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Tao Group Hospitality

Full company profile

uuid0007213

Namestring
Tao Group Hospitality
Legal namestring
Tao Group Hospitality
Websiteurl
taogroup.com
Company typeenum
Private
Founded yearint
2009
Short descriptiontext

Tao Group Hospitality operates a global portfolio of 40+ premium restaurants, nightclubs, and dayclubs across 7 cities. The company serves nightlife and dining consumers through iconic brands including TAO, Hakkasan, OMNIA, Marquee, JEWEL, and LAVO.

Operating statusenum
Operating
Ownership categoryenum
Headcount rangeband
1,001–5,000
akta.pro rankint
HeadquartersNew York, United States
HQ citystring
New York
HQ countrystring
United States
HQ regionstring
North America
Markets served

Serves global market

Offices8 records

Each record includes

City, Country, Type, Description, Source

Keyword5 values
nightclub venue operations, hospitality dining services, dayclub pool experiences, special event production, vip bottle service
Industry7 codes
1Nightlife Venue Groups & Operators (Multi-Location)
CodeMPAGAIALPrimaryYes
2Fine Dining Restaurants
CodeTHAFACAAPrimaryNo
3Special Occasion & Destination Restaurants
CodeTHAFACAKPrimaryNo
4Rooftop Bars & Outdoor Nightlife Venues
CodeMPAGAIAFPrimaryNo
5Hotel & Resort Banqueting (In-House Catering)
CodeTHAHAKACPrimaryNo
6Hotel & Resort Convention Venues (Convention Hotels)
CodeTHAHAAACPrimaryNo
7Casino Food, Beverage & Nightlife Operations
CodeMPAEAAAIPrimaryNo
NAICS code5 codes
  • Full-Service Restaurants722511
  • Restaurants and Other Eating Places72251
  • Drinking Places (Alcoholic Beverages)7224
  • Drinking Places (Alcoholic Beverages)72241
  • Caterers722320
SIC code4 codes
  • Retail-Eating & Drinking Places5810
  • Retail-Eating Places5812
  • Services-Amusement & Recreation Services7900
  • Services-Miscellaneous Amusement & Recreation7990
Product category
Hospitality and Nightlife Entertainment
GTM motion3 records

Each record includes

Type, Description, Source

Revenue model5 records
1Nightclub Admissions and Bottle Service
TypeSubscription Recurring
Description

Primary revenue from nightclub door admissions, general admission tickets, and premium VIP bottle service with dedicated table reservations. Revenue generated nightly across Las Vegas portfolio including OMNIA, Hakkasan, TAO, Marquee, JEWEL nightclubs.

bloomberg.com
2Event Ticketing and Las Vegas Party Pass
TypeTransaction Fee
Description

Ticketing revenue from individual event admissions, Las Vegas Party Pass multi-venue all-access passes ($225.75 for male, $193.50 for female), and VIP Bar Cards. Revenue from ticket fees and service charges.

tickets.taogroup.com
3Restaurant Dining
TypeTransaction Fee
Description

Revenue from Tao Asian Bistro, Hakkasan Restaurant, LAVO Italian Restaurant, Beauty & Essex, Stanton Social Italian, and other dining venues. Includes brunch services, social hours, and private dining packages.

taogroup.com
4Dayclub and Pool Venue Access
TypeSubscription Recurring
Description

Revenue from daylife venues including OMNIA Dayclub, TAO Beach, Marquee Dayclub, Palm Tree Beach Club, and Liquid Pool Lounge featuring daytime pool parties, cabana rentals, and daybed reservations.

yogonet.com
5Special Events and Private Functions
TypeProfessional Services
Description

Corporate events, bachelor/bachelorette parties, and private celebrations booked through special events division. Revenue from venue buyouts and custom event production.

prnewswire.com
Marketing channels7 records

Each record includes

Title, Type, Stage, Description, Source

Distribution channels5 records

Each record includes

Title, Type, Scope, Target buyer, Description, Source

Cost components6 values
Personnel, Operations, Infrastructure, Marketing or Sales, Supply Chain, Others
Pricing details7 tiers
1Las Vegas Party Pass - Male June 25-28
ModelTransaction based/ take rateBilling cadencePay-as-you-go
Notes

$225.75 including $50.75 in fees. All access to OMNIA, Hakkasan, Marquee, Palm Tree Beach Club, TAO and JEWEL for selected dates. Must arrive before 1PM for dayclubs or midnight for nightclubs for guaranteed entry.

