Tao Group Hospitality
Tao Group Hospitality operates a global portfolio of 40+ premium restaurants, nightclubs, and dayclubs across 7 cities. The company serves nightlife and dining consumers through iconic brands including TAO, Hakkasan, OMNIA, Marquee, JEWEL, and LAVO.
- Company typePrivate
- Founded2009
- HeadquartersNew York, United States
- Headcount1,001–5,000
- GTM typeB2C
- OfferingServices
Tao Group Hospitality firmographics
Firmographics- Name
- Tao Group Hospitality
- Legal name
- Tao Group Hospitality
- Website
- https://taogroup.com
- Company type
- Private
- Founded year
- 2009
- Operating status
- Operating
- Headcount range
- 1,001–5,000 employees
- Short description
- Tao Group Hospitality operates a global portfolio of 40+ premium restaurants, nightclubs, and dayclubs across 7 cities. The company serves nightlife and dining consumers through iconic brands including TAO, Hakkasan, OMNIA, Marquee, JEWEL, and LAVO.
- Ownership category
- akta.pro rank
Tao Group Hospitality industry classification
Industry- Product category
- Hospitality and Nightlife Entertainment
- NAICS
- Full-Service Restaurants (722511), Restaurants and Other Eating Places (72251), Drinking Places (Alcoholic Beverages) (7224), Drinking Places (Alcoholic Beverages) (72241), Caterers (722320)
- SIC
- Retail-Eating & Drinking Places (5810), Retail-Eating Places (5812), Services-Amusement & Recreation Services (7900), Services-Miscellaneous Amusement & Recreation (7990)
- akta.pro primary industry
- Nightlife Venue Groups & Operators (Multi-Location) (MPAGAIAL)
- akta.pro secondary industries
- Fine Dining Restaurants (THAFACAA), Special Occasion & Destination Restaurants (THAFACAK), Rooftop Bars & Outdoor Nightlife Venues (MPAGAIAF), Hotel & Resort Banqueting (In-House Catering) (THAHAKAC), Hotel & Resort Convention Venues (Convention Hotels) (THAHAAAC), Casino Food, Beverage & Nightlife Operations (MPAEAAAI)
Keywords
Where Tao Group Hospitality is headquartered
LocationHeadquarters
- HQ city
- New York
- HQ country
- United States
- HQ region
- North America
Offices8 records
Markets served
Tao Group Hospitality business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Infrastructure, Marketing or Sales, Supply Chain, Others
Revenue model
- Nightclub Admissions and Bottle Service: Primary revenue from nightclub door admissions, general admission tickets, and premium VIP bottle service with dedicated table reservations. Revenue generated nightly across Las Vegas portfolio including OMNIA, Hakkasan, TAO, Marquee, JEWEL nightclubs.
- Event Ticketing and Las Vegas Party Pass: Ticketing revenue from individual event admissions, Las Vegas Party Pass multi-venue all-access passes ($225.75 for male, $193.50 for female), and VIP Bar Cards. Revenue from ticket fees and service charges.
- Restaurant Dining: Revenue from Tao Asian Bistro, Hakkasan Restaurant, LAVO Italian Restaurant, Beauty & Essex, Stanton Social Italian, and other dining venues. Includes brunch services, social hours, and private dining packages.
- Dayclub and Pool Venue Access: Revenue from daylife venues including OMNIA Dayclub, TAO Beach, Marquee Dayclub, Palm Tree Beach Club, and Liquid Pool Lounge featuring daytime pool parties, cabana rentals, and daybed reservations.
- Special Events and Private Functions: Corporate events, bachelor/bachelorette parties, and private celebrations booked through special events division. Revenue from venue buyouts and custom event production.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Transaction based/ take rate | Pay-as-you-go | Las Vegas Party Pass - Male June 25-28 |
| Transaction based/ take rate | Pay-as-you-go | Las Vegas Party Pass - Female June 25-28 |
| Transaction based/ take rate | Pay-as-you-go | Male Presale General Admission - OMNIA Skybar |
| Transaction based/ take rate | Pay-as-you-go | Female Presale General Admission - OMNIA Skybar |
| One time/ perpetual license | Pay-as-you-go | Endless Dim Sum Brunch at Hakkasan |
| Transaction based/ take rate | Pay-as-you-go | VIP Table Service |
| Transaction based/ take rate | Pay-as-you-go | VIP Bar Card Package |
Go-to-market motion3 records
Distribution channels5 records
Marketing channels7 records
Tao Group Hospitality product offering
Product offeringCore offering
Tao Group Hospitality operates and manages a global portfolio of upscale restaurants, nightclubs, dayclubs, and special event venues in major cities including Las Vegas, New York, Chicago, Los Angeles, Singapore, Mexico City, Miami, and Mohegan Sun. The company delivers premium dining experiences (Pan-Asian, Italian, contemporary American), high-production nightlife with celebrity DJ residencies and VIP bottle service, daytime pool party venues with cabana rentals, and full-service private and corporate event production under sub-brands such as TAO, Hakkasan, OMNIA, Marquee, JEWEL, LAVO, Beauty & Essex, and Palm Tree Beach Club.
