VDO.AI

What VDO.AI does

VDO.AI is a private advertising technology company founded in 2017 that operates a dual-sided marketplace connecting advertisers (brands and agencies) with digital publishers across CTV, OTT, online video, and display formats. The platform is organized into three suites: Advertiser Suite (Dexter for YouTube contextual targeting, CTV Ads, Online Video, Advanced Display, Gen AI Video Ads, and Dexter Engine), Publisher Suite (Web, In-App, and CTV monetization products including AVA, Anchor Ads, MaxView, VDO Shots, VDO TBoost, and VDO Ticker), and Growth Suite (Grow in APAC) for regional market expansion. The company claims relationships with 1,200+ brands and agencies and processes 20B+ monthly ad impressions, with offices in Mountain View/Sunnyvale (US), Vancouver (Canada), and Gurugram, India (APAC headquarters).

The company's core technology combines AI-driven computer vision (Dexter Engine) for video object and scene recognition, NLP-based transcript and sentiment analysis, predictive audience targeting across 700+ contextual segments, and generative AI for video ad creation. Proprietary capabilities include Dynamic Creative Optimization (DCO) with IP-enabled data layering (location, weather, date/time, audience, retargeting), a unified auction decisioning engine, and multiple integration pathways (VAST, Header Bidding, JavaScript, Mobile SDK). The platform holds IAB Europe TCF vendor listing for privacy compliance and MRC accreditation for viewability measurement.

VDO.AI earns revenue through programmatic advertising platform fees billed on CPM, CPC, and CPA models; publisher monetization solutions structured as managed services with revenue share; and licensing of proprietary creative technologies. Publisher partnerships require a minimum of $4,000 in monthly ad revenue, with the company claiming an average 43% revenue uplift to publishing partners. Notable enterprise customers across verticals include Mercedes-Benz, BMW, Hyundai, Bajaj Auto, McDonald's, KFC, Swiggy, Flipkart, Samsung, NBA, and Singapore Tourism. No funding rounds, M&A activity, or financial disclosures are available in the source material.

Name

VDO.AI

Legal name

VDO.AI

Website

https://vdo.ai

Company type

Private

Founded year

2017

Operating status

Operating

Headcount range

101–250 employees

Short description

VDO.AI is a private AdTech company operating a dual-sided marketplace that connects advertisers and agencies with digital publishers through AI-powered video, CTV, and display advertising solutions across web, mobile, and OTT platforms.

Ownership category

akta.pro rank

Product category

Digital Advertising Technology (AdTech)

NAICS

Media Buying Agencies (54183), Media Buying Agencies (541830), Advertising Agencies (541810)

SIC

Services-Advertising (7310), Services-Advertising Agencies (7311)

akta.pro primary industry

Aggregator/Platform Channels & Marketplace Bundles (Channel Stores, Super-Aggregators) (MPABAHAM)

akta.pro secondary industry

Content-Aware/AI Media Processing (Per-Title Encode, Scene Detection) (MPAHAHAH)

Keywords

• Connected TV advertising
• Video advertising platform
• Programmatic advertising technology
• Digital publisher monetization
• AI-powered ad targeting

Headquarters

HQ city

Mountain View

HQ country

United States

HQ region

North America

Offices3 records

Markets served

GTM type

B2B

Offering type

Software

Cost components

Technology or R&D, Personnel, Marketing or Sales, Operations, Infrastructure

Revenue model

1. Programmatic Advertising Platform Fees: VDO.AI operates a dual-sided marketplace connecting advertisers (brands, agencies) with publishers (web, mobile, CTV/OTT). The company earns revenue through programmatic ad serving, header bidding, unified auction, and video ad insertion technology. Revenue is generated from CPM (cost per mille), CPC (cost per click), and CPA (cost per acquisition) models across multiple ad formats including video, display, and native.
2. Publisher Monetization Solutions: Revenue from publishers through ad monetization tools including video player, adserver, and optimization services. Publishers access premium demand marketplace and video formats that drive incremental revenue. VDO.AI has delivered average revenue uplift of 43% to publishing partners.
3. Creative Technology Licensing: Revenue generated from AI-powered creative tools including Dexter contextual intelligence, Dynamic Creative Optimization, and interactive ad formats. These proprietary technologies are offered as part of the advertiser and publisher platform solutions.

