C-Dax
C-Dax is a New Zealand manufacturer of agricultural sprayers, spreaders and pasture-measurement equipment serving NZ farmers, agricultural contractors and lifestyle block owners through a nationwide dealer network and international distributors in Australia, Europe, the UK and South America.
- Company typePrivate
- Founded1984
- HeadquartersPalmerston North, New Zealand
- Headcount11–50
- GTM typeB2B
- OfferingHardware or Manufacturing
What C-Dax does
C-Dax is a New Zealand-based designer and manufacturer of agricultural spray, spread and pasture-measurement equipment, founded in 1984 and headquartered at 145 Harts Road, Turitea, Palmerston North, where all products are designed and produced. The company's portfolio spans three branded tiers: value InEx sprayers and spreaders, mid-range Goldline premium tractor-mounted and trailed sprayers, and the premium C-Dax range featuring the SprayRider ATV spot sprayer, C-DIT trailed and 3PL spreaders up to 1300L, the Eliminator Weed Wiper, the Hydromiser CDA vineyard sprayer, and the Pasture Meter / Pasture Meter+ measurement systems. Its technical differentiation rests on proprietary Controlled Droplet Application (CDA) technology that produces optimum droplet size to increase coverage and reduce chemical waste, Pasture Meter sensors delivering 200 measurements per second at speeds up to 20kph with immunity to weather and terrain variables, the toolless QuickSmart attachment system for ATV/RTV implement interchange, and the XC1/XC3 Smart Control cross-platform consoles with GPS speed-controlled flow rates and wireless integration to HawkEye farm management software.
The company sells hardware through a nationwide New Zealand dealer network plus country-specific international distributors in Australia (Pumps & Sprays), Europe and the UK (ATV City), and South America (Pacific Basin Exports), with spread products distributed in NZ via Redback Global. Revenue is generated entirely through one-time hardware sales across sprayers, spreaders, pasture meters, accessories and replacement parts, with pricing not publicly disclosed and set via dealer relationships across the InEx, Goldline and C-Dax tiers. Customer segments span home users and lifestyle block owners, NZ farmers from SMB to extensive multi-farm operations, agricultural contractors requiring high-capacity durable equipment, and specialty industrial users such as concrete curing applications.
In June 2025 C-Dax was sold to Sturli Limited, a New Zealand strategic operating company, with all product warranties, repairs, support and parts queries transferred to the new owner effective 1 June 2025; the C-Dax brand, product lines and Manawatu manufacturing base continue under Sturli Limited ownership. The company has received three Callaghan Innovation R&D grants between 2015 and 2019 totalling approximately NZ$514,025 and has been recognised with the 2011 NZ Innovators Award (Pasture Meter), the 2013 AMCHAM Exporter of the Year, and the 2013 Fieldays International Innovation Merit Award (XC3 Smart Control).
C-Dax firmographics
Firmographics- Name
- C-Dax
- Legal name
- Sturli Limited
- Website
- https://c-dax.com
- Company type
- Private
- Founded year
- 1984
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- C-Dax is a New Zealand manufacturer of agricultural sprayers, spreaders and pasture-measurement equipment serving NZ farmers, agricultural contractors and lifestyle block owners through a nationwide dealer network and international distributors in Australia, Europe, the UK and South America.
- Ownership category
- akta.pro rank
C-Dax industry classification
Industry- Product category
- Agricultural Equipment
- NAICS
- Farm Machinery and Equipment Manufacturing (333111), Agricultural Implement Manufacturing (33311)
- SIC
- Farm Machinery & Equipment (3523)
- akta.pro primary industry
- Crop Protection & Application Equipment (Sprayers/Spreaders) (IMAHACAC)
- akta.pro secondary industries
- Sprayer Calibration, Testing & Drift-Reduction Technology (Sensors, Shields, Adjuvant Dosing) (AFAAADAI), Hay & Forage Machinery (Mowers, Rakes, Tedders, Balers, Wrappers) (AFAAAAAE)
Keywords
Where C-Dax is headquartered
LocationHeadquarters
- HQ city
- Palmerston North
- HQ country
- New Zealand
- HQ region
- Oceania
Offices1 record
Markets served
C-Dax business model
Business model- GTM type
- B2B
- Offering type
- Hardware or Manufacturing
- Cost components
- Operations, Supply Chain, Personnel, Technology or R&D, Marketing or Sales, Infrastructure
Revenue model
- Agricultural Equipment Sales: C-Dax generates revenue through the sale of agricultural equipment including sprayers, spreaders, pasture meters, and accessories. Products are sold through dealer networks in New Zealand and internationally.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| One time/ perpetual license | Pay-as-you-go | InEx value brand - competitive pricing for budget-conscious farmers |
| One time/ perpetual license | Pay-as-you-go | Goldline premium sprayers - professional-grade 3PL and trailed sprayers |
| One time/ perpetual license | Pay-as-you-go | C-Dax quality range - premium innovative products with uncompromising quality |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels4 records
C-Dax product offering
Product offeringCore offering
C-Dax manufactures and supplies agricultural machinery, including ATV/RTV-mounted sprayers, spreaders, weed wipers, and electronic pasture meters for farmers and agricultural contractors. The company designs, engineers, and assembles its equipment in New Zealand and distributes through dealer networks across New Zealand, Australia, the United Kingdom/Europe, and parts of South America. Its products are used for pasture management, crop spraying, fertilizer and seed application, weed control, and feed budgeting on farms ranging from lifestyle blocks to large multi-farm operations.
