Moovs
Moovs is an all-in-one cloud-based transportation management SaaS platform serving chauffeur, limo, party bus, charter bus, taxi, shuttle, and medical transportation operators with dispatch, booking, payment, fleet management, and AI-powered workflow tools.
- Company typePrivate
- Founded-
- HeadquartersLos Angeles, United States
- Headcount11–50
- GTM typeB2B
- OfferingSoftware
What Moovs does
Moovs is an all-in-one cloud-based transportation management SaaS platform serving operators of chauffeur, limo, party bus, charter bus, taxi, shuttle, and medical transportation services. The platform unifies dispatch, booking, billing, payment processing, fleet management, and driver/passenger mobile apps within a single system, with a published cadence of weekly product releases. Underlying architecture is multi-tenant SaaS with native iOS/Android apps, a passenger-facing app, and integrations into the SaaS workflows of Stripe, QuickBooks, Samsara, Motive, FlightAware, and Google Suite. The company has layered AI capabilities across the workflow, including the Miles AI Assistant, AI-powered fraud detection, AI trip uploads, an AI Driver Scheduler, dynamic pricing, and smart trip rules.
The business model is freemium-to-enterprise subscription, with four primary tiers (Free, Standard at $149/mo, Pro at $199/mo, Enterprise at $999+/mo) plus modular add-ons including a Passenger App ($499/mo plus $1,000 setup) and a Shuttle Platform ($299/vehicle/mo). Moovs also generates payment-processing revenue on the $10M+ in annual bookings flowing through the platform. The company has built the GNET affiliate network for farm-in/farm-out ride distribution, an attempt to introduce network effects in a fragmented operator base.
Moovs is operated by Swoop, Inc., was founded by a family with 30+ years of operating experience in the limousine industry, and is headquartered in Los Angeles, CA with 11-50 employees. The platform reports 1,000+ transportation businesses, 100k+ end customers served, 2M+ miles driven, 934+ reviews at a 4.9-star average, and SOC 2 Type II compliance. Recognition includes Capterra Shortlist 2026 (Best Fleet Management Software) and GetApp Category Leader 2025.
Moovs firmographics
Firmographics- Name
- Moovs
- Legal name
- Swoop, Inc.
- Website
- https://moovsapp.com
- Company type
- Private
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Moovs is an all-in-one cloud-based transportation management SaaS platform serving chauffeur, limo, party bus, charter bus, taxi, shuttle, and medical transportation operators with dispatch, booking, payment, fleet management, and AI-powered workflow tools.
- Ownership category
- akta.pro rank
Moovs industry classification
Industry- Product category
- Transportation Management Software
- NAICS
- Taxi and Limousine Service (4853)
- SIC
- Services-Computer Programming, Data Processing, Etc. (7370)
- akta.pro primary industry
- Car Rental & Mobility Reservation Engines (THALADAE)
- akta.pro secondary industries
- Car Rental & Mobility Booking Platforms (Carshare/Rideshare/Micromobility) (THALAFAE), Mobility Aggregation & Booking (Multi-Provider Marketplace) Platforms (THADALAB), Car Rental & Car-Sharing Booking Platforms (BPAMAIAF)
Keywords
Where Moovs is headquartered
LocationHeadquarters
- HQ city
- Los Angeles
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Moovs business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Technology or R&D, Personnel, Marketing or Sales, Operations, Infrastructure
Revenue model
- SaaS Subscription: Monthly flat-rate subscription pricing tiers (Free, Standard $149, Pro $199, Enterprise $999+) regardless of trip volume. No per-trip fees. Includes core dispatch, booking, driver app, and basic features.
- Payment Processing: Integrated credit card processing via Stripe with tiered rates: 4%+$0.30 (Free), 3.4%+$0.30 (Standard), 3%+$0.30 (Pro), custom (Enterprise). Transactions occur when customers pay for rides booked through the platform.
- Passenger App Add-on: Branded passenger app (iOS/Android) available as add-on: $499/month with $1,000 setup fee. Provides operators with fully white-labeled mobile experience for their end customers.
- Shuttle Platform Add-on: Complete shuttle platform module priced at $299 per vehicle per month. Includes multi-user shuttle management tools.
