Her Agenda
Her Agenda is a New York-based digital media platform founded by Rhonesha Byng that publishes editorial content, podcasts, video series, and live events for ambitious millennial women, monetizing through advertising, events, newsletter subscriptions, and branded merchandise.
- Company typePrivate
- Founded2008
- HeadquartersNew York, United States
- Headcount1–10
- GTM typeB2C
- OfferingServices
What Her Agenda does
Her Agenda, operating as N.E.S.H.A., LLC, is a New York-based digital media platform founded by Emmy-award-winning journalist Rhonesha Byng that publishes editorial content, podcasts, video series, and live events targeting ambitious millennial women seeking career advancement, entrepreneurship guidance, financial wellness, and personal empowerment. The product portfolio spans the flagship heragenda.com website covering business, career, entertainment, entrepreneurship, family, finance, health and wellness, politics, and technology; The Her Agenda Podcast ("Disrupt, Rise, and Lead with Confidence"); The ROI video series produced with AlleyNYC; the Power Agenda profile series (Entrepreneurs, Executives, Media, Tech); Her Agenda Live events and panel discussions; the weekly Her Agenda Insiders newsletter; a Grant Program for women entrepreneurs; and a branded e-commerce shop.
The business is community-led and monetizes through four diversified revenue streams: display advertising and sponsored content targeted at women-focused brands, ticket and sponsorship revenue from flagship events and panel discussions, the subscription-based Her Agenda Insiders newsletter, and merchandise sales via a Square-powered storefront. The customer base is bifurcated between a primary end-user audience of ambitious women (distributed, free-access) and a secondary B2B segment of advertisers and brand partners seeking access to that audience. The company is founder-owned and bootstrapped — no funding rounds, institutional investors, or parent company ownership are disclosed — and operates with approximately five core team members supplemented by contributors and a 2026 Summer Intern program.
Strategically, Her Agenda has progressively expanded its ecosystem through content-format diversification, e-commerce and grant-program product extensions, and institutional partnerships including the Ad Council and AARP ("This Is Pretirement" campaign, October 2025), AlleyNYC (The ROI), Google (AdWords workshops), NBC's Young Professional Network, and Hachette Book Group. The platform carries MBE and MWBE certifications and has earned brand recognition through Forbes 30 Under 30 (2017), ESSENCE 50 Founders To Watch, and Emmy credentials for its founder. Geographic focus remains United States, though digital distribution channels (website, podcast players, social, YouTube) enable global content reach.
Her Agenda firmographics
Firmographics- Name
- Her Agenda
- Legal name
- N.E.S.H.A., LLC
- Website
- https://heragenda.com
- Company type
- Private
- Founded year
- 2008
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Her Agenda is a New York-based digital media platform founded by Rhonesha Byng that publishes editorial content, podcasts, video series, and live events for ambitious millennial women, monetizing through advertising, events, newsletter subscriptions, and branded merchandise.
- Ownership category
- akta.pro rank
Her Agenda industry classification
Industry- Product category
- Women's Digital Media Publishing
- NAICS
- Information (51), Media Representatives (541840)
- SIC
- Services-Advertising (7310)
- akta.pro primary industry
- Women’s Interest & Parenting Magazines (MPAJAEAB)
- akta.pro secondary industries
- Mentorship & Coaching (Career, Academic, Industry-Specific) (EDAMAKAA), PR, Reputation Management & Earned Media Platforms (BPAMALAO)
Keywords
Where Her Agenda is headquartered
LocationHeadquarters
- HQ city
- New York
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Her Agenda business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D, Others
Revenue model
- Advertising: The platform monetizes through display advertising, sponsored content, and brand partnerships. Advertise page exists for brands to reach ambitious women audience.
- Events and Experiences: Revenue generated through flagship events, live conversations, and panel discussions featuring industry leaders and influencers.
- Newsletter Subscriptions: Her Agenda Insiders weekly email newsletter provides subscription-based engagement with premium content and community access.
- E-commerce: The shop sells merchandise and products through a Square-powered storefront.
