Just Made Foods

What Just Made Foods does

Just Made Foods is a Houston, Texas-based producer of cold-pressed juices, wellness shots, smoothie bowls, lemonades, and organic margarita mixers. The company sources non-GMO tropical fruits and vegetables from Central and South America and processes them using cold-press extraction, with preservation achieved through High Pressure Processing (HPP) certified by the Cold Pressure Council. Products are positioned as clean-label, with no added sugar, preservatives, artificial flavors, gluten, or dairy, and are marketed as functional beverages targeting immune support, hydration, digestion, and sustained energy through ingredients such as turmeric, ashwagandha, coconut water, and acerola cherries. The company donates 5¢ per bottle sold to support teachers in its Latin American farming communities and achieved B Corporation certification in 2019.

The business operates a multi-channel go-to-market model. Direct-to-consumer revenue is generated through a Shopify-powered e-commerce storefront at www.justmade.com, with individual bottles priced around $4.99 and 8-bottle cases at $39.92, supported by free shipping and a buy-3-get-10%-off volume incentive. Wholesale revenue flows through the Faire marketplace to retailers and food service operators, while physical retail placement at HEB (in the produce area cooler) provides brick-and-mortar distribution. The company markets primarily through organic social channels (Instagram, TikTok, Facebook, LinkedIn), a recipe blog targeting cocktail and mocktail occasions, and email newsletter acquisition. Co-founders Walter Nimocks (CEO and COO) and Norka Nimocks lead the 11-50 person organization.

In October 2025 the company announced 21 new SKUs spanning organic margarita mixes, hydration refreshers, wellness shots, smoothie bowls, and lemonades at the IFPA trade show in Anaheim, California, marking a significant category expansion. The company is privately held, with no disclosed funding rounds, parent company, or acquisitions, and operates as a Texas LLC.

Name

Just Made Foods

Legal name

Just Made Foods, LLC

Website

https://justmade.com

Company type

Private

Founded year

2019

Operating status

Operating

Headcount range

11–50 employees

Short description

Just Made Foods crafts cold-pressed juices, wellness shots, smoothie bowls, lemonades, and margarita mixers from tropical fruits sourced from Central and South America. The Houston-based company sells direct-to-consumer via Shopify, through wholesale marketplace Faire, and at physical retail including HEB.

Ownership category

akta.pro rank

Product category

Cold-Pressed Functional Beverages

NAICS

Soft Drink Manufacturing (312111)

SIC

Beverages (2080)

akta.pro primary industry

Non-Carbonated Soft Drinks (Juice Drinks, Lemonades, Fruit Drinks) (CRADAHAB)

akta.pro secondary industry

Refrigerated Juices & Smoothies (CRADACAL)

Keywords

• Cold pressed juices
• Functional beverages
• Wellness shots
• Smoothie bowls
• Organic margarita mixers

Headquarters

HQ city

Houston

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D

Revenue model

1. Direct-to-Consumer E-commerce Sales: Just Made Foods generates revenue through direct online sales via its Shopify-powered e-commerce storefront at www.justmade.com. Products are sold primarily by the case (8 bottles per case), with per-bottle pricing around $4.99 and case pricing at $39.92. The company offers free shipping on all orders and volume discounts (buy 3+ items, get 10% off) to drive online sales.
2. Wholesale / B2B Distribution: The company sells its products to retailers and food service operators through wholesale channels, accessed via Faire wholesale platform, generating B2B revenue through bulk case orders to physical retail and food service outlets.

Pricing tiers

Go-to-market motion3 records

Distribution channels3 records

Marketing channels8 records

Core offering

Just Made Foods manufactures and sells cold-pressed juices, wellness shots, smoothie bowls, lemonades, and organic margarita mixers formulated from non-GMO tropical fruits and functional ingredients (turmeric, ashwagandha, acerola, coconut water) sourced from Central and South America. Products are preserved using Cold Pressure Council-certified High Pressure Processing (HPP) technology, enabling clean-label, no-heat, no-preservative, organic, gluten-free, vegan, dairy-free positioning. The portfolio is sold primarily direct-to-consumer via a Shopify-powered online store, with secondary distribution through wholesale (Faire) and physical retail (e.g., HEB).

Product overview

Just Made Foods offers a portfolio of cold-pressed juices, wellness shots, smoothie bowls, lemonades, and margarita mixers. The core product line includes 11 distinct cold-pressed juice flavors (Watermelon & Prickly Pear, Beets & Turmeric, Ginger Greens, Power Greens, Mango Chai, Pineapple Ginger, Turmeric Defense, Passion Orange Guava, Passion Dragon, and Pomegranate Elderberry), sold individually in 8-bottle cases. The company also offers a Variety Pack Immunity bundle combining three popular flavors. All products emphasize organic, non-GMO, cold-pressed formulations using exotic tropical fruits and functional ingredients, preserved using High Pressure Processing (HPP) technology. The company sells direct-to-consumer via their Shopify-powered e-commerce store and through retail partners, with a 5-cent per bottle donation program supporting teachers in farming communities.

