Pasture.io
Pasture.io is an Australian agtech SaaS company that combines satellite imagery, weather data, and proprietary machine learning with an AI farm consultant (Pio) to deliver automatic pasture measurement, grazing planning, and decision support for dairy, beef, and sheep farmers across Australia, New Zealand, the UK, and the US.
- Company typePrivate
- Founded2014
- HeadquartersSandy Bay, Australia
- Headcount11–50
- GTM typeB2B
- OfferingSoftware
What Pasture.io does
Pasture.io is an Australian agtech SaaS company founded in 2014 and headquartered in Hobart, Tasmania, that provides satellite-backed pasture measurement and grazing decision support to livestock farmers in Australia, New Zealand, the UK, and the US. The platform combines satellite imagery, local weather data, spatial datasets, and farmer-entered records inside a proprietary machine learning environment to deliver automatic, zero-labour pasture cover readings, growth-rate forecasts, feed-wedge visualisation, and grazing rotation planning. Its core technology stack layers computer-vision-driven pasture measurement, predictive analytics for 7- and 14-day forecasts, optimisation routines for grazing and nutrition balancing, and an AI-driven farm consultant called Pio that uses large language model providers (including OpenAI) to deliver conversational decision support grounded in farm-specific context.
The commercial model is a horizontal SaaS with a freemium top-of-funnel and multiple annual subscription tiers (including Auto Grazer, Annual/Seasonal/Monthly/Weekly/Daily/Priority Grazer, and legacy Premium/Enterprise plans) priced as 12-month minimum subscriptions with monthly/quarterly/biannual instalment options via GoCardless for ANZ customers. Hardware attach is monetised through third-party FarmPulse GPS Animal Tracking Collars bundled with the Auto Grazer feature. Distribution is primarily product-led self-serve via the website and iOS/Android apps, augmented by sales-assisted phone support across four countries and B2B2C reach through agricultural advisers, consultants, and seven university partners. Pasture.io serves primary customers (dairy, beef, and sheep farmers) alongside secondary segments (farm advisers and educational institutions), and it self-reports being trusted by farmers worldwide, supported by three consecutive Tasmanian Export Awards (2023–2025), the 2025 Fonterra Agriculture Community Achievement Award, and 11–50 employees as of the latest available data.
Pasture.io firmographics
Firmographics- Name
- Pasture.io
- Legal name
- Pasture.io Pty Ltd
- Website
- https://pasture.io
- Company type
- Private
- Founded year
- 2014
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Pasture.io is an Australian agtech SaaS company that combines satellite imagery, weather data, and proprietary machine learning with an AI farm consultant (Pio) to deliver automatic pasture measurement, grazing planning, and decision support for dairy, beef, and sheep farmers across Australia, New Zealand, the UK, and the US.
- Ownership category
- akta.pro rank
Pasture.io industry classification
Industry- Product category
- Pasture Management Software
- NAICS
- Farm Management Services (115116)
- SIC
- Agricultural Services (700)
- akta.pro primary industry
- Satellite Imagery & Monitoring Platforms (AFAAAFAI)
- akta.pro secondary industries
- Field Mapping, GIS & Remote Sensing Analytics (AFAAAFAB), Crop Scouting & Field Monitoring Services (AFACABAD)
Keywords
Where Pasture.io is headquartered
LocationHeadquarters
- HQ city
- Sandy Bay
- HQ country
- Australia
- HQ region
- Oceania
Offices4 records
Markets served
Pasture.io business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Technology or R&D, Personnel, Infrastructure, Operations, Marketing or Sales
Revenue model
- Subscription Plans (Paid Tiers): Pasture.io generates the majority of its revenue from tiered annual subscription plans. Paid plans unlock satellite imagery-based automatic pasture measurements, high-frequency satellite flyovers, high-resolution imagery, and GPS Animal Tracking Collar integrations. Subscriptions are typically annual with 12-month minimum terms, though monthly, quarterly, and biannual installment payment options are available for AU/NZ customers via GoCardless direct debit.
- Freemium / Free App Tier: A free tier allows manual data input and paddock activity recording (grazings, fertiliser, spraying, planting, notes) with no satellite measurements. This serves as a top-of-funnel acquisition channel, converting users to paid plans as they scale.
- GPS Animal Tracking Collars (Hardware): Third-party add-on GPS Animal Tracking Collars supplied by partner FarmPulse, sold through Pasture.io for use with the Auto Grazer feature. Hardware compatibility is guaranteed across all paid plans that include the Fundamental app.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Freemium | Pay-as-you-go | Free tier covering manual paddock activity recording without satellite measurements |
| Subscription | Annual | Entry-level paid plan with satellite pasture measurements and basic automation |
| Subscription | Multi-year contract | Premium paid tiers with advanced satellite and AI features |
Go-to-market motion1 record
Distribution channels5 records
Marketing channels5 records
Pasture.io product offering
Product offeringCore offering
Pasture.io sells a satellite-based pasture management SaaS platform that delivers automatic, zero-labour pasture cover and growth-rate measurements across every paddock by combining satellite imagery, local weather data, spatial datasets, and farm records inside proprietary machine learning and biophysical models. The platform includes the Pio AI Farm Consultant for conversational grazing recommendations and 14-day forecasts, an Auto Grazer feature integrated with FarmPulse GPS collars, a feed wedge and grazing planner, paddock activity recording, herd and nutrition management, and a multi-user task manager. Distribution is via web and mobile apps on a freemium-to-paid subscription model, with tiered plans unlocking satellite measurements, high-frequency flyovers, high-resolution imagery, and GPS collar compatibility.