Pricing tiers

Go-to-market motion3 records

Distribution channels4 records

Marketing channels7 records

Core offering

VDO.AI operates a dual-sided advertising technology marketplace connecting advertisers (brands, agencies) with publishers (web, mobile, CTV/OTT) through AI-powered video and display advertising solutions. The platform delivers contextual targeting, dynamic creative optimization, AI-generated video production, and monetization tools that process 20B+ monthly ad impressions across CTV, online video, YouTube, and display formats. The company serves 1200+ brand and agency partners with products organized into Advertiser Suite, Publisher Suite, and Growth Suite offerings.

Product overview

VDO.AI is a global advertising technology company operating a dual-sided marketplace connecting advertisers (buy-side) with publishers (sell-side). The platform is organized into three main suites: (1) Advertiser Suite encompassing Dexter (YouTube contextual AI), CTV Ads, Online Video (OLV), Advanced Display, and Gen AI Video Ads; (2) Publisher Suite covering Web (with AVA, Anchor Ads, MaxView, Native Ads, VDO Shots, VDO TBoost, VDO Ticker), In-App (Banner, Interstitial, Native, App Open, Rewarded Ads), and CTV monetization solutions; and (3) Growth Suite (Grow in APAC) for market expansion in Asia. The company leverages AI across its offerings for contextual targeting, computer vision analysis, predictive analytics, and generative video creation.

Differentiator

Problem solved

Functional benefit

Brands

• Dexter: AI-powered contextual intelligence tool for YouTube advertising that decodes video moments, analyses content, and delivers brand-safe, relevance-first advertising.
• Growth Suite
• Gen AI Video Ads
• Dexter Engine
• AVA

Products and services

• Advertiser Suite End-to-end advertising platform for agencies and brands to create, manage, and optimize video campaigns across all screens (CTV, OLV, YouTube, Display) with AI-powered targeting and creative solutions.
• Dexter AI-powered contextual intelligence platform for YouTube advertising that decodes video content by analyzing video objects, logos, transcripts, creators, and sentiment to deliver brand-safe, relevance-first ad placement.
• CTV Ads Connected TV advertising solutions enabling brands to deliver linear-like scale with targeted, high-impact, engaging CTV ads featuring QR code wrappers, geo-location targeting, weather-based personalization, and interactive overlays.
• Online Video (OLV) Online video advertising across desktop, mobile, tablet, and OTT platforms with premium placements and contextual relevance for meaningful engagement.
• Advanced Display High-impact rich media display advertising with interactive elements including 3D wobble, expandable formats, chatbots, and API-triggered live data displays (weather, AQI, stock market, location-based).
• Gen AI Video Ads AI-powered video generation platform that creates cinematic, campaign-ready videos from text prompts with 10x faster production, unlimited variants, and platform-optimized outputs.
• Dexter Engine Visual intelligence tool that uses computer vision to analyze images and video content, detecting categories, objects, scenes, and environments for smarter contextual advertising decisions.
• Publisher Suite Comprehensive monetization solutions for publishers across Web, In-App, and CTV environments with various ad formats and revenue optimization tools.
• AVA AI-powered conversational assistant for publisher websites that surfaces relevant internal stories and answers queries based on content library, doubling pages per visit.
• Anchor Ads Persistent screen-edge ad placements that stay visible as users scroll, maintaining high visibility and consistent engagement without interrupting reading experience.
• MaxView High-impact display format engineered to blend into editorial layouts with smart scroll-linked behavior, delivering up to 35% higher CPMs through superior viewability.
• Native Ads Seamlessly integrated native video units with lightweight proprietary player for stellar user experience and premium video monetization.
• VDO Shots Swipeable short-form video experiences bringing social-style content consumption to publisher environments to increase session duration and engagement.
• VDO TBoost Contextual AI-powered content recommendation widget that drives higher CTR, increases pageviews, and boosts time on site.
• VDO Ticker Smart scrollable text overlays with real-time editorial or sponsored headlines that drive deeper site recirculation and incremental revenue.
• Product Recommendation Widget AI-powered dynamic ad format that analyzes user behavior to suggest relevant products, driving up to 5X increase in new pageviews.
• In-App Ads Mobile app advertising solutions including Banner Ads, Interstitial Ads, Native Ads, App Open ads, and Rewarded Ads for comprehensive in-app monetization.
• CTV Publisher Monetization Full-stack CTV monetization with unified auction, video header bidding, progressive ad server technology, and seamless ad insertion for broadcasters and TV manufacturers.
• Grow in APAC Growth partnership program connecting digital platforms and advertisers with opportunities in Asia through local insights, brand networks, and category-driven market access across 1200+ partners.
• Publisher Interactive Creative Suite Interactive ad suite for CTV and OTT publishers featuring geo-location, weather, live scores, and interactive formats like polls and carousels, delivering up to 5X CPM growth.

