MotionCue
MotionCue is a New York-based, bootstrapped video production agency delivering explainer, promotional, 3D/2D animation, live-action, and motion graphics content to enterprise, startup, and nonprofit clients, with a 50+ person global team across the US and Pakistan and a subscription product called MotionCue Plus.
- Company typePrivate
- Founded2012
- HeadquartersNew York, United States
- Headcount1–10
- GTM typeB2B
- OfferingServices
What MotionCue does
MotionCue is a private, bootstrapped digital video production agency founded in 2012 and headquartered in New York City, with additional offices in Los Angeles and Islamabad, Pakistan. The company delivers a full suite of video content services - including explainer videos, promotional videos, product launch videos, motion graphics, training videos, demo videos, live-action productions, 2D and 3D animated videos, whiteboard animations, and mobile app videos - to enterprise, startup, and nonprofit clients. A global team of 50+ creatives, producers, and strategists executes the work, with documented engagements for brands including Microsoft, Slack, Loom, Johnson & Johnson, Sony, Aircall, and Rippling, as well as multiple nonprofits and startups.
The company's core offering is a project-based custom video production service with publicly disclosed budget tiers ranging from $5,000 to $50,000+ per project, structured around a 50% deposit and 30-day balance payment. To complement one-time project work, MotionCue operates a subscription sub-brand, MotionCue Plus, which provides clients with a dedicated creative team, predictable monthly pricing, and unlimited video requests for ongoing content needs. The technology stack is fundamentally a creative services operation (animation software, live-action production, motion graphics tooling) rather than a software platform; there are no disclosed APIs, SDKs, or proprietary AI/ML components. Marketing and distribution are content-led, supported by 75+ blog articles, a CEO-authored weekly newsletter, case studies, and an active presence on YouTube, LinkedIn, Vimeo, Facebook, and Twitter/X.
MotionCue's go-to-market is a consultative, sales-led motion targeting SaaS, cybersecurity, AI, healthcare, technology, finance, nonprofit, and other verticals, with lead capture via a 'Get a Quote' form and a free 30-minute strategy consultation call on its website. Pricing tiers and the MotionCue Plus subscription indicate an effort to serve both mid-market and enterprise buyers from the same delivery model. The company is independently owned with no disclosed funding rounds, no parent company, no subsidiaries, and no acquisitions, operating purely on organic revenue.
MotionCue firmographics
Firmographics- Name
- MotionCue
- Legal name
- MotionCue
- Website
- https://motioncue.com
- Company type
- Private
- Founded year
- 2012
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- MotionCue is a New York-based, bootstrapped video production agency delivering explainer, promotional, 3D/2D animation, live-action, and motion graphics content to enterprise, startup, and nonprofit clients, with a 50+ person global team across the US and Pakistan and a subscription product called MotionCue Plus.
- Ownership category
- akta.pro rank
MotionCue industry classification
Industry- Product category
- Video Production Services
- NAICS
- Motion Picture and Video Production (51211)
- SIC
- Services-Motion Picture & Video Tape Production (7812)
- akta.pro primary industry
- Motion Graphics & Animation (BPAFAIAD)
- akta.pro secondary industries
- VFX & Motion Graphics (CGI, Compositing, 2D/3D) (MPAAAMAC), Motion Graphics & Broadcast Design (MPAHACAC)
Keywords
Where MotionCue is headquartered
LocationHeadquarters
- HQ city
- New York
- HQ country
- United States
- HQ region
- North America
Offices3 records
Markets served
MotionCue business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D
Revenue model
- Project-based Video Production: One-time project fees for custom video production including explainer videos, promotional videos, product launches, and more. Pricing based on project scope with budgets ranging from $5,000 to $50,000+.
- MotionCue Plus Subscription: Monthly subscription service for ongoing video production needs. Provides a dedicated creative team, predictable monthly pricing, and unlimited video requests for teams needing consistent video output.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| One time/ perpetual license | Multi-year contract | Entry-level video projects |
| One time/ perpetual license | Multi-year contract | Mid-range video production |
| One time/ perpetual license | Multi-year contract | Premium video production |
| One time/ perpetual license | Multi-year contract | Enterprise-scale video production |
Go-to-market motion1 record
Distribution channels2 records
Marketing channels9 records
MotionCue product offering
Product offeringCore offering
MotionCue is a B2B video production agency that creates animated and live-action video content for SaaS companies, startups, and global enterprises. Its service portfolio spans explainer, promotional, product launch, demo, training, motion graphics, 2D, 3D, whiteboard, and mobile app videos delivered on a per-project basis. MotionCue Plus extends the offering with a subscription model featuring a dedicated creative team and unlimited video requests for ongoing content needs.
