Name

AutoBrush

Legal name

AutoBrush

Website

https://tryautobrush.com

Company type

Private

Founded year

1987

Operating status

Operating

Headcount range

11–50 employees

Ownership category

akta.pro rank

Product category

Consumer Oral Care Products

NAICS

Health and Personal Care Retailers (456), Soap and Cleaning Compound Manufacturing (32561)

SIC

Electric Housewares & Fans (3634)

akta.pro primary industry

Electric Toothbrushes & Power Brush Heads (CRABAFAC)

akta.pro secondary industries

Oral Care Products (Toothpaste, Mouthwash, Dental Floss, Whitening) (CRADAMAA), Kids Oral Care (CRABAJAL)

Keywords

• Electric toothbrushes
• Oral care products
• U-shaped brush heads
• Sonic vibration toothbrush
• ADA-accepted dental care

Headquarters

HQ city

Bethlehem

HQ country

United States

HQ region

North America

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Marketing or Sales

Revenue model

1. Electric toothbrush hardware sales: One-time purchase of Sonic Pro and Sonic Pro Kids toothbrushes ranging from $74-$132. Brush handles sold with or without bundled toothpaste and accessories.
2. Consumable brush head replacements: Replacement brush heads sold for $25 each with subscription options. Dentists recommend replacement every 2 months. Subscription AutoShip model with free shipping.
3. Foam toothpaste and oral care products: Foam toothpaste samplers ($33-$60), oral probiotics ($15-$30), whitening products, tongue scrapers, and dental flossers as recurring consumables with subscription options.
4. Bundle and subscription packages: Family packs, partner packs, sibling packs, and refresh bundles offering discounts on multiple products with recurring AutoShip delivery options.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels10 records

Core offering

AutoBrush designs and sells ADA-accepted U-shaped electric toothbrushes (Sonic Pro for adults and Sonic Pro Kids for children) featuring patented nylon bristles and sonic vibration technology. The company sells directly to consumers through its e-commerce site, offering one-time hardware purchases alongside AutoShip subscriptions for replacement brush heads, foam toothpaste, oral probiotics, and other oral care consumables.

Product overview

AutoBrush is an oral care company offering the world's only ADA-accepted U-shaped electric toothbrushes, marketed primarily as a bundle-and-save portfolio. The core product line centers on Sonic Pro (adult) and Sonic Pro Kids (children) electric toothbrushes featuring patented nylon bristles, LED whitening/gum health lights, and 30-second brushing cycles. Products are organized into several tiers: individual toothbrushes (Sonic Pro, Sonic Pro Kids), multi-unit bundles for families/partners/siblings (Partner Pack, Family Pack, Sibling Pack, Teens Exclusive), comprehensive bundles with accessories (Total Package, Kids Bundle, Kids Exclusive Bundle), and standalone consumables/accessories (Foam Toothpaste, Gel Toothpaste, Brush Heads, Dental Flossers, Tongue Scraper, Oral Probiotics). Whitening products (Whitening Strips, Kit, Pens, Tray) extend the portfolio into cosmetic oral care. The company sells via subscription models (AutoShip) for consumables and brush head replacements, with all Sonic Pro brushes and brush heads carrying ADA acceptance certification.

Differentiator

Problem solved

Functional benefit

Products and services

• Sonic Pro Electric Toothbrush ADA-accepted U-shaped electric toothbrush for adults featuring patented nylon bristles, sonic vibration with three cleaning modes (Gentle, Deep, Gum Care), LED lights for whitening and gum health, and a 30-second timer for full-mouth cleaning.
• Sonic Pro Kids Electric Toothbrush ADA-accepted U-shaped electric toothbrush designed for children ages 3-12, featuring playful animal characters (Unicorn, Dinosaur, Hippo, Lion), built-in music, LED lights, and three cleaning modes with age-appropriate brush head sizes.
• Double-Sided Nylon Brush Head Replacement brush head for Sonic Pro and Sonic Pro Kids toothbrushes featuring patented nylon bristles with GumDefend technology (an additional row of soft silicone bristles for gum care). Available in multiple sizes (Age 3-5, 6-8, 9-12, Women, Men, XL).
• Foam Toothpaste Sampler SLS-free foaming toothpaste sampler available in fluoride and Nano-Hydroxyapatite (Nano-HAp) formulations with flavors including Strawberry, Bubblegum, Mint, and Watermelon. Designed for gentle, easy coverage across teeth and gumline.
• Foam Toothpaste Pre-foam toothpaste for easy coverage, available in four flavors (Strawberry, Bubblegum, Mint, Watermelon), sold individually or as part of bundles with subscription options.
• Gel Toothpaste Gel-formulation toothpaste for easy coverage, available in two flavors, part of AutoBrush's kids oral care collection.
• Automatic Tongue Scraper Electric tongue scraper using vibrations for efficient tongue cleaning, designed for both kids and adults to eliminate odor-causing bacteria and promote fresher breath.
• Dental Flossers Floss picks in kids (giraffe design) and adult (charcoal mint or strawberry) versions, 50 picks per pack, formulated with vegan wax, hydroxyapatite, xylitol, and stevia.
• Oral Probiotics Clinically tested oral probiotic tablets supporting oral microbiome health with 1 billion CFU per tablet, hydroxyapatite and xylitol formula, available in Mint and Mixed Berry flavors for ages 3+.
• Whitening Strips Teeth whitening strips for simple and effective at-home brightening.
• Whitening Kit Comprehensive at-home teeth whitening kit providing 50%+ whitening results with a hassle-free application system.
• Whitening Pens Efficient gel-based whitening pens for convenient teeth whitening application.
• Whitening Tray Easy-to-use teeth whitening tray for at-home treatments.
• Sonic Pro Kids Sibling Pack Bundle containing two Sonic Pro Kids toothbrushes with two brush bodies, two ADA-accepted double-sided nylon brush heads, four kids toothbrush attachments, two foaming toothpastes (strawberry and bubblegum), two kids brushing calendars, two sticker sets, two charging bases, two USB cables, and two charging blocks. Free flossers included with subscription.
• Sonic Pro Kids Bundle Single-kid bundle including one Sonic Pro Kids brush body, one ADA-accepted double-sided nylon brush head, one foaming toothpaste, one kids brushing calendar, one kids sticker set, one charging base, one USB charging cable, and one charging block.
• Sonic Pro Kids Exclusive Bundle Enhanced kids bundle with age-based sizing (Age 3-5, 6-8, 9-12), including a Sonic Pro Kids brush, one pack of strawberry flossers, and one automatic tongue scraper.
• Sonic Pro Partner Pack Two-pack bundle for couples or partners featuring two Sonic Pro toothbrushes with two ADA-accepted brush bodies, two mint foaming toothpastes, and multiple color options (Black/Black, Black/White, White/White).
• Sonic Pro Total Package Comprehensive adult bundle combining brushing and whitening capabilities, including Sonic Pro toothbrush, brush head, and tongue scraper for complete oral care.
• Refresh Bundle Subscription-based replenishment package delivering one bundle every 2 months containing one brush head, two toothpastes, and one floss pack (50 pieces); available in fluoride or Nano-HAp formulations with various flavors.
• Sonic Pro Teens Exclusive Bundle Specialized bundle for teenagers featuring a Sonic Pro brush with whitening strips and brush head case, with age-appropriate designs for teens including orthodontic care considerations.

