Reviewed
Reviewed is a Cambridge, MA-based consumer product review publication operated by StackCommerce, publishing hands-on expert reviews, buying guides, and deals across appliances, tech, beauty, and lifestyle categories, monetized via affiliate commissions and sponsored content.
- Company typePrivate
- Founded2006
- HeadquartersCambridge, United States
- Headcount51–100
- GTM typeB2C
- OfferingDigital Commerce or Content
What Reviewed does
Reviewed is a consumer product review and buying-guide publication headquartered in Cambridge, Massachusetts, operating as a digital media brand under parent company StackCommerce. Founded in 2006, the platform publishes expert-vetted, hands-on product reviews, curated best-of roundups (Best Right Now), Editors' Choice awards, deals coverage, and how-to guides spanning major consumer categories including appliances, kitchen and cooking, home and garden, tech (laptops, televisions, headphones, cameras), smart home, vacuums, beauty, lifestyle, and parenting. Its stated differentiation is a lab-based hands-on testing methodology conducted by in-house product experts, with editorial independence from brands.
The platform is free to consumers and monetizes through two primary revenue streams. The first is affiliate referral commissions earned when readers purchase products via tracked links to major retailers including Amazon, Best Buy, and Walmart. The second is sponsored content produced by the Reviewed Content Studio on behalf of brand partners, with HP (OmniBook laptop coverage) identified as a notable sponsor. Content distribution runs through the reviewed.com domain, a twice-weekly email newsletter, and active social channels including Facebook, Twitter/X, Instagram, TikTok, Pinterest, and YouTube, with SEO-driven organic search as the primary acquisition lever.
Reviewed operates with 51-100 employees and has no disclosed funding rounds or revenue figures. Its legal entity is StackCommerce, which also provides the underlying e-commerce and monetization infrastructure. The company has no publicly disclosed AI/ML capabilities, patents, mobile app, or named enterprise customers, positioning it as a content-led affiliate media business rather than a technology platform.
Reviewed firmographics
Firmographics- Name
- Reviewed
- Legal name
- StackCommerce
- Website
- https://reviewed.com
- Company type
- Private
- Founded year
- 2006
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- Reviewed is a Cambridge, MA-based consumer product review publication operated by StackCommerce, publishing hands-on expert reviews, buying guides, and deals across appliances, tech, beauty, and lifestyle categories, monetized via affiliate commissions and sponsored content.
- Ownership category
- akta.pro rank
Reviewed industry classification
Industry- Product category
- Consumer Product Review Media
- akta.pro primary industry
- Price Comparison/Aggregator Generalist Marketplaces (CRAFAAAI)
Keywords
Where Reviewed is headquartered
LocationHeadquarters
- HQ city
- Cambridge
- HQ country
- United States
- HQ region
- North America
Markets served
Reviewed business model
Business model- GTM type
- B2C
- Offering type
- Digital Commerce or Content
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure
Revenue model
- Affiliate Marketing: Products are chosen independently by editors. Purchases through affiliate links may earn the site a commission. Revenue generated through retail affiliate partnerships with Amazon, Best Buy, Walmart, and other merchants.
- Sponsored Content: Brand partners pay for sponsored content coverage. Content is created by Reviewed Content Studio on behalf of brand partners such as HP for laptop coverage.
Go-to-market motion1 record
Distribution channels1 record
Marketing channels4 records
Reviewed product offering
Product offeringCore offering
Reviewed operates a consumer product review media platform that publishes expert-written, hands-on-tested product reviews, curated buying guides, deals coverage, how-to guides, and Editors' Choice awards across consumer product categories including appliances, tech, cameras, vacuums, smart home, beauty, and lifestyle. The site distributes content to consumers free of charge and monetizes through affiliate referral commissions with major retailers and sponsored content partnerships with brands.
Product overview
Reviewed is a consumer product review platform operated by StackCommerce that provides expert-vetted buying guides and hands-on product testing across multiple consumer categories. The platform features a unified content system comprising product reviews, curated buying guides (Best Right Now), Editors' Choice award badges, a deals section highlighting price drops, and practical how-to guides. The product portfolio spans appliances, tech, cameras, vacuums, smart home, beauty, style, and lifestyle categories.
