AutoPoint
AutoPoint (Mobile Productivity, LLC) provides cloud-based SaaS for automotive dealerships and OEMs, spanning marketing automation, service operations, mobility logistics, and electronic titling. The platform integrates with major DMS systems and operates as part of Solera's Vehicle Solutions division.
- Company typePrivate
- Founded2003
- HeadquartersSouth Jordan, United States
- Headcount501–1,000
- GTM typeB2B
- OfferingSoftware
What AutoPoint does
AutoPoint, operating legally as Mobile Productivity, LLC, is a SaaS provider of dealership and service-center software wholly owned by Solera Holdings. Founded in 2003 and headquartered in Westlake, Texas, the company serves automotive franchise dealers, independent dealers, OEMs, fleet operators, and tag-and-title agencies across the United States, Canada, and Mexico. Its platform is organized around four solution pillars — Marketing, Service, Mobility & Logistics, and Titling — and integrates with major dealer management systems including Reynolds & Reynolds, Dominion VUE, DealerBuilt, and DealerSocket CRM. AutoPoint operates as part of Solera's Vehicle Solutions division alongside brands such as DealerSocket, Identifix, Audatex, and DealerFire, and maintains a wholly owned subsidiary, Title Technologies, LLC, for electronic titling.
The product architecture is cloud-based SaaS with proprietary components including a Dynamic Media Engine for personalized owner-lifecycle messaging, a 255-point Multi-Point Inspection (MPI) workflow, the ShopWatch shop-loading optimization algorithm, and a Live Customer Interaction Center for inbound and outbound call management. AI and machine learning are embedded across the stack: propensity models score customer response likelihood in On Demand, the Known Defectors module applies proximity-based anomaly detection combined with third-party credit-card data to identify vehicle owners serviced at aftermarket locations, and ShopWatch optimizes appointment capacity using technician, walk-in, and upsell variables. The Known Defectors pilot reportedly returned $18 for every $1 spent for a luxury OEM, and Shuttle OnDemand reports a 38% operating cost reduction versus traditional dealer shuttles.
AutoPoint generates revenue through subscription-based SaaS contracts with quote-based enterprise pricing scaled to dealership size and selected modules. The go-to-market is sales-led, with direct engagement of dealer decision-makers (owners, GMs, service directors, C-level) supplemented by distribution through Solera's broader network. Marketing channels include the Inside Track blog, paid digital and social advertising, email, direct mail, and NADA Show participation. Customer success metrics cited include 4:1 ROI, 70% engagement increase, 33% retention increase, and 94% customer satisfaction for Mobility & Logistics customers.
AutoPoint firmographics
Firmographics- Name
- AutoPoint
- Legal name
- Mobile Productivity, LLC
- Website
- https://autopoint.com
- Company type
- Private
- Founded year
- 2003
- Operating status
- Operating
- Headcount range
- 501–1,000 employees
- Short description
- AutoPoint (Mobile Productivity, LLC) provides cloud-based SaaS for automotive dealerships and OEMs, spanning marketing automation, service operations, mobility logistics, and electronic titling. The platform integrates with major DMS systems and operates as part of Solera's Vehicle Solutions division.
- Ownership category
- akta.pro rank
AutoPoint industry classification
Industry- Product category
- Automotive Dealership Software
- SIC
- Services-Prepackaged Software (7372)
- akta.pro primary industry
- Marketing Automation Platforms & Services (BPAFAFAC)
- akta.pro secondary industry
- B2B SaaS & Enterprise Personalization (CRM, Sales, Support) (HDAAAGAJ)
Keywords
Where AutoPoint is headquartered
LocationHeadquarters
- HQ city
- South Jordan
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
AutoPoint business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure
Revenue model
- SaaS Subscription Platform: AutoPoint generates revenue through subscription-based software licensing for its dealership and service center solutions. The platform includes CRM, DMS integration, marketing automation, service management, titling, and mobility solutions. Pricing appears to be quote-based and customized based on dealership size and solution packages selected.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Annual | Quote-based enterprise pricing tailored to dealership needs |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels7 records
AutoPoint product offering
Product offeringCore offering
AutoPoint sells a cloud-based SaaS Retention Suite for automotive dealerships, OEMs, and fleet operators that combines marketing automation, multi-point inspection, service operations, electronic titling, and on-demand mobility into a single platform. Its dynamic media engine personalizes customer communications across the vehicle ownership lifecycle, while the suite integrates with leading dealer management systems (DMS) to drive service absorption, customer retention, and dealer revenue.
