Latenode
Latenode is an AI workflow automation SaaS platform enabling technical and business teams to build automations across 5,500+ integrations and 335+ LLM models via a visual builder and managed services, serving 10,000+ teams across 140+ countries.
- Company typePrivate
- Founded2022
- HeadquartersSan Francisco, United States
- Headcount11–50
- GTM typeB2B
- OfferingSoftware
What Latenode does
Latenode is a SaaS AI workflow automation platform founded in 2022 that enables both technical and non-technical users to build, deploy, and manage automated business processes without writing infrastructure code. The platform combines a visual drag-and-drop builder with full JavaScript execution nodes, headless browser automation, 5,500+ pre-built integrations, and access to 335+ large language models under a single subscription that removes per-model API key management. Proprietary technical components include no-code RAG without a vector database, an AI Copilot embedded in every workflow, multi-agent orchestration supporting up to 50-step workflows, MCP server hosting, and CPU-second-based usage metering.
The company runs a dual-track go-to-market motion: a self-serve product-led growth funnel with a free tier of 10,000 CPU seconds, pay-as-you-go usage pricing, and subscription tiers at $10.80/month (100K CPU seconds) and $83.80/month (1M CPU seconds); and a managed services offering launched in May 2026, priced from $199/month plus setup fees, in which Latenode and certified partners implement and maintain automations for business teams. Additional revenue streams include custom integration development at $500 each, embedded iPaaS white-label licensing for SaaS companies, and an affiliate and MSP partner program offering 20-30% commissions.
Latenode serves 10,000+ teams across 140+ countries, with primary customer segments in marketing, sales, and finance teams at SMB and mid-market companies, and secondary segments in supply chain, HR, customer support, home services, and SaaS companies seeking embedded integration infrastructure. The platform is led by co-founder Pavel Vorobyev and director Andrei Tsyganok, employs 11-50 staff, holds SOC 2 Type II and GDPR compliance certifications, and has earned G2 Leader, Capterra Shortlist, and Product Hunt #1 recognitions with 4.6-4.9 star ratings across four major review platforms.
Latenode firmographics
Firmographics- Name
- Latenode
- Website
- https://Latenode.com
- Company type
- Private
- Founded year
- 2022
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Latenode is an AI workflow automation SaaS platform enabling technical and business teams to build automations across 5,500+ integrations and 335+ LLM models via a visual builder and managed services, serving 10,000+ teams across 140+ countries.
- Ownership category
- akta.pro rank
Latenode industry classification
Industry- Product category
- AI Workflow Automation Software
- NAICS
- Computing Infrastructure Providers, Data Processing, Web Hosting, and Related Services (518), Computer Systems Design and Related Services (54151)
- SIC
- Services-Prepackaged Software (7372), Services-Computer Integrated Systems Design (7373)
- akta.pro primary industry
- Integration-Centric Low-Code (Workflow + iPaaS) (HDAEAKAC)
- akta.pro secondary industries
- AI Integration & Orchestration Platforms (Connectors, Workflow, iPaaS for AI) (HDAEANAI), LLMOps & Generative AI Platforms (Prompt/Agent Orchestration, RAG) (HDAEANAD), Enterprise Work Management & Collaborative Workflow Platforms (HDAEAHAI)
Keywords
Where Latenode is headquartered
LocationHeadquarters
- HQ city
- San Francisco
- HQ country
- United States
- HQ region
- North America
Markets served
Latenode business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Technology or R&D, Personnel, Infrastructure, Operations, Marketing or Sales
Revenue model
- Self-Serve SaaS (Subscription + Usage-based): Free tier (10,000 CPU seconds) drives adoption, converted to pay-as-you-go and tiered subscriptions (100K CPU sec for $10.80/mo, 1M CPU sec for $83.80/mo). Revenue scales with usage/customer growth. Hybrid subscription + usage-based model.
- Managed/Done-for-You Services: Done-for-you AI workflows for business teams starting at $199/month plus setup fees. Latenode and certified partners implement and support automations. Ongoing support, quarterly business reviews included.