tickets.taogroup.com
2Las Vegas Party Pass - Female June 25-28
ModelTransaction based/ take rateBilling cadencePay-as-you-go
Notes

$193.50 including $43.50 in fees. All access pass to all participating venues for selected dates.

tickets.taogroup.com
3Male Presale General Admission - OMNIA Skybar
ModelTransaction based/ take rateBilling cadencePay-as-you-go
Notes

$26.80 including $6.80 in fees. Guaranteed entry before 9PM.

tickets.taogroup.com
4Female Presale General Admission - OMNIA Skybar
ModelTransaction based/ take rateBilling cadencePay-as-you-go
Notes

$13.40 including $3.40 in fees.

tickets.taogroup.com
5Endless Dim Sum Brunch at Hakkasan
ModelOne time/ perpetual licenseBilling cadencePay-as-you-go
Notes

$68 per person for never-ending selection of handcrafted dim sum, savory shareables, and wok-prepared favorites.

taogroup.com
6VIP Table Service
ModelTransaction based/ take rateBilling cadencePay-as-you-go
Notes

Prices before sales tax and service charges. Gratuity at guest discretion, 16-20% recommended. Beverage credit for the night. Multiple price points depending on table location and party size.

taogroup.com
7VIP Bar Card Package
ModelTransaction based/ take rateBilling cadencePay-as-you-go
Notes

$100 packaged offer including admission and VIP Bar Card (Gift Card) for below retail value. Includes dedicated exclusive entry.

taogroup.com
GTM typeB2C
B2C
Offering typeServices
Services
Brand1 of 9 records shown
1TAO
Description

Original flagship brand featuring Asian-inspired restaurants and nightclubs

taogroup.com
+8 more records
Core offering1 text field

Tao Group Hospitality operates and manages a global portfolio of upscale restaurants, nightclubs, dayclubs, and special event venues in major cities including Las Vegas, New York, Chicago, Los Angeles, Singapore, Mexico City, Miami, and Mohegan Sun. The company delivers premium dining experiences (Pan-Asian, Italian, contemporary American), high-production nightlife with celebrity DJ residencies and VIP bottle service, daytime pool party venues with cabana rentals, and full-service private and corporate event production under sub-brands such as TAO, Hakkasan, OMNIA, Marquee, JEWEL, LAVO, Beauty & Essex, and Palm Tree Beach Club.

Differentiator
Functional benefit
Problem solved
Quantifiable outcome1 of 4 values shown
  • Record nightclub revenue year over year
+3 more records
Product and service7 records
1Restaurant Venues (TAO, Hakkasan, LAVO, Beauty & Essex, Cathédrale, Crane Club, Stanton Social Italian)
CategoryRestaurant and Dining Services
Description

Upscale restaurants serving Pan-Asian (TAO, Hakkasan), Italian (LAVO, Stanton Social), contemporary American (Beauty & Essex, Cathédrale, Crane Club) cuisines. Available to individual diners, couples, small groups, and private dining customers via OpenTable reservations and walk-in seating.

2Nightclub Venues (OMNIA, Hakkasan, TAO, Marquee, JEWEL)
CategoryNightclub and Nightlife Entertainment
Description

Premium nightclubs featuring world-class DJ residencies, VIP bottle service with beverage credit, general admission tickets, and immersive production experiences. Targeted at adults 21+ in Las Vegas, New York, Chicago, and Singapore.

3Dayclub Venues (OMNIA Dayclub, TAO Beach, Marquee Dayclub, Palm Tree Beach Club, Liquid Pool Lounge)
CategoryDaylife and Pool Entertainment
Description

Daytime pool party venues with cabana rentals, daybed reservations, VIP plunge pools, and festival-level production. Targeted at adults 21+ seeking daytime entertainment in Las Vegas.

4Special Events and Private Functions
CategorySpecial Event Production and Private Bookings
Description

Corporate events, bachelor/bachelorette parties, wedding celebrations, and brand activations booked through the dedicated special events division with concierge services and dedicated sales contact. Includes venue buyouts and custom event production.

5Las Vegas Party Pass
CategoryMulti-Venue Access Pass
Description

Multi-venue all-access pass providing entry to OMNIA, Hakkasan, Marquee, Palm Tree Beach Club, TAO, and JEWEL nightclubs and dayclubs in Las Vegas for selected dates. Priced at $225.75 for male and $193.50 for female including fees.

