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Loacal

Full company profile

uuid00071ia

Namestring
Loacal
Legal namestring
Innovate Cyprus
Websiteurl
loacal.com
Company typeenum
Private
Founded yearint
2011
Operating statusenum
Operating
Ownership categoryenum
Headcount rangeband
1–10
akta.pro rankint
HeadquartersNicosia, Cyprus
HQ citystring
Nicosia
HQ countrystring
Cyprus
HQ regionstring
Europe
Markets served

Serves global market

Offices1 record

Each record includes

City, Country, Type, Description, Source

Keyword5 values
travel experiences, local tours, tour marketplace, travel booking, concept tours
Industry2 codes
1Tours, Activities & Experiences Booking Platforms
CodeBPAMAIAJPrimaryYes
2Destination/Activity Booking Marketplaces (Tours & Tickets Aggregators)
CodeTHAKAAAHPrimaryNo
NAICS code2 codes
  • Tour Operators56152
  • Tour Operators561520
SIC code2 codes
  • Services-Amusement & Recreation Services7900
  • Services-Miscellaneous Amusement & Recreation7990
Product category
Online Travel Experiences Marketplace
Social media profiles2 records
Marketing channels1 record

Each record includes

Title, Type, Stage, Description, Source

Distribution channels1 record

Each record includes

Title, Type, Scope, Target buyer, Description, Source

Cost components4 values
Technology or R&D, Marketing or Sales, Operations, Personnel
GTM typeB2C
B2C
Offering typeDigital Commerce or Conte…
Digital Commerce or Content
Core offering1 text field

Loacal operates an online marketplace that connects travellers with local concept tours and experiences across Cyprus, Turkey, and the United Kingdom. The platform aggregates locally curated tourism offerings and acts as an intermediary between individual travellers seeking authentic regional experiences and providers of those tours and activities.

Differentiator
Functional benefit
Problem solved
Product overview1 text field

Innovate Cyprus offers a portfolio of professional services including Data Analytics & Reporting, Full-Funnel Digital Mar-Tech, Digital Product Build & SaaS, and AI Strategy & Workflow Automation. Their offering is structured as a services company rather than a unified software platform, with each service representing a distinct practice area.

Product and service1 record
1Local Concept Tours & Experiences Marketplace
CategoryTravel & Tourism / Online Experiences Marketplace
Description

Online marketplace connecting individual travellers with locally themed concept tours and experience providers across Cyprus, Turkey, and the United Kingdom. The platform serves leisure travellers seeking authentic, locally curated tourism activities as an alternative to mainstream OTA inventory.

Scale indicator1 record

Each record includes

Type, Value, Description, Source

Recent move3 records

Each record includes

Date, Type, Title, Description, Source

Peers10 records
1Klook
TypeDirect peer
Description

Asia-headquartered tours, activities, and travel services booking platform expanding globally. Comparable in offering scope (activities, tours, local experiences) and in operating across multiple tourism geographies.

2Airbnb Experiences
TypeBroad incumbent
Description

Online experiences booking layer within Airbnb's accommodation marketplace. Provides curated, locally-led experiences similar to Loacal's concept-tour positioning, with the distribution advantage of Airbnb's traveler base.

3Booking.com Experiences
TypeBroad incumbent
Description

Experiences/attractions booking product inside Booking.com. Provides massive distribution and SEO advantage to tour and activity supply in the same geographies Loacal operates in.

4TourRadar
TypeDirect peer
Description

Multi-day tour marketplace aggregating operators worldwide. Comparable as an OTA-style aggregator for guided tours and experiences across multiple countries, including Europe.

5Headout
TypeDirect peer
Description

Curated marketplace for tours, attractions, and local experiences. Comparable to Loacal as a curated rather than open-marketplace player serving major tourist destinations including Mediterranean hubs.

6GetYourGuide
TypeBroad incumbent
Description

Global leader in tours, activities, and experiences booking. Loacal competes in the same core category (online tours & experiences) but at a fraction of GetYourGuide's scale and geographic breadth.

7Viator (Tripadvisor)
TypeBroad incumbent
Description

One of the largest online marketplaces for tours and activities, owned by Tripadvisor. Directly comparable offering to Loacal across Cyprus, Turkey, and the UK, with vastly larger supply and marketing budgets.

