Qualz.ai

What Qualz.ai does

Qualz.ai is an AI-powered qualitative research platform founded in 2023 and headquartered in Cincinnati, Ohio. The company sells a unified SaaS product that compresses the end-to-end qualitative research workflow — study design, data collection, transcription, coding, thematic analysis, and synthesis — into a single environment. Core technical components include an AI Research Assistant (a dashboard-first agent that drafts studies and analyzes results with cited quotes), AI-Moderated Voice Interviews (an autonomous agent that conducts natural voice-to-voice conversations across 50+ languages with sub-500ms transcription latency and 15 pre-built interview frameworks), Dynamic Surveys with adaptive voice follow-ups, 14 named analysis lenses (thematic analysis, Jobs-to-be-Done, Empathy Maps, Sentiment Spectrum, and others), Participant Recruitment against a 115M+ global panel, and AI Synthetic Participants for prototyping and hypothesis testing. AI capabilities span natural language processing, autonomous agents, generative AI, and speech/audio processing.

The company monetizes through a hybrid model. A self-serve Teams plan (monthly subscription) anchors the bottom of the funnel with unlimited surveys and unlimited participants, with usage-based charges for AI-moderated interviews, analysis lenses, and synthetic participants. Enterprise plans (annual subscription) add SSO, security review, DPA/SCC support, dedicated account leads, and volume pricing for organizations with procurement and compliance requirements. Project Services (study design, recruitment, moderation, custom deliverables) is quoted separately as a professional services stream that does not require an annual Enterprise agreement. The go-to-market combines product-led growth (free tier, self-serve) with enterprise field sales and is supported by content marketing (blog, research guide, case studies). The customer base spans product/UX/market research teams, consulting firms, healthcare organizations, non-profits, startups, and higher education; named logos include Microsoft, MongoDB, Nvidia, Ohio State University, Arizona State University, University of Cincinnati, and University of Kansas.

The company is privately held, has 11-50 employees, and reports 600+ teams on the platform. Funding to date consists of non-dilutive Ohio state grants, including an estimated $200,000 from the Ohio Third Frontier Commission's Technology Validation and Start-up Fund in January 2026 and a share of $600,000+ in state funding awarded to four healthtech startups from the University of Cincinnati's 1819 Innovation Hub in March 2026. Qualz.ai emerged from the University of Cincinnati Venture Lab accelerator and participated in the Alchemist Accelerator. No traditional institutional venture capital rounds have been disclosed.

Name

Qualz.ai

Legal name

Qualz.ai

Website

https://qualz.ai

Company type

Private

Founded year

2023

Operating status

Operating

Headcount range

11–50 employees

Short description

Qualz.ai is a Cincinnati-based AI-powered qualitative research SaaS platform that compresses end-to-end qual workflows — AI-moderated voice interviews, dynamic surveys, 14 analysis lenses, and synthetic participants — for product, UX, market research, healthcare, consulting, and higher-education teams.

Ownership category

akta.pro rank

Product category

Qualitative Research Software

NAICS

Computer Systems Design and Related Services (54151)

SIC

Services-Computer Integrated Systems Design (7373)

akta.pro primary industry

Conversational AI Platforms (chat/voice bots, orchestration) (HDAAAFAC)

Keywords

• Qualitative research platform
• AI-moderated interviews
• Market research software
• UX research tools
• Thematic analysis

Headquarters

HQ city

Cincinnati

HQ country

United States

HQ region

North America

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Marketing or Sales, Infrastructure, Operations

Revenue model

1. SaaS Subscription - Teams Plan: Teams plan includes unlimited surveys, unlimited studies, unlimited participants per study, and transcript upload/analysis. Usage-based add-ons for AI-moderated voice interviews, analysis lenses, and AI synthetic participants scale with usage.
2. SaaS Subscription - Enterprise Plan: Enterprise custom plans with volume pricing for larger deployments, including order form and procurement support, security review and DPA/SCC support, SSO and advanced admin controls, priority support, and dedicated account lead.
3. Usage-Based Add-ons: AI-moderated voice interviews, 14 research analysis lenses, and AI synthetic participants scale with usage, creating a pay-as-you-grow model on top of base subscriptions.
4. Project Services: Custom project pricing for scoped services including study design and discussion guides, participant recruitment, moderation support, analysis review and synthesis, and custom reports and deliverables. Quoted separately and do not require an annual Enterprise agreement.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels5 records

Core offering

Qualz.ai is an AI-powered qualitative research platform that combines AI-moderated voice interviews, dynamic surveys with adaptive follow-ups, automated thematic analysis through 14 research lenses, and access to a 115M+ participant panel. The product compresses qualitative research timelines from quarters to weeks, enabling research teams to conduct, transcribe, code, and synthesize insights at scale within a single unified workspace.