6Tao Group Hospitality Rewards Program
CategoryLoyalty and Rewards Program
Description

Loyalty program offering 5% back rewards on dining and entertainment spending across the Tao Group Hospitality portfolio of restaurants, nightclubs, and dayclubs.

7Universal Gift Cards
CategoryGift Cards
Description

Gift cards redeemable across the company's portfolio of restaurants, nightclubs, and dayclubs, providing a universal gifting solution for Tao Group venues.

Scale indicator7 records

Each record includes

Type, Value, Description, Source

Partnership6 partners
Strategic tierCoreTypeStrategic or Co-development PartnerAnnounced on2026-06-12
Description

Hospitality partnership for Edge NYC sky deck at Hudson Yards, the highest indoor/outdoor sky deck in the Western Hemisphere. Tao Group operates dining venues including Peak with Priceless and nightlife options like Marquee Skydeck as part of multi-million dollar transformation featuring immersive installations.

Strategic tierCoreTypeChannel Partner/ Reseller/ DistributorAnnounced on2026-05-17
Description

Strategic venue hosting partnership at Caesars Palace Las Vegas. Tao Group operates OMNIA Nightclub, Dayclub & Skybar at the resort. Co-hosted grand opening celebration of OMNIA Dayclub & Skybar featuring world-record motorcycle jump by Colby Raha for Caesars Palace's 60th anniversary.

Strategic tierMinorTypeGTM or Marketing PartnerAnnounced on2026-04-23
Description

Event production partnership for Rodeo Nights afterparty series during Stagecoach festival. Corso Millner Group co-produced invite-only events featuring Diplo, Marshmello, and Bailey Zimmerman at Zenyara estate near Indio, California.

Strategic tierMinorTypeGTM or Marketing PartnerAnnounced on2026-04-23
Description

Event production partnership for Rodeo Nights afterparty series during Stagecoach festival. Framework co-produced luxury hospitality experiences beyond official festival programming.

Strategic tierMinorTypeGTM or Marketing PartnerAnnounced on2026-04-23
Description

Hospitality partner for Rodeo Nights afterparty events during Stagecoach festival, contributing to luxury afterparty experiences at Zenyara estate.

Strategic tierCoreTypeStrategic or Co-development PartnerAnnounced on2025-10-15
Description

NFT community event production partnership for DDVegas (October 2025) and DDNYC 2026. Doginal Dogs, a leading NFT collection on Dogecoin blockchain, partnered with Tao Group for flagship community events featuring VIP dinners at Hakkasan and Lavo, TAO Beach Party, and nightclub takeovers. Event drew over 1,000 attendees with secondary market tickets reselling over $700.

Recent move8 records

Each record includes

Date, Type, Title, Description, Source

Expansion highlight6 records

Each record includes

Type, Description

Peers9 records
TypeOthers
Description

Boutique hotel and hospitality brand with food, beverage, rooftop bar, and event programming across NYC, Miami, LA, and other gateway cities. Comparable to Tao as a stylish, design-forward multi-city hospitality operator with integrated nightlife and dining experiences.

TypeDirect peer
Description

Singapore-based operator of multi-location nightclubs and dayclubs, including Zouk Las Vegas at Resorts World, Capital Kitchen, and sister venues in Kuala Lumpur and Genting Highlands. Directly competes with Tao Group in Las Vegas and Singapore for premium nightclub and DJ-driven nightlife demand.

TypeBroad incumbent
Description

Largest live entertainment and venue operator globally, including club/nightlife-adjacent venue production, DJ booking, and festival promotion through its owned-and-operated club division. Overlaps with Tao on the venue production, artist booking, and ticket distribution economics that drive its megaclub business.

TypeOthers
Description

Family-owned Italian luxury hospitality group operating Cipriani restaurants, event venues, and club/resort food and beverage (e.g., at Casa Cipriani and various Miami/NYC projects). Comparable to Tao as an event-driven, premium hospitality operator with a comparable brand-led F&B and private-event revenue model.

TypeDirect peer
Description

24/7 ultralounge and nightclub in downtown Miami with bottle-service and VIP table focus. Direct competitor for premium nightlife in the Florida market that Tao Group is actively expanding into with new Miami venues.

TypeDirect peer
Description

Iconic Miami Beach nightclub operated inside the Fontainebleau hotel; one of the highest-grossing US nightclubs per square foot. Competes head-to-head with Tao Group for premium bottle-service and DJ-residency-driven demand in Miami, where both groups operate.

