What ETS Performance does

ETS Performance is a US-based, privately held youth and elite athlete training operator founded in 2010 by Ryan and Heidi Englebert in Minnesota. The company delivers structured speed, strength, plyometric, deceleration, and resilience training across five core programs — Youth Speed Plus (ages 8–11), Total Performance (ages 12+), Combine Prep, Pro Training, and Team Training — supported by an integrated facility network of approximately 50 owned locations across 20+ states, expanding to roughly 80 locations following the March 2026 acquisition of Kula Sports Performance.

The technical platform centers on a 3-step methodology (Evaluate, Train with a Customized Plan, Track Progress Regularly), operationalized through standardized biomechanical testing via a VALD Performance partnership and complemented by Hawkin Dynamics and Catapult integrations. Coaching staff hold CSCS, NSCA, and USAW credentials, and athlete outcomes are documented through re-tests every six weeks covering timing splits, jump tests, and strength KPIs.

ETS generates revenue primarily through recurring individual memberships (seasonal subscription pricing observed at $125–$360 per program) and contracted team, club, and school-district training programs with minimum six-month commitments. Distribution is direct-to-consumer via owned facilities, with pro-athlete investor-ambassadors (Adam Thielen, Kirk Cousins, Chad Greenway, CJ Ham, Harrison Phillips, Jake Guentzel, and others) functioning as brand and community assets rather than revenue customers. Since 2010 the company has trained more than 50,000 athletes, including 2,500+ collegiate placements and 250+ professionals, and was recognized on the Inc. 5000 list in 2024.

Name

ETS Performance

Legal name

ETS Performance

Website

https://etsperformance.com

Company type

Private

Founded year

2010

Operating status

Operating

Headcount range

11–50 employees

Ownership category

akta.pro rank

Product category

Youth Sports Performance Training

NAICS

Fitness and Recreational Sports Centers (71394), Sports and Recreation Instruction (61162)

akta.pro primary industry

Strength & Conditioning / Athletic Performance Training (HSADAEAB)

akta.pro secondary industries

Training & Practice Facilities (Team Performance Centers) (MPAKAEAI), Sports Performance Personal Training (HSADAAAF)

Keywords

• Youth athletic training
• Sports performance coaching
• Combine preparation
• Athlete speed training
• Team training programs

Headquarters

HQ city

Minnesota City

HQ country

United States

HQ region

North America

Offices80 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure, Others

Revenue model

1. Individual Training Memberships: Recurring membership fees for athletes accessing training programs at ETS facilities. Pricing varies by location and training prescription based on evaluation results. Athletes aged 8+ train in small groups with personalized programs.
2. Team & Partnership Programs: On-site or in-facility team training, school district programs, youth sports association partnerships, and club-wide training solutions with minimum 6-month commitments.
3. Combine Prep Programs: Individualized training programs for athletes preparing for combines, showcases, and testing events with specific performance targets.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels8 records

Core offering

ETS Performance operates company-owned athletic training facilities that deliver in-person speed, strength, plyometric, and deceleration training programs for athletes aged 8 and older, from youth through professionals. Its core lineup comprises Youth Speed Plus, Total Performance, Combine Prep, Pro Training, and Team Training programs, supported by enterprise offerings for schools, districts, clubs, and youth sports associations. All programs follow a proprietary 3-step ETS Training Method—Evaluate, Train with a Customized Plan, Track Progress Regularly—and integrate VALD Performance testing technology for data-driven progress measurement.

Product overview

ETS Performance is a national youth athlete training organization offering a unified platform of athletic performance training programs and services. The core product portfolio includes five training programs: Youth Speed Plus (ages 8-11), Total Performance (ages 12+), Combine Prep (high school and college athletes), Pro Training (collegiate and professional), and Team Training (school and club teams). These programs are supported by enterprise offerings including Youth Sports Association Partnerships, School & District Programs (ETS EDU Accounts), and Club-Wide Partnerships. The company operates approximately 50+ facilities nationwide, uses VALD Performance testing technology for data-driven athlete tracking, and employs a 3-step training method: evaluate, train with customized plans, and track progress regularly.

Differentiator

Problem solved

Functional benefit

Products and services

• Youth Speed Plus Speed development program for athletes ages 8-11 teaching proper sprint mechanics, change of direction, and safe jumping and landing techniques in a positive, coach-led small group environment. Focuses on acceleration, change of direction, jumping and landing, and balance and body control.
• Total Performance Complete training system combining speed, plyometrics, deceleration/braking, and strength work for athletes ages 12+. Athletes train in small groups with individualized progressions targeting acceleration, change of direction, strength and power, and deceleration/resilience.
• Combine Prep

Quantifiable outcome

• 50,000+ athletes trained since 2010
• +3 more outcomes

Named customers14 records

Segments6 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration3 records

Feature3 records

Partnerships

18 partnerships are on record, tiered core and minor.

