What SyncVR Medical does

SyncVR Medical is a Netherlands-based healthcare technology company that develops an Extended Reality (XR) platform for clinical applications, with a primary focus on non-opioid VR distraction therapy for procedural pain management. The platform combines virtual, augmented, and mixed reality with haptics to deliver evidence-based distraction protocols designed and validated by Child Life Specialists, Nurses, and Physicians. Its core products include the Treatment Manager, which integrates XR into clinical workflows with a sub-120-second pilot launch capability; Clinical VR Protocols covering therapeutic distraction use cases; and Hospital Leadership Solutions providing enterprise governance, ROI modeling, and fleet visibility for multi-site deployments.

The company operates a hybrid go-to-market combining enterprise field sales targeting hospital leadership with a product-led self-serve pilot motion for grassroots clinical adoption. Its distribution footprint spans academic hospital systems in the Netherlands (Amsterdam UMC, UMC Utrecht/WKZ, Erasmus MC, Prinses Máxima Centrum), Germany (Charité Berlin), and the UK (multiple NHS trusts including South London & Maudsley, Imperial College Healthcare, Southampton Children's Hospital), with recent expansion into the US market via a dedicated subdomain and a partnership with Children's Hospital Los Angeles. The platform is HIPAA compliant and ISO 27001 certified, addressing healthcare-grade security requirements.

The revenue model is not publicly disclosed; no pricing tiers, subscription plans, or fee structures are available. Revenue mechanics appear to follow an enterprise SaaS or platform licensing model sold to hospital systems, supplemented by sub-brand offerings such as SIMVANA for anesthesia training. The company maintains a sub-brand portfolio (SIMVANA, Treatment Manager) and holds healthcare-specific certifications that position it for regulated clinical deployments. A 2023 Innovate UK grant provides evidence of non-dilutive funding support, though no equity funding rounds are disclosed in the available data.

Name

SyncVR Medical

Legal name

SyncVR Medical

Website

https://syncvr.tech

Company type

Private

Founded year

2019

Operating status

Operating

Headcount range

11–50 employees

Short description

SyncVR Medical is a Netherlands-based XR platform company that provides HIPAA-compliant virtual reality distraction therapy and clinical workflow tools to hospital systems for non-opioid procedural pain management and clinical training.

Ownership category

akta.pro rank

Product category

Healthcare XR Software

NAICS

Electromedical and Electrotherapeutic Apparatus Manufacturing (334510), Computer Systems Design and Related Services (54151)

SIC

Services-Prepackaged Software (7372)

akta.pro primary industry

Healthcare & Clinical Simulation (Surgery, Nursing, EMT, Patient Interaction) (EDAFAJAC)

akta.pro secondary industry

Therapeutic Companion Apps (Drug-Device-Digital Combination) (HLACANAH)

Keywords

• Extended reality healthcare
• VR distraction therapy
• Non-opioid pain management
• Clinical VR protocols
• Hospital XR platform

Headquarters

HQ city

Utrecht

HQ country

Netherlands

HQ region

Europe

Markets served

GTM type

B2B

Offering type

Software

Cost components

Technology or R&D, Personnel, Marketing or Sales, Operations

Go-to-market motion2 records

Distribution channels2 records

Marketing channels2 records

Core offering

SyncVR Medical provides a healthcare-specialized Extended Reality (XR) platform that delivers non-opioid distraction therapy to patients in hospital and clinical settings. Its core products are the Treatment Manager software platform and a library of Clinical VR Protocols used by clinicians to reduce pain, anxiety, and procedural stress. The company also offers SIMVANA, an XR-based simulation tool for anesthesia training.

Product overview

SyncVR Medical offers an immersive care platform built around non-opioid VR distraction therapy. The core product suite consists of the Treatment Manager, which enables seamless XR integration into clinical workflows; Clinical VR Protocols, which are evidence-based VR protocols validated by healthcare specialists; and Hospital Leadership Solutions, which provides enterprise-grade governance, ROI modeling, and fleet visibility. The platform is HIPAA compliant and ISO 27001 certified, designed for simplified deployment with no IT degree required.

Differentiator

Problem solved

Functional benefit

Brands

• SIMVANA: Anesthesia training VR solution used by Prinses Máxima Centrum and other hospital partners.
• Treatment Manager

Products and services

• Treatment Manager Enterprise software platform that distributes VR/XR therapy content to hospital hardware, manages device fleets across departments, and provides usage analytics and clinical reporting. Built for hospital IT, clinical, and operational teams deploying non-opioid distraction therapy at scale.
• Clinical VR Protocols A library of clinically designed VR/XR experiences and protocols used by clinicians to deliver non-opioid distraction therapy for pain, anxiety, and procedural support. Targeted at clinicians and care teams in hospitals and clinical environments.
• SIMVANA XR-based simulation tool focused on anesthesia training, providing immersive clinical scenario practice for anesthesia trainees and educators.

Quantifiable outcome

• Non-opioid procedural pain management without pharmaceutical side effects

Named customers10 records

Segments3 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Partnerships

One partnership is on record.

• CHLA (Children's Hospital Los Angeles)coreStrategic or Co-development PartnerFeatured speaker partner in SyncVR Medical's Global Pediatric XR Webinar, demonstrating clinical collaboration in pediatric XR implementation and outcomes validation.

Scale indicators2 records

Recent moves5 records

Expansion highlights4 records

Direct peers

• AppliedVR: US-based digital therapeutics company delivering FDA-authorized VR programs (e.g., EaseVRx for chronic pain); competes head-on with SyncVR in VR-based pain management and procedural/symptom relief and is a useful clinical-evidence benchmark.
• XRHealth: Operates a clinician-supervised VR therapy platform spanning pain, anxiety, and rehabilitation; directly comparable to SyncVR in combining therapeutic VR content with enterprise healthcare delivery and reimbursement-oriented positioning.

Emerging players

• FundamentalVR: Provides haptics-enabled VR surgical and clinical-skills training; overlaps with SyncVR's clinical-simulation and SIMVANA training use cases and represents a credible adjacent player in medical XR.
• Osso VR: VR-based surgical and procedural training platform used by hospitals and medical societies; comparable to SyncVR's medical-education aspirations (e.g., SIMVANA) and relevant for benchmarking enterprise clinical-training economics.
• Surgical Theater: Provides VR visualization and planning for surgery and patient engagement; comparable as a healthcare-specialized XR platform selling into enterprise hospital systems.
• BehaVR: Develops VR-based digital therapeutics for mental health, chronic pain, and oncology supportive care; a peer in using immersive experiences as a regulated digital-therapeutic intervention.

Broad incumbents

• Penumbra (REAL Immersive System): Public medical-device incumbent whose REAL Immersive System delivers VR-based neurorehabilitation in hospitals; a broader and well-capitalized player operating in adjacent therapeutic VR categories.

Others

• Mursion: VR simulation platform with healthcare communication and training use cases; relevant adjacent comparator for SyncVR's medical-education/training roadmap, though broader in scope (also serves K-12 and corporate).

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/syncvr

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds1 record

Investors1 record

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about SyncVR Medical