TypeDirect peer
Description

Operates XS Nightclub and Encore Beach Club at Wynn Las Vegas, two of the largest-grossing nightclubs/dayclubs on the Strip. Captures the same VIP bottle-service and DJ-residency customer that Tao Group targets at OMNIA, Hakkasan, and Marquee.

TypeEmerging player
Description

London-headquartered global hospitality membership operator with restaurants, bars, rooftop pools, and event programming across 40+ cities. Comparable to Tao as a multi-format lifestyle hospitality brand targeting affluent adults in similar gateway cities (NY, LA, Miami, Chicago).

TypeDirect peer
Description

Legendary global nightclub brand (founded Ibiza) with branded clubs in New York and other gateway cities. A direct competitor to Tao's Marquee NYC and TAO Nightclub Chicago in the high-end multi-room nightclub category.

Market position
Strengths5 records

Each record includes

Headline, Details, Source

Weaknesses5 records

Each record includes

Headline, Details, Source

Competitive moat1 record

Each record includes

Type, Details

Key risks6 records

Each record includes

Headline, Details, Source

Key highlights6 records

Each record includes

Headline, Details, Source

Customer concentration

Classification, Details

Named customers6 records

Each record includes

Name, Industry, Type, Use case, Source, UUID

Segment4 records

Each record includes

Title, Type, Primary, Description, Pain point addressed, Use case, Source

Ideal customer profile4 records

Each record includes

Profile, Firmographic size, Sales motion, Sales cycle length, Buying structure, Purchase trigger, Buyer persona, Geography, Industry vertical, Primary use case, Description, Pain points, Evidence proof points, Target buyer

Technology focused
No
API detail
Has APIbool
No

Docs URL, Description

AI maturity
App detail

Has app

Feature4 records

Each record includes

Title, Differentiator, Description, Source

Core technology
Revenue estimate
Valuation estimate
Number of profiles
Profiles2 records

Each record includes

Name, Designation, Designation category, Overview, Profile commentary, Source

Subsidiaries27 records

Each record includes

Name, Acquired on, Relationship type, Type, Business focus

No data
Funding overview

Funding stage, Last funding date, Total funding USD

Funding rounds

Each record includes

Round, Amount USD, Date, Pre money valuation, Total investors, Investors, News

Investors

Each record includes

Name, Type, Date of entry, Rounds participated, Website

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Each record includes

Name, Acquisition type, Announced date, Completed date, Status, Website, News

Investment1 record

Each record includes

Name, Round, Announced date, Lead investor, Website, News

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Tao Group Hospitality

Hospitality and Nightlife Entertainmenttaogroup.com

Tao Group Hospitality operates a global portfolio of 40+ premium restaurants, nightclubs, and dayclubs across 7 cities. The company serves nightlife and dining consumers through iconic brands including TAO, Hakkasan, OMNIA, Marquee, JEWEL, and LAVO.

Tao Group Hospitality firmographics

Firmographics
Name
Tao Group Hospitality
Legal name
Tao Group Hospitality
Website
https://taogroup.com
Company type
Private
Founded year
2009
Operating status
Operating
Headcount range
1,001–5,000 employees
Short description
Tao Group Hospitality operates a global portfolio of 40+ premium restaurants, nightclubs, and dayclubs across 7 cities. The company serves nightlife and dining consumers through iconic brands including TAO, Hakkasan, OMNIA, Marquee, JEWEL, and LAVO.
Ownership category
akta.pro rank

Tao Group Hospitality industry classification

Industry
Product category
Hospitality and Nightlife Entertainment
NAICS
Full-Service Restaurants (722511), Restaurants and Other Eating Places (72251), Drinking Places (Alcoholic Beverages) (7224), Drinking Places (Alcoholic Beverages) (72241), Caterers (722320)
SIC
Retail-Eating & Drinking Places (5810), Retail-Eating Places (5812), Services-Amusement & Recreation Services (7900), Services-Miscellaneous Amusement & Recreation (7990)
akta.pro primary industry
Nightlife Venue Groups & Operators (Multi-Location) (MPAGAIAL)
akta.pro secondary industries
Fine Dining Restaurants (THAFACAA), Special Occasion & Destination Restaurants (THAFACAK), Rooftop Bars & Outdoor Nightlife Venues (MPAGAIAF), Hotel & Resort Banqueting (In-House Catering) (THAHAKAC), Hotel & Resort Convention Venues (Convention Hotels) (THAHAAAC), Casino Food, Beverage & Nightlife Operations (MPAEAAAI)

Keywords

  • Nightclub venue operations
  • Hospitality dining services
  • Dayclub pool experiences
  • Special event production
  • Vip bottle service