Product overview
Pasture.io is a satellite-based automatic pasture measurement and grazing management platform built on a farm for livestock farmers. The core product combines satellite imagery, local weather information, spatial datasets, and farm records in a machine learning environment to deliver automatic pasture readings, grazing decision support, and whole-farm visibility. The platform architecture consists of the core Pasture.io Platform supplemented by the AI Farm Consultant (Pio), the Auto Grazer feature (integrated with FarmPulse GPS Animal Tracking Collars), the Grazing Planner with Feed Wedge visualization, Task Manager for farm workforce management, and Paddock/Herd Management modules. Subscription tiers range from a free Freemium tier (up to 14 days, manual data entry) through multiple paid plans (Auto Grazer, Eyeball Grazer, Annual Grazer, Seasonal Grazer, Monthly Grazer, Weekly Grazer, Daily Grazer, Priority Grazer) and legacy plans (Pasture Basic, Standard, Professional, Premium, Premium Plus, Enterprise, Fundamental, Essential, Ultimate). Premium plans unlock satellite imagery for automatic (zero-labour) pasture measurements, GPS animal tracking collar integration, high-frequency satellite flyovers, and high-resolution satellite imagery.
Differentiator
Problem solved
Functional benefit
Products and services
- Pasture.io Platform A satellite-based automatic pasture measurement and grazing management SaaS platform that combines satellite imagery, local weather information, spatial datasets, and farm records in a machine learning environment to deliver zero-labour pasture readings, feed wedge visualization, grazing planning, paddock activity recording, herd and nutrition management, and task management for livestock farmers. Available via web, iOS, and Android.
- Pio (AI Farm Consultant) An AI-based farm consulting tool branded as Pio that combines satellite imagery, weather data, farm records, paddock summaries, livestock data, and monthly targets inside a machine learning environment, and uses large language model providers including OpenAI to deliver conversational grazing recommendations, next-grazing suggestions, and 14-day pasture cover and growth-rate forecasts for livestock farmers.
- FarmPulse GPS Animal Tracking Collars (sold through Pasture.io) Third-party GPS animal tracking collars supplied by partner FarmPulse and distributed as a hardware add-on through Pasture.io, providing cow collar location signals that power the Auto Grazer feature for automated grazing detection across paddocks. Compatibility is guaranteed across all paid plans that include the Fundamental app.
Quantifiable outcome
- Zero-labour pasture measurements with satellite imagery (10/10 score vs 0/10 for no action, 1/10 for eyeball, 6/10 for rising plate meter)
- +2 more outcomes
Companies that use Pasture.io
Customer profileNamed customers3 records
Segments3 records
Ideal customer profiles2 records
Pasture.io technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration10 records
AI capability9 records
Feature8 records
Pasture.io partnerships and signals
Strategic signalPartnerships
Ten partnerships are on record, tiered core and minor.
- FarmPulsecoreFarmPulse supplies GPS Animal Tracking Collars that integrate with Pasture.io's Auto Grazer feature. The collars provide location signals to automatically detect which paddock a herd is grazing during each feed slot. Collars are available as a third-party add-on through Pasture.io for compatible paid plans.
- Massey UniversityminorMassey University in New Zealand partnered with C-Dax to develop an autonomous C-Dax Pasture Robot for automated pasture measurement. Pasture.io references this technology on its resources page as part of its grass measuring device ecosystem.
- University of New EnglandcoreUniversity partnership featured in Pasture.io's institutional collaboration section on the homepage. Represents research collaboration and credibility with academic institutions.
- CQUniversity AustraliacoreUniversity partnership featured in Pasture.io's institutional collaboration section. Represents research collaboration and credibility with academic institutions.
- University of TasmaniacoreUniversity partnership featured in Pasture.io's institutional collaboration section. Based in the same state as Pasture.io's headquarters, representing regional academic collaboration.
- The University of SydneycoreUniversity partnership featured in Pasture.io's institutional collaboration section on the homepage. Represents research collaboration and credibility with academic institutions.
- The University of MelbournecoreUniversity partnership featured in Pasture.io's institutional collaboration section on the homepage. Represents research collaboration and credibility with academic institutions.
- University of Southern QueenslandcoreUniversity partnership featured in Pasture.io's institutional collaboration section on the homepage. Represents research collaboration and credibility with academic institutions.