Quantifiable outcome

• 55% CTR uplift from contextual content alignment in YouTube advertising across seven verticals
• +10 more outcomes

Named customers20 records

Segments3 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration7 records

AI capability9 records

Feature6 records

Partnerships

Eight partnerships are on record, tiered core and minor.

• Dentsu IndiacoreStrategic or Co-development Partner · 25 February 2026Bajaj Auto partnered with VDO.AI and Dentsu India to launch a Dynamic Creative Optimisation powered Connected TV campaign for Triumph Motorcycles. The partnership demonstrates how data-led CTV advertising can bridge television-scale storytelling with digital precision for premium automotive brands, targeting urban audiences across nine Indian cities.
• Bajaj AutocoreStrategic or Co-development Partner · 25 February 2026Bajaj Auto partnered with VDO.AI and Dentsu India for a DCO-led CTV campaign targeting Triumph Motorcycles to urban audiences in nine Indian cities. The AI-driven campaign ran across leading CTV/OTT platforms using location-aware, context-led storytelling with on-screen QR prompts to drive consideration among premium motorcycle buyers.
• JioHotstarcoreTechnology or IntegrationMajor CTV/OTT platform partner for campaign delivery. The DCO-powered CTV campaign for Triumph Motorcycles deployed AI-driven audience intelligence and contextual delivery across this platform as part of multi-platform activation.
• Samsung TV PluscoreTechnology or IntegrationCTV platform partner for campaign deployment. Included in the multi-platform CTV/OTT activation alongside JioHotstar, ZEE5, and LG Channels for Triumph Motorcycles campaign.
• ZEE5coreTechnology or IntegrationMajor Indian OTT streaming platform partner for contextual campaign delivery. Part of the DCO-led CTV campaign infrastructure for reaching premium automotive buyers.
• ad:techminorGTM or Marketing PartnerIndustry forum partnership for market acceleration and brand positioning in APAC advertising technology ecosystem.
• IABminorGTM or Marketing PartnerInteractive Advertising Bureau partnership for industry standards development and AdTech ecosystem leadership.
• IAMAIminorGTM or Marketing PartnerInternet and Mobile Association of India partnership for regional market development and industry advocacy.

Scale indicators11 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• MediaMath: Programmatic demand-side platform offering omnichannel ad buying with AI-driven optimization. Comparable to VDO.AI's advertiser suite, particularly for enterprise brands seeking cross-screen campaign management.
• The Trade Desk: Leading independent programmatic demand-side platform offering cross-channel ad buying including CTV, online video, and display. Directly comparable to VDO.AI's advertiser-side programmatic capabilities and CTV focus, though at much larger scale and global reach.
• FreeWheel: Comcast-owned video adtech platform serving premium publishers and broadcasters with CTV ad serving, programmatic, and measurement. Comparable to VDO.AI's enterprise CTV publisher monetization capabilities.
• PubMatic: Independent programmatic sell-side platform offering header bidding and ad monetization across CTV, video, and display. Overlaps with VDO.AI's publisher suite across web, mobile, and CTV monetization formats.
• Criteo: Commerce-focused adtech platform using AI for personalized retargeting and predictive bidding across display and video. Comparable to VDO.AI on AI-driven audience targeting and multi-layer data utilization for personalized creative delivery.
• Innovid: CTV-focused adtech platform specializing in creative personalization, ad serving, and measurement for connected TV. Directly comparable to VDO.AI's CTV Ads and Publisher Interactive Creative Suite offerings.
• Magnite: Largest independent supply-side platform with strong CTV/OTT focus, formed through Rubicon Project and Telaria merger. Directly comparable to VDO.AI's publisher monetization suite, particularly its CTV ad serving, header bidding, and unified auction capabilities.

Regional players

• InMobi: India-founded mobile-first adtech and marketing platform with strong APAC presence, offering programmatic, video, and CTV solutions. Closely comparable to VDO.AI on regional footprint and emerging-market advertiser base, particularly in India.
• ZEDO: Independent digital adtech platform offering programmatic solutions, header bidding, and ad serving with APAC and emerging-market focus. Comparable to VDO.AI's publisher monetization suite and APAC growth positioning.

Broad incumbents

• Google Ad Manager: Google's enterprise ad serving and programmatic platform dominating digital display, video, and increasingly CTV. Operates at vastly larger scale than VDO.AI with bundled inventory from YouTube and partner exchanges.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/vdo_ai
• LinkedInlinkedin.com/company/vdo-ai

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about VDO.AI