Where Tao Group Hospitality is headquartered

Location

Headquarters

HQ city
New York
HQ country
United States
HQ region
North America

Offices8 records

Markets served

Tao Group Hospitality business model

Business model
GTM type
B2C
Offering type
Services
Cost components
Personnel, Operations, Infrastructure, Marketing or Sales, Supply Chain, Others

Revenue model

  1. Nightclub Admissions and Bottle Service: Primary revenue from nightclub door admissions, general admission tickets, and premium VIP bottle service with dedicated table reservations. Revenue generated nightly across Las Vegas portfolio including OMNIA, Hakkasan, TAO, Marquee, JEWEL nightclubs.
  2. Event Ticketing and Las Vegas Party Pass: Ticketing revenue from individual event admissions, Las Vegas Party Pass multi-venue all-access passes ($225.75 for male, $193.50 for female), and VIP Bar Cards. Revenue from ticket fees and service charges.
  3. Restaurant Dining: Revenue from Tao Asian Bistro, Hakkasan Restaurant, LAVO Italian Restaurant, Beauty & Essex, Stanton Social Italian, and other dining venues. Includes brunch services, social hours, and private dining packages.
  4. Dayclub and Pool Venue Access: Revenue from daylife venues including OMNIA Dayclub, TAO Beach, Marquee Dayclub, Palm Tree Beach Club, and Liquid Pool Lounge featuring daytime pool parties, cabana rentals, and daybed reservations.
  5. Special Events and Private Functions: Corporate events, bachelor/bachelorette parties, and private celebrations booked through special events division. Revenue from venue buyouts and custom event production.

Pricing tiers

ModelBillingPrice
Transaction based/ take ratePay-as-you-goLas Vegas Party Pass - Male June 25-28
Transaction based/ take ratePay-as-you-goLas Vegas Party Pass - Female June 25-28
Transaction based/ take ratePay-as-you-goMale Presale General Admission - OMNIA Skybar
Transaction based/ take ratePay-as-you-goFemale Presale General Admission - OMNIA Skybar
One time/ perpetual licensePay-as-you-goEndless Dim Sum Brunch at Hakkasan
Transaction based/ take ratePay-as-you-goVIP Table Service
Transaction based/ take ratePay-as-you-goVIP Bar Card Package

Go-to-market motion3 records

Distribution channels5 records

Marketing channels7 records

Tao Group Hospitality product offering

Product offering

Core offering

Tao Group Hospitality operates and manages a global portfolio of upscale restaurants, nightclubs, dayclubs, and special event venues in major cities including Las Vegas, New York, Chicago, Los Angeles, Singapore, Mexico City, Miami, and Mohegan Sun. The company delivers premium dining experiences (Pan-Asian, Italian, contemporary American), high-production nightlife with celebrity DJ residencies and VIP bottle service, daytime pool party venues with cabana rentals, and full-service private and corporate event production under sub-brands such as TAO, Hakkasan, OMNIA, Marquee, JEWEL, LAVO, Beauty & Essex, and Palm Tree Beach Club.

Differentiator

Problem solved

Functional benefit

Brands

  • TAO: Original flagship brand featuring Asian-inspired restaurants and nightclubs
  • Hakkasan
  • OMNIA
  • Marquee
  • JEWEL
  • LAVO
  • Beauty & Essex
  • Palm Tree Beach Club
  • Cathédrale

Products and services

  • Restaurant Venues (TAO, Hakkasan, LAVO, Beauty & Essex, Cathédrale, Crane Club, Stanton Social Italian) Upscale restaurants serving Pan-Asian (TAO, Hakkasan), Italian (LAVO, Stanton Social), contemporary American (Beauty & Essex, Cathédrale, Crane Club) cuisines. Available to individual diners, couples, small groups, and private dining customers via OpenTable reservations and walk-in seating.
  • Nightclub Venues (OMNIA, Hakkasan, TAO, Marquee, JEWEL) Premium nightclubs featuring world-class DJ residencies, VIP bottle service with beverage credit, general admission tickets, and immersive production experiences. Targeted at adults 21+ in Las Vegas, New York, Chicago, and Singapore.
  • Dayclub Venues (OMNIA Dayclub, TAO Beach, Marquee Dayclub, Palm Tree Beach Club, Liquid Pool Lounge) Daytime pool party venues with cabana rentals, daybed reservations, VIP plunge pools, and festival-level production. Targeted at adults 21+ seeking daytime entertainment in Las Vegas.
  • Special Events and Private Functions Corporate events, bachelor/bachelorette parties, wedding celebrations, and brand activations booked through the dedicated special events division with concierge services and dedicated sales contact. Includes venue buyouts and custom event production.
  • Las Vegas Party Pass Multi-venue all-access pass providing entry to OMNIA, Hakkasan, Marquee, Palm Tree Beach Club, TAO, and JEWEL nightclubs and dayclubs in Las Vegas for selected dates. Priced at $225.75 for male and $193.50 for female including fees.
  • Tao Group Hospitality Rewards Program Loyalty program offering 5% back rewards on dining and entertainment spending across the Tao Group Hospitality portfolio of restaurants, nightclubs, and dayclubs.
  • Universal Gift Cards Gift cards redeemable across the company's portfolio of restaurants, nightclubs, and dayclubs, providing a universal gifting solution for Tao Group venues.

