DealerSocket

What DealerSocket does

DealerSocket is a vertically-focused automotive dealership software provider, founded in 2001 and now operating as a wholly-owned subsidiary of Solera within its Vehicle Solutions business line. The company sells an integrated, cloud-based platform comprising DealerSocket CRM, Auto/Mate and IDMS dealer management systems, DealerFire websites and digital marketing, PrecisePrice digital retailing, Inventory+ inventory management, and RevenueRadar equity mining. These modules share customer data, desking, and DMS workflows and connect to more than 50 third-party integrations and nearly 80 OEM program certifications, with a 100+ certified integration partner network.

The company's revenue model is subscription SaaS with annual billing on a quote-based enterprise pricing structure, sold primarily through direct enterprise field sales supplemented by a dealer referral rebate program and OEM channel relationships. It serves franchise dealer groups (e.g., Herb Chambers, Ken Garff, Galpin Motors, Bob Smith Toyota, J. Pauley Toyota), independent and Buy Here Pay Here operators, and multi-rooftop groups across the United States, with additional offices in Canada and India. As of 2025 the company reports $47.3M in annual recurring revenue and serves over 9,000 dealer clients.

DealerSocket holds EU-U.S., UK Extension, and Swiss-U.S. Data Privacy Framework certifications as part of the broader Solera entity group, supports outbound and inbound APIs for dealership integration, and is rolling out AI-powered lead scoring and conversational AI lead response through Solera's 2026 AI investment program. Multiple retained sub-brands (Auto/Mate, DealerFire, IDMS, Inventory+, PrecisePrice, RevenueRadar) reflect a roll-up strategy assembled through prior acquisitions and now unified under the DealerSocket product family.

Name

DealerSocket

Legal name

DealerSocket, LLC

Website

https://dealersocket.com

Company type

Private

Founded year

2001

Operating status

Operating

Headcount range

501–1,000 employees

Short description

DealerSocket is a vertical SaaS provider of CRM, DMS, digital retail, inventory, websites, and equity-mining software for automotive dealerships. A Solera subsidiary, it serves over 9,000 franchise and independent dealers, primarily across North America.

Ownership category

akta.pro rank

Product category

Automotive Dealership Management Software

NAICS

Computer and Computer Peripheral Equipment and Software Merchant Wholesalers (42343)

SIC

Wholesale-Computers & Peripheral Equipment & Software (5045)

akta.pro primary industry

Wholesale/B2B Generalist Marketplaces (CRAFAAAF)

Keywords

• Automotive CRM software
• Dealership management software
• Automotive DMS solutions
• Digital retail platform
• Inventory management software

Headquarters

HQ city

San Clemente

HQ country

United States

HQ region

North America

Offices4 records

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations

Revenue model

1. SaaS Subscription: DealerSocket operates as a subscription-based SaaS company providing dealership management software. Customers pay recurring subscription fees for access to CRM, DMS, inventory management, digital retail, and digital marketing solutions.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels8 records

Core offering

DealerSocket provides an integrated, subscription-based SaaS suite of automotive dealership management software including CRM, Dealer Management Systems (DMS), equity mining, digital retail, inventory management, and dealership websites/digital marketing. The platform serves franchise dealers, independent dealers, and Buy Here Pay Here (BHPH) dealers through its core DealerSocket CRM and sub-brands Auto/Mate, IDMS, RevenueRadar, DealerFire, PrecisePrice, and Inventory+.

Product overview

DealerSocket is an integrated automotive dealership software platform comprising a unified CRM core and multiple specialized modules. The core DealerSocket CRM unifies customer management, sales, marketing, service, desking, and digital retailing. Key integrated modules include: RevenueRadar (equity mining with 11 targeting methods), DealerFire (websites/digital marketing), PrecisePrice (digital retail), Inventory+ (inventory management with TrueScore and Ideal Inventory Model), Auto/Mate (DMS for franchise dealers), and IDMS (DMS for independent/BHPH dealers). The platform integrates with over 50 third-party tools, 20+ OEM systems, and Microsoft Power BI for analytics. DealerSocket serves over 9,000 dealership clients and is part of Solera's Vehicle Solutions division.