Differentiator
Problem solved
Functional benefit
Products and services
- Product Reviews Expert-vetted product reviews across multiple consumer categories including appliances, tech, cameras, vacuums, smart home, beauty, and style.
- Buying Guides (Best Right Now)
- Editors' Choice Awards
- Newsletter
Companies that use Reviewed
Customer profileNamed customers1 record
Segments3 records
Ideal customer profiles3 records
Reviewed technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature1 record
Reviewed partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- StackCommercecoreReviewed is powered by StackCommerce, which provides the underlying e-commerce and monetization platform for the review site.
Scale indicators2 records
Expansion highlights4 records
Reviewed competitors and assessment
Company assessmentDirect peers
- CNET: Major consumer technology review and news publisher covering electronics, appliances, and home tech. Comparable in scale, category breadth, and affiliate-led monetization.
- Consumer Reports: Independent nonprofit product testing organization covering appliances, electronics, and consumer goods. Directly comparable to Reviewed on hands-on testing methodology and editorial independence.
- TechRadar: Global consumer technology review site with affiliate-driven revenue and broad tech/appliance coverage. Directly comparable in audience, monetization model, and editorial scope.
- PCMag: Long-running consumer technology review publication with affiliate partnerships. Comparable in editorial testing methodology and tech/appliance category focus.
- Tom's Guide: Consumer technology review publication with strong affiliate ties to retailers. Comparable in product review format, SEO-driven traffic strategy, and tech/appliance category coverage.
- Wirecutter: The New York Times' product review and recommendation site covering appliances, tech, and home goods with hands-on testing. Directly comparable to Reviewed in content format, affiliate monetization, and consumer audience.
Emerging players
- RTINGS.com: Specialist product review site with rigorous empirical testing methodology for TVs, monitors, and headphones. Comparable in lab-based testing rigor and niche depth within consumer electronics.
- Engadget: Consumer electronics and gadgets review publication with affiliate monetization. Comparable in tech product review focus and digital-first editorial approach.
- The Verge: Consumer technology media outlet covering gadgets, smart home, and lifestyle products with editorial reviews. Comparable in audience demographics and tech/lifestyle crossover coverage.
Broad incumbents
- Good Housekeeping: Established consumer publication with the Good Housekeeping Seal and Institute-tested product reviews across home, kitchen, and lifestyle. Comparable in testing authority and household product coverage.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat3 records
Key risks6 records
Key highlights7 records
Customer concentration
Reviewed social profiles
Digital presenceReviewed financial estimates
Financial estimateRevenue estimate
Valuation estimate
Reviewed leadership team
Management profileNumber of profiles
Reviewed funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Reviewed M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Reviewed
What does Reviewed do?
Reviewed operates a consumer product review media platform that publishes expert-written, hands-on-tested product reviews, curated buying guides, deals coverage, how-to guides, and Editors' Choice awards across consumer product categories including appliances, tech, cameras, vacuums, smart home, beauty, and lifestyle. The site distributes content to consumers free of charge and monetizes through affiliate referral commissions with major retailers and sponsored content partnerships with brands.
Is Reviewed a public or private company?
Reviewed is a private company. It is classified as corporate owned and is currently operating.
When was Reviewed founded?
Reviewed was founded in 2006. It employs 51 to 100 people.
Where is Reviewed based?
Reviewed is headquartered in Cambridge, United States, in the North America region.
How does Reviewed make money?
Two revenue lines are on record. Affiliate Marketing is the primary driver. The others are sponsored Content.
Who are Reviewed's main competitors?
Direct peers on record are CNET, Consumer Reports, TechRadar, PCMag, Tom's Guide and Wirecutter. Emerging players are RTINGS.com, Engadget and The Verge. Good Housekeeping is listed as a broad incumbent.
Does Reviewed have an API?
No public API is recorded for Reviewed.
What industry is Reviewed in?
Reviewed's product category is Consumer Product Review Media. Its primary akta.pro industry code is CRAFAAAI, Price Comparison/Aggregator Generalist Marketplaces.