Quantifiable outcome

  • Record nightclub revenue year over year
  • +3 more outcomes

Companies that use Tao Group Hospitality

Customer profile

Named customers6 records

Segments4 records

Ideal customer profiles4 records

Tao Group Hospitality technology and API

Technology

Technology focussed No

API detail

Has API
No
API docs
API detail

Core technology

AI maturity

App detail

Feature4 records

Tao Group Hospitality partnerships and signals

Strategic signal

Partnerships

Six partnerships are on record, tiered core and minor.

  • Edge NYC / Hudson YardscoreStrategic or Co-development Partner · 12 June 2026Hospitality partnership for Edge NYC sky deck at Hudson Yards, the highest indoor/outdoor sky deck in the Western Hemisphere. Tao Group operates dining venues including Peak with Priceless and nightlife options like Marquee Skydeck as part of multi-million dollar transformation featuring immersive installations.
  • Caesars PalacecoreChannel Partner/ Reseller/ Distributor · 17 May 2026Strategic venue hosting partnership at Caesars Palace Las Vegas. Tao Group operates OMNIA Nightclub, Dayclub & Skybar at the resort. Co-hosted grand opening celebration of OMNIA Dayclub & Skybar featuring world-record motorcycle jump by Colby Raha for Caesars Palace's 60th anniversary.
  • Corso Millner GroupminorGTM or Marketing Partner · 23 April 2026Event production partnership for Rodeo Nights afterparty series during Stagecoach festival. Corso Millner Group co-produced invite-only events featuring Diplo, Marshmello, and Bailey Zimmerman at Zenyara estate near Indio, California.
  • FrameworkminorGTM or Marketing Partner · 23 April 2026Event production partnership for Rodeo Nights afterparty series during Stagecoach festival. Framework co-produced luxury hospitality experiences beyond official festival programming.
  • DorsiaminorGTM or Marketing Partner · 23 April 2026Hospitality partner for Rodeo Nights afterparty events during Stagecoach festival, contributing to luxury afterparty experiences at Zenyara estate.
  • Doginal DogscoreStrategic or Co-development Partner · 15 October 2025NFT community event production partnership for DDVegas (October 2025) and DDNYC 2026. Doginal Dogs, a leading NFT collection on Dogecoin blockchain, partnered with Tao Group for flagship community events featuring VIP dinners at Hakkasan and Lavo, TAO Beach Party, and nightclub takeovers. Event drew over 1,000 attendees with secondary market tickets reselling over $700.

Scale indicators7 records

Recent moves8 records

Expansion highlights6 records

Tao Group Hospitality competitors and assessment

Company assessment

Others

  • The Standard Hotels: Boutique hotel and hospitality brand with food, beverage, rooftop bar, and event programming across NYC, Miami, LA, and other gateway cities. Comparable to Tao as a stylish, design-forward multi-city hospitality operator with integrated nightlife and dining experiences.
  • Cipriani Group: Family-owned Italian luxury hospitality group operating Cipriani restaurants, event venues, and club/resort food and beverage (e.g., at Casa Cipriani and various Miami/NYC projects). Comparable to Tao as an event-driven, premium hospitality operator with a comparable brand-led F&B and private-event revenue model.

