What JustAnswer does

JustAnswer is an online subscription-based question-and-answer platform founded in 2003 by Andy Kurtzig that connects individual consumers with credentialed professionals — including lawyers, physicians, veterinarians, mechanics, IT specialists, and accountants — for real-time expert answers delivered via chat, phone, email, or remote desktop. The platform matches users to a network of 12,000+ verified experts across 700+ specialties and 150+ categories, operating 24/7 in 4 languages and 38 currencies across 196 countries, and has answered 16+ million questions since inception. The core technology stack combines an expert matching/routing system with AI-powered chatbots and virtual assistant widgets used both in-product and through an affiliate partner program, though the AI layer appears to be built primarily on third-party language models rather than proprietary foundation models.

The business model is overwhelmingly consumer-direct and self-serve. Users encounter the platform primarily through organic SEO, paid media, and an affiliate program (paying up to €15 per referred sale) and subscribe to category-specific monthly plans priced at $35–$55, following a $1–$5 trial that auto-renews unless cancelled. Approximately 700 employees (per the FTC's January 2026 complaint) operate the platform, with corporate headquarters at 440 N Barranca Ave in Covina, California and legal domicile in Idaho as JustAnswer LLC. The company has raised approximately $50 million cumulatively across its 20+ year history and remains privately held, with founder Andy Kurtzig as CEO and a board including Charles Schwab, Sanford R. Robertson (Francisco Partners), Robert Finocchio Jr., and observer Larry W. Sonsini.

Geographic and product expansion has been a steady theme, with localized sites for Spain (JustAnswer.es), the UK, Germany, and Japan, and a 2026 Expert Expansion Initiative to onboard 4,000+ additional professionals in consumer electronics, veterinary, technology, and finance. The company is, however, facing material regulatory pressure: the FTC's 2026 lawsuit alleges deceptive subscription practices and dark patterns in checkout and cancellation flows, with potential remedies including injunctive relief and consumer refunds — a development that directly targets the auto-renewal mechanics underpinning the subscription revenue engine.

Name

JustAnswer

Legal name

JustAnswer LLC

Website

https://justanswer.es

Company type

Private

Founded year

2003

Operating status

Operating

Headcount range

1,001–5,000 employees

Short description

JustAnswer is a subscription-based online platform, founded in 2003, that connects individual consumers with 12,000+ credentialed professionals across 150+ categories (legal, medical, veterinary, automotive, IT) via chat, phone, and remote desktop, operating in 196 countries on a $35-$55 monthly subscription model.

Ownership category

akta.pro rank

Product category

Online Expert Consultation Services

NAICS

Educational Support Services (61171)

SIC

Services-Computer Programming, Data Processing, Etc. (7370)

akta.pro primary industry

Asynchronous Tutoring (Q&A, Essay Review, Homework Help) Platforms (EDANAGAC)

akta.pro secondary industries

Membership/Subscription Concierge Virtual Care (HLALAAAH), Digital Learning & Course Subscriptions (CRAFAIAD)

Keywords

• Online expert Q&A
• Subscription consultation services
• Professional advice platform
• On-demand expert advice
• Consumer advisory services

Headquarters

HQ city

San Francisco

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Digital Commerce or Content

Cost components

Personnel, Marketing or Sales, Technology or R&D, Operations

Revenue model

1. Subscription Membership: Monthly subscription plans ranging from $35-$55/month depending on category (veterinary, medical, technical at $35; legal at $55). Includes unlimited questions within the category with 24/7 access. Auto-renewal unless cancelled.
2. Trial to Paid Conversion: Low-cost trial periods ($1-$5 depending on category) that convert to full subscription if not cancelled before billing cycle ends
3. Affiliate Referrals: Partners earn up to €15 per sale generated through referral links and chat widgets embedded on their websites
4. Premium Services: Additional premium services beyond standard Q&A format, including phone consultations, chat sessions, email support, and remote desktop assistance offered by experts at additional cost

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels5 records

Core offering

JustAnswer operates a subscription-based online platform that connects individual consumers with 12,000+ credentialed professionals (lawyers, doctors, veterinarians, mechanics, IT technicians, electricians, plumbers, accountants, and more) across 700+ specialties. Users pay a monthly subscription ($35-$55 depending on category) with a low-cost trial period ($1-$5) for unlimited 24/7 access to expert answers via chat, phone, or document review. The platform is available in 4 languages across 196 countries.

Product overview

JustAnswer is a subscription-based Q&A platform that connects consumers with credentialed professionals across more than 150 categories (legal, medical, veterinary, automotive, electronics, IT, home repair, tax) via 12,000+ verified experts. The core offering is a monthly subscription service with tiered pricing ($35-55/month) by category, offering unlimited question-asking within subscribed categories. The platform is available in 4 languages across 196 countries, operating 24/7. Additional offerings include an affiliate partner program with AI-powered chat widgets for website integration, premium services including phone consultations and remote desktop support, and a Spanish-language localized version (JustAnswer.es).

