Kula Sports Performance

What Kula Sports Performance does

Kula Sports Performance (KSP) is a private, speed-based athletic performance training company founded in 2021 by Brian Kula, headquartered in a 22,000-square-foot facility in Greenwood Village, Colorado. The company operates three owned locations across Colorado and Texas (Greenwood Village, Highlands Ranch, and Lakeway/Austin), supplemented by a 'Powered By KSP' brand licensing program that has extended the system to 13 locations globally. KSP serves a multi-tier athlete population ranging from youth (Ages 5-12) through high school, college, and professional athletes, plus an application-based executive membership for adult fitness clients at headquarters.

KSP's core offering is a proprietary speed development system built on fast twitch muscle recruitment, mass specific force, and progressive ground strike mechanics, delivered through assessment-led programs (Fast Start Base/Silver/Gold, Summer Speed Camp, Blueprint Football Academy), performance classes, and team training. The technical stack centers on the Universal Speed Rating (USR) database capturing metrics from over 60,000 athletes, Hawkin Dynamics force plates for jump and injury risk assessment (Risk ID Level 1 and Level 2), laser-timed Dashr/Jump testing, and an RFID-enabled athlete tracking system. Adjacent lines include Return to Sport hybrid programming (in-person plus remote via Skool), Steadfast Track Academy (a USATF-sanctioned track and field subsidiary), and NFL Pre-Draft training.

The revenue model blends consumer training memberships and packages ($99-$350 entry points, $275/month All Summer Membership), per-session force plate monitoring and Risk ID packages, team and school contracts, executive membership dues, and B2B licensing/consultation revenue from business owners ($100K-$150K facility design fees plus ongoing brand licensing). Distribution is primarily direct-to-consumer through owned facilities and the speed.kulasp.com booking platform (built on Exercise.com), augmented by earned media coverage in Men's Health, CBS News, The Hockey News, and Denver Gazette, and endorsements from professional athletes including Christian McCaffrey, Saquon Barkley, Josh Morrissey, Tyler Herro, and Olympian Anna Hall. In April 2026, KSP was acquired by ETS Performance.

Name

Kula Sports Performance

Legal name

Kula SP

Website

https://kulasp.com

Company type

Private

Founded year

2021

Operating status

Acquired

Headcount range

1–10 employees

Short description

Kula Sports Performance is a private speed-based athletic training company operating three owned facilities in Colorado and Texas and a brand licensing network of 13 locations. It serves youth through professional athletes with assessments, performance classes, force plate monitoring, and a 60,000-athlete Universal Speed Rating database.

Ownership category

akta.pro rank

Product category

Athletic Performance Training

NAICS

Sports and Recreation Instruction (61162), Fitness and Recreational Sports Centers (713940)

SIC

Services-Membership Sports & Recreation Clubs (7997)

akta.pro primary industry

Strength & Conditioning / Athletic Performance Training (HSADAEAB)

akta.pro secondary industries

Strength, Conditioning & Speed/Agility Training Facilities (MPAKAJAD), Sports Performance Personal Training (HSADAAAF), Training & Practice Facilities (Team Performance Centers) (MPAKAEAI)

Keywords

• Sports performance training
• Speed training
• Athletic development
• Youth athlete training
• Performance training

Headquarters

HQ city

Greenwood Village

HQ country

United States

HQ region

North America

Offices3 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Infrastructure, Marketing or Sales, Technology or R&D, Operations

Revenue model

1. Performance Training Memberships and Packages: Recurring monthly and multi-month memberships (e.g., All Summer Membership at $275/month) and session packages for speed camp, performance classes, and team training. Includes tiered assessment programs (Fast Start Base $99, Silver $139, Gold $219) that serve as onboarding and initial revenue touchpoints.
2. One-Time Training Packages and Sessions: Per-session and per-week packages for speed camps, performance classes, and specialized programs (e.g., KSP Summer Speed Camp at $199/week; Blueprint Football Academy packages). Pay-per-use reassessment sessions at $59.
3. Brand Licensing and Consultation: Revenue from licensing the KSP brand and training system to business owners ('Powered By' model) and consultation services in training, operations, and marketing. Includes facility design consulting and trainer training programs.
4. Executive Membership: Luxury adult fitness membership at headquarters, with application-based admission and limited founding memberships. Includes access to recovery center, spa-inspired locker rooms, and elite training environment. Family discount structure provides upsell opportunities.
5. Force Plate Monitoring and Risk ID Packages: Force plate assessment packages sold as Monitoring (24-pack or Unlimited annual) and Risk ID (Level 1 and Level 2) to individual athletes and teams. Team testing available at discounted rates.