Product overview

Qualz.ai is an AI-powered qualitative research platform offering a unified SaaS product with multiple integrated modules. The core platform combines six main capabilities: AI Research Assistant (Research Guide), AI Moderated Voice Interviews, Dynamic Surveys, AI Analysis with 14 Analysis Lenses, Participant Recruitment, and AI Participants (Synthetic Personas). These are complemented by seven solution-specific offerings targeting Customer Research, Market Research, UX Research, Consulting, Non-Profits, Healthcare, and Startups. The platform is offered through Teams and Enterprise pricing tiers, with optional Project Services add-on for hands-on support. The platform processes multiple data modalities (audio, video, text) through AI capabilities including natural language processing, autonomous agents for AI-moderated interviewing, generative AI for synthetic participants, and speech/audio processing with real-time transcription.

Differentiator

Problem solved

Functional benefit

Products and services

• AI Research Assistant

Quantifiable outcome

• 155 in-depth HCP interviews completed in 28 days across two markets
• +2 more outcomes

Named customers18 records

Segments7 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability9 records

Feature9 records

Partnerships

Two partnerships are on record, tiered core.

• University of Cincinnati Venture Lab / 1819 Innovation HubcoreStrategic or Co-development Partner · 6 March 2026Qualz.ai emerged from the University of Cincinnati's Venture Lab accelerator and 1819 Innovation Hub. The startup participated in this ecosystem which helped commercialize early-stage technologies. Ohio awarded $600,000+ in state funding to four healthtech startups including Qualz.ai through the Technology Validation and Startup Fund and Entrepreneurial Services Provider program.
• Entrepreneurs' Center (EC)coreStrategic or Co-development Partner · 20 January 2026The Entrepreneurs' Center facilitated $1.2 million in TVSF awards from the Ohio Third Frontier Commission for six Ohio-based ventures including Qualz.ai. EC operates venture development programs supporting early-stage technology companies.

Scale indicators1 record

Recent moves6 records

Expansion highlights5 records

Direct peers

• Dovetail: Dovetail is a leading qualitative research and customer insights platform that turns interview, survey, and support data into analyzable themes and reports. It is the most direct SaaS competitor to Qualz.ai's unified research workflow.
• Outset: Outset offers AI-moderated user interviews for qualitative research at scale, directly competing with Qualz.ai's AI-moderated voice interview core capability.
• Discuss.io: Discuss.io is a qualitative research platform focused on enterprise market research with interview, focus group, and panel capabilities — comparable to Qualz.ai's end-to-end qualitative workflow.
• Respondent.io: Respondent operates a marketplace for participant recruitment across B2B and consumer research, overlapping directly with Qualz.ai's participant recruitment offering.
• Maze: Maze is a continuous research platform for product and UX teams offering surveys, interviews, and usability testing. It competes head-to-head with Qualz.ai's UX research and dynamic survey offerings.
• Sprig: Sprig provides in-product surveys, interviews, and AI-driven analysis for product teams, overlapping with Qualz.ai's customer research, UX research, and AI analysis lenses.

Emerging players

• Listen Labs: Listen Labs is an AI-native qualitative and quantitative research platform running AI-moderated consumer interviews and surveys. It is an emerging peer in the same AI-research category as Qualz.ai.

Broad incumbents

• Qualtrics: Qualtrics is the enterprise incumbent in experience management and survey-driven research with deep enterprise penetration. It competes broadly with Qualz.ai in market research, customer research, and employee/patient research.
• SurveyMonkey: SurveyMonkey is a broad incumbent in online survey and market research tools. While less specialized than Qualz.ai in AI-moderated interviews, it competes in customer research, market research, and survey-based workflows.
• UserTesting: UserTesting (now part of Mercury Research) is a major UX and human insights platform with a global participant panel. It competes with Qualz.ai in UX research and participant recruitment.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/qualz

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds3 records

Investors2 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Qualz.ai