- Marketing Services: Additional marketing services including SEO management, Google Ads (PPC), custom website design, and CMO package offered as upsells to core platform customers.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Freemium | Monthly | Free Test Drive - For operators exploring the platform with basic needs |
| Subscription | Monthly | Standard - For small teams running daily trips (2-10 vehicles) |
| Subscription | Monthly | Pro - For growing operations increasing volume (11-20 vehicles) |
| Subscription | Monthly | Enterprise - For large fleets with complex operations (20+ vehicles) |
| Subscription | Monthly | Passenger App Add-on - Branded mobile app for end customers |
| Unit Pricing | Monthly | Shuttle Platform Add-on - Complete shuttle management solution |
Go-to-market motion2 records
Distribution channels4 records
Marketing channels10 records
Moovs product offering
Product offeringCore offering
Moovs provides an all-in-one cloud-based transportation management software platform that unifies dispatch, reservation management, customer booking portals, driver apps, payment processing, and marketing tools for ground transportation operators. The platform serves chauffeur/black car, party bus/limo, charter bus, taxi, shuttle, and medical transportation businesses with tiered subscriptions ranging from a free tier to enterprise. Vertical-specific modules (Shuttle Platform, Bus Ticketing, Charter Bus Software) and AI capabilities (Miles AI Assistant, dynamic pricing, fraud detection) are included or offered as add-ons.
Product overview
Moovs is an all-in-one transportation management software platform operated by Swoop, Inc. The core platform unifies dispatch, reservation management, customer portals, driver apps, and payments into a single system. The product portfolio includes: Core Platform features (Dispatch, Reservation Management, Customer Portal, Driver Platform, Vehicle Availability, Reporting); Add-on Modules (Passenger App, Driver App, Moovs Chat, Moovs Payments, CRM/Email Campaigns, Marketing Services, Miles AI Assistant, Shuttle Platform, Bus Ticketing Software, Charter Bus Software, Customer Reviews, Moovs Insights, Website Builder); and Support Services (Data Migration, Learning Center, Video Center, Demo Center, Webinars). Pricing tiers include Free (Test Drive), Standard ($149/month), Pro ($199/month), and Enterprise (custom starting at $999/month), with add-ons available for Passenger App and Shuttle Platform.
Differentiator
Problem solved
Functional benefit
Brands
- Miles AI Assistant: AI-powered transportation assistant for customer interactions
- Moovs Payments
- Moovs Chat
- Moovs Insights
- Moovs Marketing
- Moovs Campaigns
Products and services
- Moovs Transportation Management Platform
Quantifiable outcome
- Operators report saving 10+ hours per week after switching to automated dispatch
- +9 more outcomes
Companies that use Moovs
Customer profileNamed customers20 records
Segments7 records
Ideal customer profiles4 records
Moovs technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
Integration7 records
AI capability7 records
Feature10 records
Moovs partnerships and signals
Strategic signalPartnerships
Eight partnerships are on record, tiered core and standard.
- Stripe, Inc.coreStripe is Moovs's third-party payment processor, handling all credit card processing for the platform. Operators must register with Stripe as merchants to use Moovs Payments. Stripe provides fraud detection, dispute management, and instant payout capabilities integrated into the Moovs platform.
- QuickBooksstandardQuickBooks integration available on Enterprise tier for accounting sync. Allows automatic flow of invoice and financial data between Moovs and QuickBooks accounting software.
- SamsarastandardSamsara vehicle tracking integration available on Enterprise tier for real-time vehicle tracking and maintenance alerts. Samsara is a fleet management and tracking platform.
- MotivestandardMotive vehicle tracking integration available on Enterprise tier for fleet management capabilities. Motive (formerly KeepTruckin) provides vehicle and asset tracking.
- FlightAwarestandardFlightAware integration on Standard, Pro, and Enterprise tiers provides automatic flight tracking for airport transfers. System automatically adjusts pickup times when flights are delayed.
- Google SuitestandardGoogle Suite integration available on Standard, Pro, and Enterprise tiers. Includes Google Calendar integration allowing operators to sync schedules.
- GNET (Moovs Network)coreGNET is Moovs's proprietary affiliate network connecting transportation operators. Allows operators to farm-in rides from or farm-out rides to other Moovs users, even those using different software. Enables network effects across the customer base.
- Custom APIstandardCustom API access available on Enterprise tier for operators requiring bespoke integrations with proprietary or third-party systems.
Scale indicators16 records
Recent moves6 records
Expansion highlights4 records
Moovs competitors and assessment
Company assessmentEmerging players
- CharterUP: CharterUP is an online marketplace and charter bus software platform serving bus and motorcoach operators. It overlaps with Moovs' charter bus segment on booking, dispatch, and operator tools, but is broader in marketplace aggregation.
