Onde
Onde is a white-label ride-hailing SaaS platform founded in 2011 in Tallinn, providing branded Customer, Driver, Operator, and admin apps to 400+ taxi companies, fleets, and ride-hailing startups across 65+ countries, monetized via license fees, revenue share, and marketing services.
- Company typePrivate
- Founded2011
- HeadquartersTallinn, Estonia
- Headcount101–250
- GTM typeB2B
- OfferingSoftware
What Onde does
Onde, legally Ondemand Apps OÜ and operating under the Onde App brand, is a Tallinn-headquartered SaaS provider of white-label ride-hailing and on-demand mobility software founded in 2011 (originally as TaxiStartup, rebranded in 2019). The platform bundles white-label Customer, Driver, Operator (dispatch), and Web apps together with a My Hub admin panel, supported by integrations to 10+ payment gateways (Stripe, Checkout, Hyperpay, FloCash, bePaid, SmPay, Zooz/PayU, First Atlantic Commerce, Credimax, Omannet), Google Maps, and Google Sign-in, and is PCI DSS compliant with 3DS fraud protection. A Super App module extends the same apps into food delivery, and an EV-fleet positioning is actively marketed. The company claims up to ~9 million orders/month at 99.98% uptime, no daily order cap, 70+ supported languages, and 400+ partner companies operating across 65+ countries, including the UAE where a Dubai Free Zone entity (ONDE EAST FZCO) was incorporated in April 2023.
Onde sells to traditional taxi companies, fleet operators, airport transfer providers, limousine/chauffeur services, and ride-hailing startups that want a branded alternative to custom development. Pricing combines a one-time Initial Works fee (branding and app store upload) with monthly license fees structured either as a flexible revenue share or a fixed rate with no fleet size cap, plus recurring support and maintenance charged per 30-day billing cycle, and optional paid Marketing Agency services (ASO, paid acquisition on Google/Meta/Instagram/Snapchat, consulting). A free Onde.Light tier and a 14-day free trial lower the entry barrier at the bottom of the funnel, while the Ride-Hailing Factory Accelerator, the Onde Race contest, and the annual Ride.Right.Now conference are used to source new partners. Distribution is direct (self-serve trial + inside/enterprise sales via Calendly-demos), with no resellers; partner apps are published under each partner's own Apple and Google developer accounts, locking in white-label distribution and switching costs.
Onde firmographics
Firmographics- Name
- Onde
- Legal name
- Ondemand Apps OÜ
- Website
- https://onde.app
- Company type
- Private
- Founded year
- 2011
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Short description
- Onde is a white-label ride-hailing SaaS platform founded in 2011 in Tallinn, providing branded Customer, Driver, Operator, and admin apps to 400+ taxi companies, fleets, and ride-hailing startups across 65+ countries, monetized via license fees, revenue share, and marketing services.
- Ownership category
- akta.pro rank
Onde industry classification
Industry- Product category
- Ride-hailing and Mobility Software
- NAICS
- Custom Computer Programming Services (541511), Computing Infrastructure Providers, Data Processing, Web Hosting, and Related Services (51821)
- SIC
- Services-Computer Programming, Data Processing, Etc. (7370), Services-Prepackaged Software (7372)
- akta.pro primary industry
- Ride-Hailing Platform Technology Providers (White-Label, Dispatch, Payments) (THADADAM)
- akta.pro secondary industries
- White-Label Booking Engine Platforms (SaaS/Widget) (THALADAN), Ridesharing & Taxi Dispatch Platforms (BPAMAHAA)
Keywords
Where Onde is headquartered
LocationHeadquarters
- HQ city
- Tallinn
- HQ country
- Estonia
- HQ region
- Europe
Offices2 records
Markets served
Onde business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Technology or R&D, Personnel, Marketing or Sales, Operations, Infrastructure
Revenue model
- License Fees (Revenue Share / Fixed Rate): Ongoing license fee charged monthly from the Partner's Balance. Calculated as either a flexible percentage of revenue share or a fixed rate with no fleet size limits. Each Account has a balance for prepayment. License fee is not less than $0.01 USD if actual calculation falls below that threshold.
