What Health Assured does

Health Assured, operating commercially as HA | Wisdom Wellbeing, is a UK-based Employee Assistance Programme (EAP) provider and a wholly-owned subsidiary of Peninsula Business Services Group Limited. Founded in 2009 and headquartered at The Peninsula, Victoria Place, Manchester, the company delivers confidential 24/7 mental health counselling, legal, financial, and physical wellbeing support to employees and their immediate family members across 365 days a year. It serves more than 88,000 organisations and approximately 13.5 million people across the UK and Ireland, with international coverage capability spanning 100 countries. Named enterprise customers span multiple sectors and include Nestlé, Zurich, Marriott Hotels, Hampshire County Council, Care UK, Manchester University NHS Foundation Trust, ASOS, and Salford City FC.

The core technology is the proprietary Wisdom digital platform and mobile application, which provides employees with 24/7 access to counselling, mood tracking, mini health checks, personalised wellbeing feeds, and an extensive resource library on iOS and Android. The architecture integrates third-party virtual GP services via LIVI, computerised cognitive behavioural therapy (cCBT) through SilverCloud and Rightsteps, Mental Health First Aid training accredited by MHFA England, and financial wellbeing services delivered in partnership with MUNNY. Health Assured is the only EAP provider in the UK market holding dual BACP and NCPS accreditation, complemented by SEQOHS, Cyber Essentials Plus, EAPA, Investors in People, Living Wage, Disability Confident, and ISO 14001 credentials. The product set is tiered: a standard EAP, a premium Wisdom Super Care package bundling Virtual GP, menopause support, enhanced Occupational Health, and MHFA training, plus standalone modules including SpeakUp (whistleblowing), Critical Incident Support, Life and Leadership Coaching, and Pre-Employment Health Questionnaires.

The business operates a subscription revenue model priced on a per-employee-per-month (PEPM) basis, with multi-year contracts (e.g., 60-month terms for Wisdom Super Care) and additional module attach fees. Distribution combines inside sales through the company website (instant online quotes and demo bookings) with dedicated relationship managers assigned to every client. The company is part of the broader Peninsula Group alongside sister businesses Bright HR, Croner, Peninsula Legal Services (trading as Irwell Law), and Croner-i, enabling cross-sell across HR, legal, and occupational health verticals. Marketing emphasises quantifiable employer outcomes including a 25% reduction in sickness absence, 84% reduction in depression and anxiety, 10x return on EAP spend, and 98% client retention, positioning the offering around duty-of-care compliance and measurable productivity gains.

Name

Health Assured

Legal name

Health Assured Ltd

Website

https://healthassured.org

Company type

Private

Founded year

2009

Operating status

Operating

Headcount range

251–500 employees

Short description

Health Assured (HA | Wisdom Wellbeing) is a UK-based Employee Assistance Programme provider delivering 24/7 mental health, legal, financial, and physical wellbeing support to over 88,000 employer organisations and 13.5 million employees across the UK and Ireland via its proprietary Wisdom digital platform and BACP/NCPS-accredited counselling network.

Ownership category

akta.pro rank

Product category

Employee Assistance Programme Services

NAICS

Outpatient Mental Health and Substance Abuse Centers (621420), Offices of Mental Health Practitioners (except Physicians) (621330)

SIC

Services-Health Services (8000)

akta.pro primary industry

Wellbeing, Mental Health & Employee Assistance (EAP) (BPACAPAO)

akta.pro secondary industries

Behavioral & Mental Health Virtual Care (EAP/Teletherapy) (HLALADAB), Workplace Mental Health & EAP-Integrated Teletherapy Platforms (HLALAEAK), Employee Assistance Programs (EAP) Management (HLAEAHAB)

Keywords

• Employee Assistance Programmes
• Mental health counselling
• Workplace wellbeing services
• Occupational health assessments
• Virtual GP services