Go-to-market motion1 record
Distribution channels5 records
Marketing channels9 records
Her Agenda product offering
Product offeringCore offering
Her Agenda is an award-winning digital media platform that publishes original editorial content across nine verticals (Business, Career, Entertainment, Entrepreneurship, Family, Finance, Health & Wellness, Politics, Technology) targeting ambitious women seeking career, entrepreneurship, and lifestyle resources. The platform operates a portfolio of complementary products including The Her Agenda Podcast, The ROI video series (with Alley), Her Agenda Live events, the Power Agenda Series profiling women leaders, the Her Agenda Insiders newsletter, a grant program for women, and a Square-powered merchandise shop. Revenue is generated through advertising, sponsored content, event sponsorships, newsletter subscriptions, branded merchandise, and co-branded content campaigns.
Product overview
Her Agenda is a digital media platform with a multi-product portfolio designed to bridge the gap between ambition and achievement for women. The core offering consists of the Her Agenda website and app providing editorial content across categories including Business, Career, Entertainment, Entrepreneurship, Finance, Health & Wellness, and Technology. The platform operates several complementary content products: The Her Agenda Podcast for audio interviews, The ROI video series for entrepreneurship insights, Her Agenda Live for live events and panels, and the Power Agenda Series featuring inspirational women profiles. Additional services include a Grant Program for financial support, the Her Agenda Insiders weekly newsletter, a Resources section with opportunities, and a Shop for branded merchandise.
Differentiator
Problem solved
Functional benefit
Products and services
- Her Agenda Digital Media Platform Core editorial platform at heragenda.com publishing original articles across Business, Career, Entertainment, Entrepreneurship, Family, Finance, Health & Wellness, Politics, and Technology, free to access and targeted at ambitious women.
- The Her Agenda Podcast Weekly podcast series with host Rhonesha Byng interviewing creators, innovators, and entrepreneurs about inspiration, empowerment, and ownership of ambition; distributed via podcast platforms and the Her Agenda site.
- The ROI Video Series Video series hosted by Her Agenda founder Rhonesha Byng in partnership with Alley, featuring interviews with creators and innovators discussing the return on investment of their work.
- Her Agenda Live Live event and panel programming featuring women leaders across industries, including flagship New York City events, partnerships, and conferences.
- Her Agenda Grant Program Grant program operated through grant.heragenda.com providing financial support to women entrepreneurs and professionals.
- Her Agenda Insiders Newsletter Weekly email newsletter featuring stories written by women for women, providing recurring inspirational and informational content to subscribers, delivered via Mailchimp.
- Her Agenda Shop Direct-to-consumer e-commerce storefront powered by Square, selling Her Agenda branded merchandise.
- Power Agenda Series Editorial series featuring profiles of inspirational women executives, entrepreneurs, and industry leaders through 'A Peek Inside Her Agenda' interviews, with sub-brands across Entrepreneurs, Executives, Media, and Tech.
Companies that use Her Agenda
Customer profileNamed customers3 records
Segments2 records
Ideal customer profiles2 records
Her Agenda technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Her Agenda partnerships and signals
Strategic signalPartnerships
Nine partnerships are on record, tiered flagship, core and minor.
- Ad CouncilflagshipHer Agenda collaboration with the Ad Council and AARP on the 'This Is Pretirement' campaign to raise awareness about retirement planning for women. The campaign includes editorial content and a flagship event in New York City featuring discussions on financial wellness and empowerment for women, aiming to shift the narrative around retirement.
- AARPflagshipPartnership with Her Agenda and Ad Council on 'This Is Pretirement' campaign targeting retirement planning awareness for women.
- Alley (AlleyNYC)coreHer Agenda's 'The ROI' show is produced in partnership with Alley. The show features interviews with creators and innovators discussing the return on investment for their work. Alley provides production support and venue for events.
- AlleyNYCcoreEarly partnership for networking booth at Afropunk Fest 2015. AlleyNYC helped make the booth experience possible with production support.
- NBC's Young Professional NetworkminorPartnership with NBC's Young Professional Network for panel discussion entitled 'Mastering Your Career in Media'.
- GoogleminorHer Agenda and Google partnered for an AdWords 101 Workshop, providing digital marketing education to the Her Agenda audience.
- Hachette Book GroupminorHer Agenda partnered with Hachette for 'Off The Page' event discussing women in publishing and media.
- ThirstieminorBar sponsor for Her Agenda's Afropunk Fest 2015 networking booth event.
- Miss Jessie'sminorGift bag sponsor for Her Agenda's Afropunk Fest 2015 networking booth event.
