What Working Not Working does

Working Not Working, operating under the legal entity WNW Editorial, is a digital publishing and community platform for creative professionals. Founded in 2011 and headquartered in New York, the company operates workingnotworking.com, a WordPress-based digital magazine that publishes editorial coverage of AI tools, design technology, and creative careers, alongside a job board connecting freelance creatives, studios, agencies, and brand teams with talent. Core editorial verticals include AI Images, AI Video, CAD & Technical Design, AI Character Generator, and AI Communication Tools, with active publishing documented through June 2026.

The platform runs a weekly email newsletter reaching 50,000+ creative professionals, supplemented by organic distribution across LinkedIn, Facebook, and WhatsApp. Its go-to-market is community-led, combining free newsletter distribution with implied revenue from sponsored editorial coverage (particularly from AI tool companies), premium community features, and talent-matching between studios/agencies and creative professionals. There is no publicly disclosed pricing for premium services, and ownership, investor composition, and detailed financials are not disclosed.

The company has raised approximately $1.0M across two small funding rounds in December 2014 and September 2016 and acquired The Backscratchers in March 2018. It maintains a small team of 11–50 employees, ships no proprietary AI/ML systems, has no public API or SDK, and functions primarily as a content-and-community operation rather than a software-as-a-service business.

Name

Working Not Working

Legal name

WNW Editorial

Website

https://workingnotworking.com

Company type

Private

Founded year

2026

Operating status

Operating

Headcount range

11–50 employees

Short description

Working Not Working is a New York-based digital magazine and community platform that publishes AI tool reviews, design technology insights, and career resources for a newsletter audience of 50,000+ creative professionals, supported by a job board and a weekly email briefing.

Ownership category

akta.pro rank

Product category

Creative Industry Digital Media

NAICS

Periodical Publishers (513120), Independent Artists, Writers, and Performers (71151)

SIC

Miscellaneous Publishing (2741), Periodicals: Publishing Or Publishing & Printing (2721)

akta.pro primary industry

Newsletters & Email-Based News Publishers (B2B/B2C) (MPAJADAJ)

akta.pro secondary industries

Long-Form Writing & Article Platforms (MPACAIAC), Author Service Marketplaces & Aggregators (Vetting, Bundled Services) (MPAJAJAB)

Keywords

• Creative industry media
• Design community platform
• AI tools reviews
• Creative job board
• Creative career resources

Headquarters

HQ city

New York

HQ country

United States

HQ region

North America

Markets served

GTM type

B2C

Offering type

Digital Commerce or Content

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Others

Revenue model

1. Content Publishing & Community Platform: The platform operates as a digital magazine and community network for creative professionals, providing career resources, job listings, tool coverage, and industry insights. Revenue generation appears to come from connecting talent with companies, sponsored content from AI tool companies, and premium community features.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels5 records

Core offering

Working Not Working operates a digital magazine and creative community platform that publishes in-depth, editorial coverage of AI and creative-technology tools (Krea, FLUX.2, Perplexity Brain, Happy Horse, GLM 5.2, etc.) organized into verticals such as AI Images, AI Video, CAD & Technical Design, AI Character Generator, and AI Communication Tools. The site supplements this content with a free weekly email newsletter reaching 50,000+ creative professionals and a career listings section connecting freelancers, studios, and brands with creative talent.

Product overview

Working Not Working is a digital magazine platform for the creative community, not a unified software product. It publishes editorial content organized into category verticals including AI Images, AI Video, CAD & Technical Design, AI Character Generator, AI Communication Tools, and Latest Blogs. The platform supplements its content with a weekly newsletter (reaching 50,000+ subscribers) and career listings connecting creative professionals with job opportunities. The offering is a content-and-community model rather than a software-as-a-service product.

Differentiator

Problem solved

Functional benefit

Products and services

• Working Not Working Platform (Digital Magazine)

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators2 records

Recent moves5 records

Expansion highlights4 records

Broad incumbents

• Adweek: Major advertising, marketing, and media industry publication with daily editorial, newsletters, and events. Overlaps on the agency/creative-studio audience WNW targets.
• Fast Company: Business media brand with strong creative-industry and technology coverage including AI. Comparable on editorial style and coverage of AI-for-creators, but at much larger scale and broader business audience.
• Morning Brew: Large newsletter-led business media brand for professionals. Comparable on the newsletter distribution and monetization mechanics, though aimed at a broader business audience rather than creatives specifically.
• The Drum: Established global media brand covering the marketing, advertising, and creative industries with daily editorial, newsletters, and events. Broad incumbent serving the same creative/marketing professional segment WNW targets, but with much larger scale.
• Dezeen: One of the most popular architecture and design magazines in the world, with newsletters, jobs board, and a large creative-professional audience. Broader in scope but overlaps meaningfully on design editorial and creative-community.

Direct peers

• Designboom: Online magazine covering design, architecture, art, and technology with a large global creative readership. Directly comparable as a content-led publication for design-adjacent professionals with newsletter distribution.
• It's Nice That: London-based creative industry publication and community covering design, illustration, and creative careers. Direct peer because it serves the same creative-professional audience with editorial content, job/commission listings, and community features.
• Creative Review: Long-running publication covering the creative industries, design, advertising, and visual culture. Direct peer in editorial format, audience persona, and B2B creative-professional targeting.

Others

• The Information: Subscription-based technology and business newsletter. Comparable on the B2B newsletter monetization model and premium subscriber economics WNW aspires to, though in a different vertical.
• Substack: Publishing and newsletter platform used by independent writers and small media brands. Adjacent as the underlying ecosystem WNW operates within and a potential platform alternative for both WNW and its audience.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/wnotw
• Facebookfacebook.com/WnotW
• LinkedInlinkedin.com/company/working-not-working

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds2 records

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A1 record

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Working Not Working