Direct peers

  • Zouk Group: Singapore-based operator of multi-location nightclubs and dayclubs, including Zouk Las Vegas at Resorts World, Capital Kitchen, and sister venues in Kuala Lumpur and Genting Highlands. Directly competes with Tao Group in Las Vegas and Singapore for premium nightclub and DJ-driven nightlife demand.
  • E11even Miami: 24/7 ultralounge and nightclub in downtown Miami with bottle-service and VIP table focus. Direct competitor for premium nightlife in the Florida market that Tao Group is actively expanding into with new Miami venues.
  • LIV Miami (Fontainebleau): Iconic Miami Beach nightclub operated inside the Fontainebleau hotel; one of the highest-grossing US nightclubs per square foot. Competes head-to-head with Tao Group for premium bottle-service and DJ-residency-driven demand in Miami, where both groups operate.
  • Wynn Las Vegas Nightlife: Operates XS Nightclub and Encore Beach Club at Wynn Las Vegas, two of the largest-grossing nightclubs/dayclubs on the Strip. Captures the same VIP bottle-service and DJ-residency customer that Tao Group targets at OMNIA, Hakkasan, and Marquee.
  • Pacha Group: Legendary global nightclub brand (founded Ibiza) with branded clubs in New York and other gateway cities. A direct competitor to Tao's Marquee NYC and TAO Nightclub Chicago in the high-end multi-room nightclub category.

Broad incumbents

  • Live Nation Entertainment: Largest live entertainment and venue operator globally, including club/nightlife-adjacent venue production, DJ booking, and festival promotion through its owned-and-operated club division. Overlaps with Tao on the venue production, artist booking, and ticket distribution economics that drive its megaclub business.

Emerging players

  • Soho House & Co: London-headquartered global hospitality membership operator with restaurants, bars, rooftop pools, and event programming across 40+ cities. Comparable to Tao as a multi-format lifestyle hospitality brand targeting affluent adults in similar gateway cities (NY, LA, Miami, Chicago).

Market position

Strengths5 records

Weaknesses5 records

Competitive moat1 record

Key risks6 records

Key highlights6 records

Customer concentration

Tao Group Hospitality social profiles

Digital presence

Tao Group Hospitality financial estimates

Financial estimate

Revenue estimate

Valuation estimate

Tao Group Hospitality leadership team

Management profile

Number of profiles

Profiles2 records

Tao Group Hospitality subsidiaries and ownership

Company hierarchy

Subsidiaries27 records

Tao Group Hospitality funding detail

Funding detail

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

Tao Group Hospitality M&A and investment

M&A and investment

M&A

Investments1 record

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Tao Group Hospitality

What does Tao Group Hospitality do?

Tao Group Hospitality operates and manages a global portfolio of upscale restaurants, nightclubs, dayclubs, and special event venues in major cities including Las Vegas, New York, Chicago, Los Angeles, Singapore, Mexico City, Miami, and Mohegan Sun. The company delivers premium dining experiences (Pan-Asian, Italian, contemporary American), high-production nightlife with celebrity DJ residencies and VIP bottle service, daytime pool party venues with cabana rentals, and full-service private and corporate event production under sub-brands such as TAO, Hakkasan, OMNIA, Marquee, JEWEL, LAVO, Beauty & Essex, and Palm Tree Beach Club.

Is Tao Group Hospitality a public or private company?

Tao Group Hospitality is a private company. It is classified as private equity controlled and is currently operating.

When was Tao Group Hospitality founded?

Tao Group Hospitality was founded in 2009. It employs 1,001 to 5,000 people.

Where is Tao Group Hospitality based?

Tao Group Hospitality is headquartered in New York, United States, in the North America region.

How does Tao Group Hospitality make money?

Five revenue lines are on record. Nightclub Admissions and Bottle Service is the primary driver. The others are event Ticketing and Las Vegas Party Pass, restaurant Dining, dayclub and Pool Venue Access and special Events and Private Functions.

Who are Tao Group Hospitality's main competitors?

Others on record are The Standard Hotels and Cipriani Group. Direct peers are Zouk Group, E11even Miami, LIV Miami (Fontainebleau), Wynn Las Vegas Nightlife and Pacha Group. Live Nation Entertainment is listed as a broad incumbent. Soho House & Co is listed as an emerging player.

Does Tao Group Hospitality have an API?

No public API is recorded for Tao Group Hospitality.

What industry is Tao Group Hospitality in?

Tao Group Hospitality's product category is Hospitality and Nightlife Entertainment. Its primary akta.pro industry code is MPAGAIAL, Nightlife Venue Groups & Operators (Multi-Location), with a secondary code of THAFACAA, Fine Dining Restaurants. Its NAICS code is 722511 and its SIC code is 5810.