Product overview
C-Dax is a New Zealand manufacturer of agricultural spray equipment, spreaders, and pasture measurement tools. The product portfolio is organized into three main categories: Spray products (including Goldline premium 3PL sprayers, SprayRider ATV spot sprayers, Spray-On RTV sprayers, and InEx value-brand sprayers), Spread products (C-DIT trailed and 3PL spreaders from 300L to 1300L, InEx spreaders, MagMaster magnesium spreader, SpreadMaster and SlugMaster broadcast spreaders), and Measure products (Pasture Meter and Pasture Meter+ with XC1/XC3 Smart Control integration, In-Ex Pasture Meter). Key innovations include CDA (Controlled Droplet Application) technology for spray efficiency, QuickSmart quick-attach mounting systems for implement interchange, and XC3 Smart Control cross-platform console for integrated spray, spread, and measure operations. Products are sold through dealer networks in New Zealand, Australia, UK/Europe, and South America.
Differentiator
Problem solved
Functional benefit
Brands
- Goldline: Premium range of 3PL and trailed sprayers, and booms for pastoral farming solutions.
- InEx
- SprayRider
- C-DIT
- Eliminator
- Pasture Meter
Products and services
- C-Dax Goldline ATV Sprayer
Quantifiable outcome
- Pasture Meters take 200 measurements per second at speeds up to 20kph, compared to ~250 readings with a rising plate meter over the same 500m distance
- +3 more outcomes
Companies that use C-Dax
Customer profileNamed customers3 records
Segments3 records
Ideal customer profiles2 records
C-Dax technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration2 records
Feature4 records
C-Dax partnerships and signals
Strategic signalPartnerships
Six partnerships are on record, tiered core and regional.
- HawkEyecoreHawkEye provides farm management software integration for C-Dax Pasture Meters. Data from pasture measurement uploads to HawkEye platform for feed wedges and budgeting forecasts. The XC3 Smart Control console connects wirelessly to HawkEye for integrated farm data management.
- RavensdowncoreC-Dax is affiliated with Ravensdown group. Pasture meter data integration with Ravensdown/HawkEye software platform for comprehensive farm management solutions.
- Redback GlobalcoreRedback Global handles all spread product distribution in New Zealand including C-DIT, MagMaster, SpreadMaster, SlugMaster, Eliminator, and InEx spreaders through NZ farm stores and dealer network. Contact: 105 Kaimanawa St, Palmerston North, 0800 853 002.
- Pumps & Sprays (Australia)regionalAustralian distributor for C-Dax products. Location: Unit 2, 59 Edward Street, Riverstone, NSW. Phone: +61 2 9627 9898.
- ATV City (Europe and UK)regionalEuropean and UK distributor for C-Dax products. Location: Eleven Mile Lane, Wymondham, Norfolk, England, UK. Phone: +44 1953 609 999.
- Pacific Basin Exports (South America)regionalSouth American distributor for C-Dax products. Location: PO Box 612, Shortland Street, Auckland, NZ. Phone: +64 9 636 7128.
Scale indicators3 records
Recent moves6 records
Expansion highlights5 records
C-Dax competitors and assessment
Company assessmentEmerging players
- Trimble Agriculture: Provider of precision-agriculture hardware and software including GPS guidance, flow control, and farm data platforms. Increasingly overlapping with C-Dax's XC1/XC3 Smart Control and HawkEye integration story as precision application becomes a software-driven category.
