NutriData
NutriData is a privately held professional services firm, founded in 1993, providing nutrition analysis, FDA-compliant food labeling, laboratory testing, and regulatory compliance to food manufacturers, restaurants, importers, and supplement, pet food, and cosmetic companies across North America, Latin America, and the UK.
- Company typePrivate
- Founded1993
- HeadquartersLaguna Hills, United States
- Headcount11–50
- GTM typeB2B
- OfferingServices
What NutriData does
NutriData is a privately held professional services firm founded in 1993 and headquartered in Laguna Hills, California. The company provides nutrition analysis, FDA-compliant food labeling, laboratory testing, regulatory compliance consulting, and product development support to food manufacturers, restaurants, food service providers, importers/exporters, dietary supplement makers, pet food companies, and cosmetic manufacturers. NutriData serves clients across the United States, Canada, Mexico, Colombia, Costa Rica, the Dominican Republic, Puerto Rico, and the United Kingdom, with a dedicated Spanish-language service track for Latin American customers.
The company's core offerings include nutrition analysis (database, laboratory, and hybrid methods covering 30+ nutrients), FDA-compliant nutrition facts label creation in multiple formats (standard, tabular, linear, bilingual), contract laboratory testing (nutritional, chemical, microbiological, allergen, gluten, and shelf life) routed to AOAC-compliant third-party labs, regulatory compliance guidance including import/export detainment resolution, and product development services such as recipe formulation and reverse engineering. Technology consists of a proprietary nutritional reference database used for ingredient-specific lookups paired with outsourced laboratory analysis; NutriData does not operate a software platform and delivers services through human-led consultation by registered dietitians and food scientists. Services are delivered remotely with online quotes returned within 48 hours and final deliverables in 15–35 business days.
NutriData's revenue model is professional services-based, with quote-driven unit pricing, volume discounts for multi-product orders, and rush premiums ranging from 25% to 100%. Go-to-market is direct sales-led via the company website, online quote forms, conference speaking by President Harry Messersmith, professional referrals, and inbound traffic from affiliations with the FDA, USDA, AOAC International, CODEX, and the American Dietetic Association. The company is founder-controlled under Carol Pirrone (Founder/CEO) and Harry Messersmith (President), with no disclosed external funding, parent company, or acquisition history.
NutriData firmographics
Firmographics- Name
- NutriData
- Legal name
- NutriData
- Website
- https://nutridata.com
- Company type
- Private
- Founded year
- 1993
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- NutriData is a privately held professional services firm, founded in 1993, providing nutrition analysis, FDA-compliant food labeling, laboratory testing, and regulatory compliance to food manufacturers, restaurants, importers, and supplement, pet food, and cosmetic companies across North America, Latin America, and the UK.
- Ownership category
- akta.pro rank
NutriData industry classification
Industry- Product category
- Nutrition Consulting Services
- akta.pro primary industry
- Nutrition Facts / Nutrition Panel Verification (macro/micro nutrients, calories) (AFALAHAA)
- akta.pro secondary industries
- Regulatory Compliance & HACCP Consulting (FDA/USDA/EFSA) (AFALAAAD), Regulatory Compliance Testing (Microbiological, Chemical, Allergen) (AFALADAA), Food, Feed & Nutraceutical Analytical Testing (HLAGADAN)
Keywords
Where NutriData is headquartered
LocationHeadquarters
- HQ city
- Laguna Hills
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
NutriData business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Technology or R&D, Marketing or Sales
Revenue model
- Nutrition Analysis Services: The company provides nutrition analysis services for food products, recipes, and formulations. Analysis is completed within 15-20 business days for database analysis and 25-35 business days for laboratory analysis. Rush services are available with premium pricing.
- Nutrition Labeling Services: Creation of FDA-compliant nutrition facts labels, ingredient statements, and allergen declarations in various formats including standard, tabular, linear, and bilingual options.
- Laboratory Testing Services: Provides testing services including nutritional, chemical, microbiological, allergen, gluten, and shelf life analysis through contract laboratories.
- Regulatory Compliance Services: Label compliance reviews, regulatory guidance for domestic and imported products, and detainment resolution services to ensure FDA compliance.