Differentiator
Problem solved
Functional benefit
Brands
- TAO: Original flagship brand featuring Asian-inspired restaurants and nightclubs
- Hakkasan
- OMNIA
- Marquee
- JEWEL
- LAVO
- Beauty & Essex
- Palm Tree Beach Club
- Cathédrale
Products and services
- Restaurant Venues (TAO, Hakkasan, LAVO, Beauty & Essex, Cathédrale, Crane Club, Stanton Social Italian) Upscale restaurants serving Pan-Asian (TAO, Hakkasan), Italian (LAVO, Stanton Social), contemporary American (Beauty & Essex, Cathédrale, Crane Club) cuisines. Available to individual diners, couples, small groups, and private dining customers via OpenTable reservations and walk-in seating.
- Nightclub Venues (OMNIA, Hakkasan, TAO, Marquee, JEWEL) Premium nightclubs featuring world-class DJ residencies, VIP bottle service with beverage credit, general admission tickets, and immersive production experiences. Targeted at adults 21+ in Las Vegas, New York, Chicago, and Singapore.
- Dayclub Venues (OMNIA Dayclub, TAO Beach, Marquee Dayclub, Palm Tree Beach Club, Liquid Pool Lounge) Daytime pool party venues with cabana rentals, daybed reservations, VIP plunge pools, and festival-level production. Targeted at adults 21+ seeking daytime entertainment in Las Vegas.
- Special Events and Private Functions Corporate events, bachelor/bachelorette parties, wedding celebrations, and brand activations booked through the dedicated special events division with concierge services and dedicated sales contact. Includes venue buyouts and custom event production.
- Las Vegas Party Pass Multi-venue all-access pass providing entry to OMNIA, Hakkasan, Marquee, Palm Tree Beach Club, TAO, and JEWEL nightclubs and dayclubs in Las Vegas for selected dates. Priced at $225.75 for male and $193.50 for female including fees.
- Tao Group Hospitality Rewards Program Loyalty program offering 5% back rewards on dining and entertainment spending across the Tao Group Hospitality portfolio of restaurants, nightclubs, and dayclubs.
- Universal Gift Cards Gift cards redeemable across the company's portfolio of restaurants, nightclubs, and dayclubs, providing a universal gifting solution for Tao Group venues.
Quantifiable outcome
- Record nightclub revenue year over year
- +3 more outcomes
Companies that use Tao Group Hospitality
Customer profileNamed customers6 records
Segments4 records
Ideal customer profiles4 records
Tao Group Hospitality technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature4 records
Tao Group Hospitality partnerships and signals
Strategic signalPartnerships
Six partnerships are on record, tiered core and minor.
- Edge NYC / Hudson YardscoreHospitality partnership for Edge NYC sky deck at Hudson Yards, the highest indoor/outdoor sky deck in the Western Hemisphere. Tao Group operates dining venues including Peak with Priceless and nightlife options like Marquee Skydeck as part of multi-million dollar transformation featuring immersive installations.
- Caesars PalacecoreStrategic venue hosting partnership at Caesars Palace Las Vegas. Tao Group operates OMNIA Nightclub, Dayclub & Skybar at the resort. Co-hosted grand opening celebration of OMNIA Dayclub & Skybar featuring world-record motorcycle jump by Colby Raha for Caesars Palace's 60th anniversary.
- Corso Millner GroupminorEvent production partnership for Rodeo Nights afterparty series during Stagecoach festival. Corso Millner Group co-produced invite-only events featuring Diplo, Marshmello, and Bailey Zimmerman at Zenyara estate near Indio, California.
- FrameworkminorEvent production partnership for Rodeo Nights afterparty series during Stagecoach festival. Framework co-produced luxury hospitality experiences beyond official festival programming.
- DorsiaminorHospitality partner for Rodeo Nights afterparty events during Stagecoach festival, contributing to luxury afterparty experiences at Zenyara estate.
- Doginal DogscoreNFT community event production partnership for DDVegas (October 2025) and DDNYC 2026. Doginal Dogs, a leading NFT collection on Dogecoin blockchain, partnered with Tao Group for flagship community events featuring VIP dinners at Hakkasan and Lavo, TAO Beach Party, and nightclub takeovers. Event drew over 1,000 attendees with secondary market tickets reselling over $700.
Scale indicators7 records
Recent moves8 records
Expansion highlights6 records
Tao Group Hospitality competitors and assessment
Company assessmentOthers
- The Standard Hotels: Boutique hotel and hospitality brand with food, beverage, rooftop bar, and event programming across NYC, Miami, LA, and other gateway cities. Comparable to Tao as a stylish, design-forward multi-city hospitality operator with integrated nightlife and dining experiences.
