Name

Universal Events Inc.

Legal name

Universal Events, Inc.

Website

https://universalevents-inc.com

Company type

Private

Founded year

2014

Operating status

Operating

Headcount range

11–50 employees

Ownership category

akta.pro rank

Product category

Nonprofit Consulting Services

NAICS

Promoters of Performing Arts, Sports, and Similar Events without Facilities (71132), Civic and Social Organizations (813410), Other Similar Organizations (except Business, Professional, Labor, and Political Organizations) (81399)

SIC

Services-Advertising Agencies (7311), Services-Facilities Support Management Services (8744)

akta.pro primary industry

Conferences & Conventions Operations Services (Registration, AV, Logistics) (MPAGAGAM)

akta.pro secondary industries

Incentive Travel Programs & Retreat Events (Offsites) (MPAGAHAH), General Consumer Expos & Trade Shows (MPAGAFAA)

Keywords

• Nonprofit consulting
• Fundraising counsel
• Community outreach
• Event management
• Government engagement

Headquarters

HQ city

Pleasanton

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Consulting Services: Universal Events Inc. provides operational infrastructure including trained field staff, logistics coordination, compliance oversight, and community outreach expertise to nonprofit partners. The firm conducts campaigns on behalf of nonprofit partners in markets across the country. Donations collected in campaigns go to the nonprofit partners, not to Universal Events. Universal Events is compensated separately through consulting fees for providing its services.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels5 records

Core offering

Universal Events Inc. is a nonprofit consulting firm that provides operational infrastructure to 501(c)(3) nonprofits and mission-driven organizations. Its services include fundraising counsel, community outreach, strategic marketing, event management, government engagement, and philanthropy programming. The firm deploys trained field staff and logistics coordination through independently owned field offices nationwide, executing on-the-ground fundraising and outreach campaigns on behalf of nonprofit partners, and is compensated through consulting fees separate from donated funds.

Product overview

Universal Events Inc. is a nonprofit consulting firm providing integrated consulting services rather than a software product platform. The company offers six core service modules: Community Outreach, Fundraising Counsel, Strategic Marketing, Government Engagement, Event Management, and Philanthropy. These services are designed to handle the administrative, fundraising, and marketing load for nonprofit organizations so they can focus on their core missions and programs.

Differentiator

Problem solved

Functional benefit

Products and services

• Community Outreach Strategic community engagement consulting programs that connect nonprofit organizations with the people they serve, building lasting relationships and measurable impact through trained field staff and on-the-ground outreach campaigns across U.S. markets.
• Fundraising Counsel Expert fundraising strategy and execution consulting that helps 501(c)(3) nonprofits secure sustainable funding through major donor cultivation and grassroots campaign execution, with the firm compensated through separate consulting fees rather than donated funds.
• Strategic Marketing Data-driven marketing campaigns consulting that elevates nonprofit brands, expands program reach, and drives meaningful engagement across all channels on behalf of nonprofit partners.
• Government Engagement Consulting services for navigating government relations and public policy, connecting nonprofit clients with decision-makers and advocating for policies that advance social good.
• Event Management End-to-end event planning and execution consulting for galas, conferences, fundraisers, and awareness campaigns on behalf of nonprofit partners, with the firm handling logistics end-to-end.
• Philanthropy Consulting and program management for philanthropic initiatives including holiday giving programs, scholarship funds, crisis relief, and community support on behalf of nonprofit partners.

Quantifiable outcome

• Supported more than 500 nonprofit organizations across the United States since founding in 2014
• +3 more outcomes

Named customers4 records

Segments2 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Six partnerships are on record, tiered core and minor.