Headquarters

HQ city

Manchester

HQ country

United Kingdom

HQ region

Europe

Offices4 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. EAP Subscription Services: Core recurring subscription revenue from Employee Assistance Programme services sold to employer organisations on a per-employee-per-month (PEPM) basis. Pricing varies by tier (Core EAP vs Wisdom Super Care), organisation size, and contract term. Additional revenue from module add-ons including Virtual GP, menopause support, and occupational health assessments.
2. Mental Health First Aid Training: Accredited MHFA England training courses offered as an add-on service, ranging from £100 to £300 per person depending on delivery format, group size, and location. Both online and in-person delivery options available.
3. Financial Wellbeing Services: Financial coaching, workshops and webinars delivered in partnership with MUNNY, covering topics including budgeting, credit, pensions, investments, debt solutions, and cyber safety. CPD certified training programmes provided to organisations.
4. Occupational Health Assessments: Clinical occupational health assessments including standard, complex, and specialist assessments delivered by Occupational Health Advisors (OHAs) and Occupational Health Physicians (OHPs). Offered as standalone service or included in Wisdom Super Care tier.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels6 records

Core offering

Health Assured (commercially branded HA | Wisdom Wellbeing) provides Employee Assistance Programmes (EAPs) to employer organisations, delivering 24/7 confidential mental health counselling, legal, financial, physical wellbeing and crisis support to employees and their immediate family members. The core EAP is delivered through the proprietary Wisdom app and online portal, with modular add-ons including a Virtual GP service (powered by LIVI), occupational health assessments, Mental Health First Aid training, menopause support, financial wellbeing coaching, SpeakUp whistleblowing line, and structured cCBT programmes.

Product overview

HA | Wisdom Wellbeing operates as a modular Employee Assistance Programme (EAP) platform offering a tiered product architecture. The core offering is the standard EAP providing 24/7 confidential counselling, mental health support, legal, financial and physical health assistance. The Wisdom Super Care tier represents the premium add-on, combining core EAP features with Virtual GP (LIVI-powered), dedicated menopause support, enhanced Occupational Health Assessments, and Mental Health First Aid training. Supporting modules include the Wisdom App (digital access platform), Mental Health First Aid Training, Occupational Health Assessments, SpeakUp whistleblowing service, Financial Wellbeing from MUNNY, Life and Leadership Coaching, Critical Incident Support, and cCBT programmes (SilverCloud and Rightsteps). The platform serves 88,000+ organisations across the UK and Ireland, supporting 13.5 million people.

Differentiator

Problem solved

Functional benefit

Brands

• Wisdom: Mobile and online wellbeing app providing access to counselling support, mood tracking, resource library, and personalised wellbeing content 24/7, 365 days a year.
• Wisdom Super Care
• SpeakUp

Products and services

• Employee Assistance Programme (EAP)
• Wisdom Super Care EAP
• Wisdom App
• Virtual GP
• Occupational Health Assessments
• Pre-Employment Health Questionnaires
• Mental Health First Aid (MHFA) Training
• Menopause Support Line
• SpeakUp Service
• Financial Wellbeing from MUNNY
• Life and Leadership Coaching
• Critical Incident Support
• cCBT Programmes (SilverCloud and Rightsteps)

Quantifiable outcome

• 25% reduction in sickness absence
• +6 more outcomes

Named customers8 records

Segments4 records

Ideal customer profiles4 records

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration3 records

Feature4 records

Partnerships

Six partnerships are on record, tiered core and supporting.