Differentiator

Problem solved

Functional benefit

Products and services

• JustAnswer Q&A Platform A subscription-based online platform connecting consumers with credentialed professionals (lawyers, doctors, veterinarians, mechanics, technicians, accountants) for real-time expert answers to questions via chat, phone, or document review. Available 24/7 across multiple categories.
• Legal Consultation Subscription Monthly subscription ($55/month with $5 trial) providing 24/7 access to licensed lawyers for legal questions across categories including civil, criminal, family, labor, immigration, and international law.
• Medical Consultation Subscription Monthly subscription ($35/month with $5 trial) providing 24/7 access to licensed physicians across specialties including cardiology, dermatology, neurology, psychology, and more.
• Veterinary Consultation Subscription Monthly subscription ($35/month with $5 trial) connecting pet owners with licensed veterinarians for pet health questions across species including dogs, cats, birds, reptiles, and exotic animals.
• Automotive Repair Consultation Subscription Monthly subscription ($35/month with $5 trial) providing access to mechanics for vehicle repair questions covering all major car brands and vehicle types.
• Electronics and Appliance Repair Consultation Monthly subscription ($35/month with $1 trial) for technical support on consumer electronics including TVs, phones, cameras, printers, and home appliances.
• Computer and IT Support Subscription Monthly subscription ($35/month with $1 trial) providing access to IT professionals for computer problems, hardware issues, software support, networking, and programming questions.
• Tax and Accounting Consultation Subscription Monthly subscription ($35-$55/month range) connecting users with tax professionals and accountants for tax filing, inheritance, and financial questions.
• Home Repair Consultation Subscription Monthly subscription providing access to plumbers, electricians, and home repair professionals to answer questions about household issues and appliance repairs.
• Affiliate Partner Program

Quantifiable outcome

• Users save money by avoiding costly in-person consultations
• +3 more outcomes

Named customers3 records

Segments6 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability3 records

Feature3 records

Partnerships

One partnership is on record.

• Affiliate PartnerscoreChannel Partner/ Reseller/ DistributorWebsite owners, blogs, and content publishers join the JustAnswer affiliate program to monetize their traffic by embedding chat widgets and referral links. Partners earn up to €15 per sale and receive support including a virtual assistant to help increase conversions.

Scale indicators9 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Avvo: Avvo is a legal Q&A and lawyer directory platform connecting consumers with attorneys for questions and consultations. It is a direct peer to JustAnswer's legal advice subscription vertical, sharing the same expert-mediated consumer model.
• HealthTap: HealthTap is a subscription-based virtual care platform connecting users with doctors for medical Q&A and consultations. It is a direct peer to JustAnswer's medical consultation subscription, using a similar credentialed-expert-on-demand model.
• Angi (Angie's List): Angi is a home services marketplace connecting consumers with local professionals (plumbers, electricians, etc.). It is a direct peer to JustAnswer's home repair and trade verticals, addressing the same 'quick access to a vetted tradesperson' use case.
• Thumbtack: Thumbtack is an online marketplace for local professional services across hundreds of categories. It is a direct peer addressing the same SMB/consumer demand for connecting with credentialed experts in home repair, auto, and similar verticals.
• Quora: Quora is a public Q&A platform with monetized expert content via the Quora+ subscription program. It is a direct peer in the asynchronous Q&A format, though Quora relies on user-generated answers while JustAnswer mandates credentialed professional responses.
• Experts.com: Experts.com is an online directory and Q&A platform connecting consumers with verified professionals across many categories. It is a direct peer to JustAnswer in the broader online expert Q&A category, though at significantly smaller scale.

Broad incumbents

• LegalZoom: LegalZoom is an established online legal services platform offering document preparation, attorney consultations, and subscriptions. It is a broad incumbent overlapping with JustAnswer's legal vertical, though LegalZoom emphasizes transactional legal product rather than open-ended Q&A.
• Rover: Rover is the leading pet care marketplace connecting pet owners with veterinarians and pet care providers. It is a broad incumbent overlapping with JustAnswer's veterinary subscription vertical with a comparable consumer Q&A use case.
• Teladoc Health: Teladoc is a large publicly-traded telehealth company offering 24/7 access to physicians via subscription and per-visit pricing. It is a broad incumbent peer to JustAnswer's medical vertical, with a more formalized clinical workflow.
• Amwell: Amwell is a publicly-traded telehealth platform offering virtual doctor consultations and enterprise healthcare partnerships. It is a broad incumbent peer to JustAnswer's medical subscription vertical with deeper enterprise healthcare integration.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/justanswer_es
• Facebookfacebook.com/Justansweres
• LinkedInlinkedin.com/company/justanswer-es

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles13 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about JustAnswer