Quantifiable outcome

• Up to 5.1X better plaque removal than manual toothbrushes in clinical studies
• +6 more outcomes

Named customers5 records

Segments5 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

Feature6 records

Partnerships

Four partnerships are on record, tiered minor and core.

• PachamaminorStrategic or Co-development PartnerSustainability partnership for carbon offset and reforestation efforts. Autobrush has compensated 209 tonnes of CO2 and protects 1,151,546 hectares of forest through Pachama's verified forest conservation projects. Signatory of The Climate Pledge.
• ShipBobminorOthersCarbon neutral shipping partnership through ShipBob's portfolio for reducing environmental impact of product deliveries.
• FaireminorChannel Partner/ Reseller/ DistributorWholesale marketplace partnership enabling retailers to purchase Autobrush products for resale.
• TruemedcoreGTM or Marketing PartnerHSA/FSA payment integration enabling qualified customers to purchase Autobrush products using pre-tax health savings. Customers can save an average of 30% through HSA/FSA tax advantages. Both one-time purchases and subscriptions qualify.

Scale indicators8 records

Direct peers

• Snow Oral Care: DTC oral care brand best known for whitening but expanding into electric toothbrushes and toothpaste. Adjacent competitor in DTC oral care with heavy paid social acquisition similar to AutoBrush.
• Goby: DTC electric toothbrush brand with subscription replacement heads. Closely mirrors AutoBrush's hardware-plus-AutoShip model in the premium segment.
• Spotlight Oral Care: DTC oral care brand founded by dentists selling electric toothbrushes, toothpaste, and whitening with subscription bundles. Comparable positioning around professional credibility and multi-product attach.
• quip: DTC subscription electric toothbrush brand that pioneered the brush-head-refill + AutoShip model AutoBrush now mirrors. Closest direct analog in business model, target customer (design-conscious adults), and recurring consumables playbook.
• BURST Oral Care: DTC subscription electric toothbrush brand with a deep ambassador/dental-professional network. Competes head-on with AutoBrush for the same professional-recommended, subscription-driven oral care customer.
• Foreo ISSA: Premium DTC oral care device brand (ISSA sonic toothbrush) using silicone bristles. Direct competitor in the sonic electric brush category with international premium positioning.
• Colgate hum: Colgate-Palmolive's DTC smart electric toothbrush with app connectivity and brush head subscription. Direct competitor combining a big-brand parent with the same DTC + consumables model AutoBrush runs.

Emerging players

• Boka: DTC natural-ingredient oral care brand (toothpaste, floss, mouthwash) with subscription model. Comparable target customer (ingredient-conscious, wellness-oriented) and recurring consumable structure, though no electric device.

Broad incumbents

• Philips Sonicare: Market-leading sonic electric toothbrush brand owned by Philips; offers clinically validated plaque removal across a broad retail and dental-professional channel. Direct competitor on efficacy but with vastly larger distribution.
• Oral-B: Procter & Gamble-owned electric toothbrush giant (iO series) with dominant mass-retail and dental-professional channel presence. Sets the bar for clinical credibility AutoBrush must meet in the electric toothbrush category.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xtwitter.com/AutoBrush
• YouTubeyoutube.com/c/AutoBrush
• Facebookfacebook.com/theautobrush
• Instagraminstagram.com/theautobrush
• TikToktiktok.com/@autobrush

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about AutoBrush