- Product Development Services: Consultation and development services including recipe formulation, reverse engineering, and nutritional target goal achievement.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Standard Nutrition Analysis |
| Unit Pricing | Pay-as-you-go | Rush Services |
| Unit Pricing | Multi-year contract | Volume Discounts |
Go-to-market motion2 records
Distribution channels3 records
Marketing channels5 records
NutriData product offering
Product offeringCore offering
NutriData provides professional nutrition analysis, FDA-compliant food labeling, laboratory testing, regulatory compliance, and product development services to food manufacturers, restaurants, food service providers, and other food industry organizations. Services include database-based and laboratory-based nutrition analysis covering 30+ nutrients, creation of nutrition facts labels in multiple FDA-compliant formats, allergen and ingredient declarations, and regulatory guidance for domestic and imported food products.
Product overview
NutriData is a professional nutrition consulting firm offering a comprehensive suite of food industry services centered on nutrition analysis, food labeling, and regulatory compliance. Founded in 1993, the company provides services through a consultative delivery model rather than a software platform. The core offerings include Nutrition Analysis (database, laboratory, and hybrid analysis for up to 30 nutrients), Nutrition Facts Label Creation, Laboratory Testing & Shelf Life Analysis, Regulatory Compliance Services, and Product Development. These core services are supplemented by specialized offerings for dietary supplements, pet food, cosmetics, restaurants, food manufacturers, and school food service. The company also provides ancillary services including UPC bar code generation, ingredient/allergen statements, and import/export compliance support. Services are delivered through direct consultation with food scientists and registered dietitians.
Differentiator
Problem solved
Functional benefit
Products and services
- Nutrition Analysis Comprehensive nutrition analysis service determining the nutritional content of food products, recipes, or formulations via database analysis, laboratory analysis, or NutriData's hybrid approach, providing insight on up to 30 key nutrients for food manufacturers, restaurants, and food service providers.
- Nutrition Facts Label Creation Creation of precise FDA-compliant nutrition facts labels in standard, tabular, linear, shortened, simplified, abbreviated, dual declaration, and aggregate formats, with bilingual options in Spanish, French Canadian, and UK/EU. Also includes ingredient statements and allergen declarations per FALCPA.
- Laboratory Testing & Shelf Life Analysis Comprehensive laboratory testing services including nutritional, chemical, microbiological, allergen, gluten testing, and shelf life analysis to ensure product safety, stability, and compliance, delivered through top-tier contract laboratories following AOAC testing methods.
- Regulatory Compliance Services FDA compliance guidance, label compliance reviews, and assistance navigating domestic and imported product regulations to ensure products meet FDA, USDA, and FALCPA guidelines, including international market compliance (EU, Mexico, Canada) and detainment resolution.
- Product Development Food product development services including recipe and formulation development, target nutritional goal achievement, reverse engineering, and assistance meeting school food service requirements.
- Dietary Supplement Services Comprehensive labeling, compliance, development, and testing services for dietary supplement manufacturers including supplement facts labels, proprietary blend protection, and FDA compliance.
- Pet Food Nutrition Analysis Specialized nutrition analysis services for pet food manufacturers ensuring AAFCO compliance, guaranteed analysis, and accurate nutritional data for pet products, including AAFCO allergen and gluten testing.
- Cosmetic Labeling Services FDA labeling compliance review and analysis services for cosmetic manufacturers, including ingredient statements, analytical testing, and label compliance reviews.
- Restaurant & Food Service Solutions Nutrition analysis, caloric menu labeling, ingredient and allergen statements, recipe development, and nutritional/health claims guidance for restaurants and food service providers.
- Food Manufacturers & Distributors Services Comprehensive nutrition analysis, labeling, testing, and compliance services tailored for food manufacturers and distributors, including school product specification sheets.
- Import/Export Nutrition Services Nutrition analysis and regulatory support for food imports and exports, including FDA-compliant labels, international market compliance (EU, Mexico, Canada), and swift detainment resolution services.
Quantifiable outcome
- Database analysis turnaround: 15-20 business days
- +3 more outcomes
Companies that use NutriData
Customer profileNamed customers17 records
Segments6 records
Ideal customer profiles4 records
NutriData technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature4 records
NutriData partnerships and signals
Strategic signalScale indicators3 records
Recent moves6 records
Expansion highlights5 records
NutriData competitors and assessment
Company assessmentBroad incumbents
- Eurofins Scientific: Eurofins is a global food testing laboratory giant offering nutritional, microbiological, allergen, and shelf life analysis — overlapping NutriData's laboratory testing and nutrition analysis service lines. Operates at vastly larger scale with in-house labs across dozens of countries.