Pricing tiers

Go-to-market motion3 records

Distribution channels5 records

Marketing channels6 records

Core offering

Kula Sports Performance delivers speed-based athletic performance training across youth, high school, collegiate, and professional athlete segments through owned training facilities in Colorado and Texas. The company sells tiered assessments (Fast Start Base/Silver/Gold), recurring memberships, summer speed camps, sport-specific programs (Blueprint Football Academy, Steadfast Track Academy), force plate monitoring and Risk ID injury screening, return-to-sport rehabilitation, NFL Pre-Draft training, and an executive adult membership, supported by a proprietary Universal Speed Rating (USR) data platform tracking 60,000+ athletes.

Product overview

Kula Sports Performance operates as a multi-service sports performance training company offering a portfolio of speed-based athletic development programs. The core offering includes structured training programs across age groups (Alpha, Youth, High School, College, Professional), with specialized programs like The Blueprint Football Performance Academy, Steadfast Track Academy, and NFL Pre-Draft Training as distinct program tracks. The company provides assessment services (Fast Start Assessments in Base, Silver, and Gold tiers) and force plate monitoring packages using Hawkin Dynamics technology. Additional offerings include Executive Membership for adult fitness clients, Return to Sport programs for injured athletes, and Brand Licensing/Master Consultation services for business owners seeking to replicate the KSP model. The company also runs a Summer Speed Camp program with various membership options and operates an Internship Program for aspiring coaches.

Differentiator

Problem solved

Functional benefit

Brands

• Steadfast Track Academy: A premier Track & Field club in Colorado, sanctioned with USATF, composed of athletes from beginner level to national championship level. Operates as KSP's in-house track and field program based at KSP headquarters in Greenwood Village, Colorado.

