Lexington Podiatry

What Lexington Podiatry does

Lexington Podiatry is a privately-held podiatric medical practice founded in 2009 and headquartered at 2700 Old Rosebud Rd. #250, Lexington, KY. The practice operates four clinical locations across central and eastern Kentucky (Lexington, Pikeville, Morehead, and London), employs 11-50 staff, and is led by founders Dr. Nicole Graf (DPM, FACPM, CPRM, C.Ped) and Dr. Jamie Carter (DPM, ABPM-D, CPRM, C.Ped), with nurse practitioner Stacey Smallwood (MSN, APRN, FNP-C). Its patient base spans five overlapping segments: general foot and ankle patients, diabetic foot care, pediatric patients, athletes, and seniors at fall risk, with services covering plantar fasciitis, heel and arch pain, diabetic foot care, sports injuries, gait and balance issues, and surgical interventions.

The practice's core clinical offerings include custom orthotics manufactured and fitted by certified pedorthists, alongside an advanced regenerative-medicine and laser menu: DPMx (a minimally manipulated, DMSO-free tissue allograft for plantar fasciitis tissue repair), SoftWave Therapy (non-injection, non-surgical acoustic wave pain relief), Liposana (minimally invasive heel cushion restoration), MLS IV Laser Therapy for pain, swelling, neuropathy, and nail fungus, PRP injections, and a Fall Risk Program. These treatments are positioned as alternatives to steroid injections and surgery. Underlying technology is therefore service-based (clinical equipment and procedural know-how) rather than software-based.

Lexington Podiatry operates a direct-to-consumer healthcare model with four revenue streams: (1) insurance-reimbursed clinical podiatry services, (2) custom orthotics and medical device sales, (3) private-pay / direct-care services offered outside insurance for foot pain, ingrown nails, plantar warts, and nail/callus care, and (4) a direct-to-consumer e-commerce line (Modern Podiatrist) selling consumer foot-care products. Patient acquisition is driven by a Foot Notes blog with 270+ educational posts, multi-platform social media (Instagram, Facebook, Pinterest, YouTube, LinkedIn), an earned-media partnership with LEX18 for the "Healthy Strides" segment, and online scheduling via Klara. No external funding, M&A, or institutional ownership has been disclosed; pricing and revenue figures are not publicly available.

Name

Lexington Podiatry

Legal name

Lexington Podiatry

Website

https://lexingtonkypodiatry.com

Company type

Private

Founded year

2009

Operating status

Operating

Headcount range

11–50 employees

Short description

Lexington Podiatry is a privately-held podiatric medical practice operating four Kentucky locations (Lexington, Pikeville, Morehead, London), providing foot and ankle care including custom orthotics, regenerative treatments (DPMx, SoftWave, Liposana), MLS laser therapy, PRP injections, and a Fall Risk Program to general, diabetic, pediatric, athletic, and senior patients.

Ownership category

akta.pro rank

Product category

Podiatric Healthcare Services

NAICS

Offices of Podiatrists (621391)

SIC

Services-Offices & Clinics Of Doctors Of Medicine (8011), Orthopedic, Prosthetic & Surgical Appliances & Supplies (3842), Services-Specialty Outpatient Facilities, Nec (8093)

akta.pro primary industry

Foot & Ankle (HLAKALAG)

akta.pro secondary industry

Orthopedic Oncology (Musculoskeletal Tumors) (HLAKALAK)

Keywords

• Foot and ankle care
• Custom orthotics services
• Regenerative podiatry treatments
• Laser therapy podiatry
• Diabetic foot care

Headquarters

HQ city

Lexington

HQ country

United States

HQ region

North America

Offices4 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Clinical Podiatry Services: Revenue from providing comprehensive foot and ankle care including consultations, treatments, procedures, and follow-up care for conditions such as plantar fasciitis, diabetic feet, sports injuries, and general foot health. Services include PRP injections, laser therapy, and surgical interventions.
2. Custom Orthotics and Medical Devices: Sale of custom orthotics tailored to specific foot conditions and footwear needs, including sports orthotics and dress shoe orthotics.
3. E-commerce Products (Modern Podiatrist): Direct-to-consumer sale of foot care products including dry skin/callus treatments, toenail care products, pain relief items, and athlete's foot treatments through the Modern Podiatrist online store.
4. Private Pay / Direct Care: Private pay services for foot pain, at-risk care, ingrown nail treatment, plantar warts, and nail/callus care offered outside of insurance.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels7 records

Core offering

Lexington Podiatry is a podiatric medical practice that diagnoses and treats foot and ankle conditions across four Kentucky locations. Its core offerings include custom orthotics, regenerative medicine treatments (DPMx, SoftWave, Liposana), MLS laser therapy, PRP injections, physical therapy, and a fall risk program, delivered by board-certified podiatrists and a certified pedorthist.

Product overview

Lexington Podiatry is a podiatric medical practice offering comprehensive foot and ankle care through a unified service model. The practice provides custom orthotics as a core offering, supplemented by advanced regenerative treatments including DPMx for plantar fasciitis, SoftWave therapy, and Liposana. Additional services include MLS IV laser therapy for pain management and toenail fungus, PRP injections, and a Fall Risk Program. The practice treats conditions ranging from heel pain and arch pain to diabetic foot care, sports injuries, and pediatric foot conditions.