8ToursByLocals
TypeDirect peer
Description

Private tour marketplace connecting travelers with local guides. Directly comparable curated-tour model to Loacal, particularly relevant in Mediterranean and European destinations.

9Peek.com
TypeDirect peer
Description

Online booking platform for tours, activities, and experiences, with an inventory-management SaaS layer for operators. Comparable tours/experiences marketplace play with overlapping B2C and B2B2C distribution.

10Withlocals
TypeDirect peer
Description

Marketplace for private local tours and experiences led by independent hosts. Closely mirrors Loacal's 'local concept tours' positioning, with a similar curated-host value proposition in overlapping geographies.

Market position
Strengths3 records

Each record includes

Headline, Details, Source

Weaknesses4 records

Each record includes

Headline, Details, Source

Competitive moat2 records

Each record includes

Type, Details

Key risks5 records

Each record includes

Headline, Details, Source

Key highlights4 records

Each record includes

Headline, Details, Source

Customer concentration

Classification, Details

Segment1 record

Each record includes

Title, Type, Primary, Description, Pain point addressed, Use case, Source

Ideal customer profile1 record

Each record includes

Profile, Firmographic size, Sales motion, Sales cycle length, Buying structure, Purchase trigger, Buyer persona, Geography, Industry vertical, Primary use case, Description, Pain points, Evidence proof points, Target buyer

Technology focused
Yes
API detail
Has APIbool
No

Docs URL, Description

AI maturity
App detail

Has app

Core technology
Revenue estimate
Valuation estimate
Number of profiles
No data
No data
Funding overview

Funding stage, Last funding date, Total funding USD

Funding rounds1 record

Each record includes

Round, Amount USD, Date, Pre money valuation, Total investors, Investors, News

Investors

Each record includes

Name, Type, Date of entry, Rounds participated, Website

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Each record includes

Name, Acquisition type, Announced date, Completed date, Status, Website, News

Investment

Each record includes

Name, Round, Announced date, Lead investor, Website, News

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Loacal

Online Travel Experiences Marketplaceloacal.com

Loacal firmographics

Firmographics
Name
Loacal
Legal name
Innovate Cyprus
Website
https://loacal.com
Company type
Private
Founded year
2011
Operating status
Operating
Headcount range
1–10 employees
Ownership category
akta.pro rank

Loacal industry classification

Industry
Product category
Online Travel Experiences Marketplace
NAICS
Tour Operators (56152), Tour Operators (561520)
SIC
Services-Amusement & Recreation Services (7900), Services-Miscellaneous Amusement & Recreation (7990)
akta.pro primary industry
Tours, Activities & Experiences Booking Platforms (BPAMAIAJ)
akta.pro secondary industry
Destination/Activity Booking Marketplaces (Tours & Tickets Aggregators) (THAKAAAH)

Keywords

  • Travel experiences
  • Local tours
  • Tour marketplace
  • Travel booking
  • Concept tours

Where Loacal is headquartered

Location

Headquarters

HQ city
Nicosia
HQ country
Cyprus
HQ region
Europe

Offices1 record

Markets served

Loacal business model

Business model
GTM type
B2C
Offering type
Digital Commerce or Content
Cost components
Technology or R&D, Marketing or Sales, Operations, Personnel

Distribution channels1 record

Marketing channels1 record

Loacal product offering

Product offering

Core offering

Loacal operates an online marketplace that connects travellers with local concept tours and experiences across Cyprus, Turkey, and the United Kingdom. The platform aggregates locally curated tourism offerings and acts as an intermediary between individual travellers seeking authentic regional experiences and providers of those tours and activities.

Product overview

Innovate Cyprus offers a portfolio of professional services including Data Analytics & Reporting, Full-Funnel Digital Mar-Tech, Digital Product Build & SaaS, and AI Strategy & Workflow Automation. Their offering is structured as a services company rather than a unified software platform, with each service representing a distinct practice area.

Differentiator

Problem solved

Functional benefit

Products and services

  • Local Concept Tours & Experiences Marketplace Online marketplace connecting individual travellers with locally themed concept tours and experience providers across Cyprus, Turkey, and the United Kingdom. The platform serves leisure travellers seeking authentic, locally curated tourism activities as an alternative to mainstream OTA inventory.