Products and services

• Fast Start Base Assessment A standard onboarding assessment for new youth and high school athletes that includes an RFID wristband for data tracking, KSP T-shirt, movement analysis, sport-specific metrics, laser-timed speed testing, vertical jump, force plate testing, and a Universal Speed Rating score with personalized group/coach recommendations. Priced at $99.
• Fast Start Silver Assessment A mid-tier onboarding package that includes the Fast Start Base assessment plus two group performance training sessions, with no commitment required and upgrade options available. Priced at $139.
• Fast Start Gold Assessment A premium personalized onboarding package that includes the Fast Start Base assessment plus two 1-on-1 private training sessions, a written performance summary, a personalized training roadmap, and an individualized onboarding experience. Priced at $219.
• KSP Summer Speed Camp A 5-day speed training experience designed to improve acceleration, sprint mechanics, and top-end speed for youth and MS/HS athletes, with every athlete laser-timed and receiving a Universal Speed Rating to track measurable progress. Priced at $199 per week; available across multiple June and July session weeks for $199/week (1 week) or as part of bundled membership options.
• All Summer Membership A two-month recurring summer membership providing unlimited access to all KSP Speed Camp sessions and Performance classes from June through July, including a Universal Speed Rating baseline and end-of-summer retest. Priced at $275 per month ($550 total for the full summer).
• Single Month Membership A single-month membership providing unlimited access to all KSP Speed Camp sessions and Performance classes for either June or July, with no long-term commitment required and the option to upgrade to the All Summer Membership. Priced at $350.
• Athlete & Team Training A year-round structured speed-based performance training program for individual athletes and teams across age tiers (Alpha Ages 5-7, Youth Ages 8-12, High School, College, and Professional) covering acceleration, max-velocity sprint mechanics, strength and plyometric power, agility, and injury prevention. Available at KSP-owned facilities.
• Force Plate Monitoring - 24 Pack A package of 24 jump assessments using Hawkin Dynamics force plates paired with KSP training, including a full performance report on each jump. Team testing rates are available at a discount.
• Force Plate Monitoring - Unlimited (Annual) An annual subscription providing unlimited jump assessments using Hawkin Dynamics force plates, allowing athletes to track fatigue and performance at every training session with KSP coaches over the year.
• Risk ID Level 1 A comprehensive injury risk report using a researched battery of tests (bilateral jumps, single-leg jumps, isometrics) compared to a peer group of similar athletes, identifying movement limitations and areas needing improvement.
• Risk ID Level 2 An advanced injury risk assessment that includes everything in Risk ID Level 1 plus hamstring testing for strength, symmetry, and rate of force development (RFD) comparisons, with custom analysis and feedback from KSP's sport science team.
• The Blueprint Football Performance Academy A football-specific performance training academy offering Elite, Developmental, Youth, and Girls divisions. Includes 12 training sessions (3x/week), football-specific performance work, showcase prep, monthly testing, force plate monitoring, discounted skills camp entry, t-shirt, and optional college recruiting consultation.
• Steadfast Track Academy A USATF-sanctioned track and field club based at KSP headquarters in Greenwood Village, Colorado, offering organized, intentional, and individualized world-class track and field training for athletes from beginner to national championship level. Includes indoor and outdoor seasons, camps, and youth club programming.
• Professional Athletes Experience Custom, individualized programming for professional and elite athletes across the NFL, NHL, NBA, NWSL, NCAA, and Olympics, covering advanced speed development, velocity-based power training, multiplanar movement, and sport-specific performance enhancement. Quote-based pricing.
• NFL Pre-Draft Training A specialized program preparing athletes for the NFL Combine and Pro Day through comprehensive performance testing, speed and power development, and Combine-specific skill work. Quote-based pricing.
• Executive Membership A luxury application-based adult fitness membership at KSP headquarters, offering a top-tier equipment lineup, modern recovery methods, customized training programs, and spa-inspired locker rooms. Includes access to a recovery center, NormaTec boots, cold plunge, sauna, and Hyperice equipment, with limited founding memberships and family discounts.
• Return to Sport Private 8 Sessions Package A package of 8 private return-to-sport coaching sessions focused on strength, mobility, stability, and reactive speed progression for athletes recovering from injury, surgery, or extended time off.
• Return to Sport Semi-Private 8 Sessions Package A package of 8 semi-private return-to-sport coaching sessions for athletes recovering from injury or surgery, focused on rehabilitation and performance rebuilding.
• Return to Sport Hybrid Gold Plan A hybrid return-to-sport program combining in-person coaching with custom remote programming via Skool, led by Return to Sport Specialist Zak Woodward, with movement assessments and force plate testing included.
• Return to Sport Hybrid Silver Plan An entry-level hybrid return-to-sport program combining in-person coaching with remote Skool programming for athletes recovering from injury or surgery.
• Reassessment Session A pay-as-you-go reassessment session at $59 for athletes out of class, with $59 deducted from the next package purchase if applicable. Athletes on private session packages reassess free of charge.
• Powered By KSP Brand Licensing A brand licensing program enabling independent business owners worldwide to license KSP's brand, programming, philosophy, and operations to launch and run a sports performance facility under the Powered By KSP model. Includes facility design consulting, trainer training, operations and software systems, marketing strategies, and access to partner brands (Nike, Thorne, BSN, Vital Body, Ascent, Legends). Facility design fees publicly disclosed: $100,000 for 5,000 sq ft; $150,000 for 10,000 sq ft.
• KSP Master Consultation Hourly-consulted master consultation services in Training, Operations, Marketing, and Professional Development delivered by KSP VPs and Master Trainers, available globally to business owners, licensees, and operators via [email protected].
• KSP Internship Program A 10-week intensive internship program (offered Winter, Summer, and Fall) for aspiring performance coaches, providing structured rotations across KSP operations, mentorship, hands-on coaching experience, and education in KSP's speed-based training system.
• KSP Athlete Mobile App (iOS and Android) The KSP-branded mobile app available on iOS and Android that delivers performance tracking, class booking, training data, and athlete account access to KSP members across owned and licensed facilities.

Quantifiable outcome

• Athletes training at KSP have produced Olympic competitors, NFL OPOY winners, All-Americans, National Champions, and State Champions across multiple sports.
• +4 more outcomes

Named customers12 records

Segments7 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration18 records

Feature3 records

Partnerships

Ten partnerships are on record, tiered core and minor.