- Pasture.io: Software platform for pasture management, feed budgeting, and grazing decisions — directly comparable to the data layer of C-Dax's Pasture Meter + HawkEye integration. Serves the same NZ/Australian pastoral farmer customer and competes for the software-driven value in pasture measurement.
- DJI Agras: Agricultural drone sprayer product line from DJI, targeting small-to-medium farms with aerial spraying. Represents the precision-ag / drone-based disruption risk to traditional ground-based sprayer manufacturers like C-Dax, with overlapping end-customer segments.
Direct peers
- Hardi International: Danish global manufacturer of crop protection sprayers, including boom sprayers, trailed sprayers, and ATV-mounted sprayers. Directly competes with C-Dax's sprayer portfolio and is the dominant specialist sprayer brand in many of the same international markets C-Dax serves.
- Amazone Group: German manufacturer of agricultural machinery including field sprayers, fertilizer spreaders, and tillage equipment. Overlaps directly with C-Dax's sprayer and spreader product lines, particularly the trailed and 3PL sprayer ranges where both companies compete on precision application.
- Farmax: New Zealand-based manufacturer of specialised pasture equipment including toppers, mowers, and pasture management implements. Comparable as another NZ pastoral-equipment specialist serving the same dealer channels and customer base as C-Dax, though in adjacent rather than overlapping product categories.
- Croplands Equipment: Australian manufacturer and distributor of agricultural sprayers, booms, and spray equipment. Closely comparable to C-Dax as a regional OEM focused on broadacre and horticultural spraying, with overlapping product categories (boom sprayers, ATV sprayers, trailed sprayers) and similar dealer-based go-to-market.
Broad incumbents
- John Deere (Deere & Co): Global agricultural equipment leader producing tractors, sprayers, spreaders, and precision-agriculture technology. Competes with C-Dax in the broader spray/spread category but at vastly larger scale; relevant as both a competitor and as the precision-ag benchmark shaping farmer expectations.
- Kuhn Group: Large global manufacturer of agricultural machinery including sprayers, spreaders, and hay/forage equipment. Comparable on the spreader and sprayer product side, but operates at substantially greater scale and broader product breadth than C-Dax.
- AGCO Corporation: Global agricultural equipment manufacturer producing tractors, sprayers, spreaders, and precision-agriculture systems under brands like Massey Ferguson, Fendt, and Valtra. Broad incumbent competitor across most of C-Dax's product categories, especially via Fendt and Massey Ferguson sprayer lines.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
C-Dax social profiles
Digital presenceC-Dax financial estimates
Financial estimateRevenue estimate
Valuation estimate
C-Dax leadership team
Management profileNumber of profiles
C-Dax funding detail
Funding detailFunding overview
Funding rounds3 records
Investors1 record
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
C-Dax M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about C-Dax
What does C-Dax do?
C-Dax manufactures and supplies agricultural machinery, including ATV/RTV-mounted sprayers, spreaders, weed wipers, and electronic pasture meters for farmers and agricultural contractors. The company designs, engineers, and assembles its equipment in New Zealand and distributes through dealer networks across New Zealand, Australia, the United Kingdom/Europe, and parts of South America. Its products are used for pasture management, crop spraying, fertilizer and seed application, weed control, and feed budgeting on farms ranging from lifestyle blocks to large multi-farm operations.
Is C-Dax a public or private company?
C-Dax is a private company. It is classified as corporate owned and is currently operating.
When was C-Dax founded?
C-Dax was founded in 1984. It employs 11 to 50 people.
Where is C-Dax based?
C-Dax is headquartered in Palmerston North, New Zealand, in the Oceania region.
How does C-Dax make money?
One revenue line is on record: agricultural Equipment Sales.
Who are C-Dax's main competitors?
Emerging players on record are Trimble Agriculture, Pasture.io and DJI Agras. Direct peers are Hardi International, Amazone Group, Farmax and Croplands Equipment. Broad incumbents are John Deere (Deere & Co), Kuhn Group and AGCO Corporation.
Does C-Dax have an API?
No public API is recorded for C-Dax.
What industry is C-Dax in?
C-Dax's product category is Agricultural Equipment. Its primary akta.pro industry code is IMAHACAC, Crop Protection & Application Equipment (Sprayers/Spreaders), with a secondary code of AFAAADAI, Sprayer Calibration, Testing & Drift-Reduction Technology (Sensors, Shields, Adjuvant Dosing). Its NAICS code is 333111 and its SIC code is 3523.