Companies that use Loacal

Customer profile

Segments1 record

Ideal customer profiles1 record

Loacal technology and API

Technology

Technology focussed Yes

API detail

Has API
No
API docs
API detail

Core technology

AI maturity

App detail

Loacal partnerships and signals

Strategic signal

Scale indicators1 record

Recent moves3 records

Loacal competitors and assessment

Company assessment

Direct peers

  • Klook: Asia-headquartered tours, activities, and travel services booking platform expanding globally. Comparable in offering scope (activities, tours, local experiences) and in operating across multiple tourism geographies.
  • TourRadar: Multi-day tour marketplace aggregating operators worldwide. Comparable as an OTA-style aggregator for guided tours and experiences across multiple countries, including Europe.
  • Headout: Curated marketplace for tours, attractions, and local experiences. Comparable to Loacal as a curated rather than open-marketplace player serving major tourist destinations including Mediterranean hubs.
  • ToursByLocals: Private tour marketplace connecting travelers with local guides. Directly comparable curated-tour model to Loacal, particularly relevant in Mediterranean and European destinations.
  • Peek.com: Online booking platform for tours, activities, and experiences, with an inventory-management SaaS layer for operators. Comparable tours/experiences marketplace play with overlapping B2C and B2B2C distribution.
  • Withlocals: Marketplace for private local tours and experiences led by independent hosts. Closely mirrors Loacal's 'local concept tours' positioning, with a similar curated-host value proposition in overlapping geographies.

Broad incumbents

  • Airbnb Experiences: Online experiences booking layer within Airbnb's accommodation marketplace. Provides curated, locally-led experiences similar to Loacal's concept-tour positioning, with the distribution advantage of Airbnb's traveler base.
  • Booking.com Experiences: Experiences/attractions booking product inside Booking.com. Provides massive distribution and SEO advantage to tour and activity supply in the same geographies Loacal operates in.
  • GetYourGuide: Global leader in tours, activities, and experiences booking. Loacal competes in the same core category (online tours & experiences) but at a fraction of GetYourGuide's scale and geographic breadth.
  • Viator (Tripadvisor): One of the largest online marketplaces for tours and activities, owned by Tripadvisor. Directly comparable offering to Loacal across Cyprus, Turkey, and the UK, with vastly larger supply and marketing budgets.

Market position

Strengths3 records

Weaknesses4 records

Competitive moat2 records

Key risks5 records

Key highlights4 records

Customer concentration

Loacal social profiles

Digital presence

Loacal financial estimates

Financial estimate

Revenue estimate

Valuation estimate

Loacal leadership team

Management profile

Number of profiles

Loacal funding detail

Funding detail

Funding overview

Funding rounds1 record

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

Loacal M&A and investment

M&A and investment

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Loacal

What does Loacal do?

Loacal operates an online marketplace that connects travellers with local concept tours and experiences across Cyprus, Turkey, and the United Kingdom. The platform aggregates locally curated tourism offerings and acts as an intermediary between individual travellers seeking authentic regional experiences and providers of those tours and activities.

Is Loacal a public or private company?

Loacal is a private company. It is classified as founder individual operated bootstrapped and is currently operating.

When was Loacal founded?

Loacal was founded in 2011. It employs 1 to 10 people.

Where is Loacal based?

Loacal is headquartered in Nicosia, Cyprus, in the Europe region.

Who are Loacal's main competitors?

Direct peers on record are Klook, TourRadar, Headout, ToursByLocals, Peek.com and Withlocals. Broad incumbents are Airbnb Experiences, Booking.com Experiences, GetYourGuide and Viator (Tripadvisor).

Does Loacal have an API?

No public API is recorded for Loacal.

What industry is Loacal in?

Loacal's product category is Online Travel Experiences Marketplace. Its primary akta.pro industry code is BPAMAIAJ, Tours, Activities & Experiences Booking Platforms, with a secondary code of THAKAAAH, Destination/Activity Booking Marketplaces (Tours & Tickets Aggregators). Its NAICS code is 56152 and its SIC code is 7900.

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