• Stand for the SilentcoreStrategic or Co-development PartnerStand for the Silent is a 501(c)(3) nonprofit founded in 2010 by Kirk and Laura Smalley after their eleven-year-old son Logan died by suicide following years of bullying. The organization sends speakers into schools, trains educators, and runs programs designed to reduce bullying and support students in crisis. Universal Events has partnered with Stand for the Silent in fundraising campaigns across multiple US markets, helping the organization reach new communities and expand its program funding. Universal Events is not a charity but a fundraising consulting firm that provides operational infrastructure for campaigns.
• Law Enforcement Against Drugs and Violence (LEAD)coreStrategic or Co-development PartnerLEAD is a nonprofit organization focused on violence reduction and substance use prevention. Universal Events has been recognized by LEAD as its National Partner of the Year. The partnership has helped LEAD carry its message to communities in multiple states, expanding the organization's reach and fundraising capacity for public safety initiatives.
• Tilly's Life CentercoreStrategic or Co-development PartnerTilly's Life Center provides life skills education to teenagers, helping young people develop the tools they need to make positive decisions. Universal Events has supported Tilly's Life Center in outreach and fundraising efforts, contributing to the organization's ability to serve more students with educational programming.
• Brighter ChristmasminorStrategic or Co-development PartnerBrighter Christmas runs holiday giving programs that bring toys and gifts to families in need during the holiday season. Universal Events has supported Brighter Christmas campaigns, contributing to the delivery of gifts to thousands of children across participating communities.
• Association of Fundraising Professionals (AFP)coreStrategic or Co-development PartnerUniversal Events Inc. is an AFP member organization. AFP is the leading professional organization for individuals and organizations working in fundraising. AFP members are required to adhere to the AFP Code of Ethical Standards, which governs how members interact with donors, nonprofits, and the public.
• Great Place to WorkcoreStrategic or Co-development PartnerGreat Place to Work is an independent third-party certification organization. Universal Events Inc. has been certified as a Great Place to Work four consecutive times based entirely on anonymous employee survey data measuring workplace culture, leadership, and fairness.

Scale indicators6 records

Recent moves7 records

Expansion highlights4 records

Direct peers

• The Lukens Company: The Lukens Company is a direct-response fundraising agency serving nonprofits with multi-channel campaigns, donor acquisition, and strategic marketing — comparable to Universal Events' fundraising counsel and data-driven marketing services.
• CCS Fundraising: CCS Fundraising is one of the largest US fundraising consulting firms, providing campaign counsel, feasibility studies, and development services to nonprofits — directly comparable to Universal Events' fundraising counsel and community outreach offerings.
• Pursuant: Pursuant is a full-service fundraising and marketing agency serving nonprofits with strategic marketing, donor cultivation, and campaign execution — closely aligned with Universal Events' integrated consulting model.
• Halton Nonprofit Advisors: Halton provides fundraising counsel and campaign management to nonprofits, with focus on capital campaigns and major gifts — directly comparable to Universal Events' fundraising counsel module.
• Johnson, Grossnickle and Associates: JGA is a fundraising consulting firm serving nonprofits with feasibility studies, campaign counsel, and development audits — directly comparable to Universal Events' fundraising counsel and strategic marketing services.
• Alexander Haas: Alexander Haas is a fundraising and philanthropic consulting firm serving nonprofits with campaign counsel, planned giving, and strategic development services — closely comparable to Universal Events' fundraising counsel offering.
• M. Gale & Associates: M. Gale & Associates is a fundraising and communications consulting firm serving nonprofits with campaign strategy, donor communications, and event support — directly comparable to Universal Events' integrated nonprofit consulting model.

Broad incumbents

• Eventbrite: Eventbrite is a leading event management and ticketing platform serving fundraisers, galas, and nonprofit events at scale — overlapping with Universal Events' event management module but as a SaaS platform rather than a managed-services firm.

Emerging players

• Givebutter: Givebutter is an all-in-one fundraising platform serving nonprofits with donations, events, and peer-to-peer campaigns — competing indirectly with Universal Events' grassroots fundraising and event services via a software-led model.
• OneCause: OneCause is a fundraising event management software platform serving nonprofits with auctions, galas, and peer-to-peer campaigns — competing indirectly with Universal Events' event management service through technology-enabled self-service.

Market position

Strengths5 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

• Xx.com/universalevts
• Facebookfacebook.com/universaleventsincca

Revenue estimate

Valuation estimate

Number of profiles

Profiles8 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Universal Events Inc.