• Irwell InsurancecoreStrategic or Co-development Partner · 22 June 2026Irwell Insurance's family legal protection product offers online mental health support and a counselling helpline through partnership with Health Assured. This partnership extends Health Assured's EAP services into the insurance market, providing policyholders with access to 24/7 mental health support, online mental health assistance, and counselling services as part of comprehensive family legal protection coverage.
• LIVIcoreTechnology or IntegrationVirtual GP service powered by LIVI, enabling employees to access on-demand GP appointments anywhere in the world. Services include accessible GP consultations, online appointments, medical advice and referrals, private prescriptions, and sick notes. Trusted by the NHS, the integration provides comprehensive virtual healthcare access within the Wisdom Super Care EAP tier.
• MUNNYcoreStrategic or Co-development PartnerFinancial wellbeing services delivered in partnership with MUNNY, offering 1:1 financial coaching, workshops and webinars covering budgeting, credit, borrowing, mortgages, insurance, pensions, investments, debt solutions, cost of living, and cyber safety. All training programmes are CPD Certified. Post-workshop results show 63% of participants started saving regularly and 76% reduced their outgoings.
• MHFA EnglandcoreTechnology or IntegrationAccredited Mental Health First Aid training delivered using MHFA England syllabus. HA | Wisdom Wellbeing delivers MHFA England Adult courses with participants receiving MHFAider or MHFA Champion certification, valid for three years. Training aligned with HSE Working Minds and 2026 expectations for employer-led wellbeing governance.
• SilverCloud and RightstepssupportingTechnology or IntegrationOnline CBT (computerised Cognitive Behavioural Therapy) programmes delivered through SilverCloud and Rightsteps platforms, providing structured self-help therapy tools accessible to employees through the EAP.
• Peninsula Business Services Group LimitedcoreStrategic or Co-development PartnerHealth Assured Ltd is a subsidiary of Peninsula Business Services Group Limited and part of the Peninsula Group of companies. The Group comprises holding companies Rainy City Investments Limited and Peninsula Business Services Group Limited along with six operating companies in the UK including Peninsula Business Services Limited, Bright HR Limited, Croner Group Limited, Peninsula Legal Services Limited (trading as Irwell Law), and Croner-i Limited. International operations include offices in Ireland, Canada, Australia, and New Zealand.

Scale indicators10 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Lyra Health: Lyra Health is a US-headquartered digital mental health benefits platform that combines teletherapy, coaching and EAP-style services for employers. Comparable as a digitally native, employer-sponsored EAP and mental health platform; positioned as a newer-generation competitor to legacy EAPs including Health Assured.
• Modern Health: Modern Health is a global mental health platform offering therapy, coaching, EAP and wellbeing content to employers across multiple geographies. Directly comparable to Health Assured's employer-sponsored, digital-first EAP and teletherapy model, with growing UK and European presence.
• Spring Health: Spring Health provides precision mental health benefits including EAP, therapy and psychiatry to employers globally. Comparable as a digitally delivered, employer-sponsored mental health and EAP platform targeting the same enterprise buyer as Health Assured.
• Workplace Options: Workplace Options is a global EAP and wellbeing provider serving 70+ million employees across 100+ countries with 24/7 counselling and integrated wellbeing services. Closely comparable to Health Assured in product scope, international reach and B2B employer go-to-market.

Broad incumbents

• Optum (UnitedHealth Group): Optum's Employee Assistance and behavioural health division serves large US and global employers with EAP, mental health and managed care services. Comparable in providing employer-sponsored EAP and behavioural health at scale, but as part of a much broader healthcare services portfolio.
• TELUS Health: TELUS Health is one of the largest global EAP and corporate wellbeing providers, offering 24/7 counselling, mental health, virtual care and absence management to multinational employers. Directly comparable to Health Assured in core EAP scope, but operating at significantly larger global scale and with broader healthcare adjacencies.
• Aetna Resources for Living (CVS Health): Aetna Resources for Living is a US-anchored EAP and behavioural health service offered as part of CVS Health's insurance and benefits portfolio. Comparable in core EAP delivery (counselling, work-life, manager support) to Health Assured, but bundled within a major US health plan rather than sold standalone.

Regional players

• BHSF (Health & Wellbeing): BHSF is a UK provider of corporate health and wellbeing services including EAP, private medical cover and occupational health. Closely comparable to Health Assured in targeting UK employers with EAP plus ancillary health and wellbeing benefits.
• CiC (Critical Incident Care): CiC provides EAP, trauma and critical incident support to UK and international employers, often via intermediaries and insurance partners. Comparable as a UK-focused EAP competitor with overlapping counselling and critical incident capabilities to Health Assured.
• Care First: Care First is a UK EAP, counselling and critical incident provider serving employers and public sector organisations. Directly comparable to Health Assured's UK EAP and counselling scope, competing head-to-head in the same British employer market.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/Health_Assured
• Facebookfacebook.com/HealthAssuredEAP
• LinkedInlinkedin.com/company/ha-wisdomwellbeing
• Instagraminstagram.com/hawisdomwellbeing

Compliance11 records

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Health Assured