- License Fees: One-time initial fee followed by flexible monthly percentage revenue share, or fixed rate with no fleet size limits. All apps, features, analytics, and app store launch are included in all plans.
- Support and Maintenance: Charged from Balance in advance for each 30-day Billing Cycle. Covers technical maintenance, updates, and customer support including 24/7 technical support and customer success team.
- Initial Works (Branding and App Upload): Branding of Driver App/Customer App (incorporating Partner's logo, icon, name), and upload to Partner's developer accounts for use. Performed after receiving full prepayment and required details.
- Marketing Services: Additional paid marketing services including App Store Optimization (ASO) starter pack free in all plans, advanced ASO, paid acquisition campaigns on Google and Meta, SMM, and consulting. Creating and running paid promo campaigns for extra cost.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | One-time fee + flexible monthly revenue share or fixed rate |
| Freemium | Monthly | Free entry-level ride-hailing solution |
Go-to-market motion3 records
Distribution channels5 records
Marketing channels12 records
Onde product offering
Product offeringCore offering
Onde provides a cloud-based, white-label SaaS ride-hailing and mobility platform that enables taxi companies, fleet operators, and entrepreneurs to launch and operate branded ride-hailing, dispatch, and delivery services. The platform bundles a Customer App, Driver App, Operator App (dispatch), My Hub admin panel, and Web App into a single offering, supported by marketing agency services and a free Onde.Light tier. The system handles up to 9 million orders per month at 99.98% uptime with no fleet size limits, and supports localization across 70+ languages and major map providers.
Product overview
Onde is a white-label ride-hailing business platform (formerly TaxiStartup) offering a modular SaaS solution for automating taxi, ride-hailing, transportation, delivery, and fleet operations. The platform consists of a core set of white-label mobile and web applications including Customer App, Driver App, Operator App (dispatch system), My Hub (admin panel), and Web App. Additional modules include Super App for combined ride-hailing and delivery, Onde.Light as a free entry-level option, and Marketing Agency Services for customer acquisition and app store optimization. The platform handles up to 9,000,000 orders per month with 99.98% stability, serves 400+ companies worldwide, and includes advanced analytics with AI-powered dashboards.
Differentiator
Problem solved
Functional benefit
Products and services
- Onde Platform White-label SaaS ride-hailing and mobility platform sold to taxi companies, fleet operators, entrepreneurs, and ground transportation businesses. Provides branded Customer App, Driver App, Operator App (dispatch), My Hub admin panel, and Web App under the partner's own brand, with PCI DSS-compliant payments, real-time dispatch, AI-powered analytics, and support for unlimited drivers and fleets across 70+ languages.
- Onde.Light Free entry-level version of the Onde ride-hailing solution targeting entrepreneurs and small startups who want to start a ride-hailing business and test their ideas at no cost before committing to a paid plan.
- Marketing Agency Services Standalone digital marketing services for Onde partners, including App Store Optimization (advanced ASO), paid acquisition campaigns on Facebook, Instagram, Google and Snapchat, social media marketing (SMM), consulting, and retention programs; an ASO starter pack is included free with every Onde purchase.
- Migration to Onde Migration service for businesses switching from other ride-hailing platforms to Onde, covering data transfer, system transition, and onboarding support so partners can move to Onde with minimal disruption.
Quantifiable outcome
- Handles up to 9 million orders per month (2 million daily)
- +9 more outcomes
Companies that use Onde
Customer profileNamed customers8 records
Segments7 records
Ideal customer profiles5 records
Onde technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
Integration12 records
AI capability2 records
Feature10 records
Onde partnerships and signals
Strategic signalScale indicators12 records
Recent moves6 records
Expansion highlights6 records
Onde competitors and assessment
Company assessmentDirect peers
- Yelowsoft: Yelowsoft provides dispatch and ride-hailing software for taxi and limo companies with branded customer and driver apps. Listed explicitly by Onde as a named competitor serving the same SMB taxi operator segment.