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New York PostRunway influence and Tao Group Hospitality: How influencer marketing is transforming luxury hospitalityRunway Influence, an influencer marketing agency, has partnered with Tao Group Hospitality to promote its Las Vegas nightlife venues by deploying influencers and models to generate social media content. This collaboration aims to leverage experiential marketing on platforms like Instagram and TikTok to drive visibility and engagement for brands such as OMNIA Nightclub at Caesars Palace.AFAR MediaAfter 7 Years Away, a Luxury Hotel Returns to NYC, This Time with Rooftop Cocktails and a Wellness SuiteViceroy Hotels & Resorts is set to open Viceroy Park Avenue, a 252-room luxury hotel in Manhattan's NoMad neighborhood, by the end of 2026. The property will feature amenities designed for wellness and dining, including a rooftop pool and restaurants operated by Tao Group Hospitality. This opening marks a strategic expansion for the brand and represents Highgate's first investment as a part owner in a Viceroy property.TravelweeklyViceroy Park Avenue set to debut in Manhattan this December: Travel WeeklyViceroy Hotels & Residences will open the Viceroy Park Avenue in Manhattan's NoMad neighborhood this December, occupying the former Royalton Park Avenue hotel at Park Avenue South and 29th Street. The property will feature 252 rooms including four presidential suites, a Wellness Penthouse, and rooftop pool, with food and beverage programming managed by Tao Group Hospitality. The opening marks Viceroy's return to New York City under Highgate, which acquired the brand in 2023, and is part of its broader expansion strategy that includes properties in Idaho, Mexico, Texas, Florida, Puerto Rico and Nashville.MorningstarClarins Quietly Takes Over Cannes with Cryo Lip OilClarins launched its Cryo-Plumping Lip Oil and Lip Oil Balm at Cannes, with an exclusive evening at the Crane Club pop-up. The products feature Cryo-Active Technology with menthol and mint oils, and claim to leave lips +47% hydrated and +54% nourished. The launch is part of a series of invitation-only gatherings from June 22-25.Digital JournalRunway Influence and Tao Group Hospitality: The growing power of influencer driven experiential marketingRunway Influence and Tao Group Hospitality collaborated on influencer campaigns for Las Vegas venues, including OMNIA Nightclub and Palm Tree Beach Club. The partnerships leveraged high-profile creators to generate organic social media visibility, reflecting a shift toward experiential marketing. The article notes that creator-led campaigns are now essential for major hospitality brands.NewsfileDoginal Dogs Announces DDNYC 2026, a Three-Day New York City Event Produced with TAO Hospitality GroupDoginal Dogs announced DDNYC 2026, a three-day New York City event from September 2-4, 2026, produced with TAO Hospitality Group. Tickets sold out in under an hour, and the event builds on prior events like DDVegas, which reached 2,500 peak attendance.EIN PresswireRECORD BREAKERS FOUNDER COLBY RAHA WILL ATTEMPT A WORLD RECORD MOTORCYCLE JUMP FOR THE OMNIA DAYCLUB AT CAESARS PALACEColby Raha will attempt a 100-foot vertical motorcycle jump at Caesars Palace on May 17, surpassing his current world record. The stunt marks the grand opening of OMNIA Dayclub & Skybar, with DJ sets from Fisher, Rüfüs du Sol, and Martin Garrix preceding the attempt.Time Out WorldwideFamous NYC Nightclub Avenue is Reopening in Hudson YardsTao Group Hospitality is reopening the Avenue nightclub as 'Avenue Sky Lounge' on the 101st floor of 30 Hudson Yards in May 2026. The venue will operate as a cocktail lounge and private events space featuring Manhattan-themed decor and drinks within the Edge complex.EaterA Tao Celebrity Magnet Returns — 1,100 Feet Above Where It StartedTao Group Hospitality is reopening its Avenue Sky Lounge on the 101st floor of 30 Hudson Yards in New York City this June, reimagining the brand that previously operated at a lower elevation. The new 6,000-square-foot venue will feature a cocktail menu, wine list, and light bites overseen by Tao Group's culinary team, while adjacent venues Edge and Marquee Skydeck also continue operations with new installations and DJ sets.Las Vegas Review-JournalA rising tide: A guide to what’s new for Vegas pool seasonTao Group Hospitality is launching Omnia Dayclub & Skybar at the former Margaritaville space on the Las Vegas Strip, marking its largest investment to date and opening less than a year after the concept was proposed. This launch follows recent transformations of other Tao Group venues, including Palm Tree Beach Club and Marquee Dayclub, while competitors like Clique Hospitality are also introducing new daylife concepts such as Tailgate Beach Club.