- Cipriani Group: Family-owned Italian luxury hospitality group operating Cipriani restaurants, event venues, and club/resort food and beverage (e.g., at Casa Cipriani and various Miami/NYC projects). Comparable to Tao as an event-driven, premium hospitality operator with a comparable brand-led F&B and private-event revenue model.
Direct peers
- Zouk Group: Singapore-based operator of multi-location nightclubs and dayclubs, including Zouk Las Vegas at Resorts World, Capital Kitchen, and sister venues in Kuala Lumpur and Genting Highlands. Directly competes with Tao Group in Las Vegas and Singapore for premium nightclub and DJ-driven nightlife demand.
- E11even Miami: 24/7 ultralounge and nightclub in downtown Miami with bottle-service and VIP table focus. Direct competitor for premium nightlife in the Florida market that Tao Group is actively expanding into with new Miami venues.
- LIV Miami (Fontainebleau): Iconic Miami Beach nightclub operated inside the Fontainebleau hotel; one of the highest-grossing US nightclubs per square foot. Competes head-to-head with Tao Group for premium bottle-service and DJ-residency-driven demand in Miami, where both groups operate.
- Wynn Las Vegas Nightlife: Operates XS Nightclub and Encore Beach Club at Wynn Las Vegas, two of the largest-grossing nightclubs/dayclubs on the Strip. Captures the same VIP bottle-service and DJ-residency customer that Tao Group targets at OMNIA, Hakkasan, and Marquee.
- Pacha Group: Legendary global nightclub brand (founded Ibiza) with branded clubs in New York and other gateway cities. A direct competitor to Tao's Marquee NYC and TAO Nightclub Chicago in the high-end multi-room nightclub category.
Broad incumbents
- Live Nation Entertainment: Largest live entertainment and venue operator globally, including club/nightlife-adjacent venue production, DJ booking, and festival promotion through its owned-and-operated club division. Overlaps with Tao on the venue production, artist booking, and ticket distribution economics that drive its megaclub business.
Emerging players
- Soho House & Co: London-headquartered global hospitality membership operator with restaurants, bars, rooftop pools, and event programming across 40+ cities. Comparable to Tao as a multi-format lifestyle hospitality brand targeting affluent adults in similar gateway cities (NY, LA, Miami, Chicago).
Market position
Strengths5 records
Weaknesses5 records
Competitive moat1 record
Key risks6 records
Key highlights6 records
Customer concentration
Tao Group Hospitality social profiles
Digital presenceTao Group Hospitality financial estimates
Financial estimateRevenue estimate
Valuation estimate
Tao Group Hospitality leadership team
Management profileNumber of profiles
Profiles2 records
Tao Group Hospitality subsidiaries and ownership
Company hierarchySubsidiaries27 records
Tao Group Hospitality funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Tao Group Hospitality M&A and investment
M&A and investmentM&A
Investments1 record
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Tao Group Hospitality
What does Tao Group Hospitality do?
Tao Group Hospitality operates and manages a global portfolio of upscale restaurants, nightclubs, dayclubs, and special event venues in major cities including Las Vegas, New York, Chicago, Los Angeles, Singapore, Mexico City, Miami, and Mohegan Sun. The company delivers premium dining experiences (Pan-Asian, Italian, contemporary American), high-production nightlife with celebrity DJ residencies and VIP bottle service, daytime pool party venues with cabana rentals, and full-service private and corporate event production under sub-brands such as TAO, Hakkasan, OMNIA, Marquee, JEWEL, LAVO, Beauty & Essex, and Palm Tree Beach Club.
Is Tao Group Hospitality a public or private company?
Tao Group Hospitality is a private company. It is classified as private equity controlled and is currently operating.
When was Tao Group Hospitality founded?
Tao Group Hospitality was founded in 2009. It employs 1,001 to 5,000 people.
Where is Tao Group Hospitality based?
Tao Group Hospitality is headquartered in New York, United States, in the North America region.
How does Tao Group Hospitality make money?
Five revenue lines are on record. Nightclub Admissions and Bottle Service is the primary driver. The others are event Ticketing and Las Vegas Party Pass, restaurant Dining, dayclub and Pool Venue Access and special Events and Private Functions.
Who are Tao Group Hospitality's main competitors?
Others on record are The Standard Hotels and Cipriani Group. Direct peers are Zouk Group, E11even Miami, LIV Miami (Fontainebleau), Wynn Las Vegas Nightlife and Pacha Group. Live Nation Entertainment is listed as a broad incumbent. Soho House & Co is listed as an emerging player.
Does Tao Group Hospitality have an API?
No public API is recorded for Tao Group Hospitality.
What industry is Tao Group Hospitality in?
Tao Group Hospitality's product category is Hospitality and Nightlife Entertainment. Its primary akta.pro industry code is MPAGAIAL, Nightlife Venue Groups & Operators (Multi-Location), with a secondary code of THAFACAA, Fine Dining Restaurants. Its NAICS code is 722511 and its SIC code is 5810.