- SGS: SGS is a global testing, inspection, and certification company with a large food and agri division offering nutritional analysis, label review, and regulatory services. Provides overlapping services to NutriData but at significantly broader scale and geographic reach.
- Intertek: Intertek provides food testing, nutritional analysis, labeling, and regulatory compliance services globally — competing with NutriData particularly on import/export compliance and contract laboratory testing for international food brands.
- Mérieux NutriSciences: Mérieux NutriSciences (bioMérieux) is a major food testing and labeling services firm offering nutritional analysis, regulatory consulting, and shelf-life studies — directly comparable to NutriData's laboratory and regulatory services for food manufacturers.
Direct peers
- LabelCalc: LabelCalc provides online nutrition analysis and FDA-compliant nutrition label software for food manufacturers and restaurants — directly overlapping NutriData's nutrition analysis and labeling services for SMB and mid-market food businesses.
- Registrar Corp: Registrar Corp specializes in FDA compliance, U.S. Agent services, and food labeling for imported products — overlapping NutriData's Import/Export and Regulatory Compliance practice serving Latin American and other international food exporters to the US market.
- ReciPal: ReciPal offers cloud-based nutrition analysis and FDA-compliant label generation targeted at small food brands — the same SMB core customer NutriData serves. Competes head-to-head on price and turnaround for nutrition facts panel creation.
- RQA Inc. RQA is a regulatory and quality assurance consulting firm serving the food industry with labeling, recall, and FDA compliance services. Closely comparable to NutriData's Regulatory Compliance and Imported Products service line for mid-market food companies.
- ESHA Research (Thermo Fisher Scientific): ESHA Research (now part of Thermo Fisher) provides Genesis R&D nutrition analysis software used by food manufacturers for labeling and formulation — the closest software-based alternative to NutriData's database nutrition analysis services. Competes for the same food manufacturer customer segment.
- Nutritionix: Nutritionix maintains one of the largest commercial nutrition databases and offers API-based nutrition data plus labeling tools for restaurants and food manufacturers. Competes with NutriData on restaurant menu analysis and packaged food nutrition data.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat4 records
Key risks7 records
Key highlights6 records
Customer concentration
NutriData social profiles
Digital presenceNutriData financial estimates
Financial estimateRevenue estimate
Valuation estimate
NutriData leadership team
Management profileNumber of profiles
Profiles4 records
NutriData funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
NutriData M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about NutriData
What does NutriData do?
NutriData provides professional nutrition analysis, FDA-compliant food labeling, laboratory testing, regulatory compliance, and product development services to food manufacturers, restaurants, food service providers, and other food industry organizations. Services include database-based and laboratory-based nutrition analysis covering 30+ nutrients, creation of nutrition facts labels in multiple FDA-compliant formats, allergen and ingredient declarations, and regulatory guidance for domestic and imported food products.
Is NutriData a public or private company?
NutriData is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was NutriData founded?
NutriData was founded in 1993. It employs 11 to 50 people.
Where is NutriData based?
NutriData is headquartered in Laguna Hills, United States, in the North America region.
How does NutriData make money?
Five revenue lines are on record. Nutrition Analysis Services are the primary driver. The others are nutrition Labeling Services, laboratory Testing Services, regulatory Compliance Services and product Development Services.
Who are NutriData's main competitors?
Broad incumbents on record are Eurofins Scientific, SGS, Intertek and Mérieux NutriSciences. Direct peers are LabelCalc, Registrar Corp, ReciPal, RQA Inc., ESHA Research (Thermo Fisher Scientific) and Nutritionix.
Does NutriData have an API?
No public API is recorded for NutriData.
What industry is NutriData in?
NutriData's product category is Nutrition Consulting Services. Its primary akta.pro industry code is AFALAHAA, Nutrition Facts / Nutrition Panel Verification (macro/micro nutrients, calories), with a secondary code of AFALAAAD, Regulatory Compliance & HACCP Consulting (FDA/USDA/EFSA).