Differentiator

Problem solved

Functional benefit

Brands

• Auto/Mate: Dealer Management System (DMS) software for franchise dealerships, offering full dealership management with built-in accounting, sales, parts, and service management. Features 20+ OEM integrations and free software upgrades for life.
• RevenueRadar
• DealerFire
• PrecisePrice
• Inventory+
• IDMS

Quantifiable outcome

• Average $300 more gross profit per deal with PrecisePrice digital retail
• +8 more outcomes

Named customers10 records

Segments3 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

Yes

API docs

API detail

Core technology

AI maturity

App detail

Integration23 records

AI capability11 records

Feature8 records

Partnerships

Six partnerships are on record, tiered major and core.

• DealerFenixmajorTechnology or Integration · 1 January 2021Solera's partnership with DealerFenix brings unprecedented efficiency to dealership operations by integrating DealerFenix's expertise in digital retailing with AutoMate's innovative dealership solutions. This collaboration aims to enhance the overall customer experience.
• Vision Dealer SolutionscoreTechnology or Integration · 1 January 2021Auto/Mate integrated with Vision Dealer Solutions' vSignature for conducting the signing ceremony anywhere and providing a modern car-buying experience.
• F&I ExpresscoreTechnology or Integration · 1 January 2021DealerSocket's PrecisePrice uses VIN-specific F&I menus powered by F&I Express to provide transparency and accuracy in the deal-building process.
• Audi of AmericamajorStrategic or Co-development PartnerAudi of America depends on DealerSocket's CRM solution to maximize influential information that helps its dealerships stay on top of customer needs and maintain loyalty for lasting relationships.
• AutoPointmajorTechnology or IntegrationSolera's AutoPoint OnDemand platform enables dealers to engage with potential customers through targeted marketing campaigns using the new website visitor ID system.
• DealertrackcoreTechnology or IntegrationAuto/Mate integrates with digital contracting from F&I solutions provider Dealertrack to enhance dealership F&I operations.

Scale indicators8 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• CDK Global: CDK Global is the leading provider of dealership management systems and CRM to franchised auto dealers in North America, directly competing with DealerSocket's Auto/Mate DMS and DealerSocket CRM products across the same customer base.
• Tekion: Tekion is a cloud-native automotive retail platform offering CRM, DMS, and digital retailing for franchise dealers; it is a fast-growing head-to-head competitor to DealerSocket's integrated suite and has been winning flagship dealer group accounts.
• Dominion Dealer Solutions: Dominion Dealer Solutions offers CRM, DMS, desking, and digital marketing tools to franchised and independent auto dealers, with overlapping modules that compete with DealerSocket CRM, DealerFire, and PrecisePrice.
• VinSolutions (Cox Automotive): VinSolutions is Cox Automotive's flagship automotive CRM platform, competing directly with DealerSocket CRM for franchise dealers and integrated with Cox-owned Dealertrack for F&I digital contracting.
• DealerCenter: DealerCenter provides cloud-based dealer management, CRM, and BHPH software for independent used-car dealers, directly competing with DealerSocket's IDMS product in the same segment.
• Frazer: Frazer specializes in dealer management software for independent and BHPH auto dealers with a focus on title/lien management and state-specific compliance, competing directly with DealerSocket's IDMS offering.
• Reynolds and Reynolds: Reynolds and Reynolds is a long-established DMS and forms/regulatory services provider to franchised automotive dealers, directly competing with Auto/Mate and IDMS at the dealer management system layer.

Broad incumbents

• Cox Automotive: Cox Automotive is the broad incumbent parent of VinSolutions, Dealertrack, Kelley Blue Book, Autotrader, and Manheim, offering a portfolio that overlaps with DealerSocket's CRM, digital retailing, and F&I integrations across the dealer lifecycle.
• Salesforce: Salesforce is the broad CRM incumbent with an automotive-specific cloud and large dealer group deployments (e.g., GM, Volvo) where it competes with DealerSocket CRM as an alternative enterprise CRM platform with native and partner integrations.

Emerging players

• DriveCentric: DriveCentric is a newer cloud-based automotive CRM and equity mining platform targeting franchised dealers, representing an emerging alternative to DealerSocket CRM with comparable lead management and customer lifecycle features.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/dealersocket
• Xx.com/dealersocketcrm
• Facebookfacebook.com/DealerSocketCRM

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles6 records

Subsidiaries6 records

Funding overview

Funding rounds2 records

Investors2 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A4 records

Investments1 record

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about DealerSocket