- Atom Mobility: Atom Mobility provides a white-label mobility platform for launching ride-hailing, car-sharing, and scooter services. Closely comparable in business model (white-label SaaS for mobility operators) and an explicitly named Onde competitor.
- TaxiCaller: TaxiCaller offers cloud-based taxi dispatch and booking software with branded customer and driver apps for taxi fleets. Direct head-to-head competitor that Onde names in its competitive set.
- Jugnoo: Originally an Indian auto/taxi aggregator, Jugnoo now also provides white-label mobility SaaS for operators. Comparable to Onde in serving taxi fleets with branded apps, particularly across South Asia.
- iCabbi: iCabbi provides dispatch, booking, and driver apps for taxi and private hire fleets globally. It is one of Onde's most directly comparable white-label/dispatch platform competitors and is called out explicitly in Onde's own comparison pages.
- eCabs Technologies: Malta-headquartered eCabs Technologies provides taxi dispatch and ride-hailing platform technology. Explicitly named by Onde as a direct competitor offering similar SaaS to local taxi operators.
- Moovs: Moovs offers a white-label platform for taxi, ride-hailing, and other on-demand mobility services. Directly comparable offering marketed to the same operator customer base as Onde.
- Autofleet: Autofleet provides a SaaS platform for fleet operators across ride-hailing, car-sharing, and delivery. Comparable as a software layer for mobility/fleet operators, with somewhat broader fleet optimization positioning.
- Autocab: Autocab (now part of Uber) provides booking, dispatch, and driver apps for taxi and private hire operators in the UK and globally. Direct competitor in taxi fleet SaaS, though now aligned with a global TNC parent.
Broad incumbents
- Careem: Careem (acquired by Uber) is a regional super-app incumbent across MENA and Pakistan offering ride-hailing, delivery, and payments. Comparable as a broad incumbent ride-hailing platform that several Onde partners (e.g., Kaiian in Saudi Arabia) explicitly compete against.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat6 records
Key risks6 records
Key highlights6 records
Customer concentration
Onde social profiles
Digital presenceOnde compliance and trust
Trust signalCompliance1 record
Onde financial estimates
Financial estimateRevenue estimate
Valuation estimate
Onde leadership team
Management profileNumber of profiles
Profiles3 records
Onde funding detail
Funding detailFunding overview
Funding rounds1 record
Investors1 record
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Onde M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Onde
What does Onde do?
Onde provides a cloud-based, white-label SaaS ride-hailing and mobility platform that enables taxi companies, fleet operators, and entrepreneurs to launch and operate branded ride-hailing, dispatch, and delivery services. The platform bundles a Customer App, Driver App, Operator App (dispatch), My Hub admin panel, and Web App into a single offering, supported by marketing agency services and a free Onde.Light tier. The system handles up to 9 million orders per month at 99.98% uptime with no fleet size limits, and supports localization across 70+ languages and major map providers.
Is Onde a public or private company?
Onde is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Onde founded?
Onde was founded in 2011. It employs 101 to 250 people.
Where is Onde based?
Onde is headquartered in Tallinn, Estonia, in the Europe region.
How does Onde make money?
Five revenue lines are on record. License Fees (Revenue Share / Fixed Rate) is the primary driver. The others are license Fees, support and Maintenance, initial Works (Branding and App Upload) and marketing Services.
Who are Onde's main competitors?
Direct peers on record are Yelowsoft, Atom Mobility, TaxiCaller, Jugnoo, iCabbi, eCabs Technologies, Moovs, Autofleet and Autocab. Careem is listed as a broad incumbent.
Does Onde have an API?
Yes. Onde offers an API for smooth integration with other tools. The API enables partners to integrate Onde's platform with external systems and tools. Payment gateway integration is treated as a Change Request (custom development).
What industry is Onde in?
Onde's product category is Ride-hailing and Mobility Software. Its primary akta.pro industry code is THADADAM, Ride-Hailing Platform Technology Providers (White-Label, Dispatch, Payments), with a secondary code of THALADAN, White-Label Booking Engine Platforms (SaaS/Widget). Its NAICS code is 541511 and its SIC code is 7370.