Product overview
AutoPoint is a comprehensive dealership and service center software platform owned by Solera (operated as Mobile Productivity LLC). The Retention Suite connects all key dots of the vehicle lifecycle through four main solution areas: Marketing Solutions (Journey NXT, On Demand, Live Customer Interaction Center, Known Defectors), Service Solutions Suite (Multi-Point Inspection, CPO Inspection, Appointments, Customer Check-In, OwnerCare, Service Journey), Mobility & Logistics (Pickup & Delivery, Shuttle OnDemand, Roadside OnDemand, Parts OnDemand), and Titling Solutions (TitleTec, Nationwide Auto Titling, Temp Tags, Electronic Liens). The platform integrates with multiple DMS systems (Dominion VUE DMS, DealerBuilt DMS, Reynolds & Reynolds DMS, DealerSocket CRM) and uses AI-powered capabilities including predictive analytics, generative AI for marketing, anomaly detection for Known Defectors targeting, and optimization algorithms for shop capacity management.
Differentiator
Problem solved
Functional benefit
Brands
- Service Journey: Data-driven marketing solution using customer segmentation and behavioral targeting for service retention.
- MultiPoint Inspection
- Journey NXT
- On Demand
- OwnerCare
- Shuttle OnDemand
- Roadside OnDemand
- Parts OnDemand
- Nationwide Auto Titling (NAT)
- TitleTec
- Known Defectors
Products and services
- AutoPoint Retention Suite Cloud-based SaaS retention platform for automotive dealerships, OEMs, and fleet operators that integrates marketing, service operations, mobility, and titling into a single suite powered by a dynamic media engine. Targets franchise and independent dealers as well as OEM networks.
- Marketing Solutions Data-driven targeted communications suite for dealerships covering Journey NXT retention, On Demand ad hoc campaigns, Live Customer Interaction Center, and Known Defectors targeting across digital display, paid search, social ads, retargeting, email, and direct mail.
- Service Solutions Suite Comprehensive service department software covering Multi-Point Inspection, CPO Inspection, Appointments, Customer Check-In, OwnerCare approval app, and Service Journey retention, designed to streamline fixed operations and increase service absorption.
- Mobility & Logistics Solutions Lyft-integrated on-demand mobility services for dealerships including Shuttle OnDemand, Roadside OnDemand, Parts OnDemand, and Pickup & Delivery with average wait times of 5 minutes or less and reported 38% operating cost reduction.
- Titling Solutions Cloud-based electronic titling platform covering TitleTec, Nationwide Auto Titling (NAT), Temp Tags, and Electronic Liens, with real-time tax and fee calculation across all 50 states for dealerships and titling agencies.
- Known Defectors
Quantifiable outcome
- 4:1 ROI for customers
- +5 more outcomes
Companies that use AutoPoint
Customer profileNamed customers5 records
Segments5 records
Ideal customer profiles4 records
AutoPoint technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
Integration7 records
AI capability9 records
Feature10 records
AutoPoint partnerships and signals
Strategic signalPartnerships
Seven partnerships are on record, tiered core and flagship.
- Dominion DMScoreDominion DMS announced certified SecureVUE integration with AutoPoint's MultiPoint Inspection (MPI) solution. This partnership brings full-service command center capabilities to dealership shops with seamless communication tools, parts inventory integration, self-learning pricing guides, and real-time estimate updates. The integration is designed to increase team productivity and improve customer service.
- LyftcoreLyft integration powers AutoPoint's Shuttle OnDemand, Roadside OnDemand, and Parts OnDemand mobility solutions. The partnership enables unlimited capacity transportation services for dealerships without requiring traditional shuttle assets, vehicles, or drivers. Lyft handles all ride-hailing logistics while AutoPoint provides the dealer-branded interface and management dashboard.
- SoleraflagshipAutoPoint is a wholly-owned subsidiary of Solera Holdings LLC, operating as part of Solera's Vehicle Solutions division. Solera is the global leader in vehicle lifecycle management software-as-a-service, data, and services. AutoPoint's solutions are integrated with Solera's broader ecosystem including DealerSocket CRM, Inventory+, DealerFire, and other vehicle solutions brands.
- DealerSocketcoreIntegration between AutoPoint's On Demand marketing platform and DealerSocket CRM enables direct export of DealerSocket audiences for creating marketing campaigns across all channels including Direct Mail, Email, Facebook, Instagram, and Display advertising.
- Reynolds & ReynoldscoreWelcomePoint integration with Reynolds & Reynolds DMS enables seamless service department operations for dealerships using Reynolds & Reynolds systems.
- DealerBuiltcoreMultiPoint (MP2) integration with DealerBuilt DMS brings service command center capabilities to DealerBuilt dealer management system users.
- Motive/Dominion DMScoreIntegration with Motive/Dominion DMS for dealers in South Carolina, Georgia, and National Titling operations, supporting titling and registration workflows.
Scale indicators7 records
Recent moves4 records
Expansion highlights6 records
AutoPoint competitors and assessment
Company assessmentDirect peers
- DealerSocket: DealerSocket (a Solera sibling brand) provides CRM, desking, and equity-mining tools for dealerships. It is AutoPoint's closest competitor within the same parent ecosystem and competes directly for CRM and customer-data wallet share in franchise dealer accounts.
- VinSolutions (CDK): VinSolutions is CDK Global's CRM and marketing automation platform for dealerships. It competes directly with AutoPoint's Journey NXT and On Demand marketing suite, especially in franchise dealer accounts where CDK's DMS creates natural attach.
- Dominion DMS: Dominion DMS provides dealer management systems and is also an integration partner of AutoPoint. Its SecureVUE platform overlaps with AutoPoint's service command center capabilities, creating a partially competitive and partially complementary relationship.
- DealerBuilt: DealerBuilt is an independent DMS provider whose MP2 integration partners with AutoPoint's MultiPoint Inspection. It is a competitor for service department workflow ownership and a channel partner for AutoPoint's service solutions.
Broad incumbents
- CDK Global: CDK Global is the largest dealer management system provider in North America (Dealertrack, Fortellis). It bundles CRM, marketing, and fixed-ops modules that overlap AutoPoint's suite and competes for the same franchise dealer IT budget through deep DMS-native integration.
- Reynolds & Reynolds: Reynolds & Reynolds is a major DMS and dealership software provider. While AutoPoint integrates with its DMS, Reynolds' own retail management system and document services compete for the same fixed-ops and titling workflows.
- Cox Automotive: Cox Automotive (Dealertrack, Kelley Blue Book, Manheim, Autotrader) is a broad automotive commerce and data platform. Its CRM, marketing, and inventory solutions overlap AutoPoint's retention and lifecycle value proposition at the enterprise dealer-group level.
Emerging players
- Tekion: Tekion is a cloud-native, AI-first automotive retail platform serving dealers with CRM, desking, and service modules. Its modern architecture and significant venture funding make it the most credible disruptor to AutoPoint's integration-based approach.
- Salesforce Automotive Cloud: Salesforce Automotive Cloud extends the Salesforce CRM platform to OEM and dealer use cases. Large enterprise OEMs may build or buy on Salesforce instead of AutoPoint for customer data, journey orchestration, and personalization at scale.
- HubSpot for Automotive: HubSpot's CRM and marketing automation platform serves many independent dealerships and dealer groups seeking lower-cost, transparent-pricing alternatives to AutoPoint. Its ease of use and self-serve onboarding compete for mid-market and independent dealer wallet share.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
AutoPoint social profiles
Digital presenceAutoPoint financial estimates
Financial estimateRevenue estimate
Valuation estimate
AutoPoint leadership team
Management profileNumber of profiles
AutoPoint subsidiaries and ownership
Company hierarchySubsidiaries1 record
AutoPoint funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
AutoPoint M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about AutoPoint
What does AutoPoint do?
AutoPoint sells a cloud-based SaaS Retention Suite for automotive dealerships, OEMs, and fleet operators that combines marketing automation, multi-point inspection, service operations, electronic titling, and on-demand mobility into a single platform. Its dynamic media engine personalizes customer communications across the vehicle ownership lifecycle, while the suite integrates with leading dealer management systems (DMS) to drive service absorption, customer retention, and dealer revenue.
Is AutoPoint a public or private company?
AutoPoint is a private company. It is classified as corporate owned and is currently operating.
When was AutoPoint founded?
AutoPoint was founded in 2003. It employs 501 to 1,000 people.
Where is AutoPoint based?
AutoPoint is headquartered in South Jordan, United States, in the North America region.
How does AutoPoint make money?
One revenue line is on record: saaS Subscription Platform.
Who are AutoPoint's main competitors?
Direct peers on record are DealerSocket, VinSolutions (CDK), Dominion DMS and DealerBuilt. Broad incumbents are CDK Global, Reynolds & Reynolds and Cox Automotive. Emerging players are Tekion, Salesforce Automotive Cloud and HubSpot for Automotive.
Does AutoPoint have an API?
Yes. AutoPoint integrates with multiple DMS (Dealer Management System) platforms including Dominion VUE DMS, DealerBuilt DMS, Reynolds & Reynolds DMS, and DealerSocket CRM. These integrations enable data synchronization and workflow automation between AutoPoint's service and marketing solutions and dealership management systems. The helpdesk documentation also references MFA (Multi-Factor Authentication) setup via text message or authenticator application for secure login.
What industry is AutoPoint in?
AutoPoint's product category is Automotive Dealership Software. Its primary akta.pro industry code is BPAFAFAC, Marketing Automation Platforms & Services, with a secondary code of HDAAAGAJ, B2B SaaS & Enterprise Personalization (CRM, Sales, Support). Its SIC code is 7372.