- OptimoRoute: OptimoRoute is a route optimization and scheduling platform for fleets and field services. It overlaps with Moovs' dispatch and driver scheduling functionality, particularly for shuttle and multi-stop operations.
Direct peers
- FASTTRAK Software: FASTTRAK is a long-standing limousine and dispatch software provider for chauffeur and limo operators. Like Moovs, it targets fleet booking, dispatch, and billing workflows and is named explicitly as a migration source in Moovs' competitive content.
- Limo Anywhere: Limo Anywhere is a leading limousine and black-car software platform offering reservations, dispatch, billing, and driver apps. Moovs explicitly targets Limo Anywhere as a primary migration source, making it the closest direct competitor in the chauffeur/reservation software space.
- LimoByte: LimoByte is a reservation, dispatch, and fleet management software for limousine and chauffeured transportation operators. It competes directly with Moovs in the SMB-to-mid-market chauffeur segment on dispatch, booking, and driver app functionality.
- Limo CRM: Limo CRM provides cloud-based booking, dispatch, and customer management software for limo and chauffeur operators. It targets the same SMB operator profile as Moovs with reservation, dispatch, and driver-centric features.
Broad incumbents
- Verizon Connect: Verizon Connect offers fleet management, telematics, and GPS tracking for commercial vehicle fleets. As a broader fleet incumbent, it competes for fleet-tech wallet share and could expand into transportation-operations software over time.
- Motive: Motive (formerly KeepTruckin) provides fleet management, ELD compliance, and vehicle tracking for commercial fleets. Like Samsara, it integrates with Moovs but represents a broader incumbent that could bundle transportation-operations features.
- Trapeze Group (Modaxo): Trapeze Group, part of the Modaxo/Volaris transit software portfolio, provides enterprise transit and shuttle management software for public and private operators. It is a broader incumbent in the shuttle-segment overlap with Moovs.
- Samsara: Samsara is a large-scale fleet management and IoT platform offering vehicle tracking, telematics, and operational analytics. It is a Moovs integration partner but also a broader incumbent whose platform could expand into transportation-specific dispatch and booking.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks7 records
Key highlights7 records
Customer concentration
Moovs social profiles
Digital presenceMoovs compliance and trust
Trust signalCompliance1 record
Moovs financial estimates
Financial estimateRevenue estimate
Valuation estimate
Moovs leadership team
Management profileNumber of profiles
Profiles2 records
Moovs funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Moovs M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Moovs
What does Moovs do?
Moovs provides an all-in-one cloud-based transportation management software platform that unifies dispatch, reservation management, customer booking portals, driver apps, payment processing, and marketing tools for ground transportation operators. The platform serves chauffeur/black car, party bus/limo, charter bus, taxi, shuttle, and medical transportation businesses with tiered subscriptions ranging from a free tier to enterprise. Vertical-specific modules (Shuttle Platform, Bus Ticketing, Charter Bus Software) and AI capabilities (Miles AI Assistant, dynamic pricing, fraud detection) are included or offered as add-ons.
Is Moovs a public or private company?
Moovs is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Moovs founded?
Moovs was founded in -1. It employs 11 to 50 people.
Where is Moovs based?
Moovs is headquartered in Los Angeles, United States, in the North America region.
How does Moovs make money?
Five revenue lines are on record. SaaS Subscription is the primary driver. The others are payment Processing, passenger App Add-on, shuttle Platform Add-on and marketing Services.
Who are Moovs's main competitors?
Emerging players on record are CharterUP and OptimoRoute. Direct peers are FASTTRAK Software, Limo Anywhere, LimoByte and Limo CRM. Broad incumbents are Verizon Connect, Motive, Trapeze Group (Modaxo) and Samsara.
Does Moovs have an API?
Yes. Custom API is available as an Enterprise tier feature. The Enterprise plan includes 'Custom API' as an integration option, allowing enterprise customers to build custom integrations with the Moovs platform.
What industry is Moovs in?
Moovs's product category is Transportation Management Software. Its primary akta.pro industry code is THALADAE, Car Rental & Mobility Reservation Engines, with a secondary code of THALAFAE, Car Rental & Mobility Booking Platforms (Carshare/Rideshare/Micromobility). Its NAICS code is 4853 and its SIC code is 7370.