- New Mexico State UniversitycoreInternational university partnership featured in Pasture.io's institutional collaboration section, indicating research and educational collaboration beyond the ANZ region.
- OpenAIcorePasture.io's Pio AI Farm Consultant uses large language model providers including OpenAI to generate chat responses. When users engage Pio chat, prompts, recent chat history, user name, and relevant farm context are sent to the language model provider to generate contextual responses for farm decision support.
Scale indicators3 records
Recent moves5 records
Expansion highlights5 records
Pasture.io competitors and assessment
Company assessmentDirect peers
- Halter: New Zealand-based agtech company offering GPS-enabled cow collars with virtual fencing and pasture management — a direct competitor to Pasture.io's Auto Grazer and grazing-planning features, particularly in the ANZ dairy market.
- PastureMap: US-based pasture management and grazing planning platform serving ranchers with paddock mapping, grazing records, and herd management — a direct competitor in the broader livestock-grazing SaaS category that Pasture.io references in its competitive content.
- MINDA (LIC): Livestock Improvement Corporation's farm management platform widely used by NZ dairy farmers for herd records, pasture, and milk production — directly competitive with Pasture.io's herd and pasture functionality in the NZ dairy segment.
- Agrinet: New Zealand-focused farm management and pasture recording tool used by dairy farmers for pasture walks and grazing decisions — overlapping with Pasture.io's core pasture measurement and grazing planning use case.
- Pasture Coach ITC: Pasture coach decision-support tool frequently cited by Pasture.io as a comparator; offers pasture cover guidance and feed wedge-style analysis for NZ dairy farmers, directly competing in the same decision-support category.
Emerging players
- C-Dax: New Zealand manufacturer of pasture-measurement technology including the C-Dax pasture meter and an autonomous pasture robot co-developed with Massey University — an adjacent player in the pasture-measurement ecosystem that Pasture.io references and integrates alongside.
- FarmPulse: Australian supplier of GPS Animal Tracking Collars that integrate with Pasture.io's Auto Grazer feature; an emerging hardware partner/ecosystem participant whose technology enables Pasture.io's automated grazing detection.
- TracMap: New Zealand-based precision mapping and guidance system for agricultural contractors and farmers — an existing Pasture.io integration partner and adjacent player in precision agriculture that competes for farm-management mindshare in ANZ.
Broad incumbents
- Climate FieldView (Bayer): Large-scale digital agriculture platform from Bayer covering crop monitoring, satellite imagery, and agronomic recommendations — a broad incumbent offering overlapping satellite/ML capabilities though focused on cropping rather than pasture-based livestock systems.
- John Deere Operations Center: Global equipment-manufacturer-led farm management platform that aggregates machinery, agronomic, and field data — a broad incumbent offering farm management functionality at scale, partially overlapping with Pasture.io's paddock and activity management.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
Pasture.io social profiles
Digital presencePasture.io compliance and trust
Trust signalCompliance1 record
Pasture.io financial estimates
Financial estimateRevenue estimate
Valuation estimate
Pasture.io leadership team
Management profileNumber of profiles
Profiles2 records
Pasture.io funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Pasture.io M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Pasture.io
What does Pasture.io do?
Pasture.io sells a satellite-based pasture management SaaS platform that delivers automatic, zero-labour pasture cover and growth-rate measurements across every paddock by combining satellite imagery, local weather data, spatial datasets, and farm records inside proprietary machine learning and biophysical models. The platform includes the Pio AI Farm Consultant for conversational grazing recommendations and 14-day forecasts, an Auto Grazer feature integrated with FarmPulse GPS collars, a feed wedge and grazing planner, paddock activity recording, herd and nutrition management, and a multi-user task manager. Distribution is via web and mobile apps on a freemium-to-paid subscription model, with tiered plans unlocking satellite measurements, high-frequency flyovers, high-resolution imagery, and GPS collar compatibility.
Is Pasture.io a public or private company?
Pasture.io is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Pasture.io founded?
Pasture.io was founded in 2014. It employs 11 to 50 people.
Where is Pasture.io based?
Pasture.io is headquartered in Sandy Bay, Australia, in the Oceania region.
How does Pasture.io make money?
Three revenue lines are on record. Subscription Plans (Paid Tiers) is the primary driver. The others are freemium / Free App Tier and GPS Animal Tracking Collars (Hardware).
Who are Pasture.io's main competitors?
Direct peers on record are Halter, PastureMap, MINDA (LIC), Agrinet and Pasture Coach ITC. Emerging players are C-Dax, FarmPulse and TracMap. Broad incumbents are Climate FieldView (Bayer) and John Deere Operations Center.
Does Pasture.io have an API?
No public API is recorded for Pasture.io.
What industry is Pasture.io in?
Pasture.io's product category is Pasture Management Software. Its primary akta.pro industry code is AFAAAFAI, Satellite Imagery & Monitoring Platforms, with a secondary code of AFAAAFAB, Field Mapping, GIS & Remote Sensing Analytics. Its NAICS code is 115116 and its SIC code is 700.