• Hawkin DynamicscoreTechnology or IntegrationHawkin Dynamics is the force plate technology provider powering KSP's athlete monitoring, injury risk identification (Risk ID), and return-to-play programs. Force plates are marketed as 'the same technology used at the NFL and NBA Combines.' KSP prominently displays the Hawkin Dynamics logo on its force plate page and in facility branding.
• UNRL ApparelminorGTM or Marketing PartnerUNRL is KSP's preferred clothing brand. KSP offers a special discount to its athletes using code 'bkula20' for an additional 20% off. UNRL cross-promotes KSP on social media via the link_in_bio.
• ThorneminorGTM or Marketing PartnerThorne is KSP's nutrition and supplement partner. KSP has a dedicated Thorne page with a custom URL (thorne.com/u/kulasportsperformance) for athletes to purchase supplements. Thorne is also mentioned as a partner available to brand licensees.
• NikeminorGTM or Marketing PartnerNike is referenced as a brand partner available to KSP brand licensees, listed alongside Thorne, BSN, Vital Body, Ascent, and Legends. Specific partnership terms are not detailed.
• BSN (supplements)minorGTM or Marketing PartnerBSN is listed as a supplement partner available to KSP brand licensees alongside Thorne, Nike, Vital Body, Ascent, and Legends.
• Legends (performance equipment)minorGTM or Marketing PartnerLegends is listed as a partner available to KSP brand licensees for performance equipment procurement and operational support.
• KSP Mental PerformanceminorStrategic or Co-development PartnerKSP Mental Performance (kspmp.com) is an official KSP partner providing mental performance coaching to KSP athletes, creating an integrated athlete development offering that complements physical training.
• The Edge ZoneminorStrategic or Co-development PartnerThe Edge Zone bridges the gap between potential and profit in the NIL landscape. KSP and Edge Zone have partnered to provide resources, strategies, and ecosystem support to elevate athlete presence and capitalize on NIL opportunities.
• Aion TrainingminorGTM or Marketing PartnerAion Training partners with KSP on the Hybrid Performance Package (aion-x-kula), combining Aion's training methodology with KSP's speed-based system for a co-branded athlete development product.
• Steadfast Track AcademycoreStrategic or Co-development PartnerSteadfast Track Academy is KSP's in-house USA Track & Field sanctioned track and field club, composed of athletes from beginner to national championship level. Based at KSP headquarters, it is led by Director Markus Miller and Julee Haley. It provides an integrated pathway from KSP's speed training into competitive track and field, including indoor and outdoor seasons, camps, and youth club programming.

Scale indicators5 records

Recent moves7 records

Expansion highlights5 records

Broad incumbents

• EXOS: EXOS (formerly Athletes' Performance) is a large, established human performance company serving pro teams, military, and corporate wellness — overlapping with KSP on elite athlete training and sports science methodology, but operating at much broader scale.
• IMG Academy: IMG Academy is a multi-sport elite training and education institution offering performance training across many sports — overlapping with KSP on elite athlete development but at significantly larger scale and broader scope.
• Mike Boyle Strength and Conditioning: MBSC is an established strength and conditioning coaching brand with a facility model serving athletes across age groups — comparable to KSP in core training methodology and facility-based delivery, broader in conditioning scope.

Direct peers

• Parisi Speed School: Parisi Speed School is the largest speed and agility training franchise in the U.S., offering a franchised model very similar to KSP's Powered By licensing program — same core focus on speed development for youth and elite athletes, same facility-based delivery.
• Athletic Gaines: Athletic Gaines is a speed-training franchise founded by former NFL player Johnny Gaines, focused on speed, agility, and strength for youth and elite athletes — directly comparable in methodology, target customer, and franchise expansion approach.
• XPE Sports: XPE Sports (founded by Tony Villani) is a leading speed development training company that has produced numerous NFL Combine invitees — operating in the same speed-training niche as KSP with elite professional athlete clientele.
• ETS Performance: ETS Performance is the acquirer of KSP (April 2026) and operates a multi-location sports performance training franchise across the U.S. — directly comparable in speed and athletic performance training, facility design, and franchise-style operations.
• D1 Training: D1 Training is a national sports performance training franchise with multiple revenue tiers (group, semi-private, private) and a focus on youth through professional athletes — a direct franchise-style comparable to KSP's Powered By model.

Emerging players

• Catalyst Athletics: Catalyst Athletics provides performance and training programs for youth and elite athletes with sport-specific emphasis — overlapping with KSP's younger-athlete development and combines training, with a smaller-scale comparable footprint.
• TB12: TB12 combines performance training with recovery and nutrition, founded on Tom Brady's principles — adjacent to KSP's performance + recovery offering (NormaTec, recovery suite), serving elite and consumer athletes with brand-led positioning.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/kulasportsperformance
• Instagraminstagram.com/kulasportsperformance
• LinkedInlinkedin.com/company/kula-sports-performance

Revenue estimate

Valuation estimate

Number of profiles

Profiles10 records

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Kula Sports Performance