• Kula Sports PerformancecoreStrategic or Co-development Partner · 30 March 2026Denver-based athlete development company acquired by ETS Performance to expand national footprint. Founded by speed and performance coach Brian Kula. Deal combines two training organizations serving 50,000+ athletes at approximately 80 locations.
• VALD PerformancecoreTechnology or Integration · 1 January 2025Official testing partner providing precise performance tracking technology for establishing athlete baselines and monitoring measurable improvements across all ETS locations.
• Mayo CliniccoreStrategic or Co-development PartnerStrategic partnership for health and performance expertise integration into ETS training methodology.
• UNRLminorGTM or Marketing PartnerApparel brand partnership for branded merchandise and athlete apparel.
• On Deck SportsminorStrategic or Co-development PartnerSports equipment and facility partner.
• Pitch 2 PitchcoreStrategic or Co-development PartnerExclusive player performance provider for baseball athletes. ETS provides specialized training programs for Pitch 2 Pitch members, including winter training programs at ETS West Metro and ETS Zeeland locations.
• Adam Thielen (Thielen Foundation)coreGTM or Marketing PartnerPro Bowl NFL Wide Receiver and certified athlete-owner. Through the Thielen Foundation, Adam has supported countless youth sports programs and school initiatives. Serves as ambassador and investor.
• Kirk Cousins (Julie & Kirk Cousins Foundation)coreGTM or Marketing PartnerPro Bowl NFL Quarterback and certified athlete-owner. Established the Julie & Kirk Cousins Foundation to support schools, hospitals, and families in need.
• Chad Greenway (Lead the Way Foundation)coreGTM or Marketing PartnerTwo-time Pro Bowl Vikings Linebacker and certified athlete-owner. Lead the Way Foundation serves critically ill and underserved children.
• Harrison Phillips (Harrison's Playmakers Foundation)coreGTM or Marketing PartnerNFL Defensive Tackle and certified athlete-owner. Harrison's Playmakers foundation supports kids with developmental differences.
• CJ HamcoreGTM or Marketing PartnerPro Bowl NFL Fullback and certified athlete-owner. 2-Time Minnesota Vikings Walter Payton Man of the Year Nominee, deeply involved in community outreach and youth mentorship.
• Jake GuentzelminorGTM or Marketing PartnerNHL All-Star Forward, Stanley Cup Champion, and certified athlete-owner committed to supporting youth hockey and community engagement.
• John KuhnminorGTM or Marketing PartnerSuper Bowl-winning NFL Fullback and certified athlete-owner active in community fundraising and youth sports.
• Alex StalockminorGTM or Marketing PartnerVeteran NHL Goaltender and certified athlete-owner supporting local Minnesota communities through youth hockey involvement.
• Marcus SherelsminorGTM or Marketing PartnerVikings all-time punt return touchdown leader and certified athlete-owner contributing to Minnesota youth programs.
• Ryan CarterminorGTM or Marketing PartnerStanley Cup-winning NHL Forward and certified athlete-owner recognized for community involvement across Minnesota hockey.
• Thomas VanekminorGTM or Marketing PartnerLong-time NHL Goal-scoring Standout and certified athlete-owner supporting youth hockey and local Minnesota causes.
• Zach LineminorGTM or Marketing PartnerFormer NFL Fullback and certified athlete-owner committed to coaching, community events, and youth sports development.

Scale indicators8 records

Recent moves5 records

Expansion highlights6 records

Direct peers

• D1 Training: D1 Training operates a national franchise network of athletic performance training centers using a small-group, age-tiered model with certified coaching — the closest direct competitor to ETS Performance in size and structure.
• Parisi Speed School: Parisi Speed School is a franchise youth sports performance brand specializing in speed, agility, and strength training for youth athletes — a near-direct competitor with overlapping methodology, target market, and franchise distribution model.
• National Sports Performance (NSP): NSP franchises sports performance training centers focused on speed, strength, and athletic development for youth and high-school athletes — directly comparable offering, customer base, and franchise scale.
• Velocity Sports Performance: Velocity Sports Performance runs multi-location training centers focused on speed, agility, and strength for youth athletes using structured programs — directly comparable service offering, customer demographic, and small-group delivery model.

Broad incumbents

• EXOS: EXOS (formerly Athletes' Performance) provides elite human performance services including speed/strength training to professional athletes, military, and corporate wellness — a broader incumbent with overlapping sports performance capabilities, but operating at the high-end professional tier.
• IMG Academy: IMG Academy is a large multi-sport training and education campus offering elite athlete development in speed, strength, and sport-specific performance — comparable at the methodology and pro-athlete outcome level, but broader in scope and boarding-school oriented.
• Under Armour (UA Performance/Combine360): Under Armour's performance training initiatives (e.g., UA Combine) and broader youth-sports performance ecosystem overlap with ETS's combine-prep and speed-development programs — a broader incumbent leveraging its apparel brand to enter performance training.

Emerging players

• FasTracKids / FasTrac (speed and agility franchise): An emerging multi-city youth sports training operator with similar speed-agility-strength curricula and franchise scaling ambitions — overlapping value proposition for parents shopping youth athletic-development options.
• Mike Boyle Strength & Conditioning: Mike Boyle Strength & Conditioning is a respected, coach-led performance training brand offering group and semi-private training with a methodology-driven reputation — overlapping approach and customer demographic but smaller, single-location scale.

Others

• Catapult Sports: Catapult Sports is a technology partner of ETS and a leading provider of athlete tracking wearables and analytics for elite and collegiate sports — included as a relevant ecosystem participant and indirect data-driven training peer, not a direct service competitor.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/in/ryanenglebert

Revenue estimate

Valuation estimate

Number of profiles

Profiles10 records

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A1 record

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about ETS Performance