Differentiator

Problem solved

Functional benefit

Products and services

• Cold Pressed Juices Core product line of cold-pressed drinks crafted from fresh, non-GMO fruits and vegetables grown in Central and South America. Each juice delivers key nutrients with no added sugar or preservatives and is preserved via Cold Pressure Council-certified High Pressure Processing (HPP). The line includes flavors such as Watermelon & Prickly Pear, Beets & Turmeric, Ginger Greens, Power Greens, Mango Chai, Pineapple Ginger, Turmeric Defense, Passion Orange Guava, Passion Dragon, and Pomegranate Elderberry, targeting health-conscious consumers seeking clean-label functional beverages.
• Smoothie Bowls Grab-and-go smoothie bowls packed with fiber, real fruit, and live probiotics that support digestive health and sustained energy, designed for convenient, ready-to-eat straight-from-the-fridge consumption by health-conscious consumers.
• Wellness Shots Concentrated wellness shots delivering targeted functional benefits using exotic tropical fruits, vegetables, and herbs, designed for health-conscious consumers seeking compact, functional nutrition support.
• Lemonades Refreshing lemonades made with real fruit and functional ingredients, emphasizing health, sustainability, and clean-label positioning for health-conscious consumers.
• Organic Margarita Mixers Organic margarita mixers designed for cocktail and mocktail recipes, emphasizing clean ingredients and tropical flavors for consumers seeking real-fruit mixers without artificial flavors.
• Variety Pack Immunity Bundled variety pack featuring three bottles each of Passion Orange Guava, Pomegranate Elderberry, and Ginger Greens cold-pressed juices, positioned for immune support and offered as a multi-flavor starter bundle for health-conscious consumers.

Quantifiable outcome

• Products are Non-GMO, gluten-free, dairy-free, plant-based with no added sugar or preservatives
• +1 more outcomes

Named customers1 record

Segments2 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

Three partnerships are on record, tiered core.

• ShopifycoreTechnology or IntegrationJust Made Foods uses Shopify as its e-commerce platform powering its online storefront at www.justmade.com, including payment processing, order management, and storefront functionality.
• Cold Pressure Council (CPC)coreStrategic or Co-development PartnerJust Made Foods is certified by the Cold Pressure Council (CPC) for its use of High Pressure Processing (HPP) technology, validating the company's preservation method and enabling the company to market its clean-label, preservative-free positioning.
• Farming Communities (Central and South America)coreOthersJust Made Foods partners with farmers in Central and South America to source non-GMO tropical fruits and vegetables. The company donates 5¢ per bottle sold to support teachers and education in these farming communities, creating a reciprocal supply-chain partnership that supports both ingredient sourcing and community investment.

Scale indicators3 records

Recent moves6 records

Expansion highlights4 records

Emerging players

• Bejo: Bejo is a Latin American-rooted plant-based beverage brand with U.S. distribution, sharing thematic overlap with Just Made's tropical/Latin heritage and clean-label positioning. It is an emerging peer in the functional tropical beverage space.
• Tropolis: Tropolis is a cold-pressed, superfruit-forward juice and smoothie brand targeting health-conscious consumers. It overlaps with Just Made's tropical fruit and functional ingredient positioning, particularly in the smoothie and cold-pressed juice subcategories.
• Daily Harvest: Daily Harvest offers DTC-delivered smoothie bowls, wellness shots, and plant-based meals targeting health-conscious consumers. It overlaps with Just Made's smoothie bowls and wellness shots categories and shares a similar premium, mission-driven positioning.

Broad incumbents

• Tropicana: Tropicana (owned by PepsiCo) is a mass-market juice brand with extensive grocery distribution. While primarily shelf-stable, it competes for juice-occasion share-of-wallet and shelf facings in the same retailer produce/juice aisles as Just Made.
• Bolthouse Farms: Bolthouse Farms (owned by Wm. Bolthouse Farms & Co.) is a large-scale producer of refrigerated juices, smoothies, and plant-based beverages with national grocery distribution. It competes in the same refrigerated produce-section set as Just Made at a much larger scale.
• Evolution Fresh: Evolution Fresh (owned by PepsiCo) is a national cold-pressed juice and smoothie brand with deep retail penetration. It competes in the same refrigerated juice/wellness space as Just Made but operates at significantly larger scale and with corporate backing.

Regional players

• Greenhouse Juice Co. Greenhouse Juice Co. is a Canadian organic cold-pressed juice brand with retail and DTC distribution. It is comparable to Just Made on cold-pressed organic format and clean-label positioning, though primarily serving Canadian markets.

Direct peers

• Project Juice: Project Juice is a California-based cold-pressed juice and cleanse brand with retail and DTC distribution. It is a direct peer based on its cold-pressed organic format, cleanse/wellness positioning, and direct overlap with Just Made's target consumer.
• Suja Juice: Suja is a leading U.S. cold-pressed, organic, non-GMO juice and wellness shot brand with national retail distribution. It is the closest direct peer to Just Made given its identical product format (HPP/cold-pressed), clean-label positioning, and target health-conscious consumer.
• Pressed Juicery: Pressed Juicery is a vertically integrated cold-pressed juice brand with owned retail stores, e-commerce, and wholesale distribution. It is a direct peer based on its cold-pressed juice format, premium pricing, and functional/wellness positioning overlapping with Just Made's.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/justmadejuice
• LinkedInlinkedin.com/company/just-made-juice/posts/?feedView=all
• Instagraminstagram.com/justmadejuice
• TikToktiktok.com/@justmadejuice
• Xx.com/JustMadeJuice

Compliance6 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Just Made Foods