Differentiator

Problem solved

Functional benefit

Products and services

• Custom Orthotics Custom-made orthotic devices prescribed by podiatrists and fitted by Certified Pedorthists to correct foot mechanics, provide support, and alleviate pain from conditions such as plantar fasciitis, flat feet, high arches, and biomechanical issues, including sports- and dress-shoe-specific orthotics.
• DPMx Regenerative Treatment An advancement in regenerative medicine targeting the root cause of plantar fasciitis rather than masking pain with steroids; a minimally manipulated, DMSO-free tissue allograft that repairs and heals tissue and promotes faster recovery with remarkable outcomes within two weeks.
• SoftWave Therapy Innovative non-invasive therapy offering pain relief and accelerated healing without medications, injections, or surgery, available to new and existing patients.
• Liposana Treatment Minimally invasive treatment that restores cushion and comfort to patients facing heel pain, ulcers, and other foot conditions.
• MLS IV Laser Therapy Cutting-edge MLS laser therapy used for chronic and acute pain, neuropathy, inflammation, and swelling reduction in the foot, ankle, knee, and back.
• PRP Injections Platelet-rich plasma injections offered as an in-office treatment to promote healing for various foot and ankle conditions.
• Laser Therapy for Toenail Fungus Laser treatment specifically targeting toenail fungus using advanced laser technology to eliminate fungal infections and improve nail appearance.
• Fall Risk Program Specialized program designed to assess and reduce fall risk through gait analysis, balance evaluation, and targeted interventions for older adults and at-risk patients.
• Physical Therapy Physical therapy services for foot and ankle rehabilitation and recovery, supporting recovery from injuries, surgery, and chronic conditions.
• Private Pay Direct Care Private pay (out-of-insurance) services for foot pain, at-risk foot care, ingrown nail treatment, plantar warts, and nail/callus care offered directly to patients.
• Modern Podiatrist Foot Care Products Direct-to-consumer online store (Modern Podiatrist) selling foot care products including dry skin and callus treatments, toenail care products, pain relief items, and athlete's foot treatments.

Quantifiable outcome

• DPMx treatment achieves remarkable outcomes within two weeks for plantar fasciitis patients

Segments5 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Partnerships

Four partnerships are on record, tiered core and minor.

• LEX18coreGTM or Marketing PartnerLexington Podiatry partners with LEX18 (local NBC affiliate) for the Healthy Strides segment, a community health initiative covering common foot problems and innovative treatment solutions. This media partnership increases brand visibility and positions the practice as a community health authority.
• KlaracoreTechnology or IntegrationOnline appointment scheduling platform enabling patients to book appointments 24/7. Integrates with practice management for seamless patient acquisition.
• EMA (Expert Medical Applications)coreTechnology or IntegrationPatient portal platform providing secure access to medical records, online bill pay, and provider communication for existing patients.
• Modern PodiatristminorOEM/ Whitelabel/ Licensing PartnerE-commerce platform for selling foot care products including dry skin treatments, toenail care products, pain relief items, and athlete's foot treatments. Branded product line extension.

Scale indicators1 record

Recent moves6 records

Expansion highlights6 records

Direct peers

• US Ankle & Foot Institute: Multi-location podiatric practice offering advanced foot and ankle treatments including regenerative therapies. Directly comparable as a specialty podiatry group combining surgical, orthotic, and advanced in-office treatments across multiple sites.
• Podiatry Associates: Established multi-doctor podiatry practice offering general and surgical foot care, orthotics, and sports medicine. Comparable as a peer podiatric group with similar service mix across multiple office locations.
• The Foot & Ankle Institute: Multi-state podiatric medical group with comprehensive foot and ankle services, custom orthotics, and advanced treatment offerings. Comparable in service breadth, multi-location model, and emphasis on specialty foot/ankle care.
• Centers for Foot & Ankle Care: Regional multi-location podiatry group providing comprehensive foot and ankle services including diabetic foot care and surgical interventions. Comparable as a regional podiatric specialty group.

Broad incumbents

• Foot Levelers: National custom orthotics manufacturer and provider serving podiatrists and patients nationwide. Comparable because custom orthotics are a core Lexington Podiatry offering, and Foot Levelers is a major incumbent in that supply chain.
• Hanger Clinic: National leader in orthotic and prosthetic care with extensive clinic footprint. Comparable as a broad incumbent in the orthopedic/orthotic care space where Lexington Podiatry competes for custom-orthotic patients.

Emerging players

• SoftWave Tissue Regeneration Technologies: Provider of SoftWave TRT equipment used by Lexington Podiatry. Comparable as an emerging technology vendor whose adoption by podiatry groups directly drives the regenerative-medicine competitive landscape.
• RestorixHealth: Specialty wound care provider with strong diabetic foot ulcer focus. Comparable because diabetic foot care is a Lexington Podiatry segment, and RestorixHealth is a growing specialist in the same clinical condition set.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/channel/UCfLWtzCQtDJ6X9GzWAUzc2w
• Facebookfacebook.com/lexingtonpodiatry
• LinkedInlinkedin.com/company/lexington-podiatry
• Instagraminstagram.com/lexingtonpodiatry
• Pinterestpinterest.com/lexpodiatry
• Xx.com/Lex_Podiatry

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Lexington Podiatry