- Custom Integration Development: $500 per custom integration for apps not in the pre-built library. OAuth, webhooks, REST API connectors delivered in 7-14 days.
- Embedded iPaaS (White-label): SaaS companies white-label Latenode connectivity infrastructure, embedding 5,500+ integrations inside their products. Creates new revenue stream for customers by gating premium integrations behind higher plans.
- Affiliate and Partner Referrals: Affiliate program with 20-30% commission for referrals. MSP program for agencies. Expert consultations available.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Freemium | Monthly | Free - 10,000 CPU seconds, 5 active workflows |
| Usage-based | Pay-as-you-go | Pay as you go - $0 base fee, tiered CPU-second pricing |
| Subscription | Monthly | 100,000 CPU sec/month - $10.80 |
| Subscription | Monthly | 1,000,000 CPU sec/month - $83.80 |
| Hybrid | Monthly | Managed Service - From $199/month + setup |
| Unit Pricing | Pay-as-you-go | Custom Integration - $500 per integration |
Go-to-market motion2 records
Distribution channels6 records
Marketing channels12 records
Latenode product offering
Product offeringCore offering
Latenode sells an AI workflow automation platform built on a visual drag-and-drop builder that connects 5,500+ applications and 335+ LLM models under a single subscription, with full JavaScript/NPM support and CPU-second based pricing. On top of the self-serve platform, it offers a Managed Service in which its team and certified partners build and maintain automations for business teams, plus an Embedded iPaaS that lets SaaS companies white-label the integration infrastructure inside their own products.
Product overview
Latenode is an AI workflow automation platform with a platform-plus-modules architecture. The core product is a visual drag-and-drop automation builder with 5,500+ integrations and 335+ LLM models built in. The platform is complemented by specialized modules: AI Agent Builder for building autonomous multi-step agents, Custom AI Chatbot for no-code chatbots, MCP for Model Context Protocol server hosting, RAG for document-based knowledge retrieval without vector databases, and API Management for gateway controls. Additional offerings include Embedded iPaaS for SaaS companies wanting to white-label integrations, and a Managed Service for business teams wanting done-for-you automation. The platform supports full JavaScript in workflows, offers 500+ ready-made templates, and differentiates through usage-based pricing (CPU seconds) rather than per-operation fees.
Differentiator
Problem solved
Functional benefit
Quantifiable outcome
- Up to 3x more pipeline for marketing teams
- +4 more outcomes
Companies that use Latenode
Customer profileNamed customers5 records
Segments10 records
Ideal customer profiles4 records
Latenode technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
Integration44 records
AI capability14 records
Feature10 records
Latenode partnerships and signals
Strategic signalPartnerships
Five partnerships are on record, tiered core and minor.
- Certified Implementation PartnerscoreCertified partners handle implementation of managed AI automation workflows for business teams. Partners are trained and certified on Latenode platform. They provide scoping, implementation, and ongoing support services for clients across marketing, sales, HR, customer support, and operations teams.
- Managed Service Provider (MSP) PartnerscoreMSP program for agencies providing managed automation services to their clients. Agencies can resell/implement Latenode managed services under partnership terms with exclusive benefits.
- Affiliate PartnersminorAffiliate program offering 20-30% commission for referrals. Open to consultants, agencies, influencers, and community members who refer customers to Latenode.
- Expert ConsultantsminorIndividual expert consultants available for hire for workflow migration, implementation, and optimization. Work with certified Latenode experts for consultations.
- Integration Partners (5,500+ apps)corePre-built integrations with 5,500+ applications including Salesforce, HubSpot, Shopify, Slack, ChatGPT, Notion, Stripe, Jira, Asana, Monday, Zapier, Gmail, Google Calendar, WhatsApp, GitHub, and 1,200+ more. OAuth handled automatically for all integrations.
Scale indicators11 records
Recent moves6 records
Expansion highlights6 records
Latenode competitors and assessment
Company assessmentEmerging players
- Relay.app: AI-native workflow automation platform focused on SMB and ops teams with human-in-the-loop steps. Competes for the same business-team automation use cases Latenode targets via its managed services offering.