Scale indicators3 records
Recent moves6 records
Expansion highlights5 records
Her Agenda competitors and assessment
Company assessmentBroad incumbents
- Well+Good: Well+Good is a leading wellness media brand covering health, fitness, and lifestyle. It overlaps Her Agenda's health and wellness vertical and competes for the same women-focused advertiser category.
- Essence: Essence is a large, established media brand targeting Black women through editorial, events (Essence Festival), and digital. It is comparable to Her Agenda in audience focus and content verticals but operates at much greater scale and with deeper advertiser relationships.
- Hello Sunshine: Hello Sunshine (Reese Witherspoon) is a women's-focused media company spanning books, film, podcasts, and editorial. It shares Her Agenda's mission to amplify women's stories and is a comparable premium-brand media and content operator.
- The Cut (New York Magazine): The Cut is a major women's-interest vertical of New York Magazine covering career, money, culture, and wellness. It overlaps Her Agenda's career-and-ambition content and competes for the same premium advertiser base in NYC.
- Refinery29: Refinery29 is a large digital media brand for young women covering entertainment, career, beauty, and lifestyle. It competes with Her Agenda for the same demographic and advertiser budgets, but at significantly greater scale.
Direct peers
- For Harriet: For Harriet is a digital community and media platform amplifying Black women's voices through editorial and commentary. It competes with Her Agenda for Black-women-professionals readership and advertising sponsorships.
- Girlboss: Girlboss is a media and community platform focused on ambitious women's career advancement and entrepreneurship. It directly overlaps Her Agenda's mission, audience persona, and content verticals.
- xoNecole: xoNecole is a digital lifestyle platform for ambitious women of color covering career, relationships, wellness, and pop culture. It competes most directly with Her Agenda in content topics, audience persona, and community-led GTM motion.
- MadameNoire: MadameNoire is a digital media platform serving Black women with editorial content on careers, relationships, finance, and lifestyle. It overlaps with Her Agenda's editorial focus on professional women of color and shares the same display-ad and sponsored-content revenue model.
- Blavity: Blavity is a digital media network for Black culture and millennials covering news, lifestyle, and politics. It directly parallels Her Agenda's community-driven editorial model and serves an overlapping professional Black-women audience.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks5 records
Key highlights6 records
Customer concentration
Her Agenda social profiles
Digital presenceHer Agenda compliance and trust
Trust signalCompliance4 records
Her Agenda financial estimates
Financial estimateRevenue estimate
Valuation estimate
Her Agenda leadership team
Management profileNumber of profiles
Profiles4 records
Her Agenda funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Her Agenda M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Her Agenda
What does Her Agenda do?
Her Agenda is an award-winning digital media platform that publishes original editorial content across nine verticals (Business, Career, Entertainment, Entrepreneurship, Family, Finance, Health & Wellness, Politics, Technology) targeting ambitious women seeking career, entrepreneurship, and lifestyle resources. The platform operates a portfolio of complementary products including The Her Agenda Podcast, The ROI video series (with Alley), Her Agenda Live events, the Power Agenda Series profiling women leaders, the Her Agenda Insiders newsletter, a grant program for women, and a Square-powered merchandise shop. Revenue is generated through advertising, sponsored content, event sponsorships, newsletter subscriptions, branded merchandise, and co-branded content campaigns.
Is Her Agenda a public or private company?
Her Agenda is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Her Agenda founded?
Her Agenda was founded in 2008. It employs 1 to 10 people.
Where is Her Agenda based?
Her Agenda is headquartered in New York, United States, in the North America region.
How does Her Agenda make money?
Four revenue lines are on record. Advertising is the primary driver. The others are events and Experiences, newsletter Subscriptions and E-commerce.
Who are Her Agenda's main competitors?
Broad incumbents on record are Well+Good, Essence, Hello Sunshine, The Cut (New York Magazine) and Refinery29. Direct peers are For Harriet, Girlboss, xoNecole, MadameNoire and Blavity.
Does Her Agenda have an API?
No public API is recorded for Her Agenda.
What industry is Her Agenda in?
Her Agenda's product category is Women's Digital Media Publishing. Its primary akta.pro industry code is MPAJAEAB, Women’s Interest & Parenting Magazines, with a secondary code of EDAMAKAA, Mentorship & Coaching (Career, Academic, Industry-Specific). Its NAICS code is 51 and its SIC code is 7310.