisconsin-based academic health system affiliated with the University of Wisconsin; competes with Froedtert ThedaCare for tertiary referrals, complex specialty care, and medical education partnerships in the state.
• Bellin Health: Green Bay-based integrated health system; part of the same Northeast Wisconsin competitive set as Froedtert ThedaCare's northern region and competes for the same Green Bay/Fox Valley patient base.
• Advocate Health (Advocate Aurora Health): Largest nonprofit health system in the Midwest with deep Wisconsin (Aurora) presence; directly overlaps Froedtert ThedaCare's geographic footprint and competes for the same patients, employed-physician talent, and commercial payor contracts in eastern Wisconsin.

Regional players

• Prevea Health: Physician-led multi-specialty group with primary care and specialty clinics across northeastern Wisconsin; primarily operates in the same geography as Froedtert ThedaCare and partners/competes with several of its hospitals.

Broad incumbents

• Mayo Clinic Health System: Nationally dominant academic health system with sites in northwest and southwest Wisconsin; competes for high-acuity and complex-case referrals from Froedtert ThedaCare's catchment and represents the most likely outmigration destination.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks5 records

Key highlights7 records

Customer concentration

• Xx.com/ThedaCareHealth

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Subsidiaries9 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A1 record

Investments4 records

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Froedtert ThedaCare Health