- Albato: No-code integration and automation platform serving SMBs with app-to-app workflows and AI features. Comparable product scope to Latenode's self-serve platform at similar price points and customer segments.
Direct peers
- Pipedream: Developer-focused workflow automation with code-first nodes and API integrations. Competes for the same technical user segment Latenode targets with its full JavaScript support and AI/LLM integrations.
- Workato: Enterprise iPaaS and workflow automation platform with a strong integration ecosystem. Comparable to Latenode's iPaaS and managed automation capabilities but positioned upmarket at significantly higher price points.
- n8n: Open-source workflow automation platform popular with technical teams for its self-hosting and code flexibility. Latenode competes on JavaScript support, ease of use, and managed reliability (testimonials cite faster response times than n8n).
- Make (formerly Integromat): Visual workflow automation platform serving SMB and mid-market with per-step pricing. Latenode customer testimonials reference migrations from Make, and Make is a primary competitor in Latenode's comparison marketing.
- Zapier: The dominant workflow automation platform with thousands of app integrations and a large self-serve SMB base. Latenode explicitly positions against Zapier on pricing (CPU-second vs per-operation) and JavaScript support.
- Tray.io: Enterprise integration and workflow automation platform with a visual builder and AI features. Overlaps with Latenode's mid-market and enterprise automation positioning including agentic AI workflows.
Broad incumbents
- Boomi: Established enterprise iPaaS provider owned by Francisco Partners, offering integration, API management, and workflow automation. Most directly comparable to Latenode's embedded iPaaS and integration ecosystem play.
- Microsoft Power Automate: Microsoft's broad workflow automation product within the Power Platform, deeply integrated with Microsoft 365 and Dynamics. Represents incumbent competition for both self-serve and enterprise workflow automation deals.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat6 records
Key risks6 records
Key highlights7 records
Customer concentration
Latenode social profiles
Digital presenceLatenode compliance and trust
Trust signalCompliance2 records
Latenode financial estimates
Financial estimateRevenue estimate
Valuation estimate
Latenode leadership team
Management profileNumber of profiles
Profiles2 records
Latenode funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Latenode M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Latenode
What does Latenode do?
Latenode sells an AI workflow automation platform built on a visual drag-and-drop builder that connects 5,500+ applications and 335+ LLM models under a single subscription, with full JavaScript/NPM support and CPU-second based pricing. On top of the self-serve platform, it offers a Managed Service in which its team and certified partners build and maintain automations for business teams, plus an Embedded iPaaS that lets SaaS companies white-label the integration infrastructure inside their own products.
Is Latenode a public or private company?
Latenode is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Latenode founded?
Latenode was founded in 2022. It employs 11 to 50 people.
Where is Latenode based?
Latenode is headquartered in San Francisco, United States, in the North America region.
How does Latenode make money?
Five revenue lines are on record. Self-Serve SaaS (Subscription + Usage-based) is the primary driver. The others are managed/Done-for-You Services, custom Integration Development, embedded iPaaS (White-label) and affiliate and Partner Referrals.
Who are Latenode's main competitors?
Emerging players on record are Relay.app and Albato. Direct peers are Pipedream, Workato, n8n, Make (formerly Integromat), Zapier and Tray.io. Broad incumbents are Boomi and Microsoft Power Automate.
Does Latenode have an API?
Yes. Latenode offers an API for developers to build and automate workflows. The platform supports embedded iPaaS capabilities with white-label ready API and SDK included, allowing SaaS companies to embed 5,500+ integrations inside their products. Custom integrations can be delivered in 7-14 days for $500, covering OAuth, webhooks, and REST APIs. The API enables agent-ready actions and gateway controls for API Management. Developer documentation is at documentation.latenode.com.
What industry is Latenode in?
Latenode's product category is AI Workflow Automation Software. Its primary akta.pro industry code is HDAEAKAC, Integration-Centric Low-Code (Workflow + iPaaS), with a secondary code of HDAEANAI, AI Integration & Orchestration Platforms (Connectors, Workflow, iPaaS for AI). Its NAICS code is 518 and its SIC code is 7372.