Product overview
MotionCue is a video content agency offering a comprehensive portfolio of video production services. The core offerings include Explainer Videos, Promotional Videos, Product Launch Videos, Motion Graphics, Training Videos, Demo Videos, Live Action Videos, 2D Animated Videos, 3D Animated Videos, Whiteboard Videos, and Mobile App Videos. These services are delivered as individual offerings that can be commissioned per-project. Additionally, MotionCue Plus provides a subscription-based model offering dedicated creative teams and unlimited video requests for clients with ongoing video needs. The company operates across multiple industries including SaaS, Cybersecurity, AI, Healthcare, Technology, Shipping & Logistics, Medical Devices, Real Estate, Finance, Marketing, Startup, and Nonprofits.
Differentiator
Problem solved
Functional benefit
Brands
- MotionCue Plus: Subscription video production service offering dedicated creative team, predictable monthly pricing, and unlimited requests for teams needing consistent video output.
Quantifiable outcome
- Videos averaging 300K views per asset for Microsoft campaigns
- +2 more outcomes
Companies that use MotionCue
Customer profileNamed customers14 records
Segments11 records
Ideal customer profiles4 records
MotionCue technology and API
TechnologyAPI detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature1 record
MotionCue partnerships and signals
Strategic signalScale indicators4 records
Recent moves5 records
Expansion highlights5 records
MotionCue competitors and assessment
Company assessmentDirect peers
- Demo Duck: Boutique B2B video production agency specializing in explainer videos, animated content, and product launch videos for SaaS and tech clients. Direct competitor in the same service category and price band.
- Yum Yum Videos: Animated explainer video and motion graphics studio serving startups and enterprise clients. Closely comparable in service mix (2D/3D animation, explainers) and target verticals (SaaS, tech).
- Thinkmojo: San Francisco-based explainer video agency producing animated and live-action content for tech companies including SaaS and enterprise. Comparable offering and customer base to MotionCue.
- Breadnbeyond: Animated explainer video agency with offshore production capability serving global tech and SaaS clients. Closely comparable business model and delivery structure to MotionCue's US-anchored, global-team approach.
- Switch Video: Boutique video production studio producing explainer, brand, and product launch videos for SaaS and enterprise technology buyers. Overlapping service portfolio and target customer profile.
- Lemonlight: Subscription-based video production and content creation agency offering monthly plans with dedicated creative teams—a model directly parallel to MotionCue Plus. Competes for the same SaaS and enterprise clients.
- Epipheo: Explainer video studio focused on animation and storytelling for tech and SaaS brands. Comparable in service offering, target verticals, and project pricing tiers.
- Kasra Design: Motion graphics and animation studio producing explainer and product videos for SaaS and tech clients. Comparable in motion graphics specialization and B2B tech customer overlap.
- Ydraw: Whiteboard and animated explainer video production company serving B2B and SaaS clients. Comparable in animation styles and mid-market enterprise customer focus.
Broad incumbents
- Deloitte Digital (Creative/Content Services): Large-scale consultancy with extensive video production, content marketing, and creative services capabilities. Competes for the same enterprise video budgets as a broader portfolio player rather than a specialist.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat3 records
Key risks7 records
Key highlights6 records
Customer concentration
MotionCue social profiles
Digital presenceMotionCue financial estimates
Financial estimateRevenue estimate
Valuation estimate
MotionCue leadership team
Management profileNumber of profiles
Profiles3 records
MotionCue funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
MotionCue M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about MotionCue
What does MotionCue do?
MotionCue is a B2B video production agency that creates animated and live-action video content for SaaS companies, startups, and global enterprises. Its service portfolio spans explainer, promotional, product launch, demo, training, motion graphics, 2D, 3D, whiteboard, and mobile app videos delivered on a per-project basis. MotionCue Plus extends the offering with a subscription model featuring a dedicated creative team and unlimited video requests for ongoing content needs.
Is MotionCue a public or private company?
MotionCue is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was MotionCue founded?
MotionCue was founded in 2012. It employs 1 to 10 people.
Where is MotionCue based?
MotionCue is headquartered in New York, United States, in the North America region.
How does MotionCue make money?
Two revenue lines are on record. Project-based Video Production is the primary driver. The others are motionCue Plus Subscription.
Who are MotionCue's main competitors?
Direct peers on record are Demo Duck, Yum Yum Videos, Thinkmojo, Breadnbeyond, Switch Video, Lemonlight, Epipheo, Kasra Design and Ydraw. Deloitte Digital (Creative/Content Services) is listed as a broad incumbent.
Does MotionCue have an API?
No public API is recorded for MotionCue.
What industry is MotionCue in?
MotionCue's product category is Video Production Services. Its primary akta.pro industry code is BPAFAIAD, Motion Graphics & Animation, with a secondary code of MPAAAMAC, VFX & Motion Graphics (CGI, Compositing, 2D/3